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Home My WebLink About07.01.13 Council Packet City of Farmington Mission Statement 430 Third Street Through teamwork and cooperation, Farmington, MN 55024 the City of Farmington provides quality services that preserve our proud past and foster a promising future. FARMINGTON CITY COUNCIL Todd Larson, Mayor Jason Bartholomay Douglas Bonar Terry Donnelly Christy Fogarty AGENDA REGULAR CITY COUNCIL MEETING July 1, 2013 7:00 P.M. CITY COUNCIL CHAMBERS Action Taken 1. CALL TO ORDER 7:00 P.M. 2. PLEDGE OFALLEGL4NCE 3. ROLL CALL 4. APPROVE AGENDA S. ANNOUNCEMENTS/COMMENDATIONS 6. CITIZEN COMMENTS/RESPONSES TO COMMENTS (This time is reserved for citizen comments regarding non-agenda items. No official Council action can be taken on these items. Speakers are limited to five minutes to address the Council during"Citizen Comment"time.) 7. CONSENT AGENDA a) Approve Council Minutes (6/17/13 Regular)(6/24/13 Workshop) Approved b) Approve Temporary On-Sale Liquor Licenses VFW -Administration Approved c) Adopt Resolution—Accept Park Bench Donation—Parks and Recreation R31-13 d) Adopt Resolution—Accept Donations to the Dew Run—Parks and Recreation R32-13 e) Approve Agreement with Stapf Concrete Construction for Pine Knoll Park Concrete Playground Border—Parks and Recreation Approved f) Accept Quote Flagstaff Avenue/200th Street Settlement Repairs - Engineering Approved g) Approve Bills Approved REGULAR AGENDA (The Council takes a separate action on each item on the Regular Agenda. If you wish to address the Council regarding any or all of the items on the Regular Agenda,please address the item when the item is discussed. Speakers will be given at least three minutes to speak per item. Additional time may be granted to speakers representing two or more persons.) 8. PUBLIC HEARINGS 9. AWARD OF CONTRACT 10. PETITIONS,REQUESTS AND COMMUNICATIONS a) City Council 2013-2017 Strategies and Progress Report- Administration Information Received 11. UNFINISHED BUSINESS 12. NEW BUSINESS a) Business Attraction Team Strategy- Planning Information Received b) Approve Request for Proposals Marketing Consultant- Planning Approved c) Approve Adjustment to CDBG Funds FY2013 —Planning Approved d) Set Public Hearing Street Reconstruction Plan Bonds - Finance R33-13 13. COUNCIL ROUNDTABLE 14. ADJOURN Persons with a disability may request a reasonable accommodation by contacting the City Administrator's office at 651-280-6803. Request should be made 24 hours in advance or as early as possible to allow time to arrange accommodation. Table of Contents Agenda 2 Approve Council Minutes (6/17/13 Regular)(6/24/13 Workshop) Regular Minutes 4 Workshop Minutes 8 Approve Temporary On-Sale Liquor Licenses VFW Memo 10 Applications 11 Adopt Resolution Accept Park Bench Donation memo 14 resolution 15 Adopt Resolution Accept Donations to the Dew Run memo 16 resolution 17 Approve Agreement with Stapf Concrete Construction for Pine Knoll Park Concrete Playground Border memo 18 agreement form 19 Exhibit A Quote Submittal Form 27 Exhibit B Project Specifications 28 Exhibit C Quote tabulation form 36 Accept Quote Flagstaff Avenue/200th Street Settlement Repairs Flagstaff Patching Quotes 070113 37 Flagstaff Repair Areas 39 Flagstaff Maintenance Agreement 070113 42 Approve Bills Bills 46 City Council 2013-2017 Strategies and Progress Report Memo 70 Business Attraction Team Strategy Memo 75 Approve Request for Proposals Marketing Consultant Memo 78' Approve Adjustment to CDBG Funds FY2013 Memo 128 1 COUNCIL MINUTES REGULAR June 17, 2013 1. CALL TO ORDER The meeting was called to order by Mayor Larson at 7:00 p.m. 2. PLEDGE OF ALLEGIANCE Mayor Larson led the audience and Council in the Pledge of Allegiance. 3. ROLL CALL Members Present: Larson, Bartholomay, Bonar Members Absent: Donnelly, Fogarty Also Present: David McKnight, City Administrator;Robin Hanson, Finance Director;Randy Distad, Parks and Recreation Director; Cynthia Muller, Executive Assistant Audience: Mike Slavik, Kirk Zeaman, David Hartnett 4. APPROVE AGENDA City Administrator McKnight pulled item 7e)Reliability Service Agreement to bring back at a later date. MOTION by Bartholomay, second by Bonar to approve the Agenda. APIF,MOTION CARRIED. 5. ANNOUNCEMENTS a) Adopt Resolution—Supporting Dakota County's Master Plan for Lake Marion/South Creek Regional Greenway—Parks and Recreation Dakota County's Greenway plan involves a portion of South Creek which flows through Farmington. Farmington staff has been participating on the committee to develop the greenway master plan. John Mertens, Dakota County Planning Department, and Lil Latham from Hoisington Koegler Group were in attendance. Ms.Latham presented the master plan to Council. The Lake Marion/South Creek Regional Greenway goes from the Minnesota River in Burnsville to downtown Farmington. This portion is 20 miles long and is part of Dakota County's 200 miles of greenway. The greenways are focused on habitat, water quality, recreation, and transportation, which includes a 10 ft. paved trail. The purpose of the master plan is to guide future development of the greenway. This also satisfies the Met Council's requirement for regional trail designation, which opens up regional funding sources. The project started in July 2012. Following City support,the master plan will go to the County Board in August 2013,and then to the Met Council in September 2013. The first priority is land acquisitions. Land owners have been contacted and most are interested in the project. From South Creek,the greenway connects to downtown Farmington from the North Creek Regional Greenway in Rambling River Park. The trailhead would be at the Ice 4 Council Minutes(Regular) June 17,2013 Page 2 Arena which would be shared with the two greenways. The trail would bring people to downtown Farmington for shopping and restaurants. Councilmember Bonar asked about a construction timeline. Ms.Latham stated the best opportunity along South Creek would be with development. If all land owners are on board, a trail could be built a little sooner. Councilmember Bonar asked about funding sources. Ms. Latham stated with regional trail designation there is Met Council money for land acquisition. Transportation enhancement funding has been used in the past for the North Creek greenway. Legacy Grants are another source. A lot of funding comes from outside, but the City is in partnership where the City provides the design and engineering. Councilmember Bonar agreed the downtown is a designation and also the Pilot Knob district and highway 3. Mayor Larson was pleased with the project and realized it is several years away. MOTION by Bonar, second by Bartholomay to adopt RESOLUTION R28-13 supporting Dakota County's master plan for the Lake Marion—South Creek Regional Greenway. APIF,MOTION CARRIED. 6. CITIZEN COMMENTS 7. CONSENT AGENDA MOTION by Bartholomay, second by Bonar to approve the Consent Agenda as follows: a) Approved Council Minutes(6/3/13 Regular)(6/3/13 &6/10/13 Workshop) b) Approved Agreement Pine Knoll Park Basketball Court Construction Project— Parks and Recreation c) Adopted RESOLUTION R29-13 Accepting Donation from Farmington Fire Relief Association-Finance d) Adopted RESOLUTION R30-13 Accepting Donation from Menasha— Municipal Services f) Approved Bills APIF,MOTION CARRIED. 8. PUBLIC HEARINGS a) Approve On-Sale Liquor and Sunday Liquor License for the Ground Round Grill and Bar—Administration Mr. Kirk Zeaman submitted an application for an On-Sale Liquor and Sunday Liquor license for the Ground Round Grill and Bar, 20700 Chippendale Avenue, in the Tamarack Retail Center. MOTION by Bonar, second by Bartholomay to close the public hearing. APIF,MOTION CARRIED. MOTION by Bartholomay, second by Bonar to approve an On-Sale Liquor and Sunday Liquor license for Ground Round Grill and Bar, 20700 Chippendale Avenue. APIF, MOTION CARRIED. 9. AWARD OF CONTRACT 5 Council Minutes(Regular) June 17,2013 Page 3 10. PETITIONS,REQUESTS AND COMMUNICATIONS a) Approve Online Bill Presentment and Electronic Payment Options—Utility Accounts-Finance Staff has researched expanded bill presentment and bill payment options for utility accounts. The City currently provides ACH, or automatic withdrawal from an account, which is used by 16%of the accounts. There have been requests for one time and recurring debit/credit card transactions and e-checks. An additional module can be added to the current system,which staff recommends. The City could either charge a convenience fee or absorb the costs for electronic payments. The vendor to process electronic payments needs to be selected, and whether or not the City should accept walk-in electronic payments. In a previous workshop, Council and staff decided to absorb the fees for electronic payments. The first year the fees would be absorbed by the fund balance of the utility accounts. Based on participation levels next year, the costs would be included in the utility fees. As far as a vendor, staff recommends Paymentus so customers would have the ability to pay over the phone. Staff has also researched Payment Card Industry(PCI) compliance to protect customers' account information. Staffwill begin working with LOGIS and Paymentus, and implement the system on November 1, 2013. Each year, delinquent account certification is September 15— October 15, so staff wanted to wait until after that time in case there are problems with the new system. Councilmember Bartholomay suggested in the future looking for a company that would cover electronic payments for all areas of the City. Finance Director Hanson explained that would not be possible, because the liquor stores are a point-of-sale and recreation programs are a different type of activity so each of these are handled by different companies. Mayor Larson appreciated staffs work on this and was confident in the outcome. MOTION by Bartholomay, second by Bonar to implement the Infmity.Link software to provide online account balances and electronic bill presentment for utility accounts, and enter into contracts with Paymentus and its Merchant Account vendor to provide processing of electronic payments under the Absorption Model for the City's utility accounts. APIF, MOTION CARRIED. 11. UNFINISHED BUSINESS 12. NEW BUSINESS 13. COUNCIL ROUNDTABLE Councilmember Bonar: Attended several Dew Days activities and was the best attended event he has seen in quite some time. Mayor Larson: Dew Days was a great event and very organized. The Farmers' Market opened last Thursday and was well attended. It continues throughout the summer 6 Council Minutes(Regular) June 17,2013 Page 4 with 22 vendors. He encouraged residents to shop local and support the businesses we have. 14. ADJOURN MOTION by Bartholomay, second by Bonar to adjourn at 7:35 p.m. APIF,MOTION CARRIED. Respectfully submitted, Cynthia Muller Executive Assistant 7 Council Budget Workshop Minutes June 24,2013 Mayor Larson called the workshop to order at 5:30 p.m. Present: Larson, Bartholomay, Bonar, Donnelly, Fogarty(arrived 5:50 p.m.) Also Present: David McKnight, City Administrator;Robin Hansen, Finance Director;Kevin Schorzman, City Engineer;Cynthia Muller, Executive Assistant MOTION by Bartholomay, second by Donnelly to approve the agenda. APIF,MOTION CARRIED. The purpose of the workshop was to discuss the 2014 budget and the levy limit. The state has imposed levy limits for 2014. The final levy limit number will be provided by the state before September 1, 2013, so the League of Minnesota Cities has provided a formula for cities to determine an estimated levy limit. City Administrator McKnight reviewed the formula and how it applies to Farmington. Farmington will be receiving Local Government Aid(LGA) in 2014. Because we did not receive LGA in 2013,we are unable to increase our operating tax levy for 2014. The bottom line is the proposed 2014 budget is$306,441 over the levy cap;we have to cut that amount from the proposed 2014 budget. LGA money is typically used for one-time purchases. Staff had developed a list of items which were discussed at the previous workshop,to purchase with this money. Now that we cannot increase the levy, if Council decides to use some of the LGA money towards the budget to reduce the amount to cut, some of the items on the list would have to be delayed to another year. Council needs to determine whether to use LGA money on one-time expenses, on operations, or a combination. Not being able to increase the levy, affects the CIP. Council also needs to determine whether to fund the CIP through a five-year bond. Bonding will cost us$170,000 more. If we bond for the CIP,the Akin Park Estates projects could be done in 2014 and 2016. Councilmember Bonar agreed with bonding for the CIP. LGA should be for long term investments. The bond proceeds should be used to reduce the $306,441 by$125,000 and left it up to the City Administrator to fmd the difference. Mayor Larson noted it was Council's goal to have a CIP, and bonding is the only way to do that. Regarding LGA, he was willing to take a portion of LGA and put it towards operations, capping it at $100,000. Over the past several years we have cut as much as we can as far as personnel. Councilmember Bartholomay agreed with bonding for the CIP. He was not in favor of using LGA money for operations. Our philosophy has been to use it for one-time expenses. Councilmember Donnelly stated the proposed budget levy increase was 3%or$270,000. If we do not use LGA money for operations,then it is a flat budget, a 0%increase. We can increase the budget$137,000 for debt payments. We have not received LGA money for ten years. If we 8 Council Workshop Minutes June 24,2013 Page 2 put$100,000 of LGA money in operations for 2014,then in 2015 we will have a hole. City Engineer Schorzman explained the hole in 2015 would be the difference in the amount of LGA between 2014 and 2015. Councilmember Donnelly stated if we don't have another way to fund the CIP other than bonding,then we should do it this year. He would prefer to use LGA money for one-time purchases, which leaves the budget flat for 2014. Councilmember Fogarty was in favor of bonding for the CIP and would agree to use LGA money on a combination of one-time expenses and operations. We started with having to reduce the proposed 2014 budget by$306,441. With bonding for the CIP of$125,000, we now need to find $181,441 to cut. Staff will come back to Council with the general fund budget once the fiscal disparities number is received which is in mid-August. If any items are removed from the LGA expense items, staff would need to find another one-time expenditure in the budget,or if an item is removed from the list and not replaced,then we have spent LGA money on operations. Council reached a consensus to start the bond process as soon as possible. At an upcoming Council meeting, Council will be approving bonding for the CIP, and authorize preparation of plans and specifications for Akin Park Estates. MOTION by Fogarty, second by Bartholomay to adjourn at 6:25 p.m. APIF,MOTION CARRIED. Respectfully submitted, Cynthia Muller Executive Assistant 9 , City of Farmington / W' 430 Third Street ,. Farmington,Minnesota "tb 141 a 651.280.6800•Fax 6S1?80.6899 www.d iiirrnh ngtor flm.u.Y TO: Mayor, Councilmembers and City Administrator FROM: Cynthia Muller Executive Assistant SUBJECT: Temporary On-Sale Liquor Licenses—VFW Post 7662 DATE: July 1, 2013 INTRODUCTION The VFW is requesting Temporary On-Sale Liquor Licenses for three fundraisers. DISCUSSION The VFW is requesting Temporary On-Sale Liquor Licenses for three fundraisers to be held on July 20, 2013,August 17,2013, and September 21, 2013, at 421 Third Street. Per State Statute, a Temporary On-Sale Liquor License must first be approved by the City and then forwarded to the State for approval. BUDGET IMPACT The State of Minnesota waives all fees for Temporary Liquor Licenses for non-profit organizations. Therefore,the City has not established a fee for a Temporary On-Sale Liquor License. ACTION REQUESTED Approve the attached applications for three Temporary On-Sale Liquor Licenses for the VFW for fundraisers on July 20, 2013, August 17, 2013,and September 21, 2013. Respectfully submitted, Cynthia Muller Executive Assistant 10 sir N. °!(• .' 'r „1.F c, .;,lS:._ •,• v► MinnesotaDe artrnentofPublic afe •,,.ixr �,: *o& ALCOHOL AND GAMBLING ENFORC N ; )IVISION ::: ; ,4>-6�` 444 Cedar Street Suite 133,St.Paul MN-55101 4�-n3 �,..• i. (651)201-7507 Fax(651)297-5259 T'1'Y'(651)'2• X55 t k4. WWW,DPS.STATE,MN.US•• '``�'�" ``• APPLICATION AND PERIVOIT ,_, :ry FOR A 1 TO 4 DAY TEMPORARY ON-SALE',LIQU yft•-LICENSE TYPE OR PRINT INFORMATION ';. r_„kit:y: •r :i T NAME OF ORGANIZATION DATE ORGANIZED '.,"•T X EXEMPT NUMBER ,'y fi.�ri..,p. ter IY • 17'76 .7;4.4v ), e:• T. .:I'©9 ° STREET ADDRESS CITY `:••';. r' 'ATE ZIP CODE IMP'7 ; ,-Tr rAtg 1'41113 CaYd& NAME OF PERSON MAKING APPLICATION BUSINESS PHONE-' ,`,5ji:s HOME PHONE oZII E1145YAUc1> (451) 4 ,4,--i,'�Jfrise -;: La) 3••,.?ts 7Z 4;ti•' DATES LIQUOR WILL BE SOLD ® y j•$ F ORGANZATO i _ CISUI3 _CHARITABLE:`=f� OTHERIdONPROFIT ORGANIZATION OFFICER'S NAME SS '• I'-t'`-'t ORGANIZATION OFFICER'S NAME ADDRESS ,.'-`i ” ti; 4/6Hu5 4 "iPI if 1 f GilW0 he°. 3 �, ORGANIZATIOI1'OFFICER'S NAME ADDRESS . :; `:, •-n Location license will be used. If an outdoor area,describe . 04 ' • . •4�Z.!• • • Will the applicant contract for intoxicating liquor service? If so,give the naive and address ofi''h1iquor licensee providing the service. Will the applicant carry liquor liability Insurance? If so,please provide the carrier's•name and @itiount of coverage. ,cp.7,.a'X94,1G. 4'y7e,,l5e>.=,g CalBaru..,›,+1 'l; L%fc:G K•f ci,7 liac>— 1 APPROVAL :. APPLICATION MUST BE APPROVED BY CITY OR COUNTY BEFORE SUBMTT, TING TO ALCOHOL&GAMBLING ENFORCEMENT : "\:;::'‘' Ai:. CITY/COUNTY DATE APPROV'3Ia, CITY FEE AMOUNT LICENSE DATES'- DATE FEE PAID , '�• •SIGNATURE CITY CLERK OR COUNTY OFFICIAL APPROVED DIRECTOR ALCOHOL AND GAMBLLNG ENFORCEMENT NOTE:Submit this form to the city or county 30 days prior to event, Forward application signed by city and/or county to the address • above. If the application Is approved the Alcohol and Gambling Enforcement Division will return this application to be used as the License for the event PS-09079(93.'06) • • 11 in*' Minnesota Department of Public§afety' g.:1 -. k ALCOHOL AND GAMBLING ENFORCEMENT,' IVISION 3 . . ; „ej`tea 444 Cedar Street Suite 133,St.Paul MN 55101=••3 f.,,e `.%.. 'e. (651)201-7507 Fax(651)297-5259 TTY(651)` 44, 55 y W W W.DPS.STATE.MN.US' '` ,Ir APPLICATION AND PERMIT ' '. ry`, .t FOR A 1 TO 4 DAY TEMPORARY ON-SALE LIQUO/ LICENSE TYPE OR PRINT INFORMATION ii .r NAME OF ORGANIZATION DATE ORGANIZED TAX EXEMPT NUMBER . o,ii• "C..</eV;0�..,'lsA) 1.),�•!-t).• J7 7-714 2 4:57:0‘' 6 !V o 9 Y?C9 42.- STREET ADDRESS • CITY , ' •1TE, • ' ZIP CODE /Y.721 ':7 :IT,' r fag-Vill) <,.,TO, ry'� 14.. 5-56; 2 Nr E OF PERSON MAKING APPLICATION BUSINESS PHONE ., HOME PHONE �v� Ems r~�cp (451) tj&G-4�s13$ r .• Ls-,1-) 1{4.3..:1'6(7L DATES LIQUOR WILL BE SOLD g..17._.l i >;ORGANIZATION:•• CL�JI3 „CHARITABLE RELIGIOUS OTHER NONPROFI T ORGANIZATION OFFICER'S NAME RESS '` ,E7C)v ecv$,,��•t3 • . - • /a. rte.7: rt xZ.-Q�, f*)-.....<,-5—.._.:-.7„., 7 ORGANIZATION t�O, ICER'S NAME ADDRESS _. „.<47:-AP r ORGANIZATIOhOFFICRS NAME ADDRESS Ty'G—yi L y f d y 1 si$6- L= /f• r�s x,-- Location license will be used. If an outdoor area,describe ..:iil.t. 4cr 174-1 r/-1v"1," /-w,. / A li,e. Fizy ,01,-.: Will the applicant contract for intoxicating liquor service? If so,give the name and address of pie ie liquor licensee providing the ser%ice. Will the applicant carry liquor liability insurance? If so,please provide the carrier's'name and't+inount of coverage. a Z- D .t' frof `;/.c:G' Ar- <....:..;--7. t,�A4>-^ • - APPROVAL . • • APPLICATION MUST BE APPROVED BY CITY OR COUNTY BEFORE SUBMITTING TO ALCOHOL&GAMBLING ENFORCEMENT CITY/COUNTY DATE APPROVED CITY FEE AMOUNT LICENSE DATES DATE FEE PAID F. t t SIGNATURE CITY CLERK OR COUNTY OFFICIAL APPROVED DIRECTOR ALCOHOL AND GAMBLING ENFORCEMENT NOTE:Submit this form to the city or county 30 days prior to event. Forward application signed by city and/or county to the address above. If the application Is approved the Alcohol and Gambling Enforcement Division will return this application to be used as Ibe License for the tee: PS.09079 t:5•:oj 12 Minnesota Department of Public 4afety.` (4' '. ,• _' ir i tit? & ALCOHOL AND GAMBLING ENFORCE MBN'I }IVISION %.''- s' r:6" {,�. , 444 Cedar Street Suite 133,St.Paul MN 35101?5i . .l s� ,• ;_,(651)201-7507 Fax(b51)297.5259 TTY(651)`28�•: .�55 ��?.�� WWW.DPS.STATE,MN.US '`:A 5',:': APPLICATION AND PERMIT '`»t : FOR A I TO 4 DAY TEMPORARY ON-SALE LIQUOR .LICENSE z- TYPE OR PRINT INFORMATION ;:' NAME OF ORGANIZATION DATE ORGANIZED 'T,4,;(EXEMPT NUMBER ••Sypiix• X-fei;;Pr fsr yf-w• Pr 71 -0 t� zit :`9. 4 3r � STREET ADDRES.�S • CITY 't: -.' :• ,4TE ZIP CODE E2 NA.,„KE OF PERSON MAKING APPLICATION BUSINESS PHONE' , '' •„ HOME PHONE . KO O V E 5''P" t-v (le5"') t{6e)-'4;11 e i'r ,1-) 1{4.3-2 j`7L . DATES LIQUOR WILL BE SOLD I' r a!"-I T kORGANIZATION''•'. CLPB CHARITABLE RELIGIOUS OTHER NONPROFIT ORGANIZATION OFFICER'S RE SS `" �y,;• r- Ae-'� c", _/,- i' •" . • r� , s�- «�. fr p) . ::� ORGANIZATION OFFICER'S NAME ADDRESS .-.--"T'-' ...--• ORGANIZA•TIOI■rOFFICER'S NAME ADDRESS : T,G r5�. 0 U 4a. s' iB6-f • 4 /l• r ,1-s 5c-- Location license will be used. If an outdoor area,describe •'P': ,t.� . st;Will the applicant contract for intoxicating liquor service? If so,give the name and address of tiia liquor licensee providing the sal ice. •Will the applicant carry liquor liability insurance? If so,please provide the carrier's name and a WV mount of coverage. cDJ 3 4'ArPiwc.v 4'tIi)(,'._"=.f 1-0/4 ✓'•vrti' 'dll L%i c "rr c./ "iv,,›-- • APPROVAL APPLICATION MUST BE APPROVED BY CITY OR COUNTY BEFORE SUBMITTING TO ALCOHOL&GAMBLING ENFORCEMENT CITY/COUNTY DATE APPROVED CITY FEE AMOUNT LICENSE DATES' • DATE FEE PAID .: " SIGNATURE CITY CLERK OR COUNTY OFFICIAL APPROVED DIRECTOR ALCOHOL AND GAMBLING ENFORCEMENT • NOTE:Submit this form to the city or county 30 days prior to event. Forward application signed by city and/or county to the address above. If the application Is approved the Alcohol and Gambling Enforcement Division will return this application to be used as the License for the evens PS-09079 r:s.:,6) 13 ti. 1 , City of Farmington 430 Third Street '-- Farmington,Minncsota e ge 651.280.6400•Fax 651 280.6899 4gt�A . www.ciArmington.miLus TO: Mayor, Councilmembers and City Administrator FROM: Randy Distad, Parks and Recreation Director SUBJECT: Adopt Resolution Accepting Park Bench Donation DATE: July 1, 2013 INTRODUCTION A recent donation was made for the purchase of a park bench. DISCUSSION A donation in the amount of$630 has been made for the purchase of a park bench. The donation was made by Ann Mullaney and her family in memory of James and Gloria Garvey. The park bench will be installed at the Feely Fields in Rambling River Park. Staff will communicate the City's appreciation on behalf of the Council to Ann Mullaney and her family for this generous donation. ACTION REQUESTED Adopt the attached resolution accepting the donation of$630 from Ann Mullaney and her family for the purchase and installation of a new park bench. Respectfully Submitted, Randy Distad Parks and Recreation Director 14 RESOLUTION NO. R31-13 ACCEPT DONATION FOR THE PURCHASE OF A NEW PARK BENCH Pursuant to due call and notice thereof, a regular meeting of the City Council of the City of Farmington, Minnesota, was held in the Council Chambers of said City on the 1st day of July, 2013, at 7:00 p.m. Members Present: Larson, Bartholomay, Bonar, Fogarty Members Absent: Donnelly Member Bartholomay introduced and Member Fogarty seconded the following: WHEREAS, a donation of$630 was made by Ann Mullaney and her family for the purchase of a new park bench to be installed at the Feely Fields in Rambling River Park in memory of James and Gloria Garvey; and, WHEREAS, it is required by State Statute that such donations be formally accepted; and, WHEREAS, it is in the best interest of the City to accept this donation. NOW,THEREFORE, BE IT RESOLVED that the City of Farmington hereby accepts with gratitude the generous donation of$630 from Ann Mullaney and her family for the purchase of a new park bench in memory of James and Gloria Garvey to be installed at the Feely Fields in Rambling River Park. This resolution adopted by recorded vote of the Farmington City Council in open session on the 1st day of July, 2013. Mayor Attested to thedh day of July, 2013. ( , y Administrate SEAL ?ci/ 1 City o imington� i � Third Street Farmington,Minnesota 14q.A pee 651,280000•Fax 651.280.6899 w.o w.ci.tarminpm.mn.ui TO: Mayor, Councilmembers, and City Administrator FROM: Kellee Omlid, Recreation Specialist SUBJECT: Adopt Resolution Accepting Donations for the Dew Run DATE: July 1, 2013 INTRODUCTION Donations for the Dew Run have been received from Bruegger's Bagels, Kwik Trip, HealthSource, and Runner's Gate. DISCUSSION The following donations were received for the Dew Run that was held on Saturday, June 15, 2013: Bruegger's Bagels $300 in bagels Kwik Trip $135 in product HealthSource $250 in sponsorship for DJ Runner's Gate $200 in product Staff will communicate the City's appreciation on behalf of the Council to Bruegger's Bagels, Kwik Trip, HealthSource, and Runner's Gate for their support of the Dew Run. ACTION REOUESTED Approve the attached resolution accepting the donations from Bruegger's Bagels, Kwik Trip, HealthSource, and Runner's Gate. Respectfully Submitted, Kellee Omlid Recreation Specialist 16 RESOLUTION NO. R32-13 ACCEPTING DONATIONS FOR THE DEW RUN Pursuant to due call and notice thereof, a regular meeting of the City Council of the City of Farmington, Minnesota,was held in the Council Chambers of said City on the 1st day of July, 2013 at 7:00 p.m. Members Present: Larson, Bartholomay, Bonar, Fogarty Members Absent: Donnelly Member Bartholomay introduced and Member Fogarty seconded the following: WHEREAS, the following donations were received for the Dew Run: Bruegger's Bagels $300 in bagels, Kwik Trip $135 in product, HealthSource $250 in sponsorship for DJ,and Runner's Gate $200 in product. WHEREAS, it is in the best interest of the City to accept such donations. NOW,THEREFORE,BE IT RESOLVED that the City of Farmington hereby accepts with gratitude the generous donations from Bruegger's Bagels, Kwik Trip, HealthSource, and Runner's Gate that were used for the Dew Run. This resolution adopted by recorded vote of the Farmington City Council in open session on the 1st day of July, 2013. Mayor Attested to theal"lday of July 2013. Otitli4; C lf City Administrator L.3 SEAL 1 pR t,s, City of Farmington ;&A u 430 Third Street t p'.,;_- = Farmington,Minnesota `kb.