HomeMy WebLinkAbout09.22.08 EDA Packet
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Members
Chair
David Pritzlaff
Vice Chair
Christy Jo Fogarty
David McKnight
Kevan Soderberg
Steve Wilson
City Staff Representatives
4IIt PererHerlo&ky
City Administrator
Tina Hansmeier
Economic Development
Specialist
Lisa Dargis
Administrative Assistant
430 Tbrid Street
Farmington, MN 55024
Phone: 651.463.7111
http://www.ci.farmington.mn.us
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AGENDA
ECONOMIC DEVELOPMENT AUTHORITY
September 22~ 2008 - 7:00 p.m.
City Council Chambers. City Hall
1. Call Meeting to Order
2. Pledge of Allegiance
3. Approve Agenda
(7:00 n.m.)
4. Citizens CommentslPresentations
5. Consent Agenda (see attached)
a. July 28, 2008 EDA Meeting Minutes
b. July Bills
c. July Budget Details
d. August Bills
e. August Budget Details
f. Buds & Bytes Business development Grant Agreement
g. Request to use McVicker Property
6. Public Hearings (None)
7. Continued Business
a. Industrial Park Expansion Process Update
b. 308 Elm Street Hazardous Materials Abatement Estimate
8. New Business
a. Business Development Grant Application - Anna's Bananas
b. CDBG Allocation Funds Transfer
c. Activity/Marketing Updates
d. Information request - EDA Member Wilson
9. City Staff Reports
a. Dakota County Market Study Presentation Scheduling (verbal)
b. Economic Update, see attached
c. Downtown Idea Exchange, see attached
10. Adjourn
The Farmington EDA 's mission is to improve the economic vitality of the city of Farmington and to enhance the overall quality of life!
by creating partnerships, fostering employment opportunities, promoting workforce housing and by expanding the tax base through/
development and redevelopment. !
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MINUTES
ECONOMIC DEVELOPMENT AUTHORITY
Regular Meeting
July 28, 2008
1. Call Meeting to Order
The meeting was called to order by Chairperson Pritzlaff at 7:00 p.m.
Members Present: Pritzlaff, Fogarty, McKnight, Wilson
Members Absent: Soderberg
Also Present: Tina Hansmeier-Economic Development Specialist, Lisa Dargis-
Administrative Assistant, Peter Herlofsky-City Administrator,
Michelle Leonard, Chris Buckley, Hosmer Brown IV, Ann Carlon,
Ruthe Batulis, Pat Regan, Doug Bonar, Jeff Thelen
2. Pledge of Allegiance
3. Approve Agenda
MOTION by Fogarty, second by McKnight to approve the agenda. APIF, MOTION
CARRIED
4.
Citizen's Comments/Presentations
None
5. Consent Agenda
a. June 23, 2008 EDA Meeting Minutes
b. May & June Bills
c. June Budget Details
MOTION by McKnight, second by Wilson to approve the consent agenda. APIF,
MOTION CARRIED.
6. Public Hearings
None
7.
Unfinished Business
a. Industrial Park Expansion Cost Estimates
Staff has provided estimated costs for the Industrial Park Expansion Project. All
potential costs known to date have been included, however additional items may be
estimated as more is known about the details of the expansion process. Member Wilson
asked what the plan for the project is at this point. Staff stated that the consultants will
be meeting property owners and providing a summary oftheir findings. The first phase
was estimated to cost roughly $12,000. City Administrator Herlofsky stated that the
intent of providing estimates for the entire project was to give everyone an idea of what
the potential costs may encompass. Member Wilson asked what kind of inquiries staff
has received for industrial type uses. Economic Development Specialist Hansmeier
stated that the number of inquiries fluctuates monthly. There have been several inquiries
EDA Minutes
June 23, 2008
Page 2
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over the last several months initiated by DEED to which staffhas responded with the
requested information. Member McKnight asked how the roadway and infrastructure
amounts are going to be estimated. Staff replied that the estimates could potentially be
developed with internal staff. Member Fogarty asked if once we have more estimates in
place if staff could provide some comparison to other communities that are somewhat
similar to Farmington and how they have approached industrial development.
b. 308 Elm Street Demolition
The EDA owned building directly east of subway that is currently used to house City
vehicles will no longer be used for this purpose once the New City Hall and first street
garage are completed. At the June EDA meeting staffwas directed to obtain cost
estimates for the demolition of the building and options for the end use of the property.
Member Wilson stated that he does not favor any of the options presented. He would
prefer to market the property for redevelopment as is. Member McKnight asked for
clarification regarding what the cost would be for demolition and placing asphalt on the
site. Economic Development Specialist Hansmeier stated that it would be roughly
$48,000 plus abatement costs. The abatement estimate would cost $2,000 to obtain.
Member Pritzlaff would like staff to determine how much concrete would cost in
comparison to asphalt. Member Fogarty stated that she would like to have the abatement
estimate done. She would prefer to demolish the building, but is not certain she would .
want to spend the money to pave the lot. The EDA members discussed potentially
having staff move ahead with the demolition of the building or the abatement of
hazardous materials if the abatement estimate was below a certain amount. The
Members agreed to move ahead with the hazardous materials survey for the cost of
$2,000. MOTION by Pritzlaff, second by Wilson to authorize staff to have the
hazardous materials survey completed for $2,000. APIF, MOTION CARRIED.
c. EDA-Owned Downtown Advertising Sign
The EDA owned advertising sign has been discussed previously with regard to possibly
replacing it with an LED message center. An RFP has been created to solicit cost
estimates for replacement of the sign. The City Attorney has reviewed the document and
has raised 2 concerns about the sign's replacement. The sign is currently a legal non-
conforming use. The City's sign code would need to be amended to allow for this type
of City message center in order to replace the sign. The City Attorney also expressed
concerns that allowing private advertising on the sign would open the way for requests
for undesirable advertisements. The sign usage policy could provide roughly 95%
coverage against messages the City felt were inappropriate, but the First Amendment to
the Constitution could be cited as a defense for denied requests to be contested. Staff
anticipates that replacement of the sign will cost roughly $40,000-$50,000. The EDA
members felt that they were comfortable with the use of the sign for private advertising
purposes. Member Wilson asked if the City could enter into an agreement with a private
entity to own the sign. Staff will research options for ownership and cost sharing once .
the responses to the RFP have been received. Member McKnight stated that although he
would like to have the LED sign; the cost for replacement of the sign would just be too
.
EDA Minutes
June 23, 2008
Page 3
high. The remaining EDA members were in favor of issuing the RPF to determine the
cost for replacement of the sign.
8.
New Business
a. Business Development Grant Selection
Staffhas received an application for a Farmington Business Development Grant. The
applicant is applying for the micro enterprise use. The grant amount would be in the
amount of $7,740 in rental assistance. The business, Buds & Bytes, Inc. would be
operating in the former Fan Club Athletics space at 213 Oak Street. The business will be
opening on Monday, September 29th. MOTION by Fogarty, second by Wilson to
approve that award of $7,740 in microenterprise grant assistance to Buds & Bytes, Inc.
APIF, MOTION CARRIED.
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b. Request to Encroach into EDA Owned Property - Regan
Mr. Patrick Regan ofPOR-MKR Real Estate is making a request to amend his
conditional use permit that was previously issued for the property that he owns in the
Farmington Industrial Park. Mr. Regan would like to change the access to the site from
what was approved on the original plan. The proposed access would require the EDA's
approval to allow an access to cross an EDA owned trail outlot. The access would also
encroach on property owned by Mr. Bernard Murphy. Mr. Regan stated that he had
always intended to modify the access from what was originally submitted. He stated that
he and Mr. Murphy have come to an agreement on the design that is now being
submitted. There is an existing gravel driveway in the proposed location. The new,
black-topped driveway would be shared by the two property owners and would be
temporary. The extension of Eastview Ave. at some point in the future would
necessitate the reconfiguration of the access. The utilities for Mr. Regan's site run
beneath the EDA owned outlot. Member Wilson asked where the trail would be located
if Eastview were constructed. Staff stated that the trail would connect south to CR 50.
Staff has not received copies of the temporary easement agreement between Mr. Regan
and Mr. Murphy. Member Wilson also asked if the EDA would see proceeds if the
access would be encroaching on EDA owned property. City Administrator Herlofsky
stated that the encroachment is only on the southern portion of the outlot. Member
McKnight asked ifthere are trails through the industrial park already. There are not
currently trails at that location. The trail would connect from Middle Creek Estates and
be extended to CR 50. Chair Pritzlaff asked at what point Mr. Regan's access might
become permanent. Mr. Regan stated that if he were to desire to construct another
building on his property, this item" would need to be discussed again at that time. Mr.
Regan stated that he also has a signed easement agreement with the gas company to put
pavement over the gas line easement that runs through his property. This item will need
to go to the Planning Commission for consideration on August 12th. MOTION by
Fogarty, second by McKnight to make a favorable recommendation to the Planning
Commission for amendment of the conditional use permit. APIF, MOTION
CARRIED.
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EDA Minutes
June 23, 2008
Page 4
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c. Farmer's Market
Staff has been looking into establishing a local farmer's market. To assess resident
interest, staff will be preparing a survey to be placed on the City's website. Inserts will
be put in the quarterly utility bills for the next three months notifying residents of the
survey. The cost for the survey and flyers is roughly $125. Staffwill be sending letters
to local farmers and growers from nearby communities to solicit participation in the
market. MOTION by Wilson, second by Pritzlaffto move forward with the resident
survey. APIF, MOTION CARRIED.
d. Design Standards Workshop
A draft set of design standards was created by the Historic Preservation Commission
consultant Mr. Robert Vogel. The HPC and Planning Commission have reviewed the
standards and would like to schedule a workshop to further defme the details of the
standards. A list of possible dates for the workshop has been provided. The EDA
members stated that September 22nd would work best for most members of the board.
Staff will suggest that date to the other boards.
9.
City Staff Reports
a. Economic Update
Information received.
.
b. Downtown Idea Exchange
Information received.
c. Business Guide
Information received.
d. DCTC Status
As of now, Dakota County Technical College will no longer be considering opening
classrooms in the expansion space in the New City Hall. They have cited budgetary
constraints as the reason that they are not able to move forward with this opportunity at
this time.
10. Adjourn
MOTION by Fogarty, second by McKnight to adjourn. APIF, MOTION CARRIED.
Re:~~_:tfuIA '.' jsUbmitted,
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City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Lisa Dargis, Administrative Assistant
SUBJECT: Buds and Bytes Grant Agreement
DATE:
September 22, 2008
INTRODUCTION
Staff is requesting execution of the attached grant agreement.
DISCUSSION
Buds and Bytes, Inc. was previously awarded a City of Farmington Business
Development grant for microenterprise assistance. They were awarded $7,740 in rent
assistance for a period of one year. Once the agreement has been executed by both
parties, the Dakota County Community Development Agency will begin monthly
distribution of funds beginning October 1, 2008.
ACTION REQUESTED
Execute and enter into the attached Business Development Grant Agreement between
the City of Farmington's Economic Development Authority and Buds and Bytes, Inc.
Respec$)~ submitted,
.. ,/,,~: ,/ \", X--:7
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Lisa Dargis, Adtninishative Assistant
City of Farmington
Business Development Grant
.
Grant Agreement
This agreement is made and entered into this _ day of , 2008, by and between Buds and
Bytes, Inc., a Minnesota corporation, having its principal offices at 213 Oak Street, Farmington,
Minnesota (hereinafter referred to as "Grantee") and the Economic Development Authority in and for the
City of Farmington, a public body corporate and politic, having its principal offices at 430 Third Street,
Farmington, Minnesota (hereinafter referred to as "Grantor").
WHEREAS, the Grantor is a Subrecipient of Dakota County Community Development Agency in the
County's Community Development Block Grant ("CDBG") Program; and
WHEREAS, the Grantor has established a Business Development Grant funded by its entitlement of
CDBG funds; and
WHEREAS, the Grantee has proposed a business development project to include rental assistance for a
period of one year; and
WHEREAS, one hundred percent (100%) of the Grantee's shares are held by Christopher Buckley and
Vida Raine ("Business Owners"); and
WHEREAS, the Grantee certifies both Business Owners qualify as low/moderate income persons; and
.
WHEREAS, the Grantee operates a microenterprise business ("Bud and Bytes") in the City of
Farmington and leasescommercial space within Farmington pursuant to a lease agreement ("Lease");
NOW THEREFORE, in consideration of the Grant and the mutual covenants contained herein, the parties
agree as follows:
1. The Grantor agrees to provide a maximum of $7,740.00 in CDBG funds to the Grantee for the
purpose of rental assistance to support a Bud and Bytes, a microenterprise.
2. The Grantor will provide assistance in the amount of seventy five percent (75%) of monthly lease
payments under the Bud and Bytes Lease for the period beginning October 1, 2008 and ending
September 20, 2009, ("Term") up to the maximum total amount provided under Paragraph 1 for
the Term.
3. Grant funds will be paid on a reimbursement basis for payments required to lease operational
space for the Grantee's business, upon monthly verification by Grantee of rent payments in a
form satisfactory to the EDA, which may include copies of lease payments, certification of
payments by Grantee's lessor under the Lease.
4. Prior to commencement of the Term of this Agreement and throughout the Term of this
Agreement, the Grantee will provide the Grantor copies of the Lease for Grantee's business
located in the City of Farmington, including any updates
5. The Grantee agrees not to relocate outside of the City of Farmington for a period of three years
after the date of this grant agreement.
6. The Grantee shall defend, indemnify, and hold harmless the officers and employees of the
Grantor and the Dakota County CDA from all liability and claims for damages arising from
.
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bodily injury, death, property damage, sickness, disease, or loss and expense resulting from or
alleged to result from Grantee's operations under this Agreement.
7. The Grantee agrees to keep in force at all times during the term of this Agreement a
comprehensive general liability insurance policy covering any injury and/or property damage
caused by any negligent act or omission on the part of the Grantee, its agents, or employees in the
performance of or with relation to the work or services to be performed or furnished by the
Grantee under the terms of this Agreement. The Grantee further agrees to maintain worker's
compensation coverage in accordance with state law. Evidence of such insurance policies shall
be provided to the Grantor prior to initiation of clearance activities covered by this Agreement.
8. The Grantee agrees to comply with all local, state, and federal equal employment opportunity
laws and ordinances as they pertain to unlawful discrimination on account of race, color, creed,
religion, national origin, sex, marital status, status with regard to public assistance, familial status,
disability or age.
9. The Grantee agrees to comply with other Federal CDBG contract provisions as detailed in
Attachment A.
10. Grantee agrees that if there occurs any breach in the terms of this agreement after payment of
CDBG funds that is not cured within 30 days or such longer period as may be necessary after
written notice from the Grantor to the Grantee of such breach, the Grantor may take whatever
action, including legal, equitable or administrative action, which may appear necessary or
desirable to the Grantor, to enforce performance and observance of any obligation, agreement, or
covenant of the Grantee under this Agreement. In addition, upon said breach and the failure to
cure said breach within 30 days or such longer period as may be necessary after written notice
from the Grantor to the Grantee of such breach, the Grantor shall have the option to require the
Grantee to reimburse the Grantor CDBG funds, plus any expenses incurred by the Grantor to
include, but not necessarily be limited to, administrative and legal expenses and any investment
of CDBG funds.
IN WITNESS WHEREOF, the parties hereto have hereby executed this Agreement as of the year and
date written above.
GRANTOR:
GRANTEE:
CITY OF FARMINGTON
ECONONUC DEVELOPMENT AUTHORITY
BUDS AND BYTES, INC.
BY:
BY:
ITS:
ITS:
BY:
ITS:
2
. Attachment A - PROVISIONS FOR CDBG FUNDED CONTRACTS
I. SPECIAL EQUAL OPPORTUNITY PROVISIONS
A. Activities and Contracts Not Subiect to Executive Order 11246. as Amended
(Applicable to Federally assisted construction contracts and related subcontracts of$10,000 and under.)
During the performance ofthis contract, the contractor agrees as follows:
1. The Contractor shall not discriminate against any employee or applicant for employment because of race, color,
religion, sex, or national origin. The Contractor shall take affirmative action to ensure that applicants for
employment are employed, and that employees are treated during employment, without regard to their race,
color, religion, sex, or national origin. Such action shall include, but not be limited to, the following:
employment, upgrading, demotion, or transfer; recruitment or recruitment advertising; layoff or termination;
rates of payor other forms of compensation; and selection for training, including apprenticeship.
2. The Contractor shall post in conspicuous places, available to employees and applicants for employment, notices
setting forth the provisions of this non-discrimination clause. The Contractor shall state that all qualified
applicants will receive consideration for employment without regard to race, color, religion, sex, or national
origin.
3. Contractors shall incorporate the foregoing requirements in all subcontracts.
B. Executive Order 11245
(Applicable to Federally assisted contracts and related subcontracts of$IO,OOO and over.)
.
