HomeMy WebLinkAbout05.24.10 EDA Strategic Planning
City of Farmington
430 Third Street
Farmington, MN 55024
Mission Statement
Through teamwork and cooperation,
the City of Farmington provides quality
services that preserve our proud past and
foster a promising future.
AGENDA
EDA Strategic Planning Workshop
May 24, 2010
6:30 P.M.
City Council Chambers
1. CALL TO ORDER
2. APPROVE AGENDA
3. DISCUSS STRATEGIC PLANNING
4. ADJOURN
PUBLIC INFORMATION STATEMENT
Council workshops are conducted as an informal work session, all discussions shall be consideredfact-finding, hypothetical and unofficial critical thinking exercises,
which do not reflect an official public position,
Council work session outcomes should not be construed by the attending public and'or reporting media as the articulation of aformal City policy position. Only
official Council action normally taken at a regularly scheduled Council meeting should be considered as aformal expression of the City's position on any given mailer.
City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800 . Fax 651.280.6899
www.ci.farmington.mn.us
TO: EDA Members
FROM: Lee Smick, City Planner
AICP, CND-Accredited
SUBJECT: Strategic Planning & Goal Setting Workshop
DATE: May 24, 2010
INTRODUCTION
At the January 25, 2010 EDA meeting, the EDA requested that staff consolidate planning
information that has been prepared in the past 3 years and provide "areas of opportunities to
focus on" for the Strategic Planning & Goal Setting Workshop.
DISCUSSION
In the past 3 years, a number of EDA members have given suggestions on 4 separate occassions
concerning the City's strategies and goals for economic development. The following is a list of
dates and outcomes for each meeting that has occurred:
Jannarv 22. 2007 - ICMA Peer Team/Craie: Rapp proposes 6 stratee:ies:
6 Strategies
Progressl
Com leted
X
I. Create an Economic Development Framework - What are we going to do and
how are we oin to mana e this ro 'ect
II. Understand Farmington's Market - Determining our niche, the relevance of
the McComb Stu , the bounda 0 downtown, and develo a marketin Ian
III. Coordinate Comprehensive Plan with Economic Development Strategy -
Coordinate ste s in the com Ian and economic develo ment Ian
IV. Create adequate staffmg and technical capacity to support economic
develo ment activities - Recommend train in and sta m
V. Unification of all groups behind the Economic Development Strategy - Work
with EGC, FDBA, CC, PC, etc.
VI. Ensure necessary fmancial resources to support economic development
activities - Determine funding sources
X
X
X
X
X
June 2007 - Richard Fursman and Jim Norman propose 3 stratee:ies (also included in 2008
Comprehensive Plan Update):
3 Strategies Progress/
Completed
I. Downtown Development and Redevelopment X
2. Industrial Development X
3. Commercial Development outside of the Downtown area X
Aue:ust 24. 2008 - Farmine:ton Economic Growth CommitteelEDA proposes 3 stratee:ies:
3 Strategies Progressl
Completed
I. Technology (WiFi, broadband, phones etc.) X
2. Vermillion River Crossing promotion and marketing
3. Privately Developed Industrial Park.
Aue:ust 7. 2009 - City Council Stratee:ic Plannine: & Goal Settine: workshop proposes 5
stratee:ies for encourae:ine: economic development:
5 Strategies Progress/
Completed
I. Maintain and/or expand recreational opportunities X
2. Focus on growing business development X
3. Provide a collaborative, respectful environment so developers etc., will want to X
work with us
4. Invite successes to Council and celebrate successes X
5. Explore fiber as a competitive advantage - Measurements include # of new X
businesses, marketing piece in place, messaging successes, increased jobs, and
increased revenue
As requested by the EDA, staff has consolidated the information above into 6 categories known
as "areas of opportunities" shown on Exhibit A. Items 1-6 may have the potential to become the
framework for the future Economic Development Strategy Plan.
Under each category are "talking points" that staff would like to discuss with the EDA to
determine if you are in favor of them. These points may become potential action steps under
each category. The "red" text highlights what staff is currently accomplishing for economic
development and the "blue" text is what staff is proposing for the EDA to consider.