� ./ 651.280.6800.Fax 651.280.6899 www.ei.tarrnmgtim.mn.u$ TO: Mayor,Council Members and City Administrator FROM: Randy Distad,Parks and Recreation Director SUBJECT: Approve Agreement to Construct Pine Knoll Park Concrete Playground Border DATE: July 1,2013 INTRODUCTION The approved 2013 Park Improvement Fund budget included funding to have a new concrete playground border constructed in Pine Knoll Park. DISCUSSION The previous concrete border around the old playground equipment has been removed because the new equipment would not fit inside the old border.After the playground equipment has been installed and wood fiber safety surfacing material has been placed,a new concrete playground border will be constructed. Work by the contractor hired will include the preparation of a Class 5 base,installing forms for the concrete border and pouring and finishing the concrete border. Park Maintenance Division staff will be preparing the site for the concrete border to be installed and will backfill,finish grade and seed the area to be restored after the concrete has been poured and adequately cured. Staff solicited quotes from fourteen contractors to construct the concrete playground border. Four contractors submitted quotes for the project.Attached is Exhibit C,a tabulation form showing the quotes received.The low quote submitted by Stapf Concrete Construction from Webster,Minnesota was in the amount of$7,500.00. The contractor has previously completed the same type of concrete playground border work in the past for the City and staff was pleased with the work. BUDGET IMPACT, The 2013 Park Improvement Fund budget for Pine Knoll Park included funds to cover the cost of the concrete playground border being installed. ACTION REQUESTED Staff is requesting the City Council approve the attached agreement with Stapf Concrete Construction for installation of the Pine Knoll Park concrete playground border, so the work may be completed this year. Respectfully Submitted, Randy Distad Parks and Recreation Director 18 AGREEMENT AGREEMENT made this /` day of . _ 2013, between the CITY OF FARMINGTON, a Minnesota munic pal . .oration ("City"), and STAPF CONCRETE CONSTRUCTION,INC.,a Minnesota corporation("Contractor"). IN CONSIDERATION OF THE MUTUAL UNDERTAKINGS HEREIN CONTAINED,'1'HE PARTIES AGREE AS FOLLOWS: 1. CONTRACT DOCUMENTS. The following documents shall be referred to as the "Contract Documents", all of which shall be taken together as a whole as the contract between the parties as if they were set verbatim and in full herein: A. This Agreement B. Contractor Proposal dated June 14,2013,attached as Exhibit"A." C. Request for Quotes 2013 Pine Knoll Park Concrete Playground Equipment Border and Park Bench Pads Project Specifications,attached as Exhibit`B". In the event of conflict among the provisions of the Contract Documents,the order in which they are listed above shall control in resolving any such conflicts with Contract Document "A" having the first priority and Contract Document"C"having the last priority. 2. OBLIGATIONS OF THE CONTRACTOR. The Contractor shall provide the goods,services,and perform the work in accordance with the Contract Documents. 3. OBLIGATIONS OF THE CITY. The City shall pay the Contractor in accordance with the bid. 4. SOFTWARE LICENSE. If the equipment provided by the Contractor pursuant to this Contract contains software, including that which the manufacturer may have embedded into the hardware as an integral part of the equipment, the Contractor shall pay all software licensing fees. The Contractor shall also pay for all software updating fees for a period of one year following cutover. The Contractor shall have no obligation to pay for such fees thereafter. Nothing in the software license or licensing agreement shall obligate the City to pay any additional fees as a condition for continuing to use the software. 5. ASSIGNMENT. Neither party may assign, sublet, or transfer any interest or obligation in this Contract without the prior written consent of the other party, and then only upon such terms and conditions as both parties may agree to and set forth in writing. 6. TIME OF PERFORMANCE. The Contractor shall complete its obligations after July 1,2013 but before August 9,2013. 19 7. PAYMENT. a. When the obligations of the Contractor have been fulfilled, inspected, and accepted, the City will pay the Contractor. Such payment shall be made not later than thirty (30) days after completion,certification thereof and invoicing by the Contractor. b. No final payment shall be made under this Contract until Contractor has satisfactorily established compliance with the provisions of Minn. Stat. Section 290.92. A certificate of the commissioner shall satisfy this requirement with respect to the Contractor or any subcontractor. 8. EXTRA SERVICES. No claim will be honored for compensation for extra services or beyond the scope of this Agreement or the not-to-exceed price for the services identified in the proposal without written submittal by the Contractor, and approval of an amendment by the City, with specific estimates of type, time, and maximum costs, prior to commencement of the work. 9. PROMPT PAYMENT TO SUBCONTRACTORS. Pursuant to Minnesota Statute 471.25, Subdivision 4a, the Contractor must pay any subcontractor within ten(10) days of the Contractor's receipt of payment from the City for undisputed services provided by the subcontractor. The Contractor must pay interest of one and one-half percent (11/2 %) per month or any part of a month to subcontractor on any undisputed amount not paid on time to the subcontractor. The minimum monthly interest penalty payment for an unpaid balance of$100.00 or more is $10.00. For an unpaid balance of less than $100.00, the Contractor shall pay the actual penalty due to the subcontractor. A subcontractor who prevails in a civil action to collect interest penalties from the Contractor shall be awarded its costs and disbursements, including attorney's fees, incurred in bringing the action. 10. WORKER'S COMPENSATION. If Contractor does public work,the Contractor shall obtain and maintain for the duration of this Contract, statutory Worker's Compensation Insurance and Employer's Liability Insurance as required under the laws of the State of Minnesota. 11. COMPREHENSIVE GENERAL LIABILITY. Contractor shall obtain the following minimum insurance coverage and maintain it at all times throughout the life of the Contract,with the City included as an additional name insured by endorsement: Bodily Injury: $2,000,000 each occurrence $2,000,000 aggregate,products and completed operations Property Damage: $2,000,000 each occurrence $2,000,000 aggregate Products and Completed Operations Insurance shall be maintained for a minimum period of three (3) years after fmal payment and Contractor shall continue to provide evidence of such coverage to 169812 2 20 City on an annual basis during the aforementioned period;or if any reason Contractor's work ceases before final payment, for a minimum period of three(3)years from the date Contractor ceases work. Property Damage Liability Insurance shall include coverage for the following hazards: X (Explosion) C (Collapse) U (Underground) Contractual Liability(identifying the contract): Bodily Injury: $2,000,000 each occurrence Property Damage: $2,000,000 each occurrence $2,000,000 aggregate Personal Injury,with Employment Exclusion deleted: $2,000,000 aggregate Comprehensive Automobile Liability(owned,non-owned,hired): Bodily Injury: $2,000,000 each occurrence $2,000,000 each accident Property Damage: $2,000,000 each occurrence 12. MINNESOTA GOVERNMENT DATA PRACTICES ACT. Contractor must comply with the Minnesota Government Data Practices Act, Minnesota Statutes Chapter 13, as it applies to (1) all data provided by the City pursuant to this Agreement, and (2) all data, created, collected, received, stored, used, maintained, or disseminated by Contractor pursuant to this Agreement. Contractor is subject to all the provisions of the Minnesota Government Data Practices Act, including but not limited to the civil remedies of Minnesota Statutes Section 13.08,as if it were a government entity. In the event Contractor receives a request to release data, Contractor must immediately notify City. City will give Contractor instructions concerning the release of the data to the requesting party before the data is released. Contractor agrees to defend, indemnify, and hold City, its officials, officers, agents, employees, and volunteers harmless from any claims resulting from Contractor's officers', agents', city's, partners', employees', volunteers', assignees' or subcontractors' unlawful disclosure and/or use of protected data. The terms of this paragraph shall survive the cancellation or termination of this Agreement. 13. RECORDS. Contractor shall maintain complete and accurate records of expenses involved in the performance of services. 14. WARRANTY. The Contractor guarantees that all new equipment warranties as specified within the bid shall be in full force and transferred to the City upon payment by the City. The Contractor shall be held responsible for any and all defects in workmanship, materials, and 169812 3 21 equipment which may develop in any part of the contracted service, and upon proper notification by the City shall immediately replace, without cost to the City, any such faulty part or parts and damage done by reason of the same in accordance with the bid specifications. The Contractor further warrants to the City that all goods and services furnished under the Contract will be in conformance with Contract Documents and that the goods are of merchantable quality and are fit for the use for which they are sold. This warranty is in addition to any manufacturer's standard warranty y,and any warranty provided by law. 15. NONDISCRIMINATION. All Contractors and subcontractors employed shall comply with all applicable provisions of all federal, state and municipal laws which prohibit discrimination in employment to members of a protected class and all rules and regulations, promulgated and adopted pursuant thereto. The Contractor will include a similar provision in all subcontracts entered into for the performance of this contract. 16. INDENINITY. The Contractor agrees to defend, hold harmless, and indemnify the City, its officers, agents, and employees, for and against any and all claims, demands, actions, or causes of action, of whatever nature or character, arising from the Consultant's performance of work or services provided for herein. The Contractor shall take all reasonable precautions for the safety of all employees on the site and shall provide reasonable protection to prevent damage or loss to the property on the site or properties adjacent thereto and to work, materials and equipment under the Contractor's control. 17. WAIVER. In the particular event that either party shall at any time or times waive any breach of this Contract by the other, such waiver shall not constitute a waiver of any other or any succeeding breach of this Contract by either party, whether of the same or any other covenant, condition,or obligation. 18. GOVERNING LAW. The laws of the State of Minnesota govern the interpretation of this Contract. 19. SEVERABILITY. If any provision, term, or condition of this Contract is found to be or become unenforceable or invalid, it shall not effect the remaining provisions, terms, and conditions of this Contract, unless such invalid or unenforceable provision, term, or condition renders this Contract impossible to perform. Such remaining terms and conditions of the Contract shall continue in full force and effect and shall continue to operate as the parties'entire contract. 20. ENTIRE AGREEMENT. This Contract represents the entire agreement of the parties and is a final, complete, and all inclusive statement of the terms thereof and supersedes and terminates any prior agreement(s), understandings, or written or verbal representations made between the parties with respect thereto. 21. TERMINATION. This Agreement may be terminated by the City for any reason or for convenience upon written notice to the Contractor. In the event of termination, the City shall be obligated to the Contractor for payment of amounts due and owing for materials provided or for services performed or furnished to the date and time of termination. 169812 4 22 Dated: 2013. CITY OF FARMINGTON Todd Larson, Mayor By co/ p avid McKni , City rdministrator 169812 5 23 Dated: 7 I € , 2013 CONTRACTOR: STAPF CONCRETE CONSTRUCTION,INC. By: 1J L c Its: ?r<<s4•‘-ii' 169812 6 24 EXHIBIT"A" [ATTACH PROPOSAL] • 169812 7 25 EXHIBIT"B" [ATTACH SPECIFICATIONS] 169812 8 26 • 44 . City of F,:r -ngton: : : • � .. 430 Third Street • ,;{1 x o Farmington,Minnesota 't `/ 651.280.6800•Fax 651.280.6899 www.cilarmington.mn.us E v.tft,tlo`(+ f Quote Submittal Form Contractor's Information: The undersigned,being familiar with local conditions,having made the field inspections and investigations deemed necessary,having studied the plans and specifications for the work and being familiar with all factors and other conditions affecting the work and costs thereof,hereby propose to furnish all labor,tools,materials,skills,equipment and all else necessary to completely construct the project in accordance with the plans and specifications identified previously. Please provide in.the space that follows,your company's information. • Name of Company Submitting Bid: S+G,p c. ejo AL /v.1%e,. Czy.m-r,... -(eJ Contact Person: -1')r0 ti* Safi Address: f300 41 Amnia__ Work Phone Number: q.5a. to s''„_. a197 a... Cell Phone Number /5a d9 - .y 7 7 Email Address: S e'Cc) I r11-e s �. A e, Date Quote Submitted: (,Q l 14-i 1 i 3 Concrete Border and Park Bench Pad Project Quote Amount Description Quote Amount 7 inch thick x 24 inch wide x $ ,, 350 linear feet concrete border 10,)0 •0(� (3)O ft wide x 8 ft long x 4 $ inch thick concrete pads /Zoo . oc, Total Quote J .1, of . o1 27 f� AR1/s4, City of Farmington 430 Third Street !° '' kog Farmington,Minnesota ` �,� 651.280.6800•Fax 651 280.6899 W WW.ClArmingum.mnus EXHIBIT B Request for Quotes 2013 Pine Knoll Park Concrete Playground Equipment Border and Park Bench Pads Project Farmington, Minnesota Deadline for submittal: 10:00 a.m. Friday, June 21, 2013 I. Introduction: The City of Farmington Parks&Recreation Department is accepting quotes from interested parties for the completion of a concrete playground border and concrete park bench pads in Pine Knoll Park. All prices shall include all applicable sales tax. II. Pine Knoll Park Location: The construction entrance to Pine Knoll Park can be accessed from the south side of the park on the 204th Street West entrance. See access location on attached drawing. All equipment used by the contractor should access the park site via this one park entrance point. Under no circumstances should any other entrances to the park be used. III. Project Completion: All work associated with this project shall be completed on or before August 9,2013. IV. Rejection of Quotes: The City of Farmington reserves the right to reject any and all quotes,to waive irregularities and informalities therein. V. Site Visits: You may arrange a visit to the site if you wish by contacting the following Parks and Recreations Department staff person: Randy Distad Parks and Recreation Director 430 Third Street Farmington, MN 55024 651-280-6851 Email: rdistad @ci.farmington.mn.us 28 City of Farmington 430 Third Street it., ' Farmington,Minnesota 651.280.6400.Fax 65120.6899 A wwaw.cl.iarmingn/m.miucc VI. Insurance Requirement: A Certificate of Insurance must be submitted to the City of Farmington in advance of the project starting. The Certificate of Insurance must list the City of Farmington as"Additional Insured". A minimum of$2,000,000 in general liability is required. Worker's Compensation and Auto Insurance must also be included on the Certificate of Insurance. VII. Submitting Quotes: The described project totals approximately 350 linear feet concrete border and three (3), four feet by eight feet concrete pads for park benches. A separate document included with this mailing provides project specifications in more detail. Contractors interested in submitting a quote must submit a quote on the attached Quote Submittal Form. The City will open,tabulate and select the lowest quote based on the overall total cost to construct the border and park bench pads. The City will provide notification to all contractors who submit a quote for the project notifying them of the results of the quotes received for the project. Deadlines to submit a quote shall be Friday,June 21,2013 no later than 10:00 a.m.All work associated with project shall be completed on or before Friday,August 9,2013. Your quote must be submitted in a sealed envelope with the following title: "2013 Pine Knoll Park Concrete Playground Equipment Border and Park Bench Pads Project" and should be submitted to the following Parks and Recreation Department staff person: Randy Distad Farmington Parks&Recreation Department 430 Third Street Farmington, MN 55024 Phone: 651-280-6851 Email: rdistada,ci.farmington.mn.us 29 , a City o o Farmington Street Farmington,Minnesota 651.280.6800.Fax 651 280.6899 www.ci.tarmingtm.nm.0 Location and Specifications of Work to be Completed in Pine Knoll Park I. Location Pine Knoll Park is located to the east of Akin Road on 203rd Street West. The park's address is 4950 203rd Street West. An attached drawing identifies the park boundary and construction access point. II. Specifications, Curb Protection: The Contractor shall protect with proper material the face of all curbs(if any)that are driven over to access the construction sites. The contractor shall remove this material when the project work has been completed. Site Preparation for New Border: The City shall remove the existing concrete border, existing wood fiber and shall sub-cut the area where the new concrete border and park bench pads will be constructed. The contractor shall prepare the base for the new concrete border and concrete pads for the park benches. Base: The Contractor shall place four inches of Class 5 material for the new concrete border and four inches of Class 5 material for the concrete pads for the park benches. The Contractor shall compact the base and then pour the new concrete border on top of the base. Concrete Playground Border Construction: A. Concrete Mix The concrete mix shall be in accordance to MN/DOT Specification 2461. The mix design and classification shall be 3Y32A for sidewalk areas. The concrete mix used should be rated at a minimum of 4,000 psi. B. Dimension Measurements The concrete playground border should be seven(7) inches thick and should be twenty four (24) inches wide.The concrete playground border shall be approximately 350 linear feet in length. Drawings are attached that further illustrate the concrete playground border thickness, width, length and design. C. Slope The concrete border should have a two degree cross slope so water collected on the concrete drains away from the playground equipment. 30 -, 4INt, City of Farmington A A 430 Third Street Farmington,Minnesota %44 651.280.6800•Fax 651 280.6899 A 14140 V Ww.ct.taarmington.mn.uv Concrete Pads for Park Benches Construction: A. Concrete Mix The concrete mix shall be in accordance to MN/DOT Specification 2461. The mix design and classification shall be 3Y32A for sidewalk areas. The concrete mix used should be rated at a minimum of 4,000 psi. B. Preparation of Concrete Pads and Dimension Measurements There should be three concrete pads poured for park benches. The concrete pads should measure four feet wide by eight feet long by four inches thick. The concrete pads should be poured immediately adjacent to the concrete border but separated from the border.The top of the concrete pad for the park benches should be poured so they are at the same height as the concrete playground border. The concrete pads for the park benches should be separated from the concrete playground border by an expansion joint. The pads should be formed with 2 x 4 lumber in the dimensions identified. Forms should be removed within but no later than 48 hours of pouring the concrete. C. Slope The concrete pads should slope one to two degrees away from the playground equipment. D. Park Bench Installation The City will install the park benches on the concrete pads once they have adequately cured. Pouring,Finishing and Clean Up: A. Pouring and Finishing The concrete border should be a continuous pour with a contraction joint every twelve(12) feet. Each panel shall be no more than twelve(12) feet in length. Contraction joints shall extend to approximately one inch depth and shall be approximately 1/8 inch wide. B. Site Clean-Up All excess concrete not used in the project that is contained in the concrete truck and is cleaned out of the concrete truck after the concrete has been poured cement shall be removed by the contractor. Under no circumstances should any excess concrete or material remaining in the chute be cleaned out from the truck onto any public or private property. All clean out concrete material should be disposed of in an environmentally safe manner. Any forms and/or other materials generated from the construction of this project shall be removed by contractor.If forms are used they shall be pulled.After all forms are pulled and 31 40.84/7A r City of Farmington ;..,, 430 Third Street r> Farmington,Minnesota 651.280.0000•Fax 651180.6899 "A Rio- arv■rw.ci.tarmmgton.mnuv contractor has completed the site clean up work,the Parks and Recreation Director shall inspect the site for proper clean up. If the site needs additional clean up the contractor will be contacted by phone and given one week to complete clean up. If the clean up still does not meet the satisfaction of the Parks and Recreation Director, 10%of the quote amount shall be retained until the site has been satisfactorily cleaned up. C. Site Restoration After the concrete has adequately cured,the City will then backfill with soil along the back edge of the concrete border in order for the grade of the border to match with the existing grade of the turf areas. Once the backfilling has been completed the City will then seed the disturbed areas and apply an erosion control method. Underground Utilities Location: A. Utility Locates Responsibility The Contractor shall be required to place the Gopher One call for locating underground utilities. 32 fair City of Farmington ..0 j f' City 430 Third Street !: - '� Farmington,Minnesota .46 °` 651.280.6800•Fax 651?80.6899 bi A wwci.tannma am.mnati Quote Submittal Form Contractor's Information: The undersigned, being familiar with local conditions, having made the field inspections and investigations deemed necessary, having studied the plans and specifications for the work and being familiar with all factors and other conditions affecting the work and costs thereof hereby propose to furnish all labor,tools, materials, skills, equipment and all else necessary to completely construct the project in accordance with the plans and specifications identified previously. Please provide in the space that follows, your company's information. Name of Company Submitting Bid: Contact Person: Address: Work Phone Number: Cell Phone Number Email Address: Date Quote Submitted: Concrete Border and Park Bench Pad Project Quote Amount Description Quote Amount 7 inch thick x 24 inch wide x $ 350 linear feet concrete border (3)4ft widex8ft longx4 $ inch thick concrete pads Total Quote 33 f 40: r City of Farmington 430 Third Street Farmington,Minnesota 651.280.6800•Fax 651 2 0.6899 `P.A no"" wwawd.tlarmingum.nmu.*s North Country Concrete 7040 143`d Ave NW Ramsey, MN 55304 MC Contracting, Inc. 22285 Albatross Circle Farmington, MN 55024 Valley Cement Company 20630 Flagstaff Avenue Farmington, MN 55024 Dakota Rhoads Masonry, Inc 18575 Donnelly Avenue Hastings, MN 55033 C.R. Fischer 3240 220th Street PO Box 448 Farmington, MN 55024 Erickson Construction 7910 280th Street West Farmington,MN 55024 Minnesota State Curb and Gutter 14698 Galaxie Avenue Apple Valley, MN 55124 C. G. Construction 22098 Canton Court Farmington,MN 55024 Michael Tutewohl 8692 Alvarado Court Inver Grove Hieghts, MN 55077 Ryan Contracting 8700 13th Avenue East Shakopee, MN 55379 34 , � �. City of Farmington 46 4 430 Third Street !° ' Farmington,Minnesota ' 651.280.6800•Fax 651280.6899 s•De.A - w+awci.iarmina m.mmus McNamara Contracting 16700 Chippendale Avenue Rosemount, MN 55068 Stapf Concrete Construction, Inc. 3800 Bagley Avenue Webster, MN 55088 Clausen Construction, Inc. 16720 Welcome Avenue SE Prior Lake, MN 55372 Kamida Concrete 6925 Rolling Hills Rd Hamel, MN 55340 35 EXHIBIT C 2013 Pine Knoll Park Concrete Playground Border Quote Tabulation Form Name of Contractor Quote Submitted Stapf Concrete Construction $7,500.00 C.R Fischer&Sons, Inc. $8,200.00 Kamida Inc. $10,550.00 Michael Tutewohl Homes, Inc. $14,032.00 36 7.