1. Section 202 Equal Opportunity Clause
During the performance ofthis contract, the contractor agrees as follows:
(A) The contractor will not discriminate against any employee or applicant for employment because of race,
color, religion, sex, or national origin. The contractor will take affIrmative action to ensure that applicants
are employed, and that employees are treated during employment, without regard to their race, color,
religion, sex, or national origin. Such action shall include, but not be limited to the following: employment,
upgrading, demotion, or transfer; recruitment, or recruitment advertising; layoff or termination, rates of pay
or other forms of compensation; and selection for training, including apprenticeship. The contractor agrees
to post in conspicuous places, available to employees and applicants for employment, notices to be
provided setting forth the provisions of this non-discrimination clause.
(B) The contractor will, in all solicitations or advertisements for employees placed by or on behalf of the
contractor, state that all qualified applicants will receive consideration without regard to race, color,
religion, sex, or national origin.
(C) The contractor will send to each labor union or representative of workers with which he has a collective
bargaining agreement or other contract or understanding, a notice advising the said labor union or workers'
representatives of the contractor's commitment under this section, and shall post copies of the notice in
conspicuous places available to employees and applicants for employment.
CD) The contractor will comply with all provisions of Executive Order 11246 of September 24, 1965, and of the
rules, regulations, and relevant orders ofthe Secretary of Labor.
(E) The contractor will furnish all information and reports required by Executive Order 11246 of September
24, 1965, and by rules, regulations, and orders of the Secretary of Labor, or pursuant thereto, and will
permit access to his books, records, and accounts by the Department and the Secretary of Labor for
purposes of investigation to ascertain compliance with such rules, regulations, and others.
(F) In the event of the contractor's non-compliance with the non-discrimination clauses of this contract or with
any of the said rules, regulations, or orders, this contract may be cancelled, terminated, or suspended in
whole or in part and the contractor may be declared ineligible in part and the contractor may be declared
ineligible for further Government contracts in accordance with procedures authorized in Executive Order
11246 of September 24, 1965, or by rule, regulation, or order of the Secretary of Labor, or as otherwise
provided by law.
(G) The contractor will include the provisions of the sentence immediately preceding paragraph (A) and the
provisions of paragraphs (A) through (G) in every subcontract or purchase order unless exempted by rules,
regulations, or orders of the Secretary of Labor issued pursuant to section 204 of Executive Order 11246 of
.
1
September 24, 1965, so that such provisions will be binding upon each subcontractor or vendor. The .
contractor will take such action with respect to any subcontract or purchase order as the Department may
direct as a means of enforcing such provisions, including sanctions for non-compliance. Provided,
however, that in the event a contractor becomes involved in, or is threatened with, litigation with a
subcontractor or vendor as a result of such direction by the Department, the contractor may request the
United States to enter into such litigation to protect the interest of the United States.
2. Notice of Requirement for Affirmative Action to Ensure Equal Employment Opportunity (Executive Order
11246).
(A) The Offer's or Bidder's attention is called to the "Equal Opportunity Clause" and the "Standard Federal
Equal Employment Opportunity Construction Contract Specifications" set forth herein.
(B) The goals and timetables for minority and female participation, expressed in percentage terms for the
Contractor's aggregate workforce in each trade on all construction work in the covered area, are as follows:
Goals for Women / Minority Participation
5% Overall
Timetables:
N/A
These goals are applicable to all the Contractor's construction work (whether or not it is Federal or
federally assisted) performed in the covered area. The Contractor's compliance with the Executive Order
and the regulations in 41 CFR Part 60-4 shall be based on its implementation of the Equal Opportunity
Clause, specific affirmative action obligations required by the specifications set forth in 41- CFR 60-4.3
(a), and its efforts to meet the goals established for the geographical area where the contract resulting from .
this solicitation is to be performed. The hours of minority and female employment and training must be
substantially uniform throughout the length of the contract, and in each trade, and the contractor shall make
a good faith effort to employ minorities and women evenly on each of its projects. The transfer of minority
or female employees or trainees from Contractor to Contractor or from project to project for the sole
purpose of meeting the Contractor's goals shall be a violation of the contract, the Executive Order and the
regulations in 41 CFR Part 60-4. Compliance with the goals will be measured against the total work hours
performed.
(C) The Contractor shall provide written notification to the Director of the Office of Federal Contract
Compliance Programs within 10 working days of the award of any construction subcontract in excess of $
10,000 at any tier for construction work under the contract resulting from this solicitation. The notification
shall list the name, address and telephone number of the subcontractor; employer identification number;
estimated dollar amount of the identification number; estimated dollar amount of the subcontract; estimated
starting and completion dates of the subcontract; and the geographical area in which the contract is to be
performed.
(D) As used in this Notice, and in the contract resulting form this solicitation, the "Covered Area" is Dakota
County, Minnesota.
3. Standard Federal Equal Employment Opportunity Construction Contract Specifications (Executive Order
11246)
(A) As used in these specifications:
(1) "Covered area" means the geographical area described in the solicitation from which this contract
resulted;
(2) "Director" means Director, Office of Federal Contract Compliance Programs, United States
Department of Labor, or any person to whom the Director delegates authority;
(3) "Employer identification number" means the Federal Social Security number used on the Employer's
Quarterly Federal Tax Return, U.s. Treasury Department Form 941.
(4) "Minority" includes: .
(a) Black (all persons having origins in any of the Black African racial groups not of Hispanic origin);
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(b) Hispanic (all persons of Mexican, Puerto Rican, Cuban, Central or South American or other
Spanish Culture or origin, regardless of race);
(c) Asian and Pacific Islander (all persons having origins in any of the original peoples of the Far
East, Southeast Asia, the Indian Subcontinent, or the Pacific Islands): and
(d) American Indian or Alaskan Native (all persons having origins in any of the original peoples of
North American and maintaining identifiable tribal affiliations through membership and
participation or community identification).
(B) Whenever the Contractor, or any subcontractor at any tier, subcontracts a portion of the work involving any
construction trade, it shall physically include in each subcontract in excess of $10,000 the provisions of
these specifications and the Notice which contains the applicable goals for minority and female
participation and which is set forth in the solicitations from which this contract resulted.
(C) If the Contractor is participating (pursuant to 41 CFR 60-4.5) in a Hometown Plan approved by the u.s.
Department of Labor in the covered area either individually or through an association, its affrrmative action
obligations on all work in the Plan area (including goals and timetables) shall be in accordance with that for
those trades which have unions participating in the Plan. Contractors must be able to demonstrate their
participation in and compliance with the provisions of any such Hometown Plan. Each Contractor or
subcontractor participating in an approved Plan is individually required to comply with its obligations
under the EEO clause, and to make good faith effort to achieve each goal under the Plan in each trade in
which it has employees. The overall good faith performance by other Contractors or Subcontractors toward
a goal in an approved Plan does not excuse any covered Contractor's or Subcontractor's failure to take
good faith efforts to achieve the Plan goals and timetables.
(D) The Contractor shall implement the specific affirmative action standards provided in paragraphs (G)(1)
through (16) of these specifications. The goals set forth in the solicitation from which this contract resulted
are expressed as percentages of the total hours of employment and training of minority and female
employees the Contractor should reasonably be able to achieve in each construction trade in which it has
employees in the covered area. The Contractor is expected to make substantially uniform progress toward
its goals in each craft during the period specified.
(E) Neither the provisions of any collective bargaining agreement, nor the failure by a union with whom the
Contractor has a collective bargaining agreement, to refer either minorities or women shall excuse the
Contractor's obligations under these specifications, Executive Order 11246, nor the regulations
promulgated pursuant thereto.
(F) In order for the non-working training hours of apprentices and trainees to be counted in meeting the goals,
such apprentices and trainees must be counted in meeting the goals, such apprentices and trainees must be
employed by the Contractor during the training period, and the Contractor must have made a commitment
to employ the apprentices and trainees at the completion of their training, subject to the availability of
employment opportunities. Trainees must be trained pursuant to training programs approved by the u.s.
Department of Labor.
(G) The Contractor shall take specific affirmative actions to ensure equal employment opportunity. The
evaluation of the Contractor's compliance with these specifications shall be based upon its efforts to
achieve maximum results from its actions. The Contractor shall document these efforts fully, and shall
implement affrrmative action steps at least as extensive as the following;
(1) Ensure and maintain a working environment free of harassment, intimidation, and coercion at all sites,
and in all facilities at which the Contractor's employees are assigned to work. The Contractor shall
specifically ensure that all foremen, superintendents, and other on-site supervisory personnel are aware
of and carry out the Contractor's obligation to maintain such a working environment, with specific
attention to minority or female individuals working at such sites or in such facilities.
(2) Establish and maintain a current list of minority and female recruitment sources, provide written
notification to minority and female recruitment sources and to community organizations when the
Contractor or its unions have employment opportunities available, and maintain a record of the
organizations' responses.
(3) Maintain a current file of the names, addresses and telephone numbers of each minority and female
off-the-street applicant and minority or female referral from a union, a recruitment source or
community organization and of what action was taken with respect to each such individual. If such
individual was sent to the union hiring hall for referral and was not referred back to the Contractor by
the union or, if referred, not employed by the Contractor, this shall be documented in the file with the
reason therefore, along with whatever additional actions the Contractor may have taken.
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(4) Provide immediate notification to the Director when the union or unions with which the Contractor has
a collective bargaining agreement has not referred to the Contractor a minority person or woman sent
by the Contractor, or when the Contractor has other information that the union referral process has
impeded the Contractor's efforts to meet its obligations.
(5) Develop on-the-job training opportunities and/or participate in training programs for the area which
expressly include minorities and women, including upgrading programs and apprenticeship needs,
especially those programs funded or approved by the Department of Labor. The Contractor shall
provide notice of these programs to the sources compiled under (G)(2) above.
(6) Disseminate the Contractor's EEO policy by providing notice of the policy to unions and training
programs and requesting their cooperation in assisting the Contractor in meeting its EEO obligations;
by including it in any policy manual and collective bargaining agreement; by publicizing it in the
company newspaper, annual report, etc.; by specific review of the policy with all management
personnel and with all minority and female employees at lease once a year; and by posting the
company EEO policy on bulletin boards accessible to all employees at each location where
construction work is performed.
(7) Review, at least annually, the company's EEO policy and affirmative action obligations under these
specifications with all employees having any responsibility for hiring, assignment, layoff, termination
or other employment decisions including specific review of these items with onsite supervisory
personnel such as Superintendents, General Foremen, etc., prior to the initiation of construction work
at any job site. A written record shall be made and maintained identifying the time and place of these
meetings, persons attending, subject matter discussed, and disposition of the subject matter.
(8) Disseminate the contractor's EEO policy externally be including it any advertising in the news media,
specifically including minority and female news media, and providing written notification to and
discussing the Contractor's EEO policy with other Contractors and Subcontractors with whom the
Contractor does or anticipates doing business.
(9) Direct its recruitment efforts, both oral and written, to minority, female and community organizations,
to schools with minority and female students and to minority and female recruitment and training
organizations serving the Contractor's recruitment area and employment needs. Not later than one
month prior to the date for the acceptance of applications for apprenticeship or other training by any
recruitment source, the Contractor shall send written notification to organizations such as the above,
describing the openings, screening procedures, and tests to be used in the selection process.
(10) Encourage present minority and female employees to recruit other minority persons and women and,
where reasonable, provide after school, summer and vacation employment to minority and female
youths both on the site and in other areas ofa Contractor's work force.
(11 ) Validate all tests and other selection requirements where there is an obligation to do so under 41 CFR
part 60-3.
(12) Conduct, at least annually, an inventory and evaluation at least of all minority and female personnel for
promotional opportunities and encourage these employees to seek or to prepare for, through
appropriate training, etc., such opportunities.
(13)Ensure that seniority practices, job classifications, work assignments and other personnel practices, do
not have a discriminatory effect by continually monitoring all personnel and employment related
activities to ensure that the EEO policy and the Contractor's obligations under these specifications are
being carried out.
(14)Ensure that all facilities and company activities are non-segregated except that separate or single-user
toilet and necessary changing facilities shall be provided to assure privacy between the sexes.
(15)Document and maintain a record of all solicitations of offers for subcontracts from minority and
female construction contractors and suppliers, including circulation of solicitations to minority and
female contractor associations and other business associations.
(16)Conduct a review, at least annually, of all supervisors' adherence to and performance under the
Contractor's EEO policies and affirmative action obligations.
(H) Contractors are encouraged to participate in voluntary associations which assist in fulfilling one or more of
their affirmative action obligations [(G)(1) through (16)]. The efforts of a contractor association, joint
contractor-union, contractor-community, or other similar groups of which the contractor is a member and
participant, may be asserted as fulfilling anyone or more of its obligations as enumerated above provided
that the Contractor actively participates in the group, makes every effort to assure that the group has a
positive impact on the employment of minorities and women in the industry, ensures that the concrete
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benefits of the program are reflected in the Contractor's minority and female workforce participation,
makes a good faith effort to meet its individual goals and timetables, and can provide access to
documentation which demonstrates the effectiveness of actions taken on behalf ofthe Contractor.
(I) A single goal for minorities and a separate single goal for women have been established. The Contractor,
however, is required to provide equal employment opportunity and to take affirmative action for all
minority groups, both male and female, and all women, both minority and non-minority. Consequently, the
Contractor may be in violation of the Executive Order if a particular group is employed in a substantially
disparate manner (for example, even though the Contractor has achieved its goals for women generally, the
Contractor may be in violation of the Executive Order if a specific minority group of women is
underutilized). .
(J) The Contractor shall not use the goals and timetables or affirmative action standards to discriminate against
any person because of race, color, religion, sex, or national origin.
(K) The Contractor shall not enter into any subcontract with any person or firm debarred from Government
contracts pursuant to Executive Order 11246.
(L) The Contractor shall carry out such sanctions and penalties for violation of these specifications and of the
Equal Opportunity Clause, including suspension, termination and cancellation of existing subcontracts as
may be imposed or ordered pursuant to Executive Order 11246, as amended, and its implementing
regulations, by the Office of Federal Contract Compliance Programs. Any Contractor who fails to carry
out such sanctions and penalties shall be in violation of these specifications and Executive Order 11246, as
amended.
(M) The Contractor, in fulfilling its obligations under these specifications, shall implement specific affirmative
action steps, at least as extensive as those standards prescribed in paragraph (G) of these specifications, so
as to achieve maximum results from its efforts to ensure equal employment opportunity. If the Contractor
fails to comply with the requirements of the Executive Order, the implementing regulations, or these
specifications, the Director shall proceed in accordance with 41 CFR 60-4.8.
(N) The Contractor shall designate a responsible official to monitor all employment related activity to ensure
that the company EEO policy is being carried out, to submit reports relating to the provisions hereof as may
be required by the Government and to keep records. Records shall at least include for each employee the
name, address, telephone numbers, construction trade, union affiliation if any, employee identification
number assigned, social security number, race, sex, status (e.g., mechanic, apprentice trainee, helper, or
laborer), dates of changes in status, hours worked per week in the indicated trade, rate of pay, and locations
at which the work was performed. Records shall be maintained in an easily understandable and retrievable
form; however, to the degree that existing records satisfy this requirement, contractors shall not be required
to maintain separate records.
(0) Nothing herein provided shall be constructed as a limitation upon the application of other laws which
establish different standards of compliance or upon the application of requirements for the hiring of local or
other area residents (e.g., those under the Public Works Employment Act of 1977 and the Community
Development Block Grant Program).
4. Segregated Facilities
The Contractor or Subcontractor will not maintain any facility which is provided for their employees in a
segregated manner or permit their employees to perform their services at any location under their control where
segregated facilities are maintained except that separate or single user toilet and necessary changing facilities
shall be provided to assure privacy between the sexes.
C. Section 503 Handicapped - Affirmative Action for Handicapped Workers
(Applicable to Federally assisted contracts and related subcontracts if$2,500 or over.)
.
1. The Contractor will not discriminate against any employee or applicant for employment because of physical or
mental handicap in regard to any position for which the employee or applicant for employment is qualified.
The Contractor agrees to take affmnative action to employ, advance in employment and otherwise treat
qualified handicapped individuals without discrimination based upon their physical or mental handicap in all
employment practices such as the following: employment, upgrading, demotion or transfer, recruitment,
advertising, layoff or termination, rates of payor other forms of compensation, and selection for training,
including apprenticeship.
2. The Contractor agrees to comply with the rules, regulations, and relevant orders of the Secretary of Labor
issued pursuant to the Act.
5
3. In the event of the Contractor's noncompliance with the requirements of this clause, actions for noncompliance .
may be taken in accordance with the rules, regulations, and relevant orders of the Secretary of Labor issued
pursuant to the Act.
4. The Contractor agrees to post in conspicuous places, available to employees and applicants for employment,
notices in a form to be prescribed by the Director, provided by or through the contracting officer. Such notices
shall state the Contractor's obligation under the law to take affirmative action to employ and advance in
employment qualified handicapped employees and applicants for employment, and the rights of applicants and
employees.
5. The Contractor shall notify each labor union or representative of workers with which it has a collective
bargaining agreement or other contract understanding, that the Contractor is bound by the terms of Section 503
of the Rehabilitation Act of 1973, and is committed to take affirmative action to employ and advance in
employment physically and mentally handicapped individuals.