Staff would like to discuss the 6 categories and ask the EDA to comment and offer suggestions
for action steps under each category. For instance, the promotion and development of VRC
would be steps under the strategies of Business Development, Business Friendly, Marketing, and
Resources for economic development. Collaborating with the EGC and/or the Farmington
Downtown Business Association would be a step under the Marketing and Resources category.
ACTION REQUIRED
Staff will present the 6 categories known as "areas of opportunities" and the ''talking points"
shown on Exhibit A as a focus for the Strategic Planning & Goal Setting Workshop.
ee Smick, City Planner
AICP, CND-Accredited
Performing at this time - Red text
Potential work plan - Blue text
Exhibit A
Areas of Opportunities:
1. Business Development
Business retention/expansion program
Business Outreach Program
Buxton Leakage Study
Continuous Communication with Existing Business Owners
First Priority - Focus on Retention and Expansion
Existing Business Owners Promote Location to other Potential Owners
Business Retention & Expansion (BRE) U of M (40% to 80% of new jobs are created by existing
firms, rather than by attracting new firms to a community)
- Business visit and interview
- Tracking of "red flags" from businesses: how should requests be handled, who responds,
when follow-up occurs, outcome of follow-up visit
- Measure success of BRE Program
Small Business Mentoring Program
Shop Local Program
3/50 Project
Business recruitment
Downtown Development
Delineation of downtown commercial district
Downtown commercial overlay district created
Downtown design standards
Master plan for Rambling River Park
Farmer's Market
Incubator Spaces
Marketing buildings for sale
Industrial Development
Industrial Park (West side of PKR) has been comp planned and zoned for industrial uses. A
preliminary concept plan has been prepared.
Commercial Development
What types of businesses do you want to attract?
Business Recruitment Strategy
I
What specific businesses will be recruited?
How will the initial contact be made?
Where should the initial contact occur?
Who should make initial contact?
What materials should be included in marketing package?
When and how should follow-up occur after the initial contact?
Components in Place at time of Recruitment
Identification of the optimal tenant mix
Inventory of available building space or developable sites
Business recruitment strategy
Marketing package promoting the advantages of the community
Promote Tenant Mixture Browsing,
Provide incentives to locally Owned Business - Funding?
Attract nationally known businesses (Starbucks, Walgreen, CVS)
Business Owner's Forum
First Impressions Program
Market position statement
Identify business wish list - targeted markets
Assemble recruitment and marketing materials
Generate leads
Court prospects
2. Business Friendly
Business outreach program visits
Economic Update
Ribbon Cuttings
Properties available map and listings
Business Guide
Commercial/Industrial Permitting Process Checklist
Commercial & Industrial Development Guide
City Brochure of Commercial/Industrial Opportunities
Community Development/Event Committee
Brochure - Home Occupation Permit
Business appreciation lunch/social
Ultra high-speed broadband taskforce (State)
Meet the Merchants campaign
Business spotlight at City Council meetings
3. Create Marketing program
Marketing folder/Business outreach program brochure
Marketing package inserts
Map of retail site and trade area/Sell Sheets
Map of retailer's potential customers
2
Retailer match report that compares the site's trade area characteristics with the retailer's
locations in similar trade areas - Metro MSP
Demographic and psychographic profiles of the households in the trade area
Contact information for the person at the retailer who has location decision responsibilities
Trade area geographic definition, demographic data, and economic data
Vehicle and pedestrian traffic volume
Mix of existing retail, services, housing, etc.
Define Brand
Banner poles north side
4. Technology
Partnership with Dakota Futures: Future Intelligent Community Initiative
Dakota County Broadband/High Speed Internet Committee
Dakota County Google fiber application
City/County Manager's Meeting
Locations of WiFi, Broadband
Develop City Technology Task Force
Work with School District # 192
5. Update Market Study
Maus & McComb Study 2007
Market Study updated to 2010 with focus and information on identified businesses-
location/business model and corporation contact information
6. Resources available to support Economic Development
cDBG Business Reinvestment loan/grant program
CDA Redevelopment Incentive Grant (Riste building)
CDBG Program
Work with EGc, FDBA, School District, Rotary, etc.
Business Improvement District tax
Small Business Development Loan Program (DEED - Industry)
DEED Redevelopment Grant Program
Metropolitan Council's Livable Communities Demonstration Account
Levy
3
I
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