-F City of Farmington `* 43D Third Street $ '.,r I R � Farmington,Minnesota ``i �°° b51.2R0.G400•Fax CSI 2 0.fi899 "`r.A ww+►e:cl tarmmgcom.mn.u.4 TO: Mayor, Councilmembers, City Administrator FROM: Kevin Schorzman, P.E., City Engineer SUBJECT: Accept Quote Flagstaff Avenue/200th Street Settlement Repairs DATE: July 1, 2013 INTRODUCTION As you are aware, there are areas on Flagstaff Avenue and 200th Street that have settled near manholes installed as part of the Flagstaff Avenue project in 2007-2008. The settlement was expected due to the depth of the sewer and the type of material encountered on the project. DISCUSSION The 2013 budget included funds to repair some of the worst settlement areas on Flagstaff and 200th Street. Staff solicited quotes for the repair work for three areas on Flagstaff Avenue, and one area on 200th Street as shown on the attached plan sheets. The following is a summary of the quotes received: Contractor Quote Pine Bend Paving,Inc. $ 30,950.00 McNamara Contracting $ 31,370.00 Bituminous Roadways, Inc $ 39,014.00 Based on the quotes received, staff is recommending that the Council enter into the attached agreement with Pine Bend Paving, Inc. to complete the settlement repair on Flagstaff Avenue and 200th Street. The work will include milling the ends of each patch area as well as some additional milling in the patch area to ensure a minimum thickness of asphalt in the entire patch area. Once the milling is complete, new bituminous material will be placed in the patch area to reestablish the profile and cross-section of the road. The contractor has quoted a lump sum price for milling in each area, and a per ton price for bituminous material. The quantities for bituminous material in each patch area were estimates for purposes of the quote and the final quantities may differ based on the amount of material actually used. Final payment to the contractor will be based on the lump sum price for milling, plus the per ton price for bituminous material multiplied by the number of tons actually used for the repair. 37 Flagstaff Avenue/200th Street Settlement Repair July 1,2013 Page 2 of 2 BUDGET IMPACT This project has been included in the 2013 budget and will be paid for from the Streets budget in the general fund. ACTION REQUESTED By motion, approve the attached agreement with Pine Bend Paving, Inc., for the repair of settlement areas on Flagstaff Avenue and 200th Street. 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' 6J ' T t .19596.;37/.3 18516_8 �C x.4-- gal 1 'I m+6 SJ V ;6•90;6 ItEe. ,6 ' S '‹ I i I I it l k�' N 1 � d: arol 3340 i s:; :2 SRO O`ao° I 'El :11 S i I 5,45_11 , E'gt" H X owl rt16. -a a= �o�`� �tzo 333 II' - — --� cSa<4�� o w_ �ssae -- I$1P. o o: o 0 1 GM133.334 - 0 I � el t1 $CA wj j 10 i City of Farmington f 430 Third Strcct Farmington.Minnesota \,. 651280.6800•Fax 651.280.6839 +eww.ciformington.nin.us FORM OF AGREEMENT BETWEEN CITY OF FARMINGTONAND Pine Bend Paving, Inc. FOR NON-BID CONSTRUCTION CONTRACT THIS AGREEMENT made this 1' day of July,2013,by and between the CITY OF FARMINGTON,a Minnesota municipal corporation("Owner"or"City")and Pine Bend Paving,Inc.,a Minnesota corporation("Contractor"). Owner and Contractor,in consideration of the mutual covenants set forth herein,agree as follows: 1. CONTRACT DOCUMENTS. The following documents shall be referred to as the"Contract Documents",all of which shall be taken together as a whole as the contract between the parties as if they were set verbatim and in full herein: A. This Agreement. B. Specifications and Requirements-Flagstaff Avenue/200th Street Maintenance C. MnDOT Standard Specifications for Construction D. Contractor's Quote. In the event of a conflict among the provisions of the Contract Documents,the order in which they are listed above shall control in resolving any such conflicts with Contract Document"A"having the first priority and Contract Document"E"having the last priority. 2. OBLIGATIONS OF THE CONTRACTOR. The Contractor shall provide the goods,services,and perform the work in accordance with the Contract Documents. 3. CONTRACT PRICE. Owner shall pay Contractor for completion of the Work, in accordance with the Contract$30,950 inclusive of taxes,if any. 4. PAYMENT PROCEDURES. A. Contractor shall submit Application for Payment upon completion of the work. Application for Payment will be processed by the City Engineer. B. Payments to Subcontractors. (1) Prompt Payment to Subcontractors. Pursuant to Minn.Stat.§471.25,Subd.4a,the Contractor must pay any subcontractor within ten(10)days of the Contractor's receipt of payment from the City for undisputed services provided by the subcontractor. The Contractor must pay interest of 1 1/2 percent per month or any part of a month to the subcontractor on any undisputed amount not paid on time to the subcontractor. The minimum monthly interest penalty payment for an unpaid balance of$100.00 or more is$10.00. For an unpaid balance of less than$100.00,the Contractor shall pay the actual penalty due to the subcontractor. (2) Form IC-134(attached)required from general contractor. Minn.Stat.§290.92 requires that the City of Farmington obtain a Withholding Affidavit for Contractors,Form IC-134,before making final payments to Contractors. This form needs to be submitted by the Contractor to the Minnesota Department of Revenue for approval. The form is used to receive certification from the state that the vendor has complied with the requirement to withhold and remit state withholding taxes for employee salaries paid. D. Final Payment. Due to the small scope and short duration of this project,only one payment will be made upon completion of the project as recommended by the City Engineer. 42 5. COMPLETION DATE. The Work must be completed by August 30,2013 6. CONTRACTOR'S REPRESENTATIONS. A. Contractor has examined and carefully studied the Contract Documents and other related data identified in the Contract Documents. B. Contractor has visited the Site and become familiar with and is satisfied as to the general,local,and Site conditions that may affect cost,progress,and performance of the Work. C. Contractor is familiar with and is satisfied as to all federal,state,and local laws and regulations that may affect cost,progress,and performance of the Work. D. Contractor has carefully studied all: (1)reports of explorations and tests of subsurface conditions at or contiguous to the Site and all drawings of physical conditions in or relating to existing surface or subsurface structures at or contiguous to the Site(except Underground Facilities)which have been identified in the General Conditions and(2)reports and drawings of a Hazardous Environmental Condition,if any,at the Site. E. Contractor has obtained and carefully studied(or assumes responsibility for doing so)all additional or supplementary examinations,investigations,explorations,tests,studies,and data concerning conditions (surface,subsurface,and Underground Facilities)at or contiguous to the Site which may affect cost, progress,or performance of the Work or which relate to any aspect of the means,methods,techniques, sequences,and procedures of construction to be employed by Contractor,including any specific means, methods,techniques,sequences,and procedures of construction expressly required by the Bidding Documents,and safety precautions and programs incident thereto. F. Contractor does not consider that any further examinations,investigations,explorations,tests,studies, or data are necessary for the performance of the Work at the Contract Price,within the Contract Times, and in accordance with the other terms and conditions of the Contract Documents. G. Contractor is aware of the general nature of work to be performed by Owner and others at the Site that relates to the Work as indicated in the Contract Documents. H. Contractor has correlated the information known to Contractor,information and observations obtained from visits to the Site,reports and drawings identified in the Contract Documents,and all additional examinations,investigations,explorations,tests,studies,and data with the Contract Documents. I. The Contract Documents are generally sufficient to indicate and convey understanding of all terms and conditions for performance and furnishing of the Work. J. Subcontracts: (1) Unless otherwise specified in the Contract Documents,the Contractor shall,upon receipt of the executed Contract Documents,submit in writing to the Owner the names of the Subcontractors proposed for the work. Subcontractors may not be changed except at the request or with the consent of the Owner. (2) The Contractor is responsible to the Owner for the acts and omissions of the Contractor's subcontractors,and of their direct and indirect employees,to the same extent as the Contractor is responsible for the acts and omissions of the Contractor's employees. (3) The Contract Documents shall not be construed as creating any contractual relation between the Owner and any subcontractor. (4) The Contractor shall bind every subcontractor by the terms of the Contract Documents. 7. WORKER'S COMPENSATION. The Contractor shall obtain and maintain for the duration of this Contract, statutory Worker's Compensation Insurance and Employer's Liability Insurance as required under the laws of the State of Minnesota. 8. COMPREHENSIVE GENERAL LIABILITY. Contractor shall obtain the following minimum insurance coverage and maintain it at all times throughout the life of the Contract,with the City included as an additional name insured on 43 the general liability insurance on a primary and noncontributory basis. The Contractor shall furnish the City a certificate of insurance satisfactory to the City evidencing the required coverage: Bodily Injury: $2,000,000 each occurrence $2,000,000 aggregate products and completed operations Property Damage: $2,000,000 each occurrence $2,000,000 aggregate Contractual Liability(identifying the contract): Bodily Injury: $2,000,000 each occurrence Property Damage: $2,000,000 each occurrence $2,000,000 aggregate Comprehensive Automobile Liability(owned,non-owned,hired): Bodily Injury: $2,000,000 each occurrence $2,000,000 each accident Property Damage: $2,000,000 each occurrence 9. WARRANTY. The Contractor guarantees that all new equipment warranties as specified within the quote shall be in full force and transferred to the City upon payment by the City. The Contractor shall be held responsible for any and all defects in workmanship,materials,and equipment which may develop in any part of the contracted service,and upon proper notification by the City shall immediately replace,without cost to the City,any such faulty part or parts and damage done by reason of the same in accordance with the bid specifications. 10. INDEMNITY. The Contractor agrees to indemnify and hold the City harmless from any claim made by third parties as a result of the services performed by it. In addition,the Contractor shall reimburse the City for any cost of reasonable attorney's fees it may incur as a result of any such claims. 11. PERFORMANCE AND PAYMENT BONDS. Performance and payment bonds are not required for the doing of any public work if the contract price is$75,000 or less.On projects of more than$75,000 for the doing of public work a payment bond and performance bond each in the amount of the contract price must be furnished to the City prior to commencement of work. The form of the bonds must satisfy statutory requirements for such bonds. 12. MISCELLANEOUS. A. Terms used in this Agreement have the meanings stated in the General Conditions. B. Owner and Contractor each binds itself,its partners,successors,assigns and legal representatives to the other party hereto,its partners,successors,assigns and legal representatives in respect to all covenants, agreements,and obligations contained in the Contract Documents. C. Any provision or part of the Contract Documents held to be void or unenforceable under any law or regulation shall be deemed stricken,and all remaining provisions shall continue to be valid and binding upon Owner and Contractor,who agree that the Contract Documents shall be reformed to replace such stricken provision or part thereof with a valid and enforceable provision that comes as close as possible to expressing the intention of the stricken provisions. D. Data Practices/Records. (1) All data created,collected,received,maintained or disseminated for any purpose in the course of this Contract is governed by the Minnesota Government Data Practices Act,Minn.Stat.Ch. 13,any other applicable state statute,or any state rules adopted to implement the act,as well as federal regulations on data privacy. (2) All books,records,documents and accounting procedures and practices to the Contractor and its subcontractors,if any,relative to this Contract are subject to examination by the City. 44 E. Software License. If the equipment provided by the Contractor pursuant to this Contract contains software,including that which the manufacturer may have embedded into the hardware as an integral part of the equipment,the Contractor shall pay all software licensing fees. The Contractor shall also pay for all software updating fees for a period of one year following cutover. The Contractor shall have no obligation to pay for such fees thereafter. Nothing in the software license or licensing agreement shall obligate the City to pay any additional fees as a condition for continuing to use the software. F. Patented devices,materials and processes. If the Contract requires,or the Contractor desires,the use of any design,device,material or process covered by letters,patent or copyright,trademark or trade name, the Contractor shall provide for such use by suitable legal agreement with the patentee or owner and a copy of said agreement shall be filed with the Owner. If no such agreement is made or filed as noted, the Contractor shall indemnify and hold harmless the Owner from any and all claims for infringement by reason of the use of any such patented designed,device,material or process,or any trademark or trade name or copyright in connection with the Project agreed to be performed under the Contract,and shall indemnify and defend the Owner for any costs,liability,expenses and attorney's fees that result from any such infringement. G. Assignment. Neither party may assign,sublet,or transfer any interest or obligation in this Contract without the prior written consent of the other party,and then only upon such terms and conditions as both parties may agree to and set forth in writing. H. Waiver. In the particular event that either party shall at any time or times waive any breach of this Contract by the other,such waiver shall not constitute a waiver of any other or any succeeding breach of this Contract by either party,whether of the same or any other covenant,condition or obligation. I. Governing Law/Venue. The laws of the State of Minnesota govern the interpretation of this Contract. In the event of litigation,the exclusive venue shall be in the District Court of the State of Minnesota for Dakota County. J. Severability. If any provision,term or condition of this Contract is found to be or become unenforceable or invalid,it shall not effect the remaining provisions,terms and conditions of this Contract,unless such invalid or unenforceable provision,term or condition renders this Contract impossible to perform. Such remaining terms and conditions of the Contract shall continue in full force and effect and shall continue to operate as the parties' entire contract. K. Entire Agreement. This Contract represents the entire agreement of the parties and is a final,complete and all inclusive statement of the terms thereof,and supersedes and terminates any prior agreement(s), understandings or written or verbal representations made between the parties with respect thereto. L. Permits and Licenses;Rights-of-Way and Easements. The Contractor shall give all notices necessary and incidental to the construction and completion of the Project. The City will obtain all necessary rights-of-way and easements. 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One of the items listed in this document was a periodic update on the status of the goals. DISCUSSION The City Council spent a significant amount of time at the beginning of 2013 establishing a number of priorities for the years 2013-2017. The priorities fall into five separate categories: 1. Ensure the long term financial health of the city. • 2. Position the city for future economic development 3. Review the use and efficiency of city facilities 4. Maintain the long term viability of city liquor operations • 5. Continue communication with residents and partnerships with other local governments Each of the priorities has a number of goals/tasks listed under it to help achieve the priority. I have attached an updated spreadsheet so you can see the progress that has been made on each issue. It is important to note a few issues when looking at the summary. These are goals set over a five year period and a large number of the goals will be ongoing and never really"completed." I have highlighted a few of the goals in yellow that have been completed,but even these goals can be reviewed and update. This information will be brought back on a quarterly basis for your review. The City Council will also update this document every year as a part of your annual goal setting discussions. BUDGET IMPACT None. 70 ACTION REQUESTED This item if for your information,no formal action is required. Respectfully submitted, David J.McKnight City Administrator 71 ARiyjyco 7P p v Z p0 44.A MOO 2013-2017 Farmington City Council Strategies and Progress Report The City of Farmington's mission states, "Through teamwork and cooperation, the City of Farmington provides quality services that preserve our proud past and foster a promising future. The strategies put in place to achieve our mission for 2013-2017 include: • Ensure the long term financial health of the city • Position the city for future economic development • Review the use and efficiency of city facilities • Maintain the long term viability of city liquor operations • Continue communication with residents and partnerships with other local governments The City of Farmington continues to transform into a vibrant suburb in the Twin Cities. The City Council has identified the following plans/goals to help achieve the five strategies discussed in 2013. These plans/goals will help guide our organization as we make decisions and prioritize our work. 2013-2017 Council Priorities Year(s) Progress Report Ensure the long term financial health of the city. A-Continue the education of City 2013- This project is ongoing and issues Councilmembers on financial matters 2017 will be brought forward to the City Council as needed. B-Staff will develop financial goals and 2013- Ongoing project that will be reviewed strategies as needed 2017 as a part of the 2014/2015 budget process. C-Set budget and tax levy goals/targets by 2013- The City Council will discuss the early summer for the annual budget 2017 2014/2015 budget at the June 10, process 2013 work session. D-Share property value information with 2013- This information was shared with the the City Council 2017 City Council in April 2013 and will be reviewed as a part of the 2014/2015 budget process. E-Develop a CIP for street projects 2013 Completed and presented to the City Council during February/March 2013 work sessions. F-Fund/implement CIP for street projects 2013- The City Council will consider funding 2017 a streets CIP as a part of the 2014/2015 budget process. G-Develop a CIP for vehicles 2013 Completed and presented to the City 72 Council during February/March 2013 work sessions. H-Fund/implement CIP for vehicles 2020 The City Council will consider funding a vehicle CIP as a part of future years budgets. I-Ask PRAC to develop options for the 2013 PRAC will present this information to future of the swimming pool the City Council in August 2013. J-Set level of potential contribution to the 2014- The City Council has discussed a Ice for Tigers project 2016 preliminary contribution amount. The development of the 2014/2015 budget process needs to be completed before any further action is taken. K-Staff to provide annual investment 2013- Will be presented in the summer of update 2017 2013. Position the City for Future Economic Development A-Implement strategies developed by the 2013- Assigned to the EDA. EDA in 2012 and 2013 2014 I' B-Develop and fund a business attraction 2015- 2015-2016 project. plan and incentive plan 2016 C-Ask the EDA to review plans for future 2013 Assigned to the EDA and economic industrial locations development staff. D-Staff to meet with landowners in the Pilot 2013 Engineering staff will meet with Knob and County Road 50 area landowners after spring 2013 planting. E-Consistently communicate the 2013- The City Administrator has/will importance of progress/completion of the 2017 communicate the City Council VRC development to all interested parties message to the broker and other parties. F-Staff to meet with the VRC broker to 2013 The City Administrator has share City Council message communicated the City Council message to the broker. G-Staff to meet with other brokers to get 2013 Administration and Engineering their view of VRC Review the Use and Efficiency of City Facilities A-Work with Dakota County on possible 2013- Discussions continue with Dakota relocation of the library during remodeling 2014 County on this possibility. A final draft contract is expected for review in July. B-Staff to review energy options at all 2013- RETAP staff asked for building facilities (RETAP) 2014 specific information in June 2013 and staff is providing that information. 73 C-Increase usage of Rambling River 2013- PRAC and the RRC Advisory Board Center and report results 2017 have discussed. Information is being tracked to show usage of the facility to the City Council. D-Review rental rates at Rambling River 2013 This project is underway. Center to ensure competitiveness E-Achieve Green Steps Phase 3 status 2013- Engineering staff is currently 2014 developing a list of steps that would need to be taken to achieve this status and will be shared with the City Administrator. F-Build an adequate amount of funding in 2013- Staff is looking at a possible the building fund 2017 recommendation on this issue as a part of the 2014/2015 budget process. Maintain the Long Term Viability of City Liquor Operations A-Set annual financial goals 2013- These goals were reviewed and set 2017 by the City Council and staff in March 2013. B-Develop financial plan for the "four pots" 2013- This plan was developed and • philosophy 2014 reviewed by the City Council in March 2013. Funding options will be reviewed each quarter. C-Focus future City Council discussions on 2014- 2014-2016 project. location and own/lease issues 2016 Continue Communication with Residents and Partnerships with Other Local Governments A-Track status of City Council Goals and 2013- Ongoing. share with City Council/residents 2017 B-Discuss future community survey 2014- Will be discussed as a part of the 2015 2014/2015 budget process if the budget allows. l' C-Review possible joint projects each year 2013- Ongoing. with other local governments 2017 • 74 kitli o� rtiy��, City of Farmington 0 430 Third Street- =1=� Farmington,Minnesota 651.280.6800•Fax 651.280.6899 '"°10ffi�� www ci.farmington.mn us TO: Mayor,Council Members, City Administrator FROM: Lee Smick,AICP CNU-A City Planner/Economic Development SUBJECT: Business Attraction Team Strategy DATE: July 1,2013 1 INTRODUCTION/DISCUSSION The Business Attraction Team(BAT)has met five times between April 11,2013 and June 6,2013. The goal of BAT was to provide a direction to the EDA on how to attract new businesses while retaining existing businesses. Attached to this document are the strategies proposed by BAT for the City Council's review. ..... The EDA accepted BAT's strategies;however,the EDA did suggest that priorities proposed by BAT be downsized. Therefore,staff has included the strategies into three major priorities including Market and Promote Farmington,Business Retention and Expansion,and Shovel Ready Sites. Each of the priorities • includes action steps as shown on the spreadsheet. The marketing and promotion of Farmington entails the hiring of a consultant to prepare a marketing plan and provide suggestions to implement the plan. Additionally, the actions propose the promotion activities to inform brokers, site selectors,business owners,and potential residents to locate in Farmington by advertising its qualities. The BR&E priority includes the continuance of business visits and the highlighting of existing businesses. And finally,BAT felt that with marketing Farmington,there needs to be land available for interested businesses. Therefore,BAT would like the City to further research opportunities for shovel ready sites. ACTION REQUESTED Review the attached information and comment on the strategies. Respectfully submitted, lor Lee Smick,AICP CNU-A City Planner/Economic Development 75 C C C C C C C C O C re re re co r3 re re a a a a a a a a m a CO 00 00 OD OD CID CD c no c — — a, a, V, Y — _ .Y Y yi VI VI N N L N Y Y a, a, a, Y i ,-. 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Q c _T E -0 v) vi C 00 f0 ,U..