6. The Contractor will include the provisions of this clause in every subcontract or purchase order of $ 2,500 or
more unless exempted by rules, regulations, or orders of the Secretary issued pursuant to Section 503 of the Act,
so that such provisions will be binding upon each subcontractor or vendor. The Contractor will take such action
with respect to any subcontract or purchase order as the Director of the Office of Federal Contract Compliance
Programs may direct to enforce such provisions, including action for non-compliance.
D. Section 402 Veterans of the Vietnam Era
(Applicable to Federally assisted contracts and related subcontracts of $10,000 or over.)
1. Affirmative Action for Disabled for Disabled Veterans and Veterans of the Vietnam Era
(A) The Contractor will not discriminate against any employee or applicant for employment because he or she
is a disabled veteran or veteran of the Vietnam Era in regard to any position for which the employee or
applicant for employment is qualified. The Contractor agrees to take affirmative action to employ, advance
in employment and otherwise treat qualified disabled veterans and veterans of the Vietnam Era without
discrimination based upon their disability or veteran status in all employment practices such as the .
following: employment upgrading, demotion or transfer, recruitment, advertising, layoff or termination,
rates of payor other forms of compensation, and selection for training, including apprenticeship.
(B) The Contractor agrees that all suitable employment openings of the Contractor which exist at the time of
the execution of this contract and those which occur during the performance of this contract, including
those not generated by this contract and including those occurring at an establishment of the Contractor
other than the one wherein the contract is being performed but excluding those of independently operated
corporate affiliates, shall be listed at an appropriate local office of the State employment service system
wherein the opening occurs. The Contractor further agrees to provide such reports to such local office
regarding employment openings and hires as may be required. State and local government agencies
holding Federal contracts of $10,000 or more shall also list all their suitable openings with the appropriate
office of the State employment service, but are not required to provide those reports set forth in paragraphs
(D) and (E).
(C) Listing of employment openings with the employment service system pursuant to this clause shall be made
at least concurrently with the use of any other recruitment source or effort and shall involve the normal
obligations which attach to the placing of a bona fide job order, including the acceptance of referrals for
veterans and non-veterans. This listing of employment openings does not require the hiring of any
particular job applicant or from any particular group of job applicants, and nothing herein is intended to
relieve the Contractor from any requirements in Executive Orders or regulations regarding non-
discrimination in employment.
(D) The reports required by paragraph (B) of this clause shall include, but not be limited to, periodic reports
which shall be filed at lease quarterly with the appropriate local office or, where the Contractor has more
than on hiring location in a State, with the central office of the State employment service. Such reports
shall indicate for each hiring location (1) the number of individuals hired during the reporting period, (2)
the number of non-disabled veterans of the Vietnam era hired, (3) the number of disabled veterans of the
Vietnam era hired, and (4) the total number of disabled veterans hired. The reports should include covered
veterans hired for on-the-job training under 38 U.S.C. 1787. The Contractor shall submit a report within 30 .
days after the end of each reporting period wherein any performance is made on this contract identifying
data for each hiring location. The Contractor shall maintain at each hiring location copies of the reports
submitted until the expiration of one year after final payment under the contract, during which these reports
6
.
and related documentation shall be made available, upon request, for examination by any authorized
representatives of the contracting officer or of the Secretary of Labor. Documentation would include
personnel records respecting job openings, recruitment and placement.
(E) Whenever the Contractor becomes contractually bound to the listing provisions of this clause, it shall
advise the employment service system in each State where it has establishments of the name and location of
each hiring location in the State. As long as the Contractor is contractually bound to these provisions and
has so advised the State system, there is no need to advise the State system when it is no longer bound by
this contract clause.
(F) This clause does not apply to the listing of employment openings which occur and are filled outside the 50
states, the District of Columbia, Puerto Rico, Guam and the Virgin Islands.
(G) The provision of paragraphs (B), (C), (0), and (E) of this clause do not apply to openings which the
Contractor proposes to fill from within his own organization or to fill pursuant to a customary and
traditional employer-union hiring arrangement. This exclusion does not apply to a particular opening once
an employer decides to consider applicants outside of his own organization or employer-union arrangement
for that opening.
(H) As used in this clause:
(1) "All suitable employment openings" includes, but is not limited to openings which occur in the
following job categories: Production and non-production; plan and office; laborers and mechanics;
supervisory and non-supervisory; technical; and executive administrative, and professional openings
that are compensated on a salary basis of less than $ 25,000 per year. This term includes full time
employment, temporary employment of more than 3 days duration, and part-time employment. It does
not include openings which the contractor proposes to fill from within his own organization or to fill
pursuant to a customary and traditional employer-union hiring arrangement or openings in an
educational institution which are restricted to students of that institution. Under the most compelling
circumstances an employment opening may not be suitable for listing, including such situations where
the needs of the Government cannot reasonably be otherwise supplied, where listing would be contrary
to national security, or where the requirement of listing would otherwise not be in the best interest of
the Government.
(2) "Appropriate office of the State employment service system" means the local office of the Federal-
State national system of public employment offices with assigned responsibility for serving the areas
where the employment opening is to be filled, including the District of Columbia, Guam, Puerto Rico,
and the Virgin Islands.
(3) "Openings which the Contractor proposes to fill from within his own organization" means employment
openings for which no consideration will be given to persons outside the Contractor's organization
(including any affiliates, subsidiaries, and the parent companies) and includes any openings which the
Contractor proposes to fill from regularly established "recall" lists.
(4) "Openings which the Contractor proposes to fill pursuant to a customary and traditional employer-
union hiring arrangement" means employment openings which the Contractor proposes to fill from
union halls, which is part of the customary and traditional hiring relationship which exists between the
Contractor and representatives of his employees.
(I) The Contractor agrees to comply with the rules, regulations, and relevant orders of the Secretary of Labor
issued pursuant to the act.
(J) In the event of the Contractor's non-compliance with the requirements of this clause, actions for non-
compliance may be taken in accordance with the rules, regulations, and relevant orders of the Secretary of
Labor issued pursuant to the act.
(K) The Contractor agrees to post in conspicuous places, available to employees and applicants for
employment, notices in a form to be prescribed by the Director, provided by or through the contracting
officer. Such notice shall state the Contractor's obligation under the law to take affirmative action to
employ and advance in employment qualified disabled veterans and veterans of the Vietnam era, and the
rights of applicants and employees.
(L) The Contractor will notify each labor union or representative of workers with which it has a collective
bargaining agreement or other contract understanding, that the contractor is bound by the terms of the
Vietnam Era Veterans Readjustment Assistance Act, and is committed to take affirmative action to employ
and advance in employment qualified disabled veterans and veterans of the Vietnam Era.
(M) The Contractor will include the provisions of this clause in every subcontract or purchase order of$ 10,000
or more unless exempted by rules, regulation, or orders of the Secretary issued pursuant to the Act, so that
.
.
7
such provisions will be binding upon each subcontractor or vendor. The Contractor will take such action
with respect to any subcontract or purchase order as the Director of the Office of Federal Contract
Compliance Programs may direct to enforce such provisions, including action for noncompliance.
.
E. Section 109 of the Housing and Community Development Act of 1974.
No person in the United States shall on the grounds of race, color, national origin, or sex be excluded from
participation in, be denied the benefits of, or be subjected to discrimination under any program or activity funded in
whole or in part with funds made available under this title.
F. "Section 3" Compliance in the Provision of Training. Em1;>lovment and Business 01;>portunities
1. The work to be performed under this contract is on a project assisted under a program providing direct Federal
[mancial assistance from the Department of Housing and Urban Development and is subject to the requirements
of Section 3 of the Housing and Urban Development Act of 1968, as amended, 12 U.S.C. 1701u. Section 3
requires that to the greatest extent feasible opportunities for training and employment be given lower income
residents of the project area and contracts for work in connection with the project be awarded to business
concerns which are located in, or owned in substantial part by persons residing in the area of the project.
2. The parties to this contract will comply with the provisions of said Section 3 and the regulations issued pursuant
thereto by the Secretary of Housing and Urban Development set forth in 24 CFR, Part 135 and all applicable
rules and orders of the Department issued there under prior to the execution of this contract. The parties to this
contract certify and agree that they are under no contractual or other disability which would prevent them from
complying with these requirements.
3. The Contractor will send to each labor organization or representative of workers with which he has a collective
bargaining agreement or other contract or understanding, if any, a notice advising the said labor organization of
workers representative of his commitments under this Section 3 clause and shall post copies of the notice in
conspicuous places available to employees and applicants for employment or training.
4. The Contractor will include this Section 3 clause in every subcontract for work in connection with the project .
and will, at the direction of the applicant for or recipient of Federal financial assistance, take appropriate action
pursuant to the subcontract upon a [mding that the subcontractor is in a violation of regulations issued by the
Secretary of Housing and Urban Development, 24 CFR Part 135. The Contractor will not subcontract with any
subcontractor where it has notice or knowledge that the latter has been found in violation of regulations under
24 CFR Part 135 and will not let any subcontract unless the subcontractor has first provided it with a
preliminary statement of ability to comply with the requirements of these regulations.
5. Compliance with the provisions of Section 3, the regulations set forth in 24 CFR Part 135, and all applicable
rules and orders of the Department issued hereunder prior to the execution of the contract, shall be a condition
of the Federal financial assistance provided to the project, binding upon the applicant or recipient for such
assistance, its successors and assigns. Failure to fulfill these requirements shall subject the applicant or
recipient, its contractors and subcontractors, its successors and assigns to those sanctions specified by the grant
or loan agreement or contract through which Federal assistance is provided, and to such sanctions as are
specified by 24 CFR Part 135.
II. CERTIFICATION OF COMPLIANCE WITH AIR AND WATER ACTS
(Applicable to Federally assisted construction contracts and related subcontracts exceeding $100,000)
A. During the performance of this contract, the Contractor and all subcontractors shall comply with the requirements of
the Clean Air Act, as amended, 42 USC 1251 et seq., and the regulations of the Environmental Protection Agency
with respect thereto, at 40 CFR Part 15, as amended.
B. In addition to the foregoing requirements, all non-exempt contractors and subcontractors shall furnish to the owner,
the following:
1. A stipulation by the Contractor or subcontractors, that any facility to be utilized in the performance of any non-
exempt contract or subcontract, is not listed on the list of Violating Facilities issued by the Environmental
Protection Agency (EP A) pursuant to 40 CFR 15.20.
2. Agreement by the Contractor to comply with all the requirements of Section 114 of the Clean Air Act, as
amended (42 USC 1857c-8) and Section 308 of the Federal Water Pollution Control Act, as amended, (33 USC .
1318) relating to inspection, monitoring, entry, reports and information, as well as all other requirements
specified in said Section 114 and Section 308, and all regulations and guidelines issued thereunder.
8
.
.
'.
3. A stipulation that as a condition for the award of the contract, prompt notice will be given of any notification
received from the Director, Office of Federal Activities, EPA, indicating that a facility utilized, or to be utilized
for the contract, is under consideration to be listed on the EPA List of Violating Facilities.
4. Agreement by the Contractor that he will include, or cause to be included, the criteria and requirements in
paragraph (1) through (4) ofthis section in every non-exempt subcontract and requiring that the Contractor will
take such action as the Government may direct as a means of enforcing such provisions.
III. CERTIFICATION FOR CONTRACTS, GRANTS, LOANS, AND COOPERATIVE AGREEMENTS
The undersigned certifies to the best of his or her knowledge and belief, that:
A. No Federally appropriated funds have been paid or will be paid, by or on behalf of the undersigned, to any person
for influencing or attempting to influence an officer or employee of any agency, a Member of Congress, an officer
or employee of Congress in connection with the awarding of any Federal Contract, the making of any Federal grant,
the making of any Federal loan, the entering into of any cooperative agreement, and the extension, continuation,
renewal, amendment, or modification of any Federal contract, grant, loan, or cooperative agreement.
B. If any funds other than Federally appropriated funds have been paid or will be paid or will be paid to any person for
influencing or attempting to influence an officer or employee of any agency, a Member of Congress, an officer or
employee of Congress, or an employee of a Member of Congress in connection with this Federal contract, grant,
loan, or cooperative agreement, the undersigned shall complete and submit Standard Form -LLL, "Disclosure Form
to Report Lobbying," in accordance with its instructions.
C. The undersigned shall require that the language of this certification be included in the award documents for all sub-
awards at all tiers (including subcontract, sub-grant, and contracts under grants, loans, and cooperative agreements)
and that all sub-recipients shall certify and disclose accordingly.
D. This certification is a material representation of fact upon which reliance was placed when this transaction was made
or entered into. Submission of this certification is a pre-requisite for making or entering into this transaction
imposed by Section 1332, Title 31, U.S. Code. Any person who fails to file the required certification shall be
subject to a civil penalty of not less than $10,000 and not more than $100,000 for each such failure.
9
.
.
.
City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Lisa Dargis, Administrative Assistant
SUBJECT: Request to Use McVicker Property
DATE:
September 22, 2008
INTRODUCTION
The Farmington Liquor Store's Wine Club has requested to use the McVicker Property.
DISCUSSION
The Wine Club will be having a wine tasting event on October 18, 2008. They would like
to hold the event on the McVicker property to promote downtown business
involvement. Liquor Operations Manager, Randy Petrofsky, is aware of all insurance
and security requirements for use of the lot.
ACTION REQUESTED
Authorize use of the McVicker property by Farmington Liquors Wine Club.
Resp~~X, "'~J sub~itted,
// )( .--..-.
~+-';r';~..:~~..., ..
!i '-',--- . l..:f-=.---
Usa D'argis~"A~ifii;trative Assistant
~""
This reservation form gives you priority for the use of the EDA-owned property
only. It does not guarantee the cleanliness ofthe property, as it is a public space.
We strongly suggest checking the condition ofthe property the day of your
reservation.
I.
2008 EDA Property Reservation Form
Farmington Community
Development Department
Date Completing Form: q - 1'3 - O("'~ Date of Event: j 0 -/'8- 08
~"..~\'~ tor. L-i':"'<:>iA.f:?
Event Name (Le. wedding, graduation, fundraiser, family reunion,): \.'\.J~~~fu:., ~l.u Estimated No. Attending Event: ?Z::
a
Event Fee: N/A Garbage Fee (see #6 belOW):~__.__._....._~.
Property Location (please circle one): Public spa6~2X:~~~~~ 3rd Street)." Riste Lot (209 Oak Street)
""""''''-'''''.
Name of Individual or Group Reserving EDA Owned Property: 9'tl>.t'~;.. ~"'\:G\\lJ
"
Address:
\oC\
~'\.1'f\.
C.ty C .,
1 : "(\,,,..,.....' "" \-''l'.~
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State: \,\,~ip:
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Phone: (w) t d51 - i{ (tJ:?..6io.J' (h)
Site Rental Requirements: .
1. Reservations should be made at least two weeks in advance of the event date.
2. To secure a reservation, the reservation form and all necessary documents (Le. insurance certificate, catering license, site layout,
etc) must be received in City Hall, located at 430 Third Street.
..3. Glass containers such as bottles, drinking glasses, jars, etc. are not permitted on EDA Owned Property that is reserved.
4. Event organizers are responsible for cleaning and disposing of garbage into the garbage containers during and at the
conclusion of the event.
6. If event is larger than 150 people additional garbage containers are required at a rate of 1 gallon for each person over 150 people.
Garbage service must be arranged through the City's Solid Waste Service at 651-463-1640 or 1650.
7. Bring this form with you on the day of your reservation as proof that you have reserved EDA property for your
event.
8. Portable restroom facilities are to be provided by applicant as necessary to accommodate anticipated attendance.
I, the undersigned, hereby agree to release and discharge the City of Farmington, its agents, officers, employees, volunteers and
insurers from all claims, demands, actions, judgments and executions. This release includes all claims that I, or the group reserving
and using the property may have against the City of Farmington for all personal injuries, death or property damage that may arise out
of the r~.s.e~n d use of the City of Farmington's Economic Development Authority owned property.
.\S )0- /5~ a~
Signature Date
FORCITYUSEONLY
Date Form Received:
Initials of Staff Receiving all necessary documention:
.
Insurance Certificate Submitted for Event (please circle one): yes
no
.
.
.
City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Lisa Dargis, Administrative Assistant
SUBJECT: Industrial Park Expansion Process Update
DATE:
September 22, 2008
INTRODUCTION
Staff is providing an update of the expansion process in follow up to the Phase I
landowner meetings.
DISCUSSION
Consultants Lee Mann and Bruce Maus have met with all four of the property owners in
the proposed industrial park expansion area. The responses received from the parties
involved were generally positive. All four property owners are interested in working
with the City of Farmington on this project. The property owners have indicated their
preference in terms of timing for development of their parcels, and the type of land
options they would be most interested in. Due to the fact that the parties involved are
amenable to the proposed project, the consultants are now in the process of developing
revised cost estimates for the project scope and associated costs for developing a
concept layout for the area showing the most practical roadway access and pattern of
development. This information will be forwarded to City staff in early October.
ACTION REQUESTED
This item is for information only.
Respectfully bmitted,
T' -:
/~.... i ~
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L~;:dnll~51ve Assistant
.
.
.
City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Lisa Dargis, Administrative Assistant
SUBJECT: 308 Elm Street
DATE:
September 22, 2008
INTRODUCTION
Staff is providing the results of the Peer Engineering Hazardous Material Survey.
DISCUSSION
Staff was directed to obtain a hazardous material survey for the building at 308 Elm
Street, commonly referred to as the "Park and Rec. Garage". The results of the Peer
Engineering survey have been received and they indicate that abatement of the property
will cost $3,700. Attached is a spreadsheet indicating both the estimated costs for the
demolition of the building and costs for the various options that have been discussed for
the interim use of the property until it is developed.
ACTION REQUESTED
1. Direct staff to perform the hazardous abatement and remove the building, or other
outcomes as desired.
2. Direct staff to list the property as available for purchase.
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Peer Engineering, Inc.
7615 Golden Triangle Dr., Suite N
Eden Prairie, MN 55344
(952) 831-3341 Fax (952) 831-4552
.
UIi,;;:G~.l'i.hteiJ i.3,1.~\t(;l:i..:r.:;,"~rl.i:1;r.:;:~,,~ S(!)liCEc~:,7;,.:;::!?-
Ms. Tina Hansmeier
City of Farmington
325 Oak Street
Farmington, MN 55024
August 27, 2008
RE: Hazardous Materials Survey
308 Elm Street
Farmington,M~esota
Peer File #18100
Dear Ms. Hansmeier:
Enclosed are two bound copies of our Hazardous Materials "Survey report for the above
referenced property.
Based on a conversation with an abatement contractor, the following dollar costs can be
used for budgeting purposes at this time: $2,700.00 for asbestos, $500.00 for hazardous
materials, and $500.00 for lead-based paint.
.
We appreciate the opportunity to be of service. Should you have any questions
regarding the report, please do not hesitate to contact me at (952) 831-3341 at your
converuence.
Sincerely,
Peer Engineering, Inc. .
~. - ""'~X.,
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! t:/(/~ L-) j ___--
Kelly W. 'rown
Senior Environmental Professional
Enclosures
.
Affirmative Action, Equal Opportunity Employer
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9520 County Road! ]9
LOIRETTO, MN 55351
TELEPHONE 163-47g-6945 FAX 163-418-31815
EMAillL 1rRANSlWJiSSKON
ID>A'IT1E: JllllRy 2l11tD, 2q)~8
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# OIB' rAGES JINCJL1UID>1I:NG 1rms SJRiJEE1r: 1
<CO~ANY: Cliw i!)jfIB'3lJt"!illllfum~il)illl
IFAX#: 651-463-16U
JP>JBIONE #: 651-463-:n.~211
lP'l~OJP>OSAL
PROJECT: Bllllildlfum[l! ID>eIIlill.i!)Ilft[fiil)Jil ~ 3<<Dg JEUm StJl"eett TIllll JF21rrmfum~mll. M"N
SPlECillFKC JINCJLUS1iONS:
1. ID>eJITllli!)mslbJ. 2llllldllill31lillll 3lW31Y eaii5ttfumg i'oooillfumg~ SR31b 111l1llcd1 fi!)lllliilllrll21Umll.
2. GlI"31€l1e sutte Revell.
SJP'JECillFnC EXCJLUSIONS:
1. S@TI.lI. ttes1tfumg @Jl" ~i!}iDlU:21JiB1.imlated 5tD1H.
2. JLaymntt Oll" llft4:ellllse.TIl slillll'Veyor.
3. JP>ell!!liilit~ Oll" fees. WiJm1tell" COJilldlfi.ti@Jills.
4. Wellft Se21Mg iUlE' iC31JPlpfumg. Sejp>1tk {]Ill" waste U:31lITik JP>llll]jJffifPlm.g @Jl" liemov31ll.
5. S1!JillVey, liemml1!lv31R i!)lt" dlftspil)s31liOlf 1ht2l.7l21J!"ldliUl~5 iUllt" liegWatteldl m31telrD.3l1ls.
6. Erri!)snm:n. iColllltImll. ResttonuOIill beym:n.dlltI'm31U: Iill~edl 31l]}i!)Ve.
7. l'i!)psoil! fimmIPa:)]li:~ seed &, mm1lllllclb1, Olr tt1l.!lJri{ esu:mlb!l.fis!bumneIDl1t.
RASE BID: $J14/iJ r[}@or[}@
AJLlfERNA1fES:
L JLligJln1ts, bmnn31stts~ 1l:iillermi!)s1t21U:s, 2lJP>pllli21TIIl~es, & ette. llemiOlV31ll 2lIDldl mSjp><!])[;;21ll.
~ $l,5(J@.(J@
.
z. Cllllfr i!)jffi W211telr &. seweli wnttlffifum tiille jpllii!}JIDerriy ooes.
~ $70{).(){)
3. IB'wrms!ln. & Rlillst311!J1 6" il):Ii It''e~yded Cll31SS 5 il)velr the lbufilldfumg It''eliElHIJ>V21ll ~llre21.
AIIlJID>: $2/1NJ@.@{)
JP'lle:a15e feel fIree llG cm.llml!:[ me ROll" darifi.~21timn <<Jllr wlit1ln 31l1llY !Jllilles1bim.ll~. 1rlffi31lIllk Y@UllIt~mr /
~31lli.Jmg Iill~ rreg31Ir~lJinng 11:lImis jplnidlIllg 2llilldl we wMi!ln. Yi!)TIJ] 1tllne lfDemt Q}n\ill~lk OR tills jplJmj<eiC~ \ 0
Re5jplec~-f1!llllny 5lillbnllllli<<edl, % \ lQ ( lQ. D 0
~~~~
'rom lffiel!l!lIllell
Esfcim.311rmil.l?lt"ojed M31lillmgell" .
r
Va!iey Creek Express Blower™ Service
.'caI651~458-0778
(oil Free 877-77-MULCH
Fax 651-458-0822
www.valleycreekmulch.com
./
MN =5209lc:
A Divi~ion of Valley Creek Express, Inc.
8362 Tamarack Village
Suite 119-443
WoodbUl}f MN 55125
Work Estimate
Ail figures are estimates. Actual totals may vary due to the actual amount of product usee
PRICES ARE VALID 60 days from estimate date"
Contact Person:
Phone:
Email:
CHent: 0 -
Address for Billing:
City, State, ZiD:
Office Phone:
IFax:
IEmail:
Hose length needed: ~)j){)
Truck #:
Location of Service:
'" f. ,...... E'
3O~f cUrIi ':>r
b=.> 1"
04#4111 tt{fJ.) 'tBN
, Directions:
, Jtw'iF\ 5"J,/ 5er.o.~: V~f* ~,t
~ut~\ <.rv\ Qf~'r~~'\dttk, ~
hi l: 10:-</\ .
2CO s.;.. t:-
\( htf
<is -I (}O <S4
Description of Service:
(1~~\ n~.cf <;;eeti~. O~e&'"
~- ck Qc-- i.(;f '
.
EsUmate: includes product, deliverv, application and clean-up
Product Estimated Quanitity Price per .r~~#.1i1..&
~O' 6t-.
\"tV""IV I'
11" GCf1"lx"WS+ $aliL
'iJ .
<9J~'Wl'-'/ ~....,)l \i..dl'{<i,.,
I
(.ii.v,~,\ \tl7J. \l~
11bO 'S:~, & +
\)
l
Estimated Schedule Date:
~lliIv~~ce$ &. Payments:
1/2 down, ba!ancedue upon completion unless otherwise noted.
Jobs are scheduled upon receipt of down payment & signed estimate.
Trip Charge:
A $500 trip charge will be assessed if we arrive at your site
on your scheduled day and the site is not prepared for install.
Cancellations to your scheduled day must be made at least
24 hours in advance.
Total Application Pric
11 fill SiJ!:.
· 2'; <f
Start Time:
Vi~Zl iDJlr Mas'l:eIiCZlrt1J
Card #:
Expiration Date:
Card Holder Name:
Address:
City, State, Zip:
Amount to be applied:
Signature:
cvv#:
.
i i1en"eby accept <Bl~i ~enllls Ull1l ti'ie stated ccmtr<u::t and the work estimate as am CldiUlg a91erot fOil" Uve above stalted eluent
Client/Contact Person Signature: Date:
Valley Creek Express Blower™ Service: Date:
E-mail: till~71 <!iillll:llfuJilifritti-6jj, e6~J'(
/'
Parking Lot Estimate (Rough Estimate)
*Price does not include cost associated with the demolition of existing building or curb and gutter
.
Pave Bituminous Entire Lot
Unit Unit Price Quantity Total
Saw Cut Bituminous LF $ 5.00 265 $ 1,325.00
Bituminous Removal SY $ 5.00 462 $ 2,310.00
Class 5 (8" Section) TON $ 25.00 458 $11,450.00
Bituminous Base TON $ 80.00 120 $ 9,600.00
Bituminous Wear Course TON $ 80.00 120 $ 9,600.00
Total $ 34,285.00
Contingency (10%) $ 3,428.50
Total Construction Cost $ 37,713.50
27% Engineering and Administration $10,182.65
Total Cost $ 47,896.15
Pave Bituminous Only Where Building Has Been Demolished
Unit Unit Price Quantity Total
Saw Cut Bituminous LF $ 5.00 180 $ 900.00
Bituminous Removal SY $ 5.00 98 $ 490.00
Class 5 (8" Section) TON $ 25.00 298 $ 7,450.00
Bituminous Base TON $ 80.00 78 $ 6,240.00
Bituminous Wear Course TON $ 80.00 78 $ 6,240.00
total $ 21 ,320.00
.
Contingency (10%) $ 2,132.00
Total Construction Cost $ 23,452.00
27% Engineering and Administration $ 6,332.04
Total Cost $ 29,784.04
.
pos~i?;lt:-
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......_.~i:U's-!:.
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Project !5D/r V"v/{/r1..;, [o-r Project No Page
. Client Prepared by 6T~K.. Date
Calculations for Reviewed by Date
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.
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Parking Lot Estimate (Rough Estimate)
*Price does not include cost associated with the demolition of existing building or curb and gutter
.
Concrete Entire lot
Unit Unit Price Quantity Total
Saw Cut Bituminous LF $ 5.00 265 $ 1,325.00
Bituminous Removal SY $ 5.00 462 $ 2,310.00
Class 5 (6" Section) TON $ 27.00 458 $12,366.00
Concrete (5" Depth) SY $ 35.00 1040 $ 36,400.00
Rebar (#3 or #4) LBS $ 7.50 2498 $18,737.40
total $ 71,138.40
Contingency (10%) $ 7,113.84
Total Construction Cost $ 78,252.24
27% Engineering and Administration $21,128.10
Total Cost $ 99,380.34
Concrete Only Where Building Has Been Demolished (additional 5' around building)
Unit Unit Price Quantity Total
Saw Cut Bituminous LF $ 5.00 180 $ 900.00
Bituminous Removal SY $ 5.00 98 $ 490.00
Class 5 (6" Section) TON $ 27.00 223 $ 6,021.00
Concrete (5" Depth) SY $ 35.00 675 $ 23,625.00
Rebar (#3 or #4) LBS $ 7.50 1620 $12,150.00
total $ 43,186.00
.
Contingency (10%) $ 4,318.60
Total Construction Cost $ 47,504.60
27% Engineering and Administration $ 12,826.24
Total Cost $ 60,330.84
.
Project ~;':~~; . 't ~~1''- I." . . / -.' Project No Page
. ,. -t ~
Client 'l
. Prepared by Date
Calculations for Reviewed by
/70
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..
.
.
City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Lisa Dargis, Administrative Assistant
SUBJECT: Anna's Bananas, Business Development Grant Application
DATE:
September 22, 2008
INTRODUCTION
Staff has received an application from Anna's Bananas Daycare for a Business
Development Grant for the business expansion or relocation use.
DISCUSSION
Anna's Bananas daycare will be constructing a new daycare facility on Highway 3. The
new facility win be over 14,000 square feet in size and will result in a near doubling of
the number of staff employed by the company. As the jobs that will be created are
typically obtainable by low to moderate income persons, staff feels that this is an
appropriate use of CDBG grant funding and meets the requirements of the grant
program. Anna's Bananas is a valuable community asset and we are very pleased that
they have chosen to relocate their business to a site near their current location in
Farmington. Grant funding win be used to assist with construction costs specifically
pertaining to the playground area of the facility.
ACTION REQUESTED
Authorize award of a City of Farmington Business Development Grant in the amount of
$15,000 to Anna's Bananas Daycare based on the following contingencies:
1. Receipt of all required supporting documentation per grant program requirements.
2. Approval by the Dakota County Community Development Agency.
~
F......
./ \. "
Re~J>ect~-~}lbmitteCt,
,/ ....n ~,
.;.// ~/\ ..//,
~/ .--.....c... ../. \
(J'Lisa Da~~A~stant
APPLICANT INFORMA TIOH
..
Business Development Grant Program
Grant Application
NAME OF APPLlCANT{S) ANNA ACHTENBERG
DAVID ACHTENRER~r.
ADDRESS
WI1781 485TH AVE
WIl78l 485TH AVE
CITY. STATE, ZIP PRESCOTT, WI 54021
PRESCOTT, WI 540?1
PHONE (715) 262-4463
(715) 262-4463
SOCIAL SECURITY #
387-72-8941
474-96-0769
BUSINESS INFORMATION
LEGAL NAME OF BUSINESS
ANNA~S BANANAS DAYCARE, INC.
ADDRESS 21220 CHIPPENDALE AVE
.
CITY, STATE, ZIP FARMINGTON, MN 55024
BUSINESS PHONE
(651) 460-8488
FAX
(651) 460-3731
FEDERAL TAX ID#
41-1955666
DATE ESTABliSHED NOVEMBER 23, lqqq
SOLE PROPRIETORSHIP
CORPORATION
x
PARTNERSHIP
CONTRACT FOR DEED
N1A
MORTGAGE PRINCIPAL $2,618,000.00
LESSEE
N/A
TERMS OF LEASE
N/A
OWNERSHIP INTEREST OF ALL PARTIES NAMED ON TITLE: ANNA I S BANANAS DA YGARE, INC
NAME ANNA ACHTENBERG
INTEREST 100%
Ownership interest of all parties named on title: DABB, LLC
NAME DA V I 0 ACHTENBERG INTEREST 100%
.
NAME
INTEREST
.
FUNDING INFORMATION
TOTAL GRANT AMOUNT REQUESTED
$
$30 .OOO.~:OO .;,;
APPLICANT FUNDS
$
$218,000.00
ADDITIONAL SOURCES OF FUNDING
$
$?,oJR,OOO 00
NAME OF FINANCIAL INSTITUTION
WELLS HARGO. SBA
ADDRESS
1455 WEST LAKE STREET. SUITE 306
CITY, STATE, ZIP
MINNEAPOLIS MN 55408
CONTACT PERSON JOHN THWING
PHONE #
(61?) ~ln-?IlO1
REQUIRED ATTACHMENTS
.2.
3.
Financial statements - Provide balance sheets and income statements for the past two years
Personal financial statements of all principals
Current satisfactory credit report of owners/partners
4. Corporate resolution (if applicable)
5. Completed W-9 form
6. Most current property tax statement
letter from the county clerk/treasurer verifying that there are no outstanding judgments or tax liens against the
property
8. Business Plan (for microenterprise applicants only)
I/We declare that the information provided on this application and the accompanying attachments is true and complete
to the best of my/our knowledge. I/We understand that any intentional misstatements will be grounds for disqualifica-
tion and that the City of Farmington has the right to verify this information. I/We agree to provide the project coordi-
nator reasonable access to information and reasonable access to the construction project site so that they may moni-
tor project implementation.
APPLICANT (5)
DATE
.
DATE
DATE
PROPERTY INFORMATION
ESTIMATED DATE OF BUILDING CONSTRUCTION AUGUST 2008 to FEBRUARY 2009
ESTIMATED CURRENT TAX MARKET VALUE
?
NUMBER OF STORIES 1
NUMBER OF BUSINESSES 1
NUMBER OF APARTMENTS N/A
NUMBER OF BUILDINGS 1
HAS THIS BUILDING BEEN HISTORICALLY REGISTERED?
NO
PROJECT INFORMATION
BRIEF DESCRIPTION OF PROPOSED PROJECT;
New 14,000 sq. ft. Daycare & Preschool for Anna's Bananas. Facility will add space
for a larger enrollment. Facility will include an expanded playground area and
compliment the new Allina Clinic.
ESTIMATED PROJECT COSTS
EXTERIORlFA<;ADE
INTERIOR
ELECTRICAL
PLUMBING
PLAYGROUND SURFACES:
~~~~ Concrete. Resilent Rubber, Woodchips
~~x~~~~~ PLAYGROUND EQUIPMENT:
ESTIMATED COST
ESTIMATED COST
ESTIMATED COST
ESTIMATED COST
ESTIMATED COST $42,000.00
ESTIMATED COST $50,000.00
MONTHLY LEASE PAYMENT (MICROENTERPRISE APPLICANTS ONLY) ESTIMATED COST
TOTAL ESTIMATED COST $92,000.00
.
.
.
.
.
.
MINNESOTA DATA PRACTICES ACT-TENNESSEN WARNING
In accordance with the State of Minnesota Government Data Practices Act, the City of Farmington is required to inform you of your
rights as they pertain to the confidential information collected from you. Confidential data is that information which is not available
to you or the public. The personal information we collect about you is private.