+ , C c6 O co G'. m w O U N ■ N v) cc a) Cr) ca co Q c a aJ 0 3 v u co C N - > a rYa C _ M co .0 C d yLj Y aJ aJ Y ' N N 0 ocD ` 0 3 a a i 1,7Z • 4�FAe� , City of Farmington 430 Third Street • Farmington,Minnesota 0 651.280.6800•Fax 651280.6899 • ''A a www.cifivinington.ma.us TO: Mayor,Council Members, City Administrator • FROM: Lee Smick,AICP CNU-A City Planner/Economic Development SUBJECT: Consider Request for Proposals—Marketing Plan Consultant DATE: July 1,2013 INTRODUCTION/DISCUSSION • The EDA reviewed the proposed RFP on June 24,2013 and recommended approval of it with a vote of 3-0 and that it is forwarded to the City Council. The Dakota County CDA has informed staff that CDBG grant funds can be utilized to hire a professional consultant to work withthe City on economic development planning activities. Federal Statute 24 CFR§ 570.205 states that planning activities which consist of all costs of data gathering,studies,analysis,and preparation of plans and the identification of actions that will implement such plans is an eligible CDBG activity,including economic development plans. The plan is an eligible activity but CDBG funding cannot be expended to implement the plan,such as creating marketing documents.A copy of the final plan must be provided to the Dakota County Community Development Agency(CDA)before the CDBG funding can be expended. Staff is proposing to utilize a portion of Farmington's CDBG allocation to procure a marketing consultant to prepare a marketing plan for the City at a maximum cost of$30,000. Using CDBG funds requires an RFP(see attached)to be prepared. The amount proposed is similar to the amount proposed by the City of Lakeville for the same grant that they received in 2011. Lakeville included a branding effort to be part of their funding for which they received a tagline"Positioned to Thrive". The attached Lakeville Business Marketing Strategy Report dated March 2012 is what they received for their final document(entire document is not included). RFP Scope of Service: At a minimum the marketing plan should provide a report containing: 1. Analysis of existing marketing efforts such as GROW Farmington or the City Seal,materials created by staff,and programs including but not limited to: a. Print and media materials b. Website c. Social Media 78 d. Conference and trade show attendance e. Business retention strategies and programs 2. Suggest marketing strategies to help meet the implementation steps outlined on Page 4 of this RFP and/or additional implementation steps prepared by the consultant including but not limited to: a. Print and media materials b. Website c. Social media d. Other miscellaneous promotional materials 3. A.detailed implementation cost analysis of each component of the recommended marketing strategies that can be used to identify and plan for a comprehensive marketing budget. a. Identify onetime and annual recurring costs All RFP proposals should include: 1. Tasks to be accomplished and the amount of budget hours for each task and subtask. a. This will be used as a work plan and managing tool for basis of budgeting. 2. Identify deliverables. a. Key milestones of project b. Level of City staff participation c. Status meetings identified through work plan d. Final Report - 3. Detailed cost estimate of the study,including professional hourly rates and multipliers and estimated service/task hours with a"not to exceed cap". Other expenses related to the completion of the study will be discussed on a case-by-case basis.Preferred pricing will identify fixed cost bids with a menu of necessary and optional services. All proposals should include: 1. Tasks to be accomplished and the amount of budget hours for each task and subtask. a. This will be used as a work plan and managing tool for the basis of budgeting. 2. Identify deliverables. a. Key milestones of project b. Level of City staff participation c. Status meetings identified through work plan d. Final Report 3. Detailed cost estimate of the study,including professional hourly rates and multipliers and estimated service/task hours with a"not to exceed cap".Other expenses related to the completion of the study will be discussed on a case-by-case basis.Preferred pricing will identify fixed cost bids with a menu of necessary and optional services. Evaluation Criteria: Proposals will be evaluated on the following factors with equal weight given to each one. The City of Farmington has the right to reject any or all proposals without explanation. (Total points possible—100) 79 a. Proposer's ability and capacity to meet all Requests for Proposal conditions and expectations as solely determined by the City's selection committee(10 points) b. The proposal meets the goals as outlined in the Request for Proposal(10 points) c. Value and price for services offered(10 points) d. Ability to complete the job in the time allotted(no later than December 2,2013) (10 points) e. Prior satisfactory conclusion of similar work or evidence of specific experience and ROX regarding marketing and branding strategies(10 points) f. Stated and demonstrated understanding of the scope of work being sought(10 points) g. A creative and unique approach to the proposal(40 points). The RFP timeline is as follows: RFP Timeline: RFP Issue date—July 2,2013 Proposals due—July 24,2013 Interview consultant finalists—July 29-31,2013 EDA approval selecting consultant—August 7,2013 Remainder of timeline to be determined by responder The timeline offers 23 days for an interested marketing consultant to prepare a response to the RFP. The project will be performed over a 3-month period with final approval by the City Council on December 2,2013. Staff has attached a spreadsheet of potential marketing consultants that the REP will be sent to once it has been approved by the City Council. ACTION REQUESTED Consider the RFP,direct staff to post it on the website and distribute it to marketing consultants in the Twin Cities Metropolitan Area. • Respectfully submitted, auPP Lee Snick,AICP CNU-A City Planner/Economic Development 80 11141/ ,,&sa 6;0'.,■‘ Cam) VfI`• t �`t' � G s5 Esr 4� s dirow. J sa tJ I pG City of Farmington Request for Proposals: . Business Marketing Plan Contact: Lee Smick City Planner/Economic Development City of Farmington 430 Third Street Farmington,MN 55024 (651)280-6820 lsmick®ci.farmington.mn:us Dated: July 2,.2013 Responses Due: July 24,2013 81 Farmington Marketing Strategy REP The City of Farmington,Minnesota requests proposals from qualified consulting firms in. Minnesota to provide a strategy for a comprehensive marketing plan to market the Farmington community and businesses. Additionally,the marketing plan will aid business expansion, retention,and to ultimately increase the City's tax base through the attraction of new businesses while maintaining the existing business climate. The process and plan would include the analysis of existing marketing efforts,materials,and programs,the gathering of governmental and community input,suggestions for marketing strategies to help meet the priorities outlined in the priorities section of this RFP,and the detailed implementation analysis and costs of each component of the recommended marketing strategies that can be used to identify'and plan for a comprehensive marketing budget. For the purpose of this Request for Proposals("RFP")and the anticipated Consultant Agreement, "City"means the City of Farmington,and"Services"means the development of a marketing plan,as described in this RFP. The selected fine will be invited to enter into a consultant agreement with the City,in a form to be provided by the City("Consultant Agreement").The City Council has the ultimate authority to approve any proposal and to authorize execution of the Consultant Agreement. Overview: As a community prepared for new business growth while maintaining its strong existing business climate,the pity of Farmington provides the foundation for prosperous businesses by investing .• in quality and efficient services,effective partnerships,and business participation.The City's commitment to well-planned development enhances the distinctive and high quality of life enjoyed by our residents.At the southern edge of the Minneapolis/St.Paul Metro Area, Farmington offers the advantages of being part of a metropolitan area while providing a family- friendly small town atmosphere with outstanding quality of life opportunities including recreation,the attention to its environment,and open space tranquility. Located in western Dakota County,roughly 21 miles south of the Minneapolis/St.Paul • International Airport,Farmington is a growing community that continues to offer small town charm while rapidly becoming a unique suburban city.The 2010 Census indicated that the population of Farmington was 21,086 spread over 7,412 households. Farmington was ranked Sth in the entire Minneapolis/St.Paul Metro Area in population growth rate at 70.53%from 2000 to 2010.The Marketing Plan proposes to highlight these messages and others generated from community discussions in the recent past. Farmington has a vibrant existing business community which incorporates the contrast of new commercial development areas with a well-established traditional downtown. In addition,the City's industrial and business parks offer opportunities for a wide array of uses and companies of 2 82 . all sizes.Farmington's established development and design standards support the City's desire for quality growth. With the presence of the Vermillion River,the existence of working faints,and the City's extensive park and trail systems,the community has an abundance of natural resources to market.These amenities in part account for the extensive residential growth of over 3,000 households added to the community within the last decade. • The Economic Development Authority(EDA)that updates Farmington's Economic Development Strategic Plan every three years provides long-term strategies to encourage business development and promote Farmington's desire to further grow its tax base with the attraction of new commercial and industrial businesses.The EDA's mission is to meet the following statement: "Farmington is commerce friendly,responsive,and innovative in the realm of economic development.The Economic Development Authority's mission is to market Farmington as one of Minnesota's most desirable cities to open a business." Farmington has historically lacked a consistent and focused marketing plan for business attraction and retention. Past efforts have tended to be mostly reactionary as opportunities have presented themselves and funding was available. . The goal from the EDA's 20122015 Economic Development Strategic Plan is to: "Create a marketing plan that has a clear message,is flexible,adequately Handed, creative,aggressive,and targeted that communicates Farmington's existing businesses while making known its wealth of new commercial and industrial opportunities." Proposal to Interested Parties The City of Farmington is seeking responses to this RFP to develop and outline an implementation plan for a business marketing strategy to target corporate site selectors,business decision makers,and the general business community about why Farmington should be a top choice for locating and growing a business. A brainstorming event was held with the Fannington Business Association(F.t3A),the Dakota County Regional Chamber,and the EDA in December of 2010 under the GROW Farmington initiative which provided a wish list of items to market Farmington.The results of this event can be found attached to this RFP in the Appendix section, After the brainstorming event,a group of business owners met throughout 2011 to develop a plan to achieve some of the wish list. The GROW Farmington sessions carne up with three priority areas including"Promote,Brand,and Unite Farmington." From those priorities,action steps were prepared and implemented. In 2012,the GROW Farmington group focused on a"Shop, 3 83 Buy,Local!"campaign. A logo was created and stickers were provided to businesses to place on their windows. A plan of action needs to follow that initial implementation. The Economic Development Strategic Plan(EDSP)and GROW Farmington are currently working towards different goals. Assistance with combining these efforts is desired from the consultant chosen in the RIP process. Business Marketing Plan Priorities: The City of Farmington has identified the following Priority and Implementation Steps in the EDSP to create the Business Marketing Strategy: 2.1 Promoting for Success: Marketing and Branding—Managing our Reputation Action 2.1.1:Prepare a marketing plan strategy. Implementation Steps: (a)Work with the GROW Farmington marketing strategy to create a unified economic development message for Farmington. (b)Define,expand,and formalize communications with the Farmington business community. (c)Research what other Cities use and determine how important printed materials are to the marketing efforts. (d)Coordinate with Communications staff to strategically plan message delivery including newsletter,newspapers,website,social media,Channel 16,etc. (e)Continue to attend or plan new efforts through GROW Fannington to promote the City to developers,brokers,retailers,entrepreneurs,etc. (f)Develop programs to enhance and highlight the City's economic development efforts via signage throughout the City. (g)Promote Farmington businesses via a"shop local"program. (h)Staff and EDA attend gatherings and conferences pertaining to Economic Development. (i) Artists'studios and living spaces within the downtown area could be one of the suitable uses for spaces no longer appropriate for most modem retail. (j)Research"shovel ready"initiatives to determine if the future industrial park could meet these requirements. (k)Work with regional economic development to assist business prospects coming to Farmington and the region. Scope of Service: At a minim=the marketing plan should provide a report containing: 1. Analysis of existing marketing efforts such as GROW Farmington or the City Seal, • materials created by staff,and programs including but not limited to: a. Print and media materials b. Website c. Social Media 4 84 d. Conference and trade show attendance e. Business retention strategies and programs 2. Suggest marketing strategies to help meet the implementation steps outlined on Page 4 of this RFP and/or additional implementation steps prepared by the consultant including but not limited to: a. Print and media materials b. Website c. Social media d. Other miscellaneous promotional materials 3. A detailed implementation cost analysis of each component of the recommended marketing strategies that can be used to identify and plan for a comprehensive marketing budget. a. Identify one-time and annual recurring costs All RFP proposals should include: I, Tasks to be accomplished and the amount of budget hours for each task and subtask. a. This will be used as a work plan and managing tool for basis of budgeting. 2. Identify deliverables. �.. a. Key milestones of project b. Level of City staff participation c. Status meetings identified through work plan d. Final Report 3. Detailed cost estimate of the study,including professional hourly rates and multipliers and estimated service/task hours with a"not to exceed cap".Other expenses related to the completion of the study will be discussed on a case-by-case basis.Preferred pricing will identify fixed cost bids with a menu of necessary and optional services. All proposals are subject to the following conditions: I. Federal Funds. This project is being funded in whole or in part with federal Community Development Block Grant("CDBG")funds through the U.S.Department of Housing and Urban Development("HUD"). The Firm selected through this RFP will enter into a contract with the City of Farmington and must agree to federal funding provisions as attached in Exhibit A. MN Federal Statute 24 CFR§570.205 states that planning activities which consist of all costs of data gathering,studies,analysis,and preparation of plans and the identification of actions that will implement such plans is an eligible CDBG activity,including marketing plans. 2. Conflict of Interest. The proposer must identify any potential conflict of interest it may have providing the services contemplated by this RFP. 5 85 • Statement of Qualifications; • The following will be considered minimal contents of the proposal: 1. Goals,objectives,and project tasks to demonstrate the responder's view of the project and exhibition of responder's knowledge of local government marketing and branding. 2. Outline of respondent's background and experience with particular emphasis on public sector marketing and branding. a. Provide contact list for at least three(3)references in support of the background and experience. b. Provide two(2)examples of municipal government projects and if available,a Return on Investment(ROI)report from those communities. 3. Knowledge of print,website,and social media advertising and promotion. 4. Experience working with local governments. 5. Identify key personnel to conduct the project. No change in key personnel assigned to the project will be permitted without approval of the City. City Provided Supporting Documentation: A. Provisions for Federally Funded Contracts B. 2010 Brainstorming Event Results C. Approved 2012-2015 Farmington Economic Development Strategic Plan D. GROW.Farmington Process and Results E. Demographic data:http//stats.metc.state.mn,us/profile/detail.aspx?c=02395614 F. Farmington map littp://www.ci.farmington.mn.us/Departments/CityMaps.html G. Farmington City website:http://www.ci.farmington,mn.us/index.html H, F rmington Economic Development Website (http://www.ci.farmington.mn.us/DepaitmentsIEconomicDevelop/EconomicDevelopnien t.html) Characteristics of Farmington: • 15.18 square miles • —56%developed • 21,200+residents(2013) • —7,448 households(2013) • 230+businesses o Mostly small to medium sized businesses(<100 employees) o Growing office/industrial and home-based business sectors • High educational attainment of residents(25%have a bachelor's degree+) • Median household income is$80,700 • Median age is 34.9 • 6 miles west of Interstate 35,7.5 miles east of Highway 52 Requirements and Final Product: M. A business marketing plan document • o All documents,plans,work completed under this proposal will become the property of the City of Farmington upon completion. 6 86 • Coordination meetings with City staff • Dp to 3 public presentations including City Council and other advisory committees Evaluation Criteria: Proposals will be evaluated on the following factors with equal weight given to each one. The City of Farmington has the right to reject any or all proposals without explanation. (Total points possible--100) • • Proposer's ability and capacity to meet all Requests for Proposal conditions and expectations as solely determined by the City's selection committee(10 points) • The proposal meets the goals as outlined in the Request for Proposal(10 points) • Value and price for services offered(10 points) • Ability to complete the job in the time allotted(no later than December 2,2013) (10 'points) • Prior satisfactory conclusion of similar work or evidence of specific experience and ROI regarding marketing and branding strategies(10 points) • Stated and demonstrated understanding of the scope of work being sought(10 points) • A creative and unique approach to the proposal(40 points) Because consulting services require the expenditure of CDBG funds,the City Council will make the final determination of whether to authorize funds for this project. The City does not guarantee selection of any vendor and reserves its right to reject all proposals. Furthermore,the City may or may not accept the lowest price quotation and reserves the right to select the proposal which best meets its needs and selection criteria. RFP Timeline: RFP Issue date—July 2,2013 Proposals due—July 24,2013 Interview consultant finalists-•July 29-31,2013 EDA approval selecting consultant August 7,2013 Reminder of timeline to be determined by responder Submission Deadline: ■ Six(6)hard copies of proposal and one(1)electronic version on CD or via email including all attachments and supplemental information delivered to Farmington City • Hall no later than 4:30 p.m.on July 24,2013: Lee Smick,City Planner/Economic Development City of Farmington 430 Third Street Farmington,MN 55024 • All questions by prospective responders regarding this RFP should contact: Lee Smick 7 87 lsmick®cL.farmington.mn.us 651-280-6820 • All potential respondents to this RFP will be notified if there are any substantial changes to this document made during the submittal period. • 8 88 • EXHIBIT A: PROVISIONS FOR FEDERALLY FUNDED CONTRACTS SPECIAL EQUAL OPPORTUNITY PROVISIONS Activities and Contracts Not Subject to Executive Order 11246,as Amended (Applicable to Federally assisted construction contracts and related subcontracts of$10,000 and under.) During the performance of this contract,the contractor agrees as follows: (1) The Contractor shall not discriminate against any employee or applicant for employment because of race,color,religion,sex,or national origin. The Contractor shall take affirmative action to ensure that applicants for employment are employed,and That employees are treated during employment,without regard to their race,color,religion,sex,or national origin. Such action shall include, but not be limited to,the following:employment,upgrading,demotion, or transfer;recruitment or recruitment advertising;layoff or termination;rates of pay or other forms of compensation;and selection for training,including apprenticeship. (2) The Contractor shall post in.conspicuous places,available to employees and applicants for employment, notices setting forth the provisions of this non-discrimination clause. The Contractor shall state that all qualified applicants will receive consideration for employment without regard to race,color,religion,sex,or national origin. (3) Contractors shall incorporate the foregoing requirements in all subcontracts. Executive Order 11245 • • (Applicable to Federally assisted contracts and related subcontracts of$10,000 and over.) 1. Section 202 Equal Opportunity Clause During the performance of this contract;the contractor agrees as follows: (A)The contractor will not discriminate against any employee or applicant for employment because of race,color,religion,sex,or national origin. The contractor will take affirmative action to ensure that applicants are employed, and that employees are treated during employment,without regard to their race,color,religion,sex,or national origin. Such action shall include, but not be limited to the following: employment, upgrading, demotion, or transfer;recruitment, or recruitment advertising;layoff or termination,rates of pay or other forms of compensation;and selection for training,including apprenticeship. The contractor agrees to post in conspicuous places,available to employees and applicants for employment, notices to be provided setting forth the provisions of this non-discrimination clause. (B)The contractor will,in all solicitations or advertisements for employees placed by or on behalf of the contractor,state that all qualified applicants will receive consideration without regard to race,color,religion,sex,or national origin. (C)The contractor will send to each Iabor union or representative of workers with which he has a collective bargaining agreement or other contract or understanding,a notice advising the said labor union or workers' representatives of the contractor's commitment under this section, 9 89 and shall post copies of the notice in conspicuous places available to employees and applicants for employment. (D)The contractor will comply with all provisions of Executive Order 11246 of September 24, 1965,and of the rules,regulations,and relevant orders of the Secretary of Labor. (E) The contractor will furnish all information and reports required by Executive Order 11246 of September 24, 1965, and by rules, regulations, and orders of the Secretary of Labor, or pursuant thereto,and will permit access to his books,records,and accounts by the Department and the Secretary of Labor for purposes of investigation to ascertain compliance with such rules,regulations,and others. (F) In the event of the contractor's non-compliance with the non-discrimination clauses of this contract or with any of the said rules,regulations,or orders,this contract may be cancelled, terminated,or suspended in whole or in part and the contractor may be declared ineligible in part and the contractor may be declared ineligible for further Government contracts in accordance with procedures authorized in Executive Order 11246 of September 24, 1965,or by rule,regulation,or order of the Secretary of Labor,or as otherwise provided by law. (G) The contractor will include the provisions of the sentence immediately preceding paragraph (A)and the provisions of paragraphs(A)through(0)in every subcontract or purchase order unless exempted by rules,regulations,or orders of the Secretary of Labor issued pursuant to section 204 of Executive Order 11246 of September 24, 1965,so that such provisions will be binding upon each subcontractor or vendor. The contractor will take such action with respect to any subcontract or purchase order as the Department may direct as a means of enforcing such provisions, including sanctions for non-compliance. Provided, however, that in the event a contractor becomes involved in,or is Threatened with,litigation with a subcontractor or vendor as a result of such direction by the Department,the contractor may request the United States to enter into such litigation to protect the interest of the United States. 