The information collected from you and from other agencies or individuals is used to determine the disposition of your application
with the City.
The dissemination and use of the data collected is limited to that necessary for the administration and management of the Business
Reinvestment Loan Program. Persons or agencies with whom this information may be shared, include:
1. City of Farmington personnel administering the loan program.
2. The Dakota County Community Development Agency.
3. City Council Members, Economic Development Authority Members
4. Contracted private auditors.
5. Law enforcement personnel.
6. Those individuals or agencies to whom you give your express written permission.
NOTICE PURSUANT TO MS.60A.955
.
FORM W-9
C'rve r_ to Ihe
reqnesler. Do no!
send 10 the IRS
.:t:n c .
Phone: (S., - ""(,0 - 8"1.{ t t
Fax:.fJ,rl -9'0 - 7')1/
o Government 0 Individual 0 Partnership 0 Sole Proprietor 0 Tax Exempt
o Lim ited Liability Company (Enter the tBlC classification. D=Disregarded Entity, C=Corporation, P=Partnership)
o Exempt from
bachp wilhholdiag
TIN
Enter your TIN in the appropriate box. The TIN' provided must match the lIIIJne given on Line I to
avoid backup withholding. For indjvjduals, this generally is your social security number (SSN).
However, for a sole proprietor, this could be SSN and/or BIN or tor a resident alien, tltis could be your
ITIN. For other entities, it is your employer identiticatioo number (ErN). rryou do not have a number.
apply for one immedialely. To apply for a SSN, contact your local Social Securi~ Office
('l'tw\Y.sOl:jals~urity.gov). To apply for an E1N, apply online at www.irs.gw/busincsscs aml select
Employer ID Numbers under Businesses TDpic.... You may alsocaJll-BOO.TAX-FORM.
or
EMPLOYER IDENTIFICATION NUMBER
Certification
.
Under penalties of p...'1jwy, I certi~ that:
I. The nllmber on this form. is my correct taXpayer identification number, and
2 1 am not :subject to backup wilhholding because: (a) I am exempt !iom badcup withholding. or (b) I bave not been notified by the Internal
Revenue Service (IRS) that I am subject to bac:kup withholding as a resalt of a failure to report all interest Dr dividends, 01" (c) the IRS has
notified me that I am no longer subject to backup wic.hhc>lding, and .
3. I am a U.S. person (including a U.S. resident alien}.
Certir..:ation InlltnlctiGDS. You must cross out item 2 above if you have beer1 notified by the IRS milt you are currently subjec;t to baclrop
withholding beci1= you have laik::d 10 repOrt all interest and ~ds OIl your laX return. You are not required to sign the Certification. but you
must provide your com:ct TIN. rfy not provide with your col'rBtttaxpaycr identification number, ).ou may be subject to aS50 penalty
imposed by tlte IRS. In addition, u By be 5Ubj % backup wi holding 011 reportable payments.
Date~ 1-/?-O~
'R COMP ErE W-9 INSTRUCTIONS ViSIT THE IRS WEB PAGE ATwww.irs.gov/formspllbs
I....~.IIII Business Enterprise Program for Minorities, Females and Persons with Disabilities
In oroerto promote the development and use ofminor1ty or minority-o",'Oed businesses or services, Southern II1inoii
University, as an Illinois public university, is required to participate in the State orlllinois' BUiiness Enterprise Program
(BEP) for minorities. females. and persons with disabilities. The completion of this section will play an important role in
our University's goal to obtain goods and services from qualifYing individuals or businesses.
PLEASE SELECT THE APPROPRIATE BOXES:
If an individual:
o MaJe
Female Owned mus1 own 51% or more
o Not
licab'e
Select appropriate category: 0 African American
o Hispanic
o Alaskan American
o Native American.
o Asian American ~ Caucasian.
o Decline To Answer
.
If disabled. 'ease check: 0 Person with Digabili
_._.t__ t:'OIU:UI~1""t ~Ollll\....l
tir>C'. I" 0" It nACO
.
Req~est for Taxpayer Identification Number & Certiticaticm
GWe ferra. to tbe
RlIut5fer. Do Dot
se'" to tile IRS
Phone: fDn - SO I - 'Z. OS' 0
Fax:~1 - S-~[ - 20S"/
o Exemp!from
backup wilhbolding
En~ your TIN !n !.he ~op~ ~ 'Thf: TIN pm";c:!ed. must match the mame given on Line 1 to
avoid backup w'tbholdm~. For ]~Ivl(fuals, this generally is your social security number (SSN).
However, for a sol~ J.lrop.n~DT, this coul d be. SSN and/or EIN or fur a resident alien. this could be your
lTIN. For other entltles. It IS your employer identification number (BIN). Ifyoa do not have a number,
apply for one imm~dialely. To apply for a SSN. contact your local Social Security Office
('n'\'Yw.5oelalsecufl(y.goV). To apply for an ErN, apply online al www.in.govlbusinessesandselect
Employer IDNlA1t1ben under Businesses Topics. You may also c:al11-llOO-TAX-FORM.
. 1I~1{"11 Certification
Under penalties of peIjwy, I certi:lY that:
1. The number on Ibis form is my c;mrect 1aXpayer idemU.teation number, and
Z. I am not subject to backup withhGtding because: (a) I am exempt &om bacbJp withholding. cr (b) l have not been notified by the Intesnal
fu:wnue Service (IRS) that I am subject to backup withholding as a result of a fhilure to repon all interest or dividends, or (c) the IRS bas
lIOtified me that I am no IoD~ subject 10 backup withholding. and
3. I am a U.S. person (including a U.S. resident alien).
Certitieatioll!nstruclions. You must Cl'OS$ out item 2 above if}'ou have been notified by the IRS Ilmt you are cunently subjel:t to backup
witbbolding bec;wse yell have failed to report all interest and dividends on your tax return. You are not required to sign the Certffication, but you
must provide yoor comet TIN. lfyou do not provide us with your correct 1aXpa~'er identlficetiOIl number, )'00 may be ~ect to a $50 penalty
imposed by the IRS. In addition, you may be subject to 2SOk backup withhclding on reportable payments.
~qucSler'5 name lI11d add~s
Board ofTr.tees ..rSoltllen IBiDltis VniversiCy
Soutltern III1Do;. Ulli..ersity CSTOODdale
Puchaiog Jlepl- lOll Mil.. '!la.2" FkI.r Me 6813
12S5 D...gl:ls Dm-e
Carb<mdaJe It. Q!lOl
1'Il0llC 618-4S3-S17' or Gl8-453-S517
rail 6l~2lI or 6111-4534714
SOClAL SECURITY NUMBER or JTIN
or
R\;lPLOYEIl JOENllFJC^ nON NUMBEJl
lZ'f~nl
D8~ ~ 7- ""}... 08'
VISIT THE IRS WEB PAGEAT www.irs.gov/forrM]/ubs
ise Pro ram for Minorities, Females and Persons with Disabilities
10 order to promote tbe development and use of minority or minority-owned business.es ~r.servi~, South~ lUinois
Univmity, as an lllioois public university, is required to. participate in the. State of.lllmo~ B~ness Enl~qmse Progr~
(BE?) for minorities, females, and persons with disabilities. .T~C c~ml?l~uon of thIS s.ection WIll play an unportant role 1D
our University's goal to obtain goods and services from quahfymg mmvlduals or busmesses.
PLEASE SELECT THE APPROPRIATE BOXES:
If an individual:
Female C Male
Ii cable
o Asian American ~ Caucasian
o Decline To Answer
.!
!
lfacom 0 Female()wned(mustownSl%ormore
Select appropriate category: 0 African American 0 Alaskan American
o Hispanic Native American
\
\
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",,\.1 ~~\'\\\ ~\~^,:-,,,\\\,,,,~.~.__-
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__ ",,""'lUlU'
d~~: \,0 00 L\.. des
.
.
.
.
.
.
City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Lisa Dargis, Administrative Assistant
SUBJECT: CDBG Allocation Funds Transfer
DATE:
September 22, 2008
INTRODUCTION
Staff is requesting approval to transfer previously allocated CD BG funding.
DISCUSSION
Funds were allocated in 2006 and 2007 to the "Riste Redevelopment". The demolition
of the Riste Building came in well under budget, leaving a remaining fund balance.
There is currently $42,833.96 in the fund balance for that project. The Riste funding
was allocated for Low jMod Benefit (benefiting low to moderate income persons by way
of affordable housing or job creation). Staff would like to transfer $30,000 of the fund
balance to support the City of Farmington Business Development Grant Program which
is also allocated for Low jMod benefit. Staff feels that the funding would be better
utilized by local businesses if it were available as part of the grant program. There has
been increased interest in the program and due to the limited amount remaining
(roughly $20,000); we will soon have exhausted our grant funding. Staff is also
planning to modify the grant program to state that the business relocation or expansion
use will have a maximum grant amount of $15,000. There is currently no defined limit
for that particular use due to the original intent to award all of the funds as part of a one
time application period. As an ongoing revolving program, the implementation of a
maximum award would allow us to offer the program to a greater number of recipients.
ACTION REQUESTED
1. Authorize staff to request that the Dakota County Community Development Agency
transfer $30,000 of our Riste Redevelopment funds allocation to support the
Business Development Grant Program.
2. Authorize staff to modify the maximum grant amount for business expansion and
relocation to $15,000.
R. es. pec~... .....1YY.. submitte.. d,
~rQ
ttJsa ~r~s~~trative Assistant
Dakota County CDBG Budget Amendment Request Form
Date: 9/16/08
Total Amendment(s): $ 55,150.00
.
From: CityjTownship of
Farmington
Please identify Activity Budgets you are requesting to be amended in the CDBG Program. The Dakota County
CDA will fill in the shaded areas. You have various amendment options, including:
1. Amend a budget by transferring its balance from one activity to a different activity within the same
program year (i.e., transfer $10,000 from acquisition to rehab in FY04).
2. Amend a budget by transferring its balance to a newly created activity within the same program year
(i.e., transfer $25,500 from clearance to a newly created rehab activity in FY03).
3. Amend a budget by deleting it entirely with no previous expenditures, and transferring that budget to
one or more existing/new activities within the same program year (i.e., delete a relocation activity
originally budgeted for $15,000 and transfer it to another existing public service activity in FY02).
NOTE: The CDA will determine whether the proposed amendment is either administrative or substantial in
nature. If it is substantial (i.e., deleting an activity), then the CDA will need to publish the amendment for
public comment and obtain CDA Board approval. A substantial amendment process will take approximately
45 days to complete. The CDA can assist with the identification of original budgets and fund balances.
Amendin bud ets WITHOUT creatin and/or deletin activities:
Name of Activity and Program Year Original Proposed Budget
Dtwn Commercial Rehab - FY03 Bud et Bud et Chan e
Amendin bud ets WITH new and/or deleted activities:
Name of Activity and Program Year Original Proposed
Senior Center Services - FY04 Bud et Bud et
Business Development Grant -
FY05
$8,000.00
$32,750.00
Budget
Chan e
+$24,750.00
-$24,750.00
+$30,400.00
McVicker Redevelopment
Business Development Grant -
FY07
Riste Redevelopment - FY07
$24,750.00
$0.00
$30,400.00
$0.00
$30,400.00
$0.00
-$30,400.00
Local Program Administrator
Approved by:
#/ /;:;~ ~
~4q
/City or Township Finance Officer
.
Prepared by:
.
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City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Lisa Dargis, Administrative Assistant
SUBJECT: Activity/Marketing Updates
DATE:
September 22, 2008
INTRODUCTION
Staff is providing updates regarding various economic development and marketing
activities.
DISCUSSION
Downtown
City staff is currently working to implement a farmer's market to be held in the
downtown. The resident survey has generated over 300 responses and feedback has
been positive. Letters to roughly 70 potential vendors will be going out this week. Staff
has been considering options for the location of the market and has initially considered
the City owned 2nd Street parking lot as the most desirable location downtown due to its
visibility from Elm Street. This would also provide an opportunity for downtown
businesses to benefit if visitors to the market park on 3rd or Oak Street. The American
Legion has also requested to be considered as a site for the market. They have
submitted a request to sponsor the market (please see attached) and have adequate
room on their site for the vendors. Regardless of location, staff will work with local
businesses to coordinate joint event opportunities and promotions.
Industrial Park
With the industrial park expansion process under way; Staff will be beginning to
develop marketing concepts for the project. Marketing efforts for the area will be
coordinated with other entities as much as possible (Le. DEED, EDAM, DCR Chamber,
EGC, etc). Staff will continue to work with the consultants to ensure that the timing of
marketing efforts are coordinated to achieve maximum benefit.
Other Areas of the City of Farmington
We feature businesses from all areas of our City in the Economic Update and are
continuing to receive very favorable response to the publication. The Farmington
Business Guide has been equally well received. The updates and corrections to that
document are nearly completed and a final version should be available in the next few
weeks.
.
We are having success with the Business Development Grant Program that we have
developed for existing businesses and microenterprise assistance and look forward to
additional businesses utilizing the funding to grow within our community.
While we do not currently have defined incentive programs to provide large grants to
lure businesses to our community, there are opportunities to provide incentives for
redevelopment of the EDA owned properties that are available. The City's website is
potentially the best marketing tool that we have available for impacting businesses that
are considering Farmington as a location. The website is going to be redesigned in early
2009. Staff will be considering options to organize and present economic and
community development information in a way that utilizes this tool most effectively.
ACTION REQUESTED
This item is for discussion purposes only.
Respe~~lly submitted,
6~''''3-.' ,<""
'/1 ~,JL_.~ " ",({, -;/
t/ ,-' ,"- \
Lisa Dargis, Admi,i~ative Assistant
.
.
.
.
.
American 11Iegion
Clifford Larson Post 189
10 North 8th Street
P.O. Box 186
Farmington, Minnesota 55024
Phone: (651) 460-9909. Fax: (651) 460-8118
Hi Lisa
My name is Bob Paget, I represent the Farmington American Legion. We would like to
express our interest in sponsoring and hosting the Farmers Market in Farmington at the
American Legion. Our address is 10 N. 8th Street Farmington MN 55024. Our P.O box is
186, and our telephone number is 651-460-9909.
Thank you Bob Paget
i:.! .~ rrg ~ 0 ill ~ ~
iU; At I j ?:D~ I~J
L---- ...~.
-'-' - "-~ .. -.. . j
Page 1 of 1
.
Lisa Dargis
From: Steve Wilson
Sent: Tuesday, September 16, 2008 3:06 PM
To: Peter Herlofsky; Lisa Dargis; Tina Hansmeier
Cc: Lee Smick; FA Council Members; Tony Wippler
Subject: Economic Development Consulting Fees
PeterlLisalTina,
For our next EDA meeting, I would like a review of past and current consulting fee expenses that have been
directed towards economic development efforts. I would also like to know the legal fees directly associated with
this as well.
When I refer to the past, I am referring to fees that have been paid to Craig Rapp and the consultants from ICMA
that began around the time of our November 2006 bus tour.
Ideally we might have a chart which shows the year, summary of expenses, outcomes achieved, etc.
As we look to 2009 I know that we have Bonestroo and Bruce Maas having discussions with landowners. If we
are to continue that expenditure I woudllike to make sure that we have a sense of what accomplishments we
might be looking at in 2009.
Thank you.
. Steve Wilson
.
9/17/2008
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A MARKET STUDY FOR COMMERCIAL & INDUSTRIAL SPACE
IN DAKOTA COUNTY
By Maxfield Research
.
In 2007, the County Board adopted six Strategic Initiatives for Economic
Development in Dakota County in order to help enhance and
coordinate the economy at a regionalleve!. One of those six initiatives
relate to coordinating strategic infrastructure and land development,
inciuding brownfield redevelopment, telecommunications and
commercial/industrial development. To address commercial and
industrial development needs, the CDA hired Maxfield Research to
complete a county-wide commercial-industrial market study to assess
supply and demand in all cities and townships through 2030. That study
was completed in May of 2008 with conclusions made for three
categories: commercial/retail, office and industrial development.
Hopefully, local jurisdictions will use this study as a key part of their own
economic development growth strategies.
.
Workshops, Training &
Networking
. Lisa attended the Farmington
Rotary Club's Fun Shoot
. Lisa attended the business after
hours at Gossips Bar & Grill
River Valley Home Care, Inc.
Helping their clients remain in their homes longer is the goal of the caring
professionals at River Valley Home Care, Inc. They offer RN's, LPN's, Home Health
Aides, Homemakers, Respite Care, Physical Therapy, Occupational Therapy,
Respiratory Therapy and Ventilator Assistance. Their individualized services are
tailored to meet each clients needs. Services can be utilized on a daily or intermit-
tent basis and they accept Medical Assistance, Private Insurance, VA Benefits and
Medicare. River Valley Home Care is located at 916 Eighth Street. For more
information call them at (651) 460-4201 or visit them on the web at
www.rivervalleyhomecare.com
Conferences
and Events
www.tcdavisbedandbreakfast.com
If you are looking for a unique
location . to host your . next
companyeventQrhqlfday p~rty,
tryT.C. DaVis~anor. Witll[OOm
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pleasant atmosphere for team
BUllding, strategic.. Plapning
or Client Meetings.. Contact
Steven or Lisa Bolduc to find
out how they can. h~lp you
make your event a .success.