2. Notice of Requirement for Affirmative Action to Ensure Equal Employment Opportunity (Executive Order 11246). (A)The Offer's or Bidder's attention is called to the "Equal Opportunity Clause" and the "Standard Federal Equal Employment Opportunity Construction Contract Specifications"set forth heroin. (B) The goals and timetables for minority and female participation,expressed in percentage terms for the Contractor's aggregate workforce in each trade on all construction work in the covered area,are as follows: Goals for Women/Minority Participation 5%Overall Timetables: N/A These goals are applicable to all the Contractor's construction work (whether or not it is • Federal or federally assisted)performed in the covered area The Contractor's compliance with the Executive Order and the regulations in 41 CFR Part 60- 4 shall be based on its implementation of the Equal Opportunity Clause,specific affirmative action obligations required by the specifications set forth in 4l.CFR 60-4.3(a),and its efforts to meet the goals established for the geographical area where the contract resulting from this 10 90 solicitation is to be performed. The hours of minority and female employment and training must be substantially uniform throughout the length of the contract,and in each trade,and the ' contractor shall make a good faith effort to employ minorities and women evenly on each of its projects. The transfer of minority or female employees or trainees from Contractor to Contractor or from project to project for the sole purpose of meeting the Contractor's goals shall be a violation of the contract, the Executive Order and the regulations In 41 CFR Part 60-4. Compliance with the goals will be measured against the total work hours performed. (C) The Contractor shall provide written notification to the Director of the Office of Federal Contract Compliance Programs within 10 working days of the award of any construction subcontract in excess of$10,000 at any tier for construction work under the contract resulting from this solicitation. The notification shall list the name,address and telephone number of the subcontractor; employer identification number; estimated dollar amount of the identification number, estimated dollar amount of the subcontract estimated starting and completion dates of the subcontract;and the geographical area hi which the contract is to be performed. (D)As used in this Notice,and in the contract resulting form this solicitation,the"Covered Area" is Dakota County,Minnesota. 3. Standard Federal Equal Employment Opportunity Construction Contract Specifications(Executive Order 11246) (A)As used in these specifications: (1) "Covered area"means the geographical area described in the solicitation from which this contract resulted; (2) 'Director" means Director, Office of Federal Contract Compliance Programs, United States Department of Labor,or any person to whom the Director delegates authority; (3) "Employer identification number"means the Federal Social Security number used on the Employer's Quarterly Federal Tax Return,U.S.Treasury Department Form 941. (4) "Minority"includes: (a) Black(all persons having origins in any of the Black African racial groups not of Hispanic origin); (b) Hispanic(all persons of Mexican,Puerto Rican,Cuban,Central or South American or other Spanish Culture or origin,regardless of race); (c) Asian and Pacific Islander(all persons haling origins in any of the original peoples of the Far East,Southeast Asia,the Indian Subcontinent,or the Pacific Islands):and (d) American Indian or Alaskan Native(all persons having origins in any of the original peoples of North American and maintaining identifiable tribal affiliations through membership and participation or commtmity identification). (B) Whenever the Contractor,or any subcontractor at any tier,subcontracts a portion of the work involving any construction trade, it shall physically include in each subcontract in excess of $10,000 the provisions of these specifications and the Notice which contains the applicable goals for minority and female participation and which is set forth in the solicitations from which this contract resulted. 11 91 (C).If the Contractor is participating(pursuant to 41 CFR 6043)in a Hometown Plan approved by the I.I.S. Department of Labor hi the covered area either individually or through an association,its affirmative action obligations on all work in the Plan area(including goals and timetables)shall be in accordance with that for those trades which have unions participating in the Plan. Contractors must be able to demonstrate their participation in and compliance with the provisions of any such Hometown Plan. Each Contractor or subcontractor participating in an approved Plan is individually required to comply with its obligations under the REO clause,and to make good faith effort to achieve each goal under the Plan in each trade in which it has employees. The overall good faith performance by other Contractors or Subcontractors toward a goal hi an approved Plan does not excuse any covered Contractor's or Subcontractor's failure to take good faith efforts to achieve the Plan goals and timetables. (D) The Contractor shall implement the specific affirmative action standards provided in paragraphs(0)(1)through(16) of these specifications.The goals set forth in the solicitation from which this contract resulted are expressed as percentages of the total hours of employment and training of minority and female employees the Contractor should reasonably be able to achieve in each construction trade in which it has employees in the covered area. The Contractor is expected to make substantially uniform progress toward its goals in each craft during the period specified. (E) Neither the provisions of any collective bargaining agreement,nor the failure by a union with whom the Contractor has a collective bargaining agreement, to refer either minorities or women shall excuse the Contractor's obligations under these specifications,Executive Order 11246,or the regulations promulgated pursuant thereto. (F) In order for the non-working training hours of apprentices and trainees to be counted in meeting the goals,such apprentices and trainees must be counted in meeting the goals,such apprentices and trainees must be employed by the Contractor during the training period,and the Contractor must have made a commitment to employ the apprentices and trainees at the completion of their training,subject to the availability of employment opportunities. Trainees must be trained pursuant to training programs approved by the U.S.Department of Labor. (G)The Contractor shall take specific affirmative actions to ensure equal employment opportunity. The evaluation of the Contractor's compliance with these specifications shall be based upon its efforts to achieve maximum results from its actions. The Contractor shall document these efforts fully,and shall implement affirmative action steps at least as extensive as the following; (1) Ensure and maintain a working environment free of harassment, intimidation, and coercion at all sites,and in all facilities at which the Contractor's employees are assigned to work. The Contractor shall specifically ensure that all foremen,superintendents,and other on-site supervisory personnel are aware of and carry out the Contractor's obligation to maintain such a working environment, with specific attention to minority or female individuals working at such sites or in such facilities. (2) Establish and maintain a current list of minority and female recruitment sources,provide written notification to minority and female recruitment sources and to community organizations when the Contractor or its unions have employment opportunities available,and maintain a record of the organizations'responses. (3) Maintain a current file of the names,addresses and telephone numbers of each minority and female off-the-street applicant and minority or female referral from a union, a recruitment source or community organization and of what action was taken with respect to each such Individual. If such individual was sent to the union hiring hall for referral and was not referred back to the Contractor by the union or,if referred,not employed by 12 • 92 the Contractor,this shall be documented in the file with the reason therefor,along with • whatever additional actions the Contractor may have taken. (4) Provide immediate notification to the Director when the union or unions with which the Contractor has a collective bargaining agreement has not referred to the Contractor a minority person or woman sent by the Contractor, or when the Contractor has other information that the union referral process has impeded the Contractor's efforts to meet its obligations. (5) Develop on-the-job training opportunities and/or participate in training programs for the area which expressly include minorities and women, including upgrading programs and apprenticeship needs,especially those programs funded or approved by the Department of Labor. The Contractor shall provide notice of these programs to the sources compiled under(GX2)above. (6) Disseminate the Contractor's EEO policy by providing notice of the policy to unions and training programs and requesting their cooperation in assisting the Contractor in meeting its EEO obligations; by including it in any policy manual and collective bargaining agreement;by publicizing it in the company newspaper,annual report,etc.; by specific review of the policy with all management personnel and with all minority and female employees at lease once a year; and by posting the company EEO policy on bulletin boards accessible to all employees at each location where construction work is performed. (7) Review,at least annually,the company's EEO policy and affirmative action obligations under these specifications with all employees having any responsibility for hiring, assignment,layoff termination or other employment decisions including specific review 2" of these items with onsite supervisory personnel such as Superintendents, General Foremen, etc., prior to the Initiation of construction work at any job site. A written record shall be made and maintained identifying the time and place of these meetings, persons attending,subject matter discussed,and disposition of the subject matter. (8) Disseminate the contractor's EEO policy externally be including it any advertising in the news media, specifically including minority and female news media, and providing written notification to and discussing the Contractor's EEO policy with other Contractors and Subcontractors with whom the Contractor does or anticipates doing business. (9) Direct its recruitment efforts,both oral and written,to minority,female and community organizations,to schools with minority and female students and to minority and female recruitment and training organizations serving the Contractor's recruitment area and employment needs. Not later than one month prior to the date for the acceptance of applications for apprenticeship or other training by any recruitment source,the Contractor shall send written notification to organizations such as the above, describing the openings,screening procedures,and tests to be used fn the selection process. (10)Encourage present minority and female employees to recruit other minority persons and women and,where reasonable,provide after school,summer and vacation employment to minority and female youths both on the site and in other areas of a Contractor's work force. (11)Validate all tests and other selection requirements where there is an obligation to do so under 41 CPR part 60-3. 13 93 (12)Conduct,at least annually,an inventory and evaluation at least of all minority and female personnel for promotional opportunities and encourage these employees to seek or to prepare for,through appropriate training,etc.,such opportunities. (13)Ensure that seniority practices,job classifications,work assignments and other personnel practices,do not have a discriminatory effect by continually monitoring all personnel and employment related activities to ensure that the EEO policy and the Contractor's obligations under these specifications are being carried out • (14)Ensure that all facilities and company activities are non-segregated except that separate or single-user toilet and necessary changing facilities shall be provided to assure privacy between the sexes. (15)l)o•ument and maintain a record of all solicitations of offers for subcontracts kola minority and female construction contractors and suppliers, including circulation of solicitations to minority and female contractor associations and other business • associations. (16)Conduct a review, at least annually, of all supervisors' adherence to and performance under the Contractor's EEO policies and affirmative action obligations. (H) Contractors are encouraged to participate in voluntary associations which assist in fulfilling one or more of their affirmative action obligations [(GXI)through(16)]. The efforts of a contractor association,joint contractor-union,contractor-community,or other similar groups of which the contractor is a member and participant,may be asserted as fulfilling any one or more of its obligations as enumerated above provided that the Contractor actively participates in the group, makes every effort to assure that the group has a positive Impact on the employment of minorities and women in the industry,ensures that the concrete benefits of the program are reflected in the Contractor's minority and female workforce participation,makes a good faith effort to meet its individual goals and timetables, and can provide access to documentation which demonstrates the effectiveness of actions taken on behalf of the Contractor. (I) A single goal for minorities and a separate single goal for women have been established. The Contractor, however, is required to provide equal employment opportunity and to take affirmative action for all minority groups, both male and female, and all women, both minority and non-minority.Consequently,the Contractor maybe in violation of the Executive Order if a particular group is employed in a substantially disparate manner(for example,even though the Contractor has achieved its goals for women generally,the Contractor may be in violation of the Executive Order if a specific minority group of women is underutilized). (J) The Contractor shall not use the goals and timetables or affirmative action standards to discriminate against any person because of race,color,religion,sex,or national origin. (K)The Contractor shall not enter into any subcontract with any person or firm debarred from Government contracts pursuant to Executive Order 11246. (L) The Contractor shall carry out such sanctions and penalties for violation of these specifications and of the Equal Opportunity Clause, including suspension,termination and cancellation of existing subcontracts as may be imposed or ordered pursuant to Executive Order 11246,as amended,and its implementing regulations,by the Office of Federal Contract Compliance Programs. Any Contractor who fails to carry out such sanctions and penalties shall be in violation of these specifications and Executive Order 11246,as amended. (M)The Contractor, in fulfilling its obligations under these specifications, shall implement specific affirmative action steps, at least as extensive as those standards prescribed in 14 94 paragraph(G)of these specifications,so as to achieve maximum results from its efforts to ensure equal employment opportunity. If the Contractor fails to comply with the • requirements of the Executive Order, the implementing regulations, or these specifications, the Director shall proceed in accordance with 41 CFR 60-4.8. (N) The Contractor shall designate a responsible official to monitor all employment related activity to ensure that the company EEO policy is being carried out,to submit reports relating to the provisions hereof as may be required by the Government and to keep records. Records shall at least include for each employee the name,address,telephone numbers,construction trade, union affiliation if any, employee identification number assigned, social security number, race, sex, status (e.g., mechanic, apprentice trainee, helper, or laborer), dates of changes in status,hours worked per week in the indicated trade,rate of pay,and locations at which the work was performed. Records shall be maintained in an easily understandable and retrievable form; however, to the degree that existing records satisfy this requirement, contractors shall not be required to maintain separate records. (0)Nothing herein provided shall be constructed as a limitation upon the application of other Jaws which establish different standards of compliance or upon the application of requirements for the hiring of local or other area residents(e.g.,those under the Public Works Employment Act of 1977 and the Community Development Block Grant Program). 4. Segregated Facilities The Contractor or Subcontractor will not maintain any facility which is provided for their employees in a segregated manner or permit their employees to perform their services at any location under their control where segregated facilities are maintained except that separate or single user toilet and necessary changing facilities shall be provided to assure privacy between the sexes. Section 503 Handicapped (Applicable to Federally assisted contracts and related subcontracts If$2,500 or over.) 1. Affirmative Action for Handicapped Workers (A) The Contractor will not discriminate against any employee or applicant for employment because of physical or mental handicap In regard to any position for which the employee or applicant for employment is qualified. The Contractor agrees to take affirmative action to employ,advance in employment and otherwise treat qualified handicapped individuals without discrimination based upon their physical or mental handicap In all employment practices such as the following: employment,upgrading,demotion or transfer,recruitment,advertising,layoff or termination,rates of pay or other forms of compensation,and selection for training,including apprenticeship. • (B) The Contractor agrees to comply with the rules,regulations,and relevant orders of the Secretary of Labor issued pursuant to the Act. (C) In the event of the Contractor's noncompliance with the requirements of this clause,actions for noncompliance may be taken in accordance with the rules,regulations,and relevant orders of the Secretary of Labor issued pursuant to the Act. (D)The Contractor agrees to post in conspicuous places,available to employees and applicants for employment, notices in a form to be prescribed by the Director, provided by or through the contracting officer. Such notices shall state the Contractor's obligation under the law to take affirmative action to employ and advance in employment qualified handicapped employees and applicants for employment,and the rights of applicants and employees. 15 95 (E) The Contractor shall notify each labor union or representative of workers with which it has a collective bargaining agreement or other contract understanding,that the Contractor is bound by ' the inns of Section 503 of the Rehabilitation Act of 1973,and is committed to take affirmative action to employ and advance in employment physically and mentally handicapped individuals. (F) The Contractor will include the provisions of this clause in every subcontract or purchase order of $2,500 or more unless exempted by rules,regulations,or orders of the Secretary issued pursuant to Section 503 of the Act, so that such provisions will be binding upon each subcontractor or vendor. The Contractor will take such action with respect to any subcontract or purchase order as the Director of the Office of Federal Contract Compliance Programs may direct to enforce such provisions,including action for non-compliance. Section 402 Veterans of the Vietnam Era (Applicable to Federally assisted contracts and related subcontracts of$10,000 or over.) 1. Affirmative Action for Disabled for Disabled Veterans and Veterans of the Vietnam Era (A) The Contractor will not discriminate against any employee or applicant for employment because he or she is a disabled veteran or veteran of the Vietnam Era in regard to any position for which the employee or applicant for employment is qualified. The Contractor agrees to take affirmative action to employ, advance in employment and otherwise treat qualified disabled veterans and veterans of the Vietnam Era without discrimination based upon their disability or veteran status in all employment practices such as the following: employment upgrading, demotion or transfer, recruitment,advertising,layoff or termination,rates of pay or other forms of compensation,and selection for training,including apprenticeship. (B) The Contractor agrees that all suitable employment openings of the Contractor which exist at the time of the execution of this contract and those which occur during the performance of this contract, including those not generated by this contract and including those occurring at an establishment of the Contractor other than the one wherein the contract is being performed but excluding those of independently operated corporate affiliates, shall be listed at an appropriate local office of the State employment service system wherein the opening occurs. The Contractor further agrees to provide such reports to such local office regarding employment openings and hires as may be required. State and local government agencies holding Federal contracts of$10,000 or more shall also list all their suitable openings with the appropriate office of the State employment service,but are not required to provide those reports set forth in paragraphs(D)and(E). (C) Listing of employment openings with the employment service system pursuant to this clause shall be made at least concurrently with the use of any other recruitment source or effort and shall involve the normal obligations which attach to the placing of a bona fide job order,including the acceptance of referrals for veterans and non veterans. This listing of employment openings does not require the hiring of any particular job applicant or from any particular group of job applicants, and nothing herein Is intended to relieve the Contractor from any requirements in Executive Orders or regulations regarding non-discrimination in employment. (D)The reports required by paragraph(B)of this clause shall include,but not be limited to,periodic . reports which shall be filed at lease quarterly with the appropriate local office or, where the Contractor has more than on hiring Iocation in a State, with the central office of the State employment service. Such reports shall indicate for each hiring location (1) the number of individuals hired during the reporting period, (2) the number of non-disabled veterans of the Vietnam era hired,(3)the number of disabled veterans of the Vietnam era hired,and(4)the total number of disabled veterans hired. The reports should include covered veterans hired for on-the- 16 96 job training under 38 U.S.C. 1787. The Contractor shall submit a report within 30 days after the end of each reporting period wherein any performance is made on this contract identifying data for • each hiring location. The Contractor shall maintain at each hiring location copies of the reports submitted until the expiration of one year after final payment under the contract, during which these reports and related documentation shall be made available,upon request,for examr,instion by any authorized representatives of the contracting officer or of the Secretary of Labor. Documentation would include personnel records respecting job openings, recruitment and placement. (E) Whenever the Contractor becomes contractually bound to the listing provisions of this clause,it shall advise the employment service system in each State where it has establishments of the name and location of each hiring location in the State. As long as the Contractor is contractually bound to these provisions and has so advised the State system,there is no need to advise the State system when it is no longer bound by this contract clause. (F) This clause does not apply to the listing of employment openings which occur and are filled • outside the 50 states,the District of Columbia,Puerto Rico,Guam and the Virgin Islands. (G) The provision of paragraphs(B),(C),(D),and(B)of this clause do not apply to openings which the Contractor proposes to fill from within his own organization or to filll pursuant to a customary and traditional employer-union hiring arrangement. This exclusion does not apply to a particular opening once an employer decides to consider applicants outside of his own organization or employer-union.arrangement for that opening. (11) As used In this clause: (I) "All suitable employment openings"includes,but is not limited to openings which occur in ° the following job categories: Production and non production;plan and office;laborers and mechanics; supervisory and non-supervisory; technical; and executive administrative, and professional openings that are compensated on a salary basis of less than$25,000 per year. This term includes full time employment, temporary employment of more than 3 days duration, and part-time employment. It does not include openings which the contractor proposes-to fill from within his own organization or to fill.pursuant to a customary and • traditional employer-union hiring arrangement nor openings In an educational Institutions which are restricted to students of that institution. Under the most compelling circumstances an employment opening may not be suitable for listing,including such situations where the needs of the Government cannot reasonably be otherwise supplied,where listing would be contrary to national security,or where the requirement of listing would otherwise not be in the best interest of the Government (2) "Appropriate office of the State employment service system" means the local office of the Federal-State national system of public employment offices with assigned responsibility for serving the areas where the employment opening Is to be filled, including the District of Columbia,Guam,Puerto Rico,and the Virgin Islands. (3) "Openings which the Contractor proposes to fill from within his own organization"means employment openings for which no consideration will be given to persons outside the Contractor's organization (including any affiliates,subsidiaries, and the parent companies) and includes any openings which the Contractor proposes to fill from regularly established "recall"lists. (4) "openings which the Contractor proposes to fill pursuant to a customary and traditional employer union hiring arrangement, means employment openings which the Contractor proposes to fill from union halls, which is part of the customary and traditional hiring relationship which exists between the Contractor and representatives of his employees. • 17 97 • (1) The Contractor agrees to comply with the rules,regulations,and relevant orders of the Secretary of Labor issued pursuant to the act • (J) In the event of the Contractor's non-compliance with the requirements of this clause,actions for non-compliance may be taken in accordance with the rules,regulations,and relevant orders of the Secretary of Labor issued pursuant to the act. (K)The Contractor agrees to post in conspicuous places, available to employees and applicants for employment, notices in a form to be prescribed by the Director, provided by or through the contracting officer. Such notice shall state the Contractor's obligation under the law to take affirmative action to employ and advance}n employment qualified disabled veterans and veterans of the Vietnam era,and the rights of applicants and employees. (L) The Contractor will notify each labor union or representative of workers with which it has a collective bargaining agreement or other contract understanding, that the contractor is bound by the terms of the Vietnam Era Veterans Readjustment Assistance Act, and is committed to take affirmative action to employ and advance in employment qualified disabled veterans and veterans of the Vietnam Era. (M)The Contractor will include the provisions of this clause in every subcontract or purchase order of $10,000 or more unless exempted by rules,regulation,or orders of the Secretary issued pursuant to the Act, so that such provisions will be binding upon each subcontractor or vendor. The Contractor will take such action with respect to any subcontract or purchase order as the Director of the Office of Federal Contract Compliance Programs may direct to enforce such provisions, including action for noncompliance. Section 109 of the Housing and Community Development Act of 1974. 1, No person in the United States shall on the grounds of race,color,national origin,or sex be excluded from participation in,be denied the benefits of or be subjected to discrimination under any program or activity funded in whole or in part with funds made available under this title. "Section 3" Compliance in the Provision of Training, Employment and Business Opportunities 1. The work to be performed under this contract is on a project assisted under a program providing direct Federal financial assistance from the Department of Housing and Urban Development and is subject to the requirements of Section 3 of the Housing and Urban Development Act of 1968,as amended, 12 U.S.C. 1701u. Section 3 requires that to the greatest extent feasible opportunities for training and employment be given lower income residents of the project area and contracts for work in connection with the project be awarded to business concerns which are located in,or owned in substantial part by persons residing in the area of the project. 2. The parties to this contract will comply with the provisions of said Section 3 and the regulations issued pursuant thereto by the Secretary of Housing and Urban Development set forth in 24 CFR,Part 135 and all applicable rules and orders of the Department issued thereunder prior to the execution of this contract. The parties to this contract certify and agree that they are under no contractual or other disability which would prevent them front complying with these requirements. 3. The Contractor will send to each labor organization or representative of workers with which he has a collective bargaining agreement or other contract or understanding,if any, a notice advising the said labor organization of workers representative of his commitments under this Section 3 clause and shall 18 98 post copies of the notice in conspicuous places available to employees and applicants for employment or training. 4. The Contractor will include this Section 3 clause in every subcontract for work in connection with the project and will,at the direction of the applicant for or recipient of Federal financial assistance,take appropriate action pursuant to the subcontract upon a finding that the subcontractor is in a violation of regulations issued by the Secretary of Housing and Urban Development, 24 CFR Part 135. The Contractor will not subcontract with any subcontractor where it has notice or knowledge that the latter has been found in violation of regulations under 24 CFR Part 135 and will not let any subcontract unless the subcontractor has first provided it with a preliminary statement of ability to comply with the requirements of these regulations. 5. Compliance with the provisions of Section 3,the regulations set forth in 24 CFR Part 135, and all applicable rules and orders of the Department issued hereunder prior to the execution of the contract, shall be a condition of the Federal financial assistance provided to the project, binding upon the applicant or recipient for such assistance, its successors and assigns. Failure to fulfill these requirements shall subject the applicant or recipient, its contractors and subcontractors,its successors and assigns to those sanctions speciR`ed by the grant or loan agreement or contract through which Federal assistance is provided,and to such sanctions as are specified by 24 CFR Part I35. II. CERTIFICATION OF'COMPLIANCE wITH AIR AND WATER ACTS (Applicable to Federally assisted construction contracts and related subcontracts exceeding S 100,000) A. Compliance with Mr and Water Acts During the performance of this contract, the Contractor and all subcontractors shall comply with the requirements of the Clean Air Act, as amended, 42 USC 1251 et seq., and the regulations of the Environmental Protection Agency with respect thereto,at 40 CFR Part 15,as amended. In addition to the foregoing requirements,all non-exempt contractors and subcontractors shall furnish to the owner,the following: (1) A stipulation by the Contractor or subcontractors,that any facility to be utilized in the performance of any non-exempt contract or subcontract,is not listed on the list of'Violating Facilities issued by the Environmental Protection Agency(EPA)pursuant to 40 CFR 1520. (2) Agreement by the Contractor to comply with all the requirements of Section 114 of the Clean Air Act, as amended (42 USC 1857c-8) and Section 308 of the Federal Water Pollution Control Act, as amended,(33 USC 1318)relating to inspection,monitoring,entry,reports and information,as well as all other requirements specified in said Section 114 and Section 308,and all regulations and guidelines issued thereunder. (3) A stipulation that as a condition for the award of the contract,prompt notice will be given of any notification received from the Director, Office of Federal Activities,EPA,indicating that a facility utilized, or to be utilized for the contract, is under consideration to be listed on the EPA List of Violating Facilities. (4) Agreement by the Contractor that he will include, or cause to be included, the criteria and requirements in paragraph (1) through (4) of this section in every non-exempt subcontract and requiring that the Contractor will take such action as the Government may direct as a means of , enforcing such provisions. lIT CERTIFICATION FOR CONTRACTS, GRANTS, LOANS, AND COOPERATIVE AGREEMENTS 19 99 The underslgned certifies to the best of his or her knowledge and belief,that: • No Federally appropriated funds have been paid or will be paid, by or on behalf of the undersigned, to any person for influencing or attempting to influence an officer or employee of any agency,a Member of Congress,an officer or employee of Congress in connection with the awarding of any Federal Contract, the making of any Federal grant, the making of any Federal loan, the entering into of any cooperative agreement, and the extension, continuation, renewal, amendment, or modification of any Federal contract grant, loan, or cooperative agreement if any funds other than Federally appropriated funds have been paid or will be paid or will be paid to any person for influencing or attempting to Influence an officer or employee of any agency, a Member of Congress, an officer or employee of Congress,or an employee of a Member of Congress in connection with this Federal contract, grant,loan, or cooperative agreement, the undersigned shall complete and submit Standard Form —LLL, Disclosure Form to Report Lobbying,"in accordance with its instructions. The undersigned shall require that the language of this certification be Included In the award documents for all sub-awards at all tiers (including subcontract, sub-grant, and contracts under grants,loans, and cooperative agreements)and that all sub-recipients shall certify and disclose accordingly. The certification is a material representation of fact upon which reliance was placed when this transaction was made or entered into. Submission of this certification is a pre-requisite for making or entering into this transaction imposed by Section 1332, Title 31, U.S. Code, Any person who fails to file the required certification shall be subject to a civil penalty of not less than$10,000 and not more than $ 100,000 for each such failure. STANDARD ASSURANCES 1. pON-DISCRIMINATION. During the performance of this Contract,the Contractor shall not unlawfully discriminate against any employee or applicant for employment because of race,color, creed,religion, sex,national origin, disability,sexual orientation,age,marital status or public assistance status. The Contractor will take affirmative action to ensure that applicants are employed and that employees are treated during employment without unlawful discrimination because of their race,color,creed,religion,sex,national origin,disability,sexual orientation,age,marital status or public assistance status. Such action shall include, but not be limited to the following: employment, upgrading, demotion, or transfer; recruitment or recruitment advertising;layoff or termination;rates of pay or other forms of compensation;and selection for training,including apprenticeship. The Contractor agrees to post in conspicuous places,available to employees and applicants for employment, notices which set forth the provisions of this nondiscrimination clause, The Contractor will,in all solicitations or advertisements for employees placed by or on behalf of Contractor,state that all qualified applicants will receive consideration for employment without regard to race,creed,color,religion,sex,national origin, disability,sexual orientation,age,marital emus,or public assistance status. No funds received under this Contract shall be used to provide religious or sectarian training or services. The Contractor shall comply with any applicable federal or state law regarding non-discrimination. The following list includes,but is not meant to limit,laws which may be applicable: A. The Equal Employment Opportunity Act of 1972, as amended, 42 U.S.C. §2000e ct gea. which prohibits discrimination in employment because of race,color,religion,sex or national origin. B. Executive Order 11246,as amended,which is incorporated herein by reference,and prohibits discrimination by U.S. Government contractors and subcontractors because of race,color,religion,sex or national origin. 20 100 C. The Rehabilitation Act of 1973,as amended,29 U.S.C.§701 t am.and 45 C.F.R.84.3(Jr)and(K)implementing Sec.504 of the Act which prohibits discrimination against qualified handicapped persons in the access to or participation in federally-funded services or employment. D. The Age Discrimination in Employment Act of 1967,29 U.S.C.§621 ei;9..as amended,and Mmn.Stat.§181.81, which generally prohibit discrimination because of age. R. The Erma!P•y Act of 1963.as amended,§29 U.S.C.§206,which provides that an employer may not discriminate on the basis of sex by paying employees of different sexes differently for the same work. F. Minn. Stat. Ch.363,as amended,which generally prohibits discrimination because of race,color,creed,religion, national origin,sex,marital status,status with regard to public assistance,disability,sexual orientation or age. G. Minn.Stat.6181.59 which prohibits discrimination against any person by reason of race,creed,or color in any state or political subdivision contract for materials,supplies or construction. Violation of this section is a misdemeanor and any second or subsequent violation of these terms may be cause for forfeiture of all sums due under the Contract H. Americans with Disabilities Act of 1990,42 U.S.C.§§12101 through 12213,47 U.S.C.§§225,611,with regulations at 29 C.F.R.§1630,which prohibits discrimination against qualified Individuals on the basis of a disability in term,condition or privilege of employment. 2. DATA PRIVACY. For purposes of this Contract all data created,collected,received,stored,used,maintained,or disseminated by Contractor In the performance of this Contract is subject to the requirements of the Minnesota Government Data Practices Act,Minn.Stat.Chapter 13 and the Minnesota Rules Implementing the Act now in force or hereafter adopted as well as the Federal laws on data privacy,and Contractor must comply with those requirements as if It were a governmental entity. The remedies in section 13.08 apply to the Contractor. Contractor does not have a duty to provide access to public data to the public if the public data are available from the governmental agency(CDA),except as required by the terms of this Contract. All subcontracts shall contain the same or similar data practices compliance requirements. 3. RECORDS DISCLOSURE/RETE■TION. Contractor's bonds,records,documents,papers,accounting procedures and practices,and other evidences relevant to this Contract are subject to the examination,duplication,transcription and audit by the CDA and either the Legislative or State Auditor,pursuant to Minn.Stat.§16C.05,subd.5. Such evidences are also subject to review by the Comptroller General of the United States,or a duly authorized representative,if federal funds are used for any work under this Contract. The Contractor agrees to maintain such evidences for a period of six(6)years from the date services or payment were last provided or made or longer itany audit in progress requires a longer retention period. 4. WORKER HEALTH.SAFETY AND TRAINING. Contractor shall be solely responsible for the health and safety of its employees in connection with the work performed under this Contract. Contractor shall make arrangements to ensure the health and safety of all subcontractors and other persons who may perform work in connection with this Contract. Contractor shall ensure all personnel.of Contractor and subcontractors are properly trained and supervised and,when applicable, duly licensed or certified appropriate to the tasks engaged in under this Contract, Each Contractor shall comply with federal,state and local occupational safety and health standards,regulations and rules promulgated pursuant to the Occupational Health and Safety Act which are applicable to the work to be performed by Contractor. 21 101 Lakeville, Minnesota BUSINESS MARKETING STRATEGY REPORT MARCH 2012 ;b.t/,,,;,k1, ".;'4,"tiOvP;,` ' - - -Lakeville„ --; 11.14 O, , , 00-207rii.5.14C ' - • ;7 i•Vr:.;,.\-',V1,;:‘-)2V,:;1':"‘ ‘‘'A''relT..d101.pp- 1 At=4V, '144, “` ,F„`,3:;"/.. e.• ,‘ , re?Jf , ' ,Y• • r,`, PrrTI • E ;'1,00 - , - 71 Z , ) ' (k4,r4? I I ' k.4 eLy Lez_ree"."ff,- .11ortis,,,t' 1 ' -r2• lky A',1,7 ifi,ailir-tetew F=4' r'747- n, • %if, 'i,',S11-S ! ar'Xgreale.W.' arnett muldrowe PLAN.PRESERVE.PROMOTE. QV''' '41541 ...VAV"‘ 4, 1.11 , 41441j d I 5.4 ^ 102 Community Overview Lakeville's history revolves around Lake Marion,Antler's Park,the railroad,and its connections to the greater Minneapolis- St.Paul metropolitan area. The community is located less than 30 miles from the downtowns of both cities. The City has been one of the fastes growing communities in the state for many years and the 2010 US Census population marked the city approaching 56,000 representing growth of nearly 30%since 2000. The City of Lakeville has established a reputation as a place with a high quality of life,easy access to jobs,and excellent schools. More than simply a`bedroom community'though,Lakeville has actively worked to recruit industry and business to the City and benefits from a strategic location along with interstate,rail,and air access(both through Airlake Airport and MSP International Airport only 15 miles from the City). The City of Lakeville has recognized that economic development is a core function and goal of the community and has a talented staff that works on business recruitment,retention,and quality of life issues. The City envisioned the Business Marketing Strategy as yet another tool that would dearly articulate what the community was about to investors,existing business,residents,and visitors. • The Planning Process • The City of Lakeville engaged Arnett Muldrow&Associates,Ltd.of Greenville,South Carolina to develop the Business Marketing Strategy.One key objective was for the city to have the services of a firm with an"outside"view of the City and the region. More specifically,the goals for the marketing plan were to do the following: • Recruit new businesses by targeting and engaging corporate site selectors/decision makers. • Grow and retain a lstingbusiness. • Differentiate Lakeville from other suburban communities/target markets by promoting distinctive attributes that demonstrate value. • Convey a positive and relevant brand image of Lakeville both inside and outside of the community. • Identify local community partners and stakeholders that can share and promote a unified message. The Arnett Muldrow team worked closely with a steering committee appointed by the City of Lakeville throughout the course of the marketing plan's development.Important tasks and steps completed along the way induded: • Multiple meetings of the steering committee to discuss issues and develop consensus around a marketing approach. . Over three dozen interviews and small group roundtables with community stakeholders. . A detailed community reconnaissance,regional tour,and photo shoot. • Presentation and feedback from local high school students. • Input from a joint meeting of the Lakeville Planning Commission and Economic Development Commission. • A City Council workshop,and • Ongoing staff coordination through the implementation phase of the effort. Lakeville,Minnesota# BUSINESS MARKETING STRATEGY REPORT 2 103 Acknowledgements The Lakeville Business Marketing Strategy is the product of Lakeville residents,business people,elected officials and other stakeholders who participated in the process.The strategies and tools advanced in this plan are rooted in the information and ideas and shared by those who participated. The Arnett Muldrow&Associates team appreciates the community's enthusiastic participation in efforts undertaken to create this plan and is especially grateful to the City of Lakeville's staff and the Business Marketing Strategy Steering Com- mittee for their help and outstanding commitment to this exciting venture. City of Lakeville Business Marketing Strategy Steering Committee Bob Brandy,Economic Development Member Sheila Longie,Economic Development Member Jeanne Marie Hutter,Visit Lakeville/Lakeville Area Chamber of Commerce Judy Tschumper,Executive Director,Downtown Lakeeville Business Association David Olson,Community&Economic Development Director,City of Lakeville Sue Palm,Communications Manager,City of Lakeville Adam Kienberge;Economic Development SpeciaiWct,City of Lakeville Community Input High levels of stakeholder involvement and participation are the hallmark behind the process behind the development of any successful marketing. During the initial visit to Lakeville,well over fifty community stakeholders participated and provided input via individual and small group interviews and thematic roundtable discussions. The following is a condensed,topical synopsis of community and stakeholder input collected during the first trip to Lakev- ille.The information and ideas shared by participants provide a strong framework for the Business Marketing Strategy. The opinions reflected in the statements below are a synopsis of what we heard during the interviews and do not represent the views of the Consultant or the City of Lakeville. Lakeville is Viewed as: • A well-balanced community thatprovides a wide array of housing choices,an industrial/business base, and community services. • A part of the greater Minneapolis/St.Paul metro area, • A transition location between rural Minnesota and the urban metropolitan area. • A place that is progressive with room to grow. • Having a lot of dimension,It is NOT just•a bedroom community. • Having a level of sophistication • Having many communities:downtown,uptown,Industrial Park,etc. Lakeville is a"Collection of Villages." • A family community. • A,quality community that wants quality growth. 3 • BUSINESS MARKETING STRATEGY REPORT I Lakeville,Minnesota 104 Competitive/Marketing Advantages include: • Location prior to the Interstate 35 L1 andW split • Multi-modal location with interstate,US Highway,railroad,and air access. • Excellent quality of life. • Prom a visitor standpoint,Lakeville offers the comfort of a"small town"with easy access to big city amenities. • Excellent full service hotel complemented by quality limited service hotels. • Better freight rates because of location. Nationally recognized schools. • Lakeville is 38 square miles with room to grow... lots of potential. • Excellent demographics are attractive for corporate growth. • Growing cluster of food related businesses(Malt-O-Meal,Con-Agra,etc) •• Assets Include: • A unique and authentic downtown that is neither a"precious"district nor a developer copy of a downtown. • Parks and lakes—Lake Marion in particular. • Interesting history as recreation area and railroad town. • Pour interchanges on the interstate and the City has been willing to pay for improvements to those interchanges.- • Schools. • Qualify oflife is easy,safe,and not as hectic. • Does not have the ugly commercial strip like some towns. . Good dining options currently but need more. • Pan-O•-Prog is a unique community event. . Lakeville has a strong retention rate of its students... 