(651)4eo-992~
530 Oak Street
Pa2:e 2 Farmington Economic Update
Take a mom.l'ltto
sChedule a free insurance
and. Investment review
with D~n today.
651.460.4300
115 Elm Street
Suite J
A career agent for Farm Bureau Financial Services for six years in Rice County, Dan Pumper recentl.
opened his second office at 115 Elm Street, Suite J located directly across from EconoFoods in
Farmington. A wide variety of insurance and investment products are available from auto, hom .te, .
BlueCross and BlueShield health, disability income, commercial business and farm
annuities, mutual funds, IRAs and financial needs analysis. Although Dan t~ve
offices, Jennifer Hurley, a 22 yea Farm resident, and. M. .. .
. . ble toarmin~nbff.ie'
.~ . .iio:. ..:.. ,.:...~
Page 3
!
I
.
Town's Edge
has been
operating in
Farmington
for over 50
years
. ~ . ~'-~-::-'~~1i;?~~,,;;;i;;';"
cARQUESrA~tq
Looking for parts,accessori$,t":
your vehicle? CARQUE$Tpff~~
virtually all makes andl1loi~""
domestic. You'll find parts for.$b
farm and industrial vehicles ther~i.....
sell the tools and equipment tQftetp~
job. From paint to chel1licals,their/.
staff can help you find INhatyoun~d~
products both wholesale andretilU~i.~f
call at (651) 460-8334 orsto~Jf\to
at 210 Oak Street in downtowl1F$rrn.inflt'C!J
www.carquest.cem
Town's Edge Salon & Barber
Located just east of Highway 3 on 220th Street (County Road
50), Town's Edge Salon & Barber offers a full range of salon
services. Their eight stylists and one barber can not only give
you the cut or color that you desire, but they also offer perms,
pedicures, nails, waxing, eyebrow & lash tinting and ear piercing.
They even assist customers with transportation to and from the
salon on occasion!
.
ToWn's Edge is located at
3338 220th Street West
Give them a call today at (651) 463-8915 to
schedule an appointment.
Pae:e 4 Farmington Economic Update
Did you miss an issue of The Economic
Update? Check out the City's website
under News and Information for past
issues.
www.ci.farmington.mn.us
^.,. . .... ,. ~
Services for Your Business
Let Xpress BusJness Solution
worry and hassle out of .
company's finances. They p
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Bank and Credit Card Reconciliation, Payroll
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Talk to a professional from Xpress Business
Solutions about how they can help you boost
your credit score. In addition to financial
services, XBS offers complete design
services including logo, print, website and
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look that will get your company noticed. To
find out more about how they can help your
business call (651) 460-4089 or visit them
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Xpress Business Solutions
314 Oak Street .
9f; 'ON J!wJad
NII\I 'uoJ6u!wJe.::l
Ol'v'd
3E:l'v'lSOd 's'n
pJepueJS J,JOSaJd
."'\'IIo"D~d'~~
~ .,,~
..., '?
~l~j
palSanbatl aO!A.las SSaJpp'v'
t~oss NIN 'UOJ6u!wJe.
J99JJS PJ!41 0&'17
uOJ6U!wJe.:lIO ~!~
Essential Information For Downtown Revitalization
Va/. 55, No. 17. September 1, 2008
.
Revitalization Projects
Downtown builds upon its key assets
for reinvention
.
Downtown Aurora, IL (pop.
143,000), is shifting its focus
from heavy industry to more eco-
nomically and environmentally
sustainable activities such as high-
er education, dining, residential
development, and recreation. In
reinventing itself, it's also build-
ing upon its key assets: the Fox
River waterfront, a Tax Increment
Financing district, a community
college in the heart of downtown,
and classic buildings.
Karen Christensen, downtown
development director for the City
of Aurora, points to two projects
currently in the works that are
especially significant for the
downtown.
The first is a new, 130,000-
square-foot community college
campus in the downtown core.
Waubonsee Community College
plans to break ground in October.
The second, just to the north of
the downtown core, is a major
new, 6.5-acre park, for which the
city is now in the process of
acquiring land.
(Continued on page 2)
Planning
New study aims to collect accurate data on
traffic generated by downtown development
When suburban-oriented traffic
data is applied to planning down-
town infill development, it often
overestimates the amount of traffic
generated and likewise the amount
of parking required. A new study
aims to create more downtown-ori-
ented traffic generation data, which
could have a significant impact on
the shape of future downtown
. development.
Currently, the most widely
used and accepted source of trip
generation data is the Institute of
Transportation Engineers' (ITE)
Trip Generation manual, which
contains the largest database and is
periodically updated.
However, the ITE Trip Genera-
tion rates were developed based on
surveys of isolated suburban devel-
opment, with little or no pedestri-
an, bicycle, or transit accessibility.
Therefore, there has been national
concern that ITE rates may not be
(Continued on page 4)
Downtown showing
its green side
It seems that green has
become the new black, and
demonstrating environmental
consciousness is becoming an
important part of community-
building.
Downtown Bethesda, MD
(pop. 55,280), recently received
its first public recycle bin. And,
it won't be the last. Bethesda
Green plans to put 25 to 30
bins downtown. The bins cost
$1,000, plus a $1,000 annual
maintenance fee, so sponsors
are needed.
"This is how it happens.
You don't just wake up one
day and say we've got a green
community. It happens bottle
by bottle and bin by bin and
by everyone participating,"
said Seth Goldman, president
of Honest Tea, which donated
$20,000 to Bethesda Green.
Inside this issue
Data must work hand in hand
with political will. ......... 5
Public transit: Increase rider-
ship by reducing security
concerns. . . . . . . . . . . . . . . . . 6
Special assessment district
develops beliefs and policy
statements for downtown. . . 7
Smile, you're on concealed
camera! ................. 8
@ 2008 Alexander Communications Group, Inc. All rights reserved.
ISSN 0012-5822
Downtown @
Idea Exchange
A publication of the
Downtown Research & Development Center
712 Main Street - Suite 187B
Boonton, NJ 07005-1450
Phone: (973) 265-2300 . Fax: (973) 402-6056
Email: info@DowntownDevelopment.com
Website: www.DowntownDevelopment.com
Editor
Paul Felt, ext. 119
pfelt@DowntownDevelopment.com
Customer Service
Mary Pagliaroli, ext. 101
mpag liaroli@DowntownDevelopment.com
Reprints and Permissions
Mary Dalessandro, ext. 103
mdalessandro@DowlttownDevelopment.com
Publisher
Margaret De Witt, ext. 106
msdewitt@DowlltownDevelopmellt.com
Downtown Idea Exchange@ is published twice monthly
by the Downtown Research & Development Center. The
Center provides news, information and data for success-
ful downtown revitalization through its newsletters,
books, reports, and website.
') Alexander Communications Group
. @ 2008 Alexander Communications
Group, Inc. All rights reserved. No part if this pub-
lication may be reproduced. stored in a retrieval
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electronic, mechanical, photocopying or otherwise,
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2
Downtown builds upon its key assets
for reinvention - continued from page 1
Public riverwalk arises through
college-city agreement
Waubonsee Community Col-
lege and the City of Aurora have
worked closely and collaboratively
throughout the development
process on the $50 million down-
town campus project.
A key part of the Intergovern-
mental Agreement (IGA) between
the college and the city for this
development is Waubonsee's recon-
veyance of land along the Fox
River to the City of Aurora for the
development of a lower riverwalk,
close to water level. The college
will develop an upper riverwalk
and public open space as part of the
campus site plan.
"The city conveyed to them an
old parking lot that's going to be
part of their project, and what
we're getting from that is construc-
tion of the riverwalk," Christensen
says. "The city has had plans since
the late 1980s to try to construct a
riverwalk wherever we have devel-
opment opportunities."
Both the college-developed
upper riverwalk and city-developed
lower riverwalk will be accessible
to pedestrians.
The IGA also anticipates the
need for a new parking agreement
between Waubonsee and the City
and lays the groundwork for such
an agreement.
The college's new downtown
campus will include nearly 60
classrooms and labs, as well as
academic and support services so
that students can complete their
associate degrees entirely at the
new campus.
"Beyond the college's core
educational mission, the new cam-
pus will serve as an economic
development anchor - providing a
positive focal point for the neigh-
borhood and contributing to the
continued renaissance of downtown
Aurora," says Waubonsee President
Christine Sobek.
.
Park will be a catalyst for
investment and development
As for the second transforma-
tional project for downtown that's
currently in the works, "RiverEdge
Park will create stunningly beauti-
ful entertainment, recreational
and natural amenities along both
banks of the Fox River," its web site
promises. "The Park's appeal, as
a unique venue and destination,
will provide a powerful catalyst for
investment and continued develop-
ment in our downtown and
beyond."
The park will include two
islands, and will be designed utiliz-
ing green technology and sustain-
able practices, adding to the quality
of life that downtown users will
enjoy. A park entrance will be
directly across from downtown's
train station and a five-minute walk
from the downtown core.
Elements that will make
RiverEdge Park the "part urban
and part natural" centerpiece of
the community include:
· Wilder ParklWest River Edge.
This site is currently occupied by
the City of Aurora police station,
which is being relocated in the
near future. New parkland will be
opened up, allowing for dramatic
vistas down to the river from the
west side neighborhoods and pro-
viding a connection to the park and
river. This area will be designed for
.
.
Downtown Idea Exchange . www.DowntownDevelopment.com
September 1, 2008
.
picnicking, gatherings, a weekend
market and special events staging.
· River Crossing/Blues Island
Preserve. The central focus of the
park will be a new river crossing.
This will take the form of an icon-
ic pedestrian bridge, whose curved
main span will be supported by a
single-mast cable suspension sys-
tem. The arc shape of the bridge
will be echoed on both river
shorelines in the form of curving
boardwalks.
· Garden Market and Event
Space. The garden market and
event space will form an eastern
gateway to the park. It will be
composed of raised planters form-
ing a weave of pathways and
spaces that gently slope down to
the river. This space will also
house a weekend market. Both
urban and natural in form, the gar-
den and its market will act as a
transition from the downtown to
the naturalism of the park.
· Outdoor Performance Venue
and Lawn. The outdoor perfor-
mance venue will be the major
functional element of the park. It
will act as a platform from which
visitors can experience cultural
events, the natural setting of the
river, and the vibrancy of down-
town Aurora. The lawn will serve
as a flexible venue for large con-
certs and picnics.
· Indian Creek Wetland / Envi-
ronmental Center. At the north end
of the site, Indian Creek flows into
the Fox River. A new wetland will
be created at the mouth of the
stream, restoring it to its more nat-
ural form. This wetland will serve
as compensatory storage for rain-
water, allowing other park ele-
ments to be constructed in flood
zones and providing an urban
wildlife area and environmental
education center.
.
.
By 2011, the City intends
to make RiverEdge Park, whose
performance venue will have a
sophisticated sound system, the
permanent new home of its Down-
town Alive festival. This would
allow the city to avoid having to
shut down central streets and dis-
rupting businesses on event days.
Former industrial building to be
remade as restaurant
In addition to the campus and
park, Tax Increment Financing
assistance is helping an entrepre-
neur create a major new restaurant
from an old riverside industrial
building in the downtown core. The
restaurant will be an expansion
location of Ballydoyle Irish Pub &
Restaurant, which has been very
successful since it was established
five years ago in downtown Down-
ers Grove, IL (pop. 48,720).
The downtown Aurora loca-
tion, expected to cost between
$8 million and $9 million, will be
three times the size of the one in
Downers Grove. A permit for the
project is now pending, and the
developer hopes to open the
12,000-square-foot pub and enter-
tainment venue this winter.
"The cool thing about that is
they're purchasing an old building
from the early 1900s, and com-
pletely rehabbing it," Christensen
says. The developer is acquiring
38,000 square feet of space, so
there's plenty of room to grow,
as well.
Keep old buildings, and reclaim
natural space
"Aurora is an old industrial
city, and so the river is lined with
industrial uses," Christensen says.
"As property becomes available, or
property owners express interest in
moving to other locations, we've
been approaching them about pur-
chasing their property."
With assistance from the
state's Environmental Protection
Agency, the City has also done
brownfield cleanup just north of
the park area.
"We're really on a double plan
if you will. One is to rehab our
existing old buildings in the core
of our downtown. We have about
450 of those buildings, dating from
the late 19th Century up to World
War II. We're actively working
with property owners, and we have
for years, on rehabbing those
, buildings, as opposed to demolish-
ing them," she says.
"The second would be to
transform our old industrial sites
north and south of downtown
into reclaimed natural and public
areas that also can be used to spur
private development. That's the
area that we're focusing on in
terms of trying to do cleanup, and
then bring in larger-scale develop-
ment that is in sync with the envi-
ronmental sustainability of the
natural areas.
"We are big advocates of not
tearing things down that are wor-
thy of being saved or preserved,"
she says. "And wherever you've
got natural areas, people want to
be out in open space. They want to
use rivers.
"Even if you don't have a
river, if you've got any kind of
natural space at all, anything
that you can do to make that a
public amenity, I think, spurs pri-
vate development. And it also
makes you feel good about your
community."
Contact: Karen Christensen, Aurora
Downtown/City of Aurora, (630) 844-
3670, kchristensen@aurora-il.org,
www.auroradowntown.org; RiverEdge
Park, riveredgeparkaurora.org. .
September 1, 2008
Downtown Idea Exchange . www.DowntownDevelopment.com
3
New study aims to collect accurate data on
traffic generated by downtown development
- continued from page 1
accurate for use in assessing the
urban infill development, mixed-
use development, and transit-ori-
ented development characteristic of
downtowns.
A lack of current and accurate
data on how people travel in down-
towns makes it more difficult and
expensive to build good-quality,
higher density, mixed-use infill and
redevelopment projects.
To correct this, the California
Department of Transportation (Cal-
trans) is providing the funding for
an important research project to
study travel characteristics of infill
development in the state's metro-
politan areas.
More appropriate data needed
for infill planning
"The research we're doing per-
tains particularly to the planning and
revitalization of downtowns, mean-
ing a more effective use of infill
development, as opposed to growing
out and away from city centers and
town centers," says Jim Daisa, prin-
cipal investigator, Kimley-Horn and
Associates, who's researching infill
development trip rates for both the
Caltrans Office of Community Plan-
ning and on a national1evel for the
Transportation Research Board.
"Historically, transportation
planners and traffic engineers have
used data from the Institute of
Transportation Engineers on how
much traffic is generated by differ-
ent kinds of land uses, like office
buildings, shopping centers, and so
on. That data was collected at sub-
urban locations that are isolated,
meaning not in downtown areas. In
fact, that was done intentionally.
4
It's much easier to collect data in
an isolated office park in the sub-
urbs than it is for an office build-
ing in a downtown area.
"Therefore, the data represents
very auto-oriented land uses. In
fact, it represents land uses that
have negligible transit, walking, or
bicycle modes of travel to them.
But it's the only data available, so
everybody uses it to plan, even
urban infill development for down-
towns. Although the data is com-
pletely inaccurate for that."
Over-estimating traffic and
parking demand
When suburban-oriented data
is applied to the planning of down-
town infill development, "the bot-
tom line is it over-estimates traffic
generation, which has a number of
implications," Daisa says. "It may
not have that much implication for
a downtown merchant. But certain-
ly for a local agency or a develop-
er, who's trying to develop infill, it
has substantial consequences.
"For example, oftentimes local
agencies have traffic impact fees
to support the construction of
improvements. Well, if you're
overestimating the traffic, you're
overestimating the fees that are
necessary," he says. "It also leads
to the design of much larger road-
way facilities than are probably
needed. If you're overestimating
traffic, you're overestimating how
many lanes of roadway you need.
And that in turn reduces the pedes-
trian, bicycle, and transit-friendli-
ness of the downtown. So you can
see what the consequences are."
Too often, a town winds up
with huge arterial streets dividing
its downtown, creating a barrier for
walking, and a layout that encour-
ages people to get back in their
cars, even for short -distance errands
within downtown.
There's a close relationship
between traffic and parking, obvious-
ly, and data for trip generation rates
associated with land uses comes into
play in the parking requirements that
planning departments set as well. In
its research for the National Cooper-
ative Highway Research Program,
Kimley-Horn and Associates will be
looking at both traffic and parking.
.
Creating a new database
for urban infill
''What we're trying to do is col-
lect empirical data, meaning actual
data of urban infill developments, so
at least we can start building a much
more accurate database for land uses
that are more wa1k:able, pedestrian-
friendly, transit-oriented, and truly
downtown cores," Daisa says.
"We're focusing on California
right now, because Caltrans is fund-
ing this data collection in this state.
But we also are doing this on a
national level to develop a method-
ology for transportation planners to
study urban infill areas and down-
town areas," he says.
The national study will be con-
ducted through the National Coop-
erative Highway Research Program
of the Transportation Research
Board/National Academies in
.
Ir=11 Web Extras
~ To view Trip-Generation
Rates for Urban Infill Land Uses in
California/Phase 1: Data Collection
Methodology And Pilot Application,
as well as sample urban infill travel
surveys used by Kimley-Horn and
Associates, visit www.Downtown-
Development.com and click on
Web Extras.