60%of students want to come back to Lakeville. • Airlake Airport is an excellent asset that could continue to thrive and grow. . The City is proactive and responsive to businesses and citizens. • The people of Lakeville want and support economic development • Commuter bus service. • 'there is a pride of place in Lakeville. • Many events sponsored by DLBA in the downtown including a new farmers market • Inspections department of the City has been singled out for its cooperativeness. • Challenges/Opportunities Include: • Perception of being"far away"from the metropolitan area particularly-by those who live north of the Cities. • Some in Lakeville do not know that downtown even exists. Others do not realize that Lakeville is a business/industrial location. • Lack of identifiers at southern entryway to the City and at other key gateways. • Difficult to navigate through the city to major attractions/parks/amenities. • As with many communities,Lakeville has seen diminished business because of the recession though it has fared better than other communities. • Lakeville's proximity to other major retail centers has created a market where retail/restaurant uses in the city are disproportionately not as significant when compared to the resident population. • "Crossing the River"is still viewed by some as"leaving the Thin Cities metro' • The"Bermuda Triangle where residents of Lakeville have a Rosemount or Farmington zip code. • • There are concerns among some about the tax situation in Lakeville being too high. . There are remnants of"Old Lakeville"versus"New Lakeville." • Communications network is a challenge: businesses are asking for fiber. • Some feel that the City development process is too proscriptive and not as flexible as it should be. • Many who work in the industrial parks do not live in Lakeville,they come in from the rural areas. Lakeville,Minnesota j BUSINESS MARKETING STRATEGY REPORT 4 105 • • • Conversely,manywho work in the business park reverse commute from the Twin Cities because they are young and want to live in a cooler setting. . There is an opportunity to better promote entrepreneurship in Lakeville. Marketing Efforts Should: • Try to tie together the color palette,typeface,and design of the Chamber/Tourism with that of the City and Economic Development. Target business owners who live here and commute to locate here. • Continue to send the message that Lakeville is"everything you want in a trip to the cities with none of the hassle you don't want' • Figure out how to dispense with the"gateway"usage as It implies passing through to get to where one really wants to go. • Downtown should be a key marketing point in the effort. • Talk about Lakeville as being the best of everything,close to farms,the Twin Cities etc. • Seek to balance"small town atmosphere"with full service and progressive city. • Explain that the city is an advocate for growth and development and say"why we want you in Lakeville and here's how we can help:' • Should definitely be a message both to outsiders about Lakeville but also to residents about what their own community is about. . Consider using the word"community"as it imparts a sense of belonging. • Look at cross promoting how the businesses in Lakeville work with one another. . Consider marketing downtown as'lime Village" 5 BUSINESS MARKETING STRATEGY REPORT I Lakeville,Minnesota 106 • 7.47" • tea ? Tagline Creation Core Themes Several themes began to emerge as the discussions with stakeholders and the steering committee progressed. These themes centered on the following four ideas and words that conveyed these ideas: • Location: The location of Lakeville and proximity to the Twin Cities is largely responsible for its industrial success.Location advantages will continue to be an asset for Lakeville well into the future,and should be marketed appropriately. Related words include: position,locale;bearing,heading,level,access. • Qiuility of Life: The current quality of life in Lakeville is very high. The comnnuiity is welcoming and friendly. Businesses and residents enjoy being in Lakeville and it is a sought after location,Even more importantly, Lakeville is a place where people feel comfortable and safe. Related words include: family,cultivate,grow, nurture,help,brotherhood,incubate,fulfill,thrive,foster,furthering dreams,community. • Progressive: Lakeville is looking to the future,and is realizing its own potential for development.Lakeville is not content to simply react to change;it is actively pursuing economic development and investment. The City is a place that fosters ideas and makes them happen. Related words include: progress,idea,dream,aspirations, goals,develop,moving ahead,forward thinking,beyond expectations,eager,hope. • Full Service: Many suburban communities can easily be categorized as"bedroom communities*with very little business investment in their own right and whose success rides solely on their symbiotic relationship to their adjacent City. Lakeville is not one of these communities. It is also not a'one industry'town.The community offers a vibrant business community,quality residential development of all types,superior recreational amenities,excellent schools,the arts,history,a traditional downtown,modem shopping,and a full service City Government. Related words include: downtown,whole,comprehensive,all-embracing,complete,Independent. Brand Statement and Tagilne The brand statement takes the four concepts above from mere descriptions and turns them into a strategic statement about Lakeville'identity. The Lakeville brand statement is designed to be a brief explanation of the tagline and provides a"kick off"to the brand identity. It can be imagined as both a.script for and a definition of the tagline. The Lakeville tagline is as follows: We are Lakeville,Minnesota... Positioned to Thrive. The Lakeville Brand Statement can be found in the community branding guide. Testing the Tagline The"Positioned to Thrive"tagline was then tested to ensure it was not being used elsewhere or was trademarked. 'The Trademark Electronic Search System(TESS)of the United States Patent and Trademark Office provides easily searchable databases to ensure the mark is not currently owned by another entity. The search with Positioned to Thrive yielded no re- cords in the TESS system. The words Positioned and Thrive individually are used by organizations and private companies but not in combination with one another. Trademarks provide a legal protection for the use of a tagline but checking to see if the tagline was in popular use in the absence of a trademark was also important. Google searches of"Positioned to Thrive"yielded only one article where the phrase was used in reference to community economic development and the phrase was clearly not used as an ongoing tagline but rather a heading of a paragraph. Lakeville,Minnesota I BUSINESS MARKETING STRATEGY REPORT 6 107 ' ,eK{ c Implementation Strategy Print Media Recommendation: Implement Tagline,Typefaces,Graphic System,and Messaging. This marketing strategy includes the tagline,established typefaces,graphic style guides,and messaging opportunities. This package should be"adopted"by the City of Lakeville's Economic Development Commission and supported by the Lakeville City Council in their combined efforts to market the community. In implementing the marketing strategy,the City of Lakeville should begin a roll out of the identity immediately as speci- fied below. The City should also engage with its partner organizations such as the Lakeville Area Chamber of Commerce, the Lakeville Convention and Visitors Bureau,the Downtown Lakeville Business Association,and Independent School District 194 to consider joint marketing efforts that use the system and to consider elements of the marketing package that might"cross over"into the marketing done by each of the partners. Every community approaches this differently. In Lakeville's case,the prudent approach would be to share elements of the system while preserving each partner's distinct identity and messaging. 'this can be done with common colors,or typefaces that"cross over"from one group to the next. Recommendation: Distribute the Style Guide and Resource Media The style guide and resource media can be used as both an internal resource and as an easy way to have"ready to deliver" resources to vendors and media sources. The City of Lakeville should develop a policy for providing the resources to me- dia outlets and partner organizations including a protocol for their use. The style guide that is part of this report provides the usage rules that will govern how the tagline,logo,color system,and promotional efforts are to be used. ' Recommendation: Develop Business Cards/Letterhead as Pacesetter The City of Lakeville Community and Economic Development Department should be the initial personnel to receive and use the new is gline and style on its business cards and letterhead(samples of which are included in the Collateral Cata- logue in this report). The City of Lakeville can then roil out the system throughout the organization as existing materials are exhausted. • Recommendation: Redesign Pocket Folders The existing pocket folders for Lakeville are attractive and should continue to be used until the supply is exhausted. The Collateral Catalogue of this report includes a new design for pocket folders that uses the marketing system. Recommendation: Initiate Ad Placement The City should launch the brand with local print ad placement in Sun ThisWeek and the Dakota County Tribune. The brand should also be launched in regional print as well including the MSP Business Journal,Twin Cities Business,and Minnesota Business. Print ads should coincide with the brand launch The marketing budget for these print ads should be approximately$12,000,which should provide for one run of%to 1 page ads in each of the publications. An ad should also be placed in the next Official Lakeville Area Guide produced by the Lakeville Area Chamber of Commerce.'Ihe City should budget$12,000 annually for continued ad placement. 7 BUSINESS MARKETING STRATEGY REPORT I Lakeville,Minnesota 108 " • Digital Media Recommendation: Redesign'Economic Development Department Webpage The City of Lakeville communicates a great deal of information on its website including governmental Information,links to city departments,online bill pay,and a host of other information.Lakeville Community and Economic Development is a single click link from the main website and the Community and Economic Development site itself contains a great deal of information. The City of Lakeville should use the already owned Lakevillebusiness.com URL as a direct link to businesses and individuals who may have an interest in investing in Lakeville. Many economic development sites for other communities focus on hard data about the communities,including tax data, educational data and other numbers.We know,however;that site selectors have their own sources for this data and they consult those sources long before a community like Lakeville makes it to a list.Ifs important,then,that the economic development site be more focused on the attributes Lakeville provides for the growth of businesses and for the people who run those businesses alongside a quick link"for site selectors"and"community profile that provide data. We recommend that the City continue using wwwlakevillebusiness.com as the main web address for economic develom- pent and business recruitment functions. However,we also recommend that the City of Lakeville purchase wwwposi- tionedtothrive.com and keep this URL for potential future targeted campaigns using the marketing tagline for the City. Both www.lalcevillebusiness.com and www.positionedtothrive.com should also include redirection from.net,.org,.gov,'and .mo sites. Recommendation: TrackAnalytics on the Site • Because the URL Lakevillebusiness.com has not been overly promoted,the URL should provide a relatively easy gauge to track growth and success of various marketing efforts.The city's web manager should implement Google Analytics(or a comparable analytics program)to track information.Ideally,the Economic Development staff should have access to the an- alytics for Lakevillebusiness.com and make regular reports to staff and the Economic Development Commission about the sites hits,keywords,links,and other pertinent information.Analytics allows you to add multiple users to view individual reports--if that ability is kept on one or two people,the knowledge will not get out to everyone who needs it. A complete • explanation of measurement and tracking is explained below. I Because promoting www.lakevffiebusiness.com will be a more aggressive strategy;it should be relatively easy to track growth and success of various marketing efforts.Have your developer implement Google Analytics across the site so you know how much traffic you're getting and from where that traffic is originating.And make sure to circulate that Analytics data freely around the organization so stakeholders will have immediate feedback on how this effort is going. The follow- ing paragraphs provide some standard"helpful hints"for using analytics. The descriptions are based on Google Analytics but are generally applicable to all sites. Monitoring site traffic is going to be one of the most important steps of this market- ing strategy. Measuring the success of a marketing effort,especially one focused on economic development has never been an easy task. Fortunately,analytics on the web brings a whole new level of interpretation about the success of a marketing campaign because it will be the"clearinghouse'for all 9f the marketing material whether it is print materials,QR cards,banners,and any other material promoting Lakeville. Using web analytics it is important to remember that different web statistics tell very different stories about how a web site is working.Depending qn what the goals are for the site,you might focus on specific metrics over other metrics.Following are some guidelines to match performance goals with metrics inside of Google Analytics(terminology might be slightly different for other metrics platforms). Lakeville,Minnesota.I BUSINESS MARKETING STRATEGY REPORT 8 109 NEW USERS are the most important metric to measure the growth of a web site.A site must be found-before it can be consumed,Many paths can lead to a web site--external traditional marketing such as print ads or flyers might have a URL printed in the contact information,a radio ad might repeat the web site's address or banner ads and search ads across the web might point to your site.Additionally,"natural search;or the ability of a search engine like Bing or Google to surface a web site as the result of a query,also drives traffic to your site. Overall effectiveness of driving new users to your site is reflected in the ABSOLUTE UNIQUE VISITORS number.Absolute unique visitors are individual computers logged onto the site over a given period of time.An increase in this number means more people have chosen to visit your site. It is very difficult to drive growth in unique users simply by improving the quality of your site through content changes. That is because new users must be found from outside sources,and the only internal way to drive that growth is word of mouth.In other words,your outside marketing is going to be the primary driver of new absolute unique users. You can,however,track which of your outside marketing efforts are effective using three dif}erent metrics.DIRECTTRAF- FIC means that users are typing your URL directly into their browser or have you bookmarked.Increase in direct traffic means you've done a good job of branding your site—consumers know your URL or have read it somewhere and have typed it into their computer. REFERRING SITES gives you a record of other sites that are linking to you.An increase in this number means your site has been identified by outside sites as a good source of information.You can see which sites are pointing to you. This will be particularly important for www.lakevfllebusiness.com because it will be linked to both the City of Lakeville Site and ideally partner organizations such as the Lakeville Area Chamber of Commerce. SEARCH ENGINES is a special kind of report that shows when people have come to you because of a natural search result on a search engine.While each search engine has its own algorithm for determining how a site rises to the top of a natural search page,ifs valuable to know if search engines are increasingly showing your page as a strong match for a topic. The KEYWORDS report will actually show you which terms people searched for when they found your site. Once you've gotten people on your site,you can track USER ENGAGEMENT in your content.Good numbers for user engagement mean that people are visiting your site and consuming a lot of your information.Bad munbers mean that you could be doing the best outside marketing in the world,but people arent compelled to stick around once they get to your site. For many years,PAGEVIEWS were the coin of the realm when it came to measuring overall site traffic,and pageviews are still a pretty good guide to how well users are en; ging with your content.A pageview is a single view by a single computer of a single page on your site(as opposed to the old"HIT"metric,which measured every file,image,eta associated with each page). Pageviews are best used,however,in conjunction with other data to give a more comprehensive view of how people are using your site.Google Analytics has a PAGES PER VISIT metric that averages how many pages a single visitor consumes. If this number goes up,it could mean you've increased the quantity and quality of your content.Be careful,though—pages per visit will change directly after a site redesign as users suss out the new arrangement of the site.You need to give the numbers time to settle after such a change. AVERAGE TIME ON SITE is another great way to tell how people are using your site.Some popular news sites have num- . 9 BUSINESS MARKETING STRATEGY REPORT I .Lakeville,Minnesota 110 hers from 4 to 10 minutes in this metric.Social media sites tend to have much.higher time on site numbers,while advertis- ing or business sites tend to be a bit lower. TOP CONTENT will actually show you which parts of your site visitors are viewing.It breaks the views down by page name.Your home page is typically the most-visited page,so go past that to the pages below to see what other parts of the site are being viewed.You can experiment with site design and navigation to see if you can move certain page up on the top content list. You can learn a lot about your users through OTHER STATISTICS such as the"Visitors"tab on Google Analytics.The "Mobile"section tells you how many of your users are accessing your site through a mobile browser such as the one on an IPhone,Android phone or iPad.We are seeing quite an increase in mobile numbers across all web sites as these browser- equipped phones are becoming more available and less expensive,and we'll likely see more big bumps as these technolo- gies continue to become more popular. Increases In this usage may point to some specific targeted marketing toward these users in the future. The MAP OVERLAY allows you to drill down into the users on your site to see from which parts of the country and the world they are visiting.You can go down to town level,but be aware that sometimes the location of a cable company's or phone company's equipment will skew that city-level data. This maybe particularly important for Lakeville if you are recruiting a particular prospect where you know their other offices are located. Increased traffic means they are spending more time studying your information. You'll notice that there are sections for analytics goals,custom variables and event tracking.All of these variables can be set to more closely track specific actions on your web site unique to you.An event tracker could be configured,for instance,to fire every time a video was played on your site or a certain button was clicked.These variables require some special coding on your pages that doesn't come"out of the box'with Google Analytics. This might be particularly helpful when Lakeville is working a show or a particular targeted industry. If you're looking for a metric that will give you a quick,at a glance view of SITE HEALTH,you may want to focus on the "Visits"report.This tells you how many times during the day your site is visited.Some of these visits may be from return visitors.An increase in visit numbers can mean increased new users or repeat traffic from your users.Either one of those is a good thing,but you'll have to dig more deeply to see what it means for you.An upward line on your"Visits Graph", though,means you're doing something correctly. We recommend that the City of Lakeville Community and Economic Development Staff issue regular reports on web traffic so the effectiveness of the overall marketing campaign can be monitored. Recommendation:Use the Website as a Base for Launching Social Media Some communities have been reluctant to use social media at all and others have not seen the benefit of social media for Economic Development Purposes. Yet,others have used Facebook,Twitter,and emerging media to showcase key events, quality of life figures,statistics,and other information. Much of this media can be tightly controlled and should be ex- plored for its benefits. Linking social media back to the main URL(Iakevillebusiness.com)will help determine whether the time and effort dedicated to using social media is yividing the desired results. Facebook has also launched its own analytics tool so organizations can better track visitation. Envision the new Website as a landing pad that contains key information about Lakeville for business decision makers.So- • cial media tools like Facebook and Twitter are sign posts to help lead people to that landing pad.These tools can represent a bit of a balancing act It's easy to post too much information and drive viewers away.Ifs wise to steal a trick from newspa- pers and create a content"budget"that dictates what type of content you'll post and when you'll post it.Given the proposed Lakeville,Minnesota I BUSINESS MARKETING STRATEGY REPORT 10 111 itiPdA content on the main site,we propose the following content schedule for posting on a City economic development Facebdok fan page: • Monday:Post a newprolle of a local retail or service-oriented business • Wednesday:Post a profile of a community event that's already happened,such as a theater show,a block party or a high school sports game • Thursday:Post a profile of a Lakeville restaurant or night spot This schedule is fairly manageable,and it doesn't overload online viewers with status updates.You could also use this schedule to handle updating times for the main site. Remember that search engines like Google are much more likely to give higher rankings to sites that are updated on a regular basis,rather than those that post once and then go dormant for long periods of time. Twitter should be used to point out when new updates are available on the main site.Twitter feeds can also be used to an- nounce big news in the community such as new business announcements or reaching key economic development mile- stones. Just remember that your readers are likely not intimately involved with the workings of the Lakeville government, so beware of too much"insider speak'on Twitter. Recommendation: Provide Relevant Data to Site Selectors The International Economic Development Council has created a"data standards spreadsheet"containing detailed informa- tion about what data elements site selectors are looking for. The spreadsheet is accompanied by a"Getting Started'white - paper and a website www.developmentalllsnce.com to help compile and present the data. Lakeville should begin using this guide and populating the data. The"Getting Started"paper indicates that many comnnmities will not have all of the data readily available and that a long term phased approach is better than simply not completing the information. Recommendation: Consider Selective Online Ad Placement Online advertising should be an additional focus of the City of Lakeville. Portuuately,the cost for online ads is relatively affordable when compared with print media. All of the media outlined in the print recommendations above offer afford- able online ad alternatives. Lakeville should carefully consider which of these will work the best and experiment with each, In addition,the community should explore web ads on sites like www developmentalliance.com,using Google Ad Words and online ads with affinity organizations.The budget for online ads should be$5,000 for the first year and should increase in future years as the online world continues to mature. Recommendation: Continue Business Bullets&"Out and About" Business Bullets and"Out and About"are excellent tools that the City is already using to promote economic development. They are impressive and should be a key component of the ongoing marketing effort. • 11 BUSINESS MARKETING STRATEGY REPORT ( Lakeville,Minnesota 112 3 i11Fr3_ Collateral Recommendation: Develop Poster Style Versions of the Ads Poster versions of the ads mounted on foam core board can be a great tool to use at community events. Many communities have found this to be nice way to get the marketing exposed at an affordable cost. Lakeville should allocate$1500 for the production of these posters. Recommendation: Create Pull Out Banners for Exhibits There are many opportunities where Lakeville can exhibit,speak,and host visitors where pull out banners can be used to provide a strong graphic presentation of the overall quality of life in the community and the friendly business climate. The Collateral Catalogue of this report includes designs for these banners. Lakeville should allocate$1000 for these banners. Recommendation: Hand Outs and Collateral Additional collateral material such as shopping bags,flash drives,and more traditional items such as pens and even ap- parel could be considered sharing the"Positioned to Thrive"tagline. Lakeville should allocate$3000 in the initial year and $1500 each year thereafter to use for such material. Environmental Graphics �,- Recommendation: Implement Gateways at All Key Entrances to the My of Lakeville Lakeville has done an excellent Job of implementing gateways in the City. This effort should continue at all key entrances. Recommendation: Develop a Way-Finding Plan and Implement Over Time. Lakeville has four exits along Interstate 35 and several other key entryways to the community A wayfinding system should be implemented that provides directions to the multiple destinations in the community. Some of the destinations should be the commercial and business districts in Lakeville including downtown,the airport,parks and recreation facilities,high schools,and civic buildings. Strict rules govern wayfinding programs in state rights-of-way but these signs have proven successful at reducing sign clutter,increasing community pride,connecting visitors with amenities,and easing confusion. The community will likely need to implement this in a phased approach over time. The steps in the process would involve a wayfinding master plan,a phasing strategy,permitting,and installation. Lakeville,Minnesota I BUSINESS MARKETING STRATEGY REPORT 12 113 J ti Launching the Identity Recommendation: Host a Business Marketing Strategy Launch Reception/Party The City of Lakeville should host a brand launch event that showcases the new Business Marketing Strategy for the community. The event could feature local food,profile local entrepreneurs,introduce the brand through a running loop presentation,exhibit the banners,showcase the ad posters,and of course provide"take aways"for attendees. For Lakeville,this might occur In conjunction with partner organizations to increase attendance, Recommendation: Brand Launch Statewide and Regionally. Lakeville should consider launching its brand identity on the state and regional level with exhibits at meetings such as the Economic Development Association of Minnesota's Summer Conference,and at affiliated events and activities. This launch effort might extend to regional conferences such as the Midwest Area Economic Development Conference(MAEDC). Recommendation: Consider Affinity Ad Placement - The Economic Development Association of Minnesota,National Association of Industrial and Office Parks, International Council of Shopping Centers,and targeted industry associations provide ways for local communities to advertise and market. Some of these are very affordable while others are quite expensive. Lakeville should explore a variety of initiatives in online and print placement with these organizations by budgeting$3000 for initial placement in the first year and expansion to$4000 as targeted markets and successes are tracked. Recommendation: SolicitTestimonlals One of the best ways to get local involvement in a brand initiative is to provide people ways to share their pride of place.This should continue using the"Positioned to Thrive"tagline to include a wide variety of stakeholders from corporate leaders to young entrepreneurs,long time residents to newcomers. 