.
Downtown Idea Exchange . www.DowntownDevelopment.com
September 1, 2008
.
Washington, DC, whose reports
provide state-of-the-practice guid-
ance to transportation planners and
engineers around the country.
"What we'd like to do is work
with the Institute of Transportation
Engineers, the organization that pub-
lishes and maintains this data, to
develop a whole new document, that
says, 'This data is to be used for
urban infill, and it's applicable every-
where in the country.' But it's going
to take some time to collect the
data." In the meantime, data from the
California study should be useful to
inform infill planning across the U.S.
.
Years of intercept surveys
will be needed
Researchers must conduct inter-
cept surveys, asking people how
they travel to and from a particular
infillland use.
"It will take 10 or 20 years
before we have a large enough data-
base to match what they have today
for suburban sites," Daisa says. How
people travel is constantly changing,
especially in this era of high gas
prices shifting popular preferences
and attitudes. Particularly in down-
towns, where efforts are focused on
boosting public transit options, ser-
vice, and ridership, transportation
data can become quickly outdated.
"It's changing all the time, but
the fact is that a lot of the data
that's still in use today was collect-
ed in the 1960s and 1970s," he
says. "It's time to update, or rather
create the database for urban infill.
The intent would be that it would
just be updated over time."
.
Research should streamline
planning for downtowns
What will be the lasting impact
of this research for downtowns?
"Hopefully it will streamline
the process of entitling and approv-
September 1, 2008
Data must work hand in hand with political will
Ultimately, pedestrian-friendly planning and design comes down to a
political decision on the part of each municipality. Towns that successfully
keep their downtowns from becoming car-oriented at the expense of
pedestrians prioritize downtown's economic vitality over traffic impacts.
"After World War II, with the advent of suburban development patterns,
a lot of downtowns simply died because of malls and new activity centers
built on the periphery of the older downtowns," says Jim Daisa, a principal
investigator with Kimrey-Horn and Associates, who's leading research
expected to improve how traffic impacts are projected for downtowns.
"A lot of cities saw the loss of those downtowns and have come back
saying, 'we're going to rebuild our downtowns. Economic development is
our highest priority. We're going to exempt, to the extent that we can legal-
ly, traffic impacts. We want traffic impacts in our downtown, at least initially,
until we get the place built up and get a good transit system serving it.'''
ing land use in urban infill areas.
Right now, a lot of cities require
the same kind of environmental
review and traffic impact analysis
that they do anywhere else in high-
growth areas. Although, I think we
all know the benefits of mixed use
and urban infiIl development in
terms of reduced traffic generation,
reduced congestion, better air qual-
ity, place making - creating good
places, providing housing near
transit and transportation choices.
"It will expedite the process of
getting that type of development
done. I think it will also promote
good smart growth principals,
because it will show the trans-
portation benefits of urban infill
development.
"We're already seeing from our
preliminary data collection, that the
traffic generation of urban infill use
is half, if not less, than a similar
development in a suburban area.
That's pretty substantial, frankly.
So the more empirical evidence
that smart growth works, by con-
centrating your housing and your
employment in existing urban cen-
ters is an important fact."
In a downtown, people can
make multiple short trips on foot,
and transportation choices are
much more viable and attractive
than they are in other places.
This research effort recalls
wise words from the Project for
Public Spaces: "Plan for cars and
traffic, and you'll get more cars
and traffic. Plan for people and
pedestrians, and you'll get more
people and pedestrians."
"It's intuitive, but a lot of traf-
fic engineers say, 'Show me the
data. Because otherwise, this [ITE
Trip Generation manual] is the
only tool I have, and this is what
I'm going to use,'" Daisa says.
"We've got to get beyond the
intuition, which I think everybody
understands. We've got to show
hard facts for the engineers and
planners to apply it."
California downtown property
owners, managers, and associa-
tions that would like to participate
in the study should contact Daisa
directly.
Contact: Jim Daisa, (925) 543-0840,
KimZey-Horn and Associates, jim.
daisa@kimley-hom.com. .
Downtown Idea Exchange + www.DowntownDevelopment.com
5
Transportation
Public transit: Increase ridership by
reducing security concerns
A new report suggests several
approaches to increasing the use of
public transit by reducing security
concerns. The recommended mea-
sures range from increased lighting
to increasing activity around transit
stops through cafes and vendor-
attended kiosks.
The NZ Transport Agency
report, Personal security in public
transport travel in New Zealand:
problems, issues & solutions, by
D.M. Kennedy of Booz and Compa-
ny (NZ) Ltd., draws on the fmdings
of international literature and then
explores users' concerns in three
New Zealand cities: Auckland,
Wellington, and Christchurch.
The objectives of the project
were to investigate the extent to
which perceived concerns about
personal security are a deterrent to
greater use of public transportation
services, and to develop policy rec-
ommendations and guidelines to
address the causes of concern.
The report is relevant to any
downtown served by public transit, as
enhanced perception of safety among
transit users means improved accessi-
bility and a stronger downtown.
General policy implications
Personal safety is a universal
concern, and so the diversity of a
transit system's target market should
II=:JI Web Extras
1~,,=;;;;,0-A1> To view the NZ Transport
Agency's report that explores con-
cerns about personal security by
users of public transport, and high-
lights a number of security mea-
sures preferred by patrons, visit
www.DowntownDevelopment.
com and click on Web Extras.
6
be kept in mind in the development
and marketing of security measures.
The survey findings also
implied that security measures
are going to be more effective if
they are targeted towards increas-
ing the frequency of use of existing
patrons, rather than persuading
non-users of public transport to
become users.
The literature review noted that
people dislike stop/station designs that
make them feel enclosed or vulnera-
ble. The international literature also
showed that improved lighting is one
of the most popular (and probably
most cost-effective) security mea-
sures. Therefore, any security pack-
age that is developed should ensure
that lighting is satisfactory.
About one in seven people said
that darkness while traveling on
buses made them feel very unsafe or
uneasy. And about one in six people
said that uncertainty about when the
bus will arrive made them feel very
unsafe or uneasy. Similar results
were found for trains. These con-
cerns can be quite easily addressed
through improved on-board lighting
or real-time information.
Mode-specific implications
The survey showed strong sup-
port for a 'package' of measures
that address security concerns at
bus stops. These include:
· Lighting at bus stops
· Emergency alarms or 'panic
buttons' at bus stops to alert
guards
· Security cameras at bus stops.
The survey results also showed
strong support for measures relat-
ing to waiting at train stations:
· Random security guard
patrols at stations during less
busy times
· Emergency alarms or 'panic
buttons' at stations to alert
guards
· Open cafes/kiosks at stations
· Security cameras at stations.
The support for open cafes/
kiosks at stations is notable be-
cause this could potentially be a
low-cost means of making people
feel safer.
The overwhelming support
for a personnel presence at stations
(e.g. guards, attendants at cafes/
kiosks) is also notable. This is
consistent with the international
literature, which also found that a
personnel presence is more popular
than cameras. This has implica-
tions for policies, such as automat-
ic ticketing, that could potentially
remove this presence.
.
Wider policy implications
The walking and waiting stages
of a public transport journey con-
tribute more to people feeling
unsafe than the traveling stage.
Darkness, alleyways, secluded
pathways, and lonely, isolated
streets make a number of respon-
dents feel unsafe or uneasy. But
there is evidence that this reflects a
wider issue relating to safety when
walking in downtowns (especially
at night). Therefore, there are poli-
cy implications for police and/or
city councils.
This wider issue of safety
could be addressed through a range
of policy measures, but improved
street lighting is an obvious option,
the report concludes, especially as
it received broad support in the sur-
vey results - even stronger sup-
port than added security or police.
Contact: NZ Transport Agency,
www.nzta.govt.nz. .
.
.
Downtown Idea Exchange . www.DowntownDevelopment.com
September 1, 2008
Management total assessed value of real property.
. . . .. Give consideration to starting
Special assessment district develops beliefs a hospitality fund from late-hour
and policy statements for downtown restaurantlbar receipts to help pay
for downtown amenities and addi-
tional services required by late-hour
operations.
· Work with appropriate utility
companies and governmental agen-
cies to obtain upgrades in electrical
services for the downtown area that
will accommodate growth without
power disruptions.
.
.
A Vision for Downtown Sarato-
ga Springs (NY, pop. 26,190), a
six-page draft document prepared
by the city's Downtown Special
Assessment District, summarizes
the basic beliefs and policies that
will guide the 30-year-old Special
Assessment District (SAD) in its
continuing efforts to work for a
vibrant and successful downtown.
Saratoga's downtown vision
document was drafted by a commit-
tee of the SAD's board of directors,
with volunteer help from local
planning professionals. Following
feedback from downtown property
owners and the general public, the
board intends to ask the city coun-
cil to adopt the fmal document as a
policy guide later this year.
"The policy statements in the
document are an evolution of the
principles and activities that have
occurred in the downtown over the
past 30 to 40 years," the SAD says.
"Most of them are not new and they.
are not radical. However, there are
some minor new initiatives and pol-
icy directives in the document.
What is also new about the policies
is that they are presented in a single
and comprehensive document."
The over 70 statements the doc-
ument makes are grouped into the
following categories:
· General beliefs about the
downtown
· Policies for improved aesthet-
ics and physical features
· Policies for improved parking,
traffic movement and safety
· Policies for improved eco-
nomic development
· Policies for coordination and
organization.
.
September 1, 2008
From a downtown management
perspective, the most useful ideas
to review are those addressing eco-
nomic development. Some exam-
ples follow.
· Support and encourage local-
ly owned and operated businesses
throughout the downtown area.
National chains should conform to
local design standards. National
chains should be encouraged to
participate in local downtown
organizations.
· Encourage the small high-
tech firms that provide support ser-
vices to the larger technology firms
within the area to locate downtown.
· Work to make wireless Inter-
net connections available for the
entire downtown.
· Continue the use of outdoor
cafes throughout the downtown
area, but provide better design
guidelines.
· Encourage energy efficiency
in new construction.
· Encourage property owners to
actively participate in existing pro-
grams that offer operational energy
cost savings.
· Expand the city's lO-year tax
abatement program for significant
renovations of historic buildings to
include commercial buildings.
· Revise the city's 100year tax
abatement program so that it auto-
matically is available to all con-
struction projects within the
downtown area.
· Encourage the city to reinvest
in the downtown area through its
annual operating and capital budget
an amount equal to at least the per-
centage that the downtown area
properties represent of the city's
Why create a policy and vision
statement?
The Downtown Special Assess-
ment District believes that there are
a number of distinct advantages to
preparing a downtown plan or
vision statement. These reasons are
universally valid and compelling
enough to persuade any downtown
to begin drafting a policy or vision
statement of its own. Among them:
· A plan will provide a clear
vision for the future for the down-
town area.
· It will help keep a vigilant eye
on both the short- and long-range
needs of the downtown in a logical
and rational manner.
· It will help all the various
involved organizations/agencies
keep focused on vital activities and
priorities.
· It will help gain public sup-
port for downtown investments.
· It will show the city council
and other governmental agencies
what is needed and what kind of
funding and support is required.
Contact: City of Saratoga Springs,
www.saratoga-springs.org. .
If::::J1 Web Extras
1m 0-<0 To view A Vision for Down-
town Saratoga Springs in its entirety,
visit www.DowntownDevelopment.
com and click on Web Extras.
Downtown Idea Exchange . www.DowntownDeveJopment.com
7
Idea . . . . . j,
\ . )Jtxchange . ' '; , .
Revenue shortfalls could
hurt enhancement program
Although Logansport, IN (pop.
19,680), Mayor Mike Fincher sup-
ports the downtown's Corridor
Enhancement Program, he's wor-
ried that the city may no longer be
able to provide funding for the
redevelopment program, due to
cuts in revenue from the state. The
mayor expects a $1.3 million to
$2.1 million shortfall in state
monies by next year, and believes
budget cuts will be necessary.
Under the program, businesses
are eligible for a reimbursement up
to $5,000 for building and land-
scape improvements. One option
for saving the program with a
reduced budget is to fund projects
at a lower level than the maximum.
"The Corridor Enhancement Pro-
gram is a good program, and I sup-
port it, but I don't know if we'll
have the money to fund it very
much longer, if at all," said Finch-
er. "I'm trying to look at the big
picture."
Tour showcases downtown
investment
Downtown Fresno, CA (pop.
427,700), has seen more than $1 bil-
lion in new construction over the
past few years. To showcase this
achievement and recognize down-
town's revitalization, the Economic
Development Corporation will host
the Billion Dollar Tour later this
month. The tour will feature recent-
ly completed projects and highlight
those still in progress.
Although most downtowns
may not have seen $1 billion in
8
recent enhancements,. a similar tour
on a smaller scale is a great idea.
It's the perfect way to teach people
about downtown improvements and
encourage further investment.
The Fresno tour will be sup-
ported through sponsorships. To
see the types of marketing opportu-
nities made available to sponsors,
visit www.billiondollartour.coml
SponsorshipDetails.html.
New streetlights get
temporary home
Like many downtowns, Sey-
mour, TX (pop. 2,910), is installing
antique lighting fixtures downtown.
But the city is handling things a bit
differently. Several lights have
already been erected, but on a tem-
porary basis. They will be fixed to
permanent bases when the best
locations are determined. The city
is soliciting public comments and
opinions regarding the project. Sev-
eral people have inquired into pur-
chasing the lamps as memorials for
individuals who once lived in Sey-
mour/Baylor County. Though that
is a long-term plan, the city is
putting donations on hold while it
tries to obtain and plan for future
funding for new sidewalks.
Parking assessment can
fund maintenance
Faced with deteriorating park-
ing lots in downtown Elko, NV
(pop. 16,710), the city was forced
to plan upgrades and reconstruc-
tion. But the city needed to estab-
lish a method for funding regular
upkeep of the lots following
completion of the work. One sug-
gestion was to establish a mainte-
nance assessment. All property
owners that benefit from the park-
ing corridor would participate,
and the assessment would be min-
imal. It was also recommended
that the city hire a third party to
perform the work, rather than add
it to the workload of city staff or
crews. .
Smile, you're onconcealedcarnera.!
Police inAtlanta,GA (pop. 416,500), haveanewwaytocombat
aggressive panhandling. Concealed cameras will allow undercoveroffi..
cers to. capture threatening behavior on tape. Qrackingdown on pan-
handling is an important issue. in Atlanta,as itis the secon(jbiggest<
complaint about the. city,according to a surveyotvisitors. (Traffic is the
most .commongripe.) Battling panhandling is. essential to qreatinga
safe, walkable environment downtown.
The concealed cameras are the latest effort in a successful battle
against downtown crime. .In fact, crime was. down 24 percentforthe
first half of this year compared to the same periocUn 2007.Jhecity
also established an anti-panhandling ordinance three years ago,
although. The Atlanta Journal-Constitution reports that"ithasnlbeen
rigorously enforced."
Downtown Idea EXChange . www.DowntownDevelopment.com
September 1, 2008
.
.
.
j
1
i
,
I
j
1
~
1
. .
Supporting Merchants Vol. 33, No.9. September 2008
Bridal shows give a forum for businesses In this issue
to address needs of lucrative niche market
.
Bridal Bliss, a downtown-wide showcase produced by the Downtown
Development Authority of Royal Oak, MI (pop. 60,060), provides downtown
businesses with a coordinated marketing forum. More than two dozen business-
es serving the wedding planning market typically participate each year.
"We encourage businesses to participate with sales that highlight the wed-
ding-related items that they have," says Stephanie McIntyre, downtown manag-
er for the Royal Oak DDA. "It's everything from the candy store highlighting
gifts for guests, to clothing stores that make custom wedding gowns, to jewelry
stores showcasing engagement rings. The event is about businesses showing off
what they have, and really putting an emphasis on weddings."
The DDA board's consumer marketing committee came up with the idea
for Bridal Bliss, which was introduced in 2005.
"We've had an increase in participants each year, and we got especially
(continued on page 2)
Promotional Tips & Ideas
Calendar to raise money for downtown
Earlier this year, the Downtown Albany Business Improvement District
(BID) announced plans to develop a commemorative calendar to celebrate
the 400th anniversary of Henry Hudson's historic voyage and landing in
what would become Albany, NY (pop. 95,660).
The calendar, developed with initial funding from a local philanthropist,
is intended to capture the charm and essence of downtown Albany. The cal-
endar is being launched in conjunction with this month's arrival in Albany
of the Half Moon, a full-scale, operating replica of the Dutch ship of explo-
ration that Henry Hudson sailed in 1609.
To ensure the calendar features dynamic and compelling images, the
. BID conducted an open call for amateur and professional photographers to
submit photos. Each applicant could submit up to three images that empha-
size the history, architecture, and culture of downtown Albany. Photographs
(continued on page 8)
<9 2008 Alexander Communications Group, Inc. All rights reserved.
Something any downtown can
do well. Even if a downtown
lacks a hotel or banquet hall to
actually host a big wedding, it
likely has relevant service pro-
viders to show off.. . . . Page 3
Town-gown partnerships can
extend to marketing. A civic-
minded student group shows
the value of working with
young people to share their
unique perspectives. . . Page 4
Looking Ahead to March.