13 BUSINESS MARKETING STRATEGY REPORT I Lakeville,Minnesota 114 Conclusion Lakeville is well positioned to implement this Business Marketing Stra egy Report. The following table outlines proposed initial costs to launch the marketing strategy and ongoing costs associated with keeping the strategy as a thriving compo- nent of Lakeville's Community and Economic Development efforts. The first column details initial costs and the second details recurring costs. It is important to note that situations change and that these budget figures should be used only as a guide. Year 1 Recurring Business Cards* $200 Pocket Polders" $700 Initiate Ad.PIacement $12,000 $12,000 Redesign Webpage $3,000 Purchase URLs $500 Online Ad Placement $5,000 $7,000 Posters of Ads $1,500 Pull Out Banners $1,000 Collateral Material $3,000 $1,500 Launch Event $1,000 Affinity Ad Placement $3,000 $4,000 $30,900 $24,500 *Community and economic development cards should be reprinted immediately and roll out of new tagline/designs should happen citywide as exist- ing cards are exhausted. **New pocket folders should be purchased when the current supply is exhausted Furthermore,some of the budget items such as business cards and webpage work maybe incorporated into existing line items in the City's budget. Finally,partner organizations can play a key role in helping to roll out the identity system and marketing strategy. 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"' _ _ ..<s- 1 Lakeville, Minnesota ` COMMUNITY BRANDING GUIDE 1,-F 7 i'4 • 4y}'. 1L' � r{ fr+ J { 11 fi t r� .. 4 ro i j 116 i 1• t' 6 S t ' g 1't � I L/,f'° t� -- CGG4.. {{ • -�° fl t L,,...,---; e S/,r'''','", t 2 l f.' f r, �' s ' � ,a•`,1 '� rf t c x a tires m <. !, ? � . r A°t .� ! F- tai' tk� � � I LcakeviZZe, Minnesota a BRAND STATEMENT 117 3 4s VANIfMg • We are Lakeville, Minnesota. We began as an escape,a place where people could come to Antlers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. • We've looked to the future with great aspirations: building industrial sites from fields,an airport for growing commerce,and a corporate office park for both estab- lished and emerging businesses, - We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstanding recreation. We are that place,a complete community whose story is still unfolding. We look to • the future with optimism as our community continues to grow while maintaining the qualities that make it so unique. We invite you to thrive with us in this place of opportunity for your business,your family,and your future, We are Lakeville, Minnesota... Positioned to Thrive. • 17 BUSINESS MARKETING STRATEGY REPORT I Lakeville,Minnesota 118 1€6.-Z • I 1 Branding Approval lnordertoensureconsistentuseoftheLakevlllebrand, weaskthatyousubmitasampieofeachprojectforap- proval.Pleasespecifyyourdeadlinerequirements.We will reply promptly to your request for approval. Lake yul e Positioned to Thrive. n }, Lakeville, Minnesota I�akevZrle Positioned to Thrive, Lakeville, Minnesota RUStNLSS MARKETING S1RATEGY REPORT 18 119 i ty/ . Logo Size & Spacing ThesizeandspacingoftheLakeviliebrandlsimpartantinensuring that thelogoisdisplayedisapositiveandcansistentwayandhelpstorein- forcethebrand.ThelogoshouldaiwayshaveenoUghopenspacearaundit tohaveaclearanddeanimpact,The"L"shouldbeUsedasthemeasUre- ment guide for this open space. In order to preserve legibility,maintain a minimum of.5"height. L r 'i � v?�r f (,� Sy' ) ��SAS i 5�s1 'e. e tc'' s .�Zae- -.. a� { ,,(:-=LQ:.—,1_1-7`,-1,-,„-,,';:: tE u r , .ate a ,O 4 .� --e ,... vz a e , e ,,,.,...,,,,,,„.„ ,,:,,,,,...,.::„,,14..,:„..„,4,,,,„,,..,..,„.., ,,,,,. ,,,,,, ,,,,.. ,,,,,,,, ,,:!„,..,,,„,..,i,,.. ,,,, ,,,,:,.... ,,,, , ,, .. „, , .. , „ ... _,4 3r.. a t s ,, t '' >~ - r i L L L , L,_,,,,,c,,,,,,, .5 Inch ■ 1 19 BUSINESS MARKETING STRATEGY REPORT I Lakeville,Minnesota 120 • fr ,:tz,,p1A Incorrect Usage Thesearesomeexamplesofimpropoways of presenting the Lakeville brand. V.,40 Lakeville, Minnesota '11-x\.)-- .n Lakeville Minnesota Positioned to Thrive La kei-iilie $ - Positioned to Thrive • • 0Chatga Cis Obile Elements .,.... .....t,,,,,2,-.,:. — Agillik— 4.6‘ Lakevine Minnesota 0 -'(?..1:„\`-‘,P.t, , Lakeville, Minnesota ',, c-7, .- , ■ positioned to Thrive ',,,,:'-,, -111 Positioned to Thrive 1 ..... ',..'4:,,,,. e NIIMMIMMV •-■•••-• 1 0 edrInn Elm* ORME+Halals ,.. Lakeville - _ Lakeville Lakiervinter, Milrinla._sota Positioneed To Thirlivlar , ' - Lakeville, Minnesota Positioned to Thrive 010113 lili1011IS 0 ilt SMItal e lito - ' ; 1:::■rf 1 , •*,/ft'f,„„/ - (CP .";',f,i '_„:',. 1.%)' ',If --ei '1/4,,e1/4-1A. . ,1 '-'-' • :Ara-, ,7= ,1,,, Lakeville Lakeville Lakeville ,...;,..7A, e-,•.'fil,;-'--,' '7-"-,i,'4 a , - -.T. ,, I ..,..,,,..., r 04 ..,- Ceil*'Vzi.s, t,'-'1;-'-',,,.14q----%:.:::--' ,, AV■z. !!,,, --14"?4"..'-. 14% .-.,4*, yi <:ig:Src:-•-'t;'44.=;:z4 .7(70,)'-1:Z4.44 ,,,(,-;.,- ,1-4 , ,.,--..s-,,t ,,--2, 1..,_-'1,,,Y ;,-..,z,la, ' .$16 =,.-,‘,"""1- ,;,',4•W e,,,,A^,'7''''',." .• ,..,, ,-,..; ,,f,' 4" '4g4ft:cnti,c ,..40 r3", ,£-.,,,,‹ '' ... „III-ei1:07-4,,,9 r -Z,,;,IR eakel,ille,--:fa I evihe 1 Lal,c1;t1le —. ,- - , -^ . . 1 -.,-.... „Ito,p,e. ;ro'"?,--- 1`K 'i '.''''SZ.W'',......■ ,....P.*,.fr,,, C '124.,ae '.'5. .../tr.S' ... Ilse Phalagraplic Rockgrounds 011seasoWallpops Lakeville,Minnesota I BUSINESS MARKETING STRATEGY REPOR I 20 121 .�F=sslsya�'�i Typography To add consistency to the logo,The following fonts have been chosen as the approved typefaces. �( �' �' A installing Opentype orTruetype abcdefg•hijklmnopgrstuvwxyz Fonts in Windows: A B C D E F G H I T K L M Werecommendinstallingonlyone format-O penType,TrueType,or 1\1.OP Q R S T U\W X Y Z PostScript-ofafont.lnstallingtwo ormorefo(mats ofthesamefont 123456789 maycauseproblemswhenyoutryto use.view,or print the font. ChooseStart>Settings>Controi Minion Pro Pa nel.Note:lnWindowsXPchoose Start>ControlPanelDouble-dick the Fonts folder.Choose File> a b c d e f g h i j k l m n o p g r s Install New Font.Locatethefonts you wantto install.In the drivers t U V W X Y Z Iist,selectthedriveandthefolder Con l n syouwantt A B C D E F G H I J K L M install.in the Folders Ilst,selecta N o P Q R S T U V W X Y Z fal ntt in tca(Makesureyouhave wanttolrrstall.{Nlakesureyouhave c �� unztppedthemfirst.}Thefontsin 123456789 the folder appear under List of Gotham Bold Fonts. Selectthefontstoinstall.Toselect morethanonefont,holddownthe CTRL key and click each font TocopythefantstotheFontsfolder, make sure the Copy fonts to the • Fontsfoldercheckboxisselected. • Note:if installing fonts from a floppydiskoraCD-ROM,youshould make sure this check box Is selectedDtherwise,tousethefonts in your applications,you must always keep the disk In the disk drive. Click OK to install the fonts. 21 BUSINESS MARKETING STRATEGY REPORT I Lakeville,Minnesota 122 • 5t�s'rRr z". • Additional Graphic Elements In addition to the logo,Lakeville also has the option to incorporate a curved graphic Into their print and digital media.This curve is reflective of Lake Marion,for which Lakeville is named,and is helpful in directing attention within layouts. The curve is located in the Resources folder of the Branding Package.It can be used In any color within the Lakeville palette,as well as scaled up or clown to suit individual project , needs. �{! £.n`�'�L Yom• ..�v 1.. .r,TAIrN �*4141,,,4A-",i�x�'f��`.53�,��')�7f`yz�` �',, 31'"�F�G r 4,(,--;.; ,,,,-1.13.4„ vt xLy s �zk 5{ f sr y �� F`t3 snF'!" U' f+ - Yt.�Yk, y_t.,yFY �� y:}' rt1Y$f"SrG.}hi'44r1�.yr'N•-(rh�3 t irfkht,'t4fi � ,` r r e^ d S a`�yi $.` „0,- 'Fe- e t , "`cl�w 7ttw 4 1�''' r} �' �9 w IC �& ,� _ F-`l"#e" '�fc '5.11 4riV k�} t� AV 'S 4 4� 7 a s-1 � k^'c.�rR a• a yT� vrt'�'� Vt1 7iL t�f^i f '�� 47 " - ., r tY 5 9 ',F f `UJY EIl�� n rQ+c.[ '"7?.'' r' `' w`� ..x'S 'N SfSkrr 7xx +?. �i• ] 15'" +rg`5tit� t i{4; + 'r' ll�' 'i . Fx�°rsi "✓�}°u. � -�§c. ?v ? r rr ''•� 1;� �*�L T �"a'*srC '.n .. {Y:1�.+(S' ''1(h!sa�S A�d�k. '�'el.�`�. 1.'�iir63 S{} • Lakeville, Minnesota` BUSINESS MARKETING STRATEGY REPORT 22 123 'I s � • Advertising Thereareseveralfundamentaldesignstrategiesthatwlllallowforcon- nectionstobemadewhilealsoaliowingyourbusinesstorelnforceitsown identity.Theuseoftleandesign,similarcolorpalettes,andaconsistent logoel ementcancreateanindependentlymanagedbrandingcampaign. Thefollowingpagesshowsomeofthedesignfundamentalsthatwlilbe importanttousewhencreatingyourads.AdvertisingexpertDavidOgilvy devisedanadlayoutformulaforsomeofhismostsuccessfuladsthatbe- cameknownastheOggiivyh elllustrationonthispageisthebaslcdesign thatfollowsthedassicvisual,headline,caption,copysignatureformat, From this basic ad layout,other variations are derived. Trychangingthemargins,fonts,leading,sizeoftheinitialcap,sizeofthe visual,andplacingthecopyincoiumnstocustomlzethebasicfonmatof this ad layout. Visualatthetopofthepage.Ifyouareusi ngaphoto,bleedittotheedge of the page or ad space for maximum impact, fat_';';{`F° :. For photos,place a descriptive caption below. Put your headline next. ,'3 u�i Followwithyourmainadcopy.Consideradropcapasalead-intohelp draw the reader into the copy. z r . Piaceyourcontactlnformation(signature)inthelowerrightcorner+That's generallythelastplaceareaderi seyegravitatestowhenreadinganad. 04 00 you know your iYt1 +'j rirt l.z,+„.ur_%,i�d•:q..,•t-- 4T.)..-.i�.et 7r— '., dal tgs`-,S"--'i-•�••:W_e+^jd.:.n#rsa.,ay.iT ir��t':c,T ft:'tpm/r1....-c-e .r-.-l'i- +..•"''D.:ri :•a j+)•.o cii T✓- t'i II 1 V.a.;":7,474ItirMA 4+z7'1iSd'T'-' '1 ..-r -1t l.iiL'-0'A''ijfl •`i it T:t�ltF_rr stj4n�ui�-. SPA"' I,.- till.tirk 1,,+ - 44T. s. •.z r�o.>t b 4,I,.y.•..#-�• o !;,1 1¢':•"" 112• • 23 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota 124 i tina;;;,f.; :/ , ] "-7.-.;""'•;'4 ,..,,e_,,y„,„,„ • Adscomeinallshapesandsizesbuttheyhaveacommongoal --tosellaproduct,aservice,abrand.Text,visuals,oracombi- nation of the two are the main elements of any print ad. _ I `fir. Themalnheadiinemaybe i,,k, t , ''. ,z A^t'' c w - s r r fhe ;° r u,: *:3l>c -,-r •z s�i �-- ' thestrongestelemento ❑ p ° e ', ',i- zadoritmaybesecondaryto , .< '.;+,.3Ave4 sz' n _Y t i tr, Y . , 4 a , yr4 ,l Arrwock a strong visual.Some ads ..7' ` t., °` ---": '? y r I Photographs,aphs,drawings,and; s may have subheads and I I othertitleelementsaswell i graphicembellishmetrtsarea 7` E keyvisualelementofmanytypes _ - of ads.Some ads may have Positioned for Life onlyasinglevisualwhileothers might have several pictures.T 4 'fit.j ; � � �i' f£ �'* ';: Eventext-onlyadsmighthave c. lie xti' � �� 110,:.,.K�.z-" ��, � '� �.� a � y � someg��aphlcsintheformof n r5 ' ' ;: �� 'I'. ; � decorativebuiletsorborders. gun ` ,� ` ,�, 3 ''ro,�5 i4_'� ; � \ Whenindudedwithvisualsthe ° .41,4;'), �� °L captionisoneofthefirsUhings + fax i P'-'40.1714-1-, „ 4. at� � ,� mostreaderslookatafterthe � . 1, r�?7? �,riel, `' 'AT;" `I_+ i 1- visual.It's not inaHad5. r Lczkc di' ^I .a . l— 3 -r>Jz as i-�'� r��'+p ,,,kti 5` e5 Rorly The copy is the main textofthead.Some ads maytakeaminimalistapproach,alineortwoor asingl eparagraph.Otheradsmaybequitetext Cr•'ztarJ heavywithparagraphsofinformation,possibly Thecontactorsignaturebfanadtl►ayappear arrangedincolurnnsnewspaperstyle.Whilethe anywhere in the ad although it is usually wordsarethemostimportantpartofthecopy, nearthebottom.Itconsistsofoneormoreof: visualeiementssuchaslndentation,puff-quotes, I-ogo,Advertiser name,Address,Phone bulletllsts,ancicreativekerningandtraddngcan Number, helptoorganizeandemphasizethemessageof Address,Extras. the body of the ad, Soineprintadsmayhaveadditionalspedal elementssuchasanattachedbusinessrepiy envelope,tear-outportlonwithacoupon,tip sheet,product sample. Lakeville,Minnesota I BUSINESS MARKETING STRATEGY REPORT 24 125 Te, _ , , , ,_ 7 „rye'ars. • ;, File Type:Adobe Illustrator File ', _ 1._!, }``'; _ Category:Vector Image Files i `i FUeDescriplIon:VectorimagefilecreatedbyAdobe -+:-- ='; IIIuslratorxomposedofpaths,orlkiesconnectedby hA ! 1 i. r+ '- . ,.., points,Insteadofbitmapdata;maylndudeobjects, color,and tent;often referred to as a Illustrator All of the Included graphic files drawing.Ulustratordocumentscanbeopenedwlth mightn a Included graphic it e, Photoshop,buttheimagewillberasterized,meaning might otworkotmeanth drie, itwlllbecon vertedfromavectorimagetoabltmap. file Is corrupted or that their is Programs)that open at files somethingwrongWithyourma- Mac OS Adobe Illustrator,Acrobat,Reader chine.These files address all of Adobe Photoshop(rasterized) thenormalusesthatacommun)ty Apple Preview Implemented design would re- Windows Adobe Illustrator,Acrobat,Reader quire.Always make sure to In- Adobe Photoshop(rasterized) formvendorsthatyo u havethese different file forhiats available, File Type:Portable Document Format File Type:Encapsulated PostScript PDF 1 , Category:Page Layout Files I.T"a; _6 Category:Vector Image Files Fll eDescdption:Cross-platformdocumeatcreated File Description:PostScript(.P5)file that may i j. byAdabeAcrobatoraprogramwiththeAcrobat cohtainvectorgraphlcsbltrnaplmagesandtexh ` Adobe! Pig-incommoniyusedfore-mallattachmentsorfor r t indudesaneinbeddedpreviewimageinbitmap savingpubltcationsinastandardformatforviewing format;oftenusedfortransferringbetweend iffereit onmulitplecgmputersusuallycreatedhromanother operating systems. document instead of from scratch. Program(s)that open eps files Programs)that open Of files Mac OS Apple Preview Mac OS Adobe Reader to view(free) Adobeiltustrator,AcrobatorPhotoshop Adobe Acrobat to edit(cornmerdal) QuarkXpress Apple Preview Windows CoreIDRAW,AdobelUustratorAcrobat Windows Adobe Reader to view(free) or Photoshop QuarkXpress Adobe Acrobat to edit(commercial) I Braval Reader File Type:JPEG Image File File Type:Graphical Interchange Format ' - t Category: Raster Image Files PTO )��G'''.�, Category: Raster Image Files File Description: Compressed graphic format -:,( . FileDescriptlon;hnagefllethatmaycontainupto i standangzedbytihelPEG(lolrePhotographlcExperts ., . 256 indexed colors;color palette may be a �':.::1 I Group}group;commonlyusedforstoringdigftal GIP n predefinedsetofeoktrsorrnaybeadaptedtothecotors photossincetheformatsupportsupto24-bitcolor; _ inthelmage;losslessforrnatmeaningthedarityofthe , aisoacemmonformafforpublishingWebgraphlcs; ImageisrwtcompromisedwithGIFcompression.GIFs compressedusinglossycompresslon,whichmay arecommonformatfbiWebgraphicsepedaliysmali noticeably r ducethetmagequalitylfahigharnount Images and images that contain text,such as of compression Is used. navlgatignl ttons:however,JPEG(.1PG)knagesate betterforshowing photasbecausetheyarenotkmltedtn the number of colors they cart display. 25 BUSINESS MARI<E1ING StRATEGY REPORT I Lakeville,Minnesota 126 0 8 a) 0 C0 e-I r-I U) c!' M 1oN Opt T`■v-i to qqC) m 0 erMFh �u)) d'-I Lnn rn 000 rY O�1 iN�. LLI Z N tin rn LLD O) �f o0 " 000 .4. 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E a m d o -0 m t n "ao o T3 c o Sw O o ' o `V' m o o o m o 0 o r U U U F- > a 0 r). co to a. c9 v) In U M i x = ., m • • 127 /cp7G y41k i , City of Farmington ,y�m�, 430 Third Street Farmington,Minnesota q�� o 651.280.6800•Fax 651.280.6899 ^""0` www.cilannington.mn.us TO: Mayor,Council Members, City Administrator FROM: Lee Smick,AICP CNU-A City Planner/Economic Development SUBJECT: Approve Adjustment to CDBG Funds FY2013 DATE: July 1,2013 INTRODUCTION/DISCUSSION On December 17,2012,the City Council approved the FY2013 CDBG application and resolution. The total amount of funds approved was$37,810. At that time,the Dakota County CDA projected a 10%decrease in CDBG funds allocated to Farmington for FY2013 starting July 1,2013. Those funds were proposed to be split to fund$32,810 in the Business Development Grant activity and$5,000 in the Commercial Rehabilitation activity. Staff has recently been informed by the CDA that the December 2012 funds discussed above have increased making The final budget in FY2013 funds at$43,186, a$5,376 change to the positive.Therefore, staff is • proposing to reallocate the funds as shown on the attached table. At their meeting on June 24,2013,the EDA voted 3-0 to approve the adjustment of funds in the table to reflect their desire to hire a marketing consultant to create a Marketing Plan for the City. The EDA approved a funding limit of$30,000 for a marketing consultant to create a Marketing Plan. Due to the RFP and the change in the final FY2013 budget there is a need to reallocate CDBG funding from the original FY2013 request in December of 2012. Staff has prepared the following revisions as shown on the attachment: Residential Rehabilitation Activity The CDA has requested the entire amount of$33,830 in 2012 to be dedicated to this activity. This amount is included in the$94,365 to assist the 4 homeowners that have active rehab projects occurring while proposing to fund 3 homeowners on the waiting list. Commercial Rehabilitation Activity There is currently$21,305.20 remaining in FY2010. The CDA has requested that this money be spent down in FY2013. Additionally,the EDA has recommended that$1,986 be allocated to this activity as a part of the $43,186 final budget number for FY2013 making a total fund of$23,291.20. 128 J Business Development Grant Activity The EDA has recommended that this fund be replenished because of the removal of funds in 2012. A total. of$35,000 is recommended for this activity as a part of the FY2013 final budget number of$43,186. Public Service—Senior Center Activity ' This fund was approved in FY2011 to assist seniors in off-setting membership fees or programs they wish to • attend. HUD classifies people who are at least age 62 as already meeting the requirement of low to moderate income. In cases where seniors are applying and are seeking approval because they are at least 62 the City requires proof of date of birth to show the applicant meets the age 62 year of age and older criteria. Microenterprise Activity This activity is for rental assistance to business owners for a one year period. The$23,800 shown for this activity was allocated in FY2011. In this two year time period,only one business owner(Buds&Bytes)has taken advantage of this fund. Therefore,in gathering the$30,000 for the marketing plan budget,the EDA has recommended to remove the Microenterprise funds of$23,800 due to inactivity and reallocate it to the Marketing Plan activity. Marketing Plan Activity As stated above,the EDA has recommended a funding limit of$30,000 for this activity. Therefore,$23,800 will be reallocated from the Microenterprise activity and included in the Marketing Plan. Additionally, $6,200 will be allocated to this activity from the FY2013 total of$43,186. Once the EDA and City Council has approved the reallocation of CDBG funds,the CDA will prepare a • public hearing notice for an upcoming Dakota County Commissioner's meeting in July for their approval. A 30-day review period is allowed for the reallocations to be approved. ACTION REQUESTED Approve the adjustment of FY2013 CDBG funds as provided in the attached table. Respectfully submitted, 0'2 Lee Smick,AICP CNU-A City Planner/Economic Development 129 J 0 0 0 o c o 0 4E' O CD O CO N O O O O V O CO O 4 N N CO r N N O 2 r- CL 0 0 0 0 0 0 0 O N O O O O N O e- 0 0 0 O r a co O) O O O O N a+ CO N 0 0 CO 0 M 0 M M N O M O .4: h- M N r) e- N C) r- ER EA) 69. Efl Efi` EA t- 0 0 0 0 0 0 0 0 0 0 (.D O O O co Co o o co ° ° r' 6) O N rw 0 r Li-) CO C7 r N (f) co ER Ct co Eft EA V O O O ° CO O r- O O O O O O N CO 0, = r co 00 CD r 0 N (,) M C W 03 EAa C° U s= cO Q 0 0 0 0 0 ° O 6000 ° ° a3 Q 0 0 0 0 0 • Q ea e- oco coco 0 ao) p N co ci Cr;ai Z r N N M (,.) Er! 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Q 1 aq�F�RMiy�� City of Farmington 110 430 Third Street Farmington, Minnesota VW/ 651.280.6800•Fax 651.280.6899 www.ci.farmington.mn.us TO: Mayor and Councilmembers FROM: David McKnight City Administrator SUBJECT: Supplemental Agenda DATE: July 1, 2013 Attached is the following supplemental item for the July 1, 2013 agenda: NEW BUSINESS 10d) Set Public Hearing—Street Reconstruction Plan Bonds Adopt a resolution setting a public hearing for August 5, 2013, on the intent to issue bonds and adopt the street reconstruction plan. 46111i o�i iy City of Farmington 430 Third Street $ .<, Farmington,Minnesota � °Hp1°�•a 0 651.280.6800•Fax 651.280.6899 ''" www.ci.farmington.mn.us TO: Mayor, Councilmembers, City Administrator FROM: Robin Hanson, Finance Director Kevin Schorzman, P.E., City Engineer SUBJECT: Set Public Hearing- Street Reconstruction Plan Bonds DATE: July 1, 2013 INTRODUCTION/DISCUSSION As discussed at the June 24, 2013, workshop, the City plans to sell street reconstruction plan bonds this fall to fmance the Akin Park Estates East and West Rehabilitation Projects in 2014 and 2016. The projects are included in the CIP that Council has discussed on numerous occasions. Prior to selling the bonds and adopting the street reconstruction plan, a public hearing must be held. Staff is requesting that Council set August 5, 2013, as a public hearing date to consider the sale of street reconstruction plan bonds and the adoption of the 2014-2018 Street Reconstruction Plan. BUDGET IMPACT None. ACTION REQUESTED Adopt the attached resolution setting August 5, 2013, as the date for a public hearing on the intent to issue bonds and adopt the street reconstruction plan. Respectfully Submitted, Robin Hanson, Finance Director Kevin Schorzman,P.E.,City Engineer RESOLUTION NO. R33-13 RESOLUTION CALLING FOR A PUBLIC HEARING ON THE INTENTION TO ISSUE GENERAL OBLIGATION STREET RECONSTRUCTION PLAN BONDS AND THE PROPOSAL TO ADOPT A STREET RECONSTRUCTION PLAN THEREFORE Pursuant to due call and notice thereof, a regular meeting of the City Council of Farmington, Minnesota, was duly called and held at the City Hall in the City of Farmington, Minnesota on Monday the 1St day of July, 2013 at 7:00 PM for the purpose, in part, of calling a public hearing on the intention to issue general obligation street reconstruction plan bonds and the proposal to adopt a street reconstruction plan therefore. Members present: Larson, Bartholomay, Bonar, Fogarty Members absent: Donnelly Member Fogarty introduced and Member Bartholomay seconded the following resolution: A. WHEREAS, pursuant to Minnesota Statutes, Section 475.58, Subdivision 3b the City of Farmington, Minnesota(the"City") may issue bonds to finance capital expenditures under its street reconstruction plan(the "Plan") without an election provided that, among other things, prior to issuing the bonds the City adopts the Plan after a public hearing thereon and publishes a notice of its intention to issue the bonds and the date and time of a hearing to obtain public comment on the matter; and B. WHEREAS, the City Council will hold a public hearing on its intention to issue general obligation street reconstruction plan bonds (the"Bonds") and to adopt the Plan therefore pursuant thereto on August 5, 2013. NOW,THEREFOR,BE IT RESOLVED by the City Council of the City of Farmington, Minnesota,that a public hearing be held on the City's intent to issue the Bonds and to adopt the Plan therefore, such hearing to be held on the date and time set forth in Exhibit A attached hereto. The City Administrator is hereby directed to cause the notice to be published at least 10, but not more than 28 days before the hearing in the official newspaper of the City. This resolution adopted by recorded vote of the Farmington City Council in open session on the 1st day of July 2013. Todd Larson Mayor Attested to the a 41 day of July 2013. • / iG :avid McKnight SEAL City Administrator EXHIBIT A CITY OF FARMINGTON, MINNESOTA NOTICE OF PUBLIC HEARING ON INTENTION TO ISSUE GENERAL OBLIGATION STREET RECONSTRUCTION PLAN BONDS AND PROPOSAL TO ADOPT A STREET RECONSTRUCTION PLAN THEREFORE NOTICE IS HEREBY GIVEN,that the City Council of the City of Farmington, Minnesota will meet on August 5, 2013 at 7:00 PM at the City Hall, 430 Third Street, Farmington, Minnesota, for the purpose of conducting a public hearing on(a)the intention to issue general obligation street reconstruction plan bonds in an amount not to exceed $1,550,000 and(b)the proposal to adopt a street reconstruction plan therefore. The proceeds of the bonds will be used to finance various street reconstructions within the City pursuant to Minnesota Statutes, Section 475.58, Subdivision 3b. All persons interested may appear and be heard at the time and place set forth above. If a petition requesting a vote on the issuance of the bonds is signed by voters equal to 5 percent of the votes cast in the City in the last general election and is filed with the City within 30 days after the public hearing,the bonds may only be issued upon obtaining the approval of the majority of the voters voting on the question of issuing the bonds. Individuals unable to attend the public hearing can make written comment by writing to David McKnight, City Clerk, 430 Third Street, City Hall Farmington, Minnesota 55024. Written comments must be received prior to the public hearing. BY ORDER OF THE CITY COUNCIL City Clerk [Submit ; Publish 1