Combat cabin fever with events
and activities celebrating read-
ing, girl scouts, St. Patrick's
Day and the first day of
spring. . . . . . . . . . . . . Page 6
Partner up early in the process.
That's a key lesson learned for
downtowns considering produc-
ing a calendar, or other fund-
raiser item. . . . . . . . . . Page 9
Operational procedures ensure
smoother running of events.
laying out consistent proce-
dures up front makes it easy
for event planners to know
the rules. . . . . . . . . . Page 10
Bridal shows give a forum for businesses to show off
(Continued from page 1)
good news coverage this past year, when one of the
major TV stations in Detroit covered it. The news crew
came in and did a shot of a dress fitting inside a store
that makes dresses on site:' Mcintyre says.
The event is well publicized to the media via
PRNewswire.
Last year's release quoted an intimate apparel bou-
tique owner who would be providing expert fittings and
the undergannents:
''This is not the traditional, boring bridal trade
show," says Rebecca Aughton of Bra-vo Intimates.
"We have a beautiful atmosphere of colorful shops,
salons and restaurants downtown that are just steps
from one another, and the owners offer the personal
touch that is so hard to find." . I ~Main St. Association Presents
The Downtown Paso Rob es .
Market to the masses
In addition to its PR
effort, the Royal Oak DDA
also promoted Bridal Bliss last
year with a print, radio, and
cable TV campaign.
"We also created posters,
and produced a walking guide
and map that showed the loca-
tions of participating business-
es," Mcintyre says.
Finally, the event was pro-
moted with a banner ad on The
Knot (www.theknot.com). a com-
prehensive online resource for
couples seeking information and
services to help plan their wed-
dings. "It's all over the country, so
anyone can personalize by loca-
tion," Mcintyre says.
Next steps for the DDA
include determining where their
marketing budget is best spent. To
do this they will survey Bridal Bliss guests to learn how
they heard about the event.
"But as far as our retailers were concerned, we got
a lot of positive feedback about the cable campaign,
and the radio spots," she says.
The cost to promote Bridal Bliss each year runs
about $10,000. "Really all of our costs are in the
event's marketing, because everything else is done
in the stores," she says.
Last year's budget was as follows.
· Cable TV advertising: $5,000
· Print advertising: $2,000
· Radio advertising: $2,000
· TheKnot.com advertising: $700
· Poster/map printing: $500.
.
Tweak event timing, features
Participating businesses are generally pleased with
the foot traffic and sales the event day generates, as
well as the number of couples who come back to book
their services for their weddings.
"From our perspective as
well, we've had more and
more businesses participating
every year, which is great.
The more businesses that par-
ticipate, the more worthwhile
it is for the bride to come
down here and check every-
thing out," Mcintyre says.
One thing the Royal
Oak DDA plans to change
about Bridal Bliss is when
the event is held. Last
year's event went from
Receive personal 6 S
attention from ma~Y 11 a.m. to p.m. on a at-
xhibitors in O)1e locatiO)1... urday, at the end of April.
e formal wear, florists, "For next year, we're
photographers, c~terers,
limousine sefV1ces, talking about possibly
d h more' ift. h d
musicians anmuc.' sh mg t e event ate to
. Id soroethingnew, a little bit earlier in the
Somethmg o. ething blue...
ething borrowed and sOAlm 1 F You' year, when a lot of the
som Has It or .
The Wedding EXPO ,....'.....-......... other bridal shows are
D_.~un"..,-..-.....--'._..-- ~ . " h
-"D'_'P'U'_~- - f gomg on, s e says.
.........-"'-...-.-- h Y types 0
fl. d in Paso Robles highlights t e m.o~ Events Expo. March is the big
Thed ler UpSa~ticiPoting in its Wedding & Speclo month it is for bridal
ven ors
shows for good reason. Once the holidays and
Valentine's Day are over, the business of wedding plan-
ning becomes top of mind for engaged couples.
'We're always thinking of ways we can enhance
the event, such as adding a bridal fashion show:' she
adds. Businesses also devise ways to add their signature
touches to the event.
For a couple of years running, a restaurant has had
its wait staff dress up for the occasion. "Back by popu-
lar demand, the waitresses at Lily's Seafood will be
CH 22008 l1AM-3PM
SUNDAY 1 ......1. 1 {QJ Spring St., Paso Robles
Paso Robles Inn fla1 rOOl!:l~_
.
.
2
Downtown Promotion Reporter . www.DowntownDevelopment.com
September 2008
s~~L~~,~~~~;!S
A Self GUided WalkIng Tour" Wn
This ad promoting the Ro 01 .
highlights the raffle d Y hOok Bridal Bliss event
,on a c once t .
town shopping spree 0 0 Wm 0 down-
cities registered to Wi~. ver 500 guests from 47
.
decked out in bridal 'up-dos' and veils, styled by Alex
and Emilio of Alex Emilio Salon," last year's press
release teased.
Even a vintage clothing vendor at the Royal Oak
Farmers Market's antique day, which coincided with
Bridal Bliss, hired models to walk around the market
and show off its vintage wedding
gowns.
Another element driving foot traf-
fic to the event was a contest offering
the chance to win one of three Down-
town Royal Oak Shopping Sprees,
worth $500, $300, and $200 in gift
certificates donated by businesses.
"From our raffles, we had over
500 registered guests from 47
cities," she says.
Alternate format: Ballroom
~I"",,"i'
F i
" /
J
:';' , !
iJ
i
t
.
The Paso Robles Main Street
Wedding and Special Events Expo
is produced each year by the Paso
Robles Main Street Association in
Paso Robles, CA (pop. 24,300).
The expo is held from 11 a.m. to
3 p.m. on a Sunday each March,
in the ballroom of downtown's
Paso Robles Inn.
The expo provides wed-
ding, anniversary, and other
special event planners with per-
sonal attention from a large
number of exhibitors at one time and place - includ-
ing formal-wear boutiques, florists, photographers,
caterers, limousine services, and reception sites like the
host property.
A downtown bridal and formal wear shop puts on a
fashion show throughout the event. Door prizes and gift
certificates are given away throughout the afternoon.
The free hors d'oeuvres and cake samples are no doubt
a big attraction as well, and attendance is free.
The Expo is about eight years old, and changed its
location twice as it grew in size. Both men and women
attend the expo.
Between 600 and 700 people typically visit the
event each year. The Paso Robles Main Street Associa-
tion makes money from the rental of exhibit space.
"We usually get the hall for free, because the event
is good advertising for the Paso Robles Inn," a down-
town hotel that does a lot of wedding business, says
.
Norma Moye, executive director of the Paso Robles
Main Street Association.
Marketing for the wedding and event expo in-
cludes local newspaper ads, posters around town, fly-
ers distributed through stores, and a 28-page program,
A Guide to Weddings and More, produced by the Paso
Robles Press and the Atascadero News in support
of the gala event.
There's also a local
radio program that gives the
Association an hour to talk
about its function, which
Moye fmds especially helpful
in getting the word out.
~
~fUM
Something any downtown
can do well
As a downtown promo-
tion, a wedding expo "is great
because it gives a lot of your
merchants exposure," Moye
says. "You have them all
together, and people can make
choices and they take notes. It's
just a great function. Everybody
looks forward to it here. Plus, we
get a lot of people from the
wider area that are getting mar-
ried or having a party."
"Pretty much any business
can figure out a way to incorpo-
rate weddings into the everyday
retail that they have. I just think it
takes a little bit of creativity and brainstorming,"
McIntyre says.
"It's a huge market, and if you're not tapping into
it, you're defmitely missing out. Because there's a huge
amount of money spent in this industry. Regardless of
what the economy is like, people are still getting mar-
ried. So I think it's a great way to market downtown."
Using the downtown district instead of a banquet
hall makes for "a unique venue, too," she adds. "Rather
than being in an enclosed building where you're walk-
ing around and looking at cakes, this is a nice way to
get outside, walk around, and get to know downtown."
Contact: Stephanie McIntyre, Royal Oak DDA, (248) 246-
3286, stephaniem@ci.royal-oak.mi.us, www.downtownroy-
aloak.org; Norma Moye, Paso Robles Main Street
Association, (805) 238-4103, mainstreet@tcsn.net,
www.pasoroblesdowntown.org. .
Register to Win
One at Three
"M.~GIC" SHOPPING SPREES
fit. At participating
'_m. shops. salons and restaurants
11\;1 Visit
.IB www.duwnluwnru.alaalt..r~
........ for more informalion
'oy~1 oak
September 2008
Downtown Promotion Reporter + www.DowntownDevelopment.com
3
Partnerships
Town-gown partnerships can extend to marketing
"Say there's nothing to do in downtown... we
dare you..." That challenge introduces a student-ori-
ented, user-friendly guide to downtown Dayton, OH
(pop. 166,200), put together by 15 civic-minded Uni-
versity of Dayton students.
The 54-page full-color handbook, Beyond Brown:
A Student Guide to Downtown Dayton, features a
price guide, transportation options, parking map, stu-
dent-reviewed hot spots, student photography, and a
hand-picked directory of downtown's restaurants,
entertainment venues, cultural activities, parks and
recreation sites, shopping opportunities, and seasonal
events.
A project of civic-minded student group
The guide was a community service project of the
first class of Dayton Civic Scholars.
"The program is designed to recruit college fresh-
men that aspire to be public servants," explains Dean
Lovelace, Dayton Civic Scholars director and a Day-
ton city commissioner.
"We have done the program for three years now,
and each group that we recruit has a responsibility to
create a capstone project by the time they graduate."
In addition to their project, student members of
the Dayton Civic Scholars must meet with various
local leaders each month for an entire year, and are
required to do 160 hours of service per semester.
They also attend civic-oriented conferences with
Lovelace, such as the National League of Cities Con-
gress of Cities and the National Community Invest-
ment Fund's Annual Development Banking
Conference. So the Dayton Civic Scholars become
very well versed in downtown problems and develop-
ment strategies, and marketing was the one that the
first group sought to address.
Breaking student bubble
"The very first group that we recruited in 2005,
their project was creating a guide, because they felt
that, number one, UD is a bubble," Lovelace says.
"They felt that people who come to campus here
for four years often don't drift off campus much,
except to go to the mall. But downtown is only about
five minutes away from campus. So they said, 'Why
don't we get people past the bubble and going down-
town, and taking advantage of all the things that are
exciting downtown, ranging from our performing arts
center to our restaurants, to just the sense of the core?'"
The students avoided reinventing existing guides
to downtown - including those from the Dayton
Daily News, the Montgomery County Convention and
Visitors Bureau, and the Downtown Dayton Partner-
ship - choosing instead to tap these resources to cre-
ate something specifically for UD students.
The students made their choices about what to
include in Beyond Brown based on familiarity, and
student appeal and accessibility. They also deliberate-
ly made the guide useful to every student, not just
those of legal drinking age or those with cars.
The guide primarily consists of listings, which are
organized under color-coded sections:
· Transportation & Pricing
· Restaurants
· Entertainment
· Culture
· Parks & Recreation
· Shopping
· Seasonal.
The end of the booklet contains a downtown Day-
ton map on a two-page spread, and four pages of ads
that funded its production.
For each section, especially noteworthy venues or
businesses are given brief write-ups that include insid-
er's tips about what to expect and operating hours.
For example, two write-ups stand out under
Shopping:
· Derailed. Being in a new city probably presents
you with the challenge of finding the perfect salon to
get your hair cut and styled. Derailed is an eclectic
salon with a funky, punk rock, retro, and super fun
atmosphere. The hair stylists will make you feel com-
fortable from the minute you walk: in the door to
when you walk: out with a fun new style. Derailed
offers affordable services for men and women, includ-
ing cut and style, color, highlight, makeup, condition-
ing, and eyebrow and lip waxing.
.
.
II=:JI Web Extras
I ('..@ To view Beyond Brown: A Student Guide to
Downtown Dayton, visit www.DowntownDevelopment.com
and click on Web Extras.
.
4
Downtown Promotion Reporter . www.DowntownDevelopment.com
September 2008
The student guide to downtown
has changed the campus mind set
about places to go in Dayton.
"For all of the incoming
freshman students, part of their
orientation is being given the
guide. So if they, or their parents,
wish to venture beyond campus,
. they now have a directory that
guides them to what's happening
downtown. That's a nice shift,
from thinking that they must
always stay close to campus,"
Lovelace says.
The student guide has also
created a lot of buzz on the side
of City Hall.
The guide, which came
out last spring, should remain
relevant for some time to come,
but a future class of Dayton
Civic Scholars may take on
updating it.
To improve town-gown rela-
tions, "the key thing is that
you've got to infuse young peo-
ple in the mix," Lovelace says. "Young folks, people
under 25 or 30, see things that sometimes people that
are a little older don't see.
"That's why they recognized some specific
places they felt were student-friendly. It's important
. for policy-makers and downtown leaders to factor in
young ideas in whatever they do, because they see
the world differently. They even see our downtown
.
· National City 2nd Street Market.
Shopping this market is a unique expe-
rience rather than a hectic trip in the
mall. It offers a large selection of over
40 local vendors with products ranging
from fresh flowers, meat and produce
to crafts and jewelry. If you are look-
ing for a unique gift, this is the place
to go! It makes for a fun Saturday
morning or afternoon with places to sit
down and eat a tasty lunch with a local
flavor. Check out their website for a
list of vendors.
Directory has changed
closed-off culture
September 2008
The Shopping section of
Beyond Brown: A Student
Guide to Downtown Day-
ton, features a photo of a
retail center along with a
clever quote on the subject
from Bo Derek: "Whoever
said money can't buy hap-
piness simply didn't know
where to go shopping."
Whoever said mo 't b
~rmply didn't blO nOYhcan uy happiness
-80 Oerek . W Were to go shopping.
Tmnspori atkm
Greyhound. Transportation Center
UL East Fiflh Street: . W\\"W.greyhOulld.conl
937.224.1608
Greater Dayton RTA 937,425.8400
$1.25 Fare. Drivers do'no:r curry chunge; plen...e bllV1TexB.tlt fare
ready. Farehoxes ~ altnoim. plus one and five dollar bills.
Chl.lngc.C:ards are all>O available on board, goodtowurd fulure
fares. No cash refunds. }'or route and schedule infonnation,
c.aU 937,22(iJ 144-.
4 Soutb Main Street. \\'ww.grl".l1tenlilylonrta.(:om
Dayton Checker Cab 937.222.4011
Service a..ailahle fM 24 hours a-day, 7 day& -II \reek. $1.80 pE'.r mile.
Ill-East Socoitd Street
Dayton Yellow Cab Company 937 .~~8.11SS
Senil.>eS'4vuillible24 b(lut!; a 'day~ '7 diq-s u~'e'.ek.I3.00 for the
Jim mile, $.2.00 for each additional mile. Minimum of $7.:..0 ctm
he -e"pt~ted between U1> auddowlltnwn.
700 EUI l-'ourth Street
Liberty Cab 937.222.2822
Servi(!e ,il,\:ailllble ror2.4 huurs a ua}~ '7 daY$ uW't-t:k. $1.J)(II*r ri-ip-e.
Diamond Cab Company 937.277.1000
Servic:.e Il:vailable fUf 24 bou" a day, 7 days.a week. $.2.00 per mik~.
Pddnq
P1f'8Se nOte- thllt thrOUp;hout Ihis_ book. the follOwIng k~' wit!. be
used to d~ignate hOli-' lill.lch endl'l)a)'lom. ~-entor estabJil'hlllCnl
will cost 10 viml.
$O-~OO
$5.()()...$10.00
$1O,QO-$15.00
$15.0ll-$1.O.00
$
$S
$$.a
$$$$
The guide's Transportation & Pricing section includes a pricing key that is suited to student bud-
gets: An expensive outing would cost belween $15 and $20. The quote here is by Virginia
Woolf: "One cannot think well, love well, sleep well, if one has not dined well."
differently from how I see it, and I've been here
50 years. There are places they wrote about where I
thought, 'Hmmmn. That's interesting.' That comes
with fresh eyes, and their built-up attitudes about
places to go."
Contact: Dean Lovelace, Dayton Civic Scholars, Fitz
Center for Leadership in Community, University of Dayton,
(937) 229-4643, dean.lovelace@notes.udayton.edu. .
Downtown Promotion Reporter . www.DowntownDevelopment.com
5
Looking Ahead ... to March
Combat cabin fever with events and activities celebrating .
reading, girl scouts, St. Patrick's Day and the first day of spring
A day for reading
downtown
March 2 would be the
104th birthday of beloved chil-
dren's author Dr. Seuss. And
what better way to celebrate
than to read one of his classic
stories. In Rock Island, IL the
downtown library invited pre- K
through second grade children
and their families to come
downtown for a free story time
to celebrate.
And to honor the 50th
anniversary of Dr. Seuss's The
Cat in the Hat the library also
hosted Project 236. Dr. Seuss
used just 236 different words to
write The Cat in the Hat. Using
a word list from the book, the
contest invited readers of all
ages to create their own story
using the same 236 words.
Dr. Seuss's birthday falls on
National Read Across America
Dayan initiative on reading cre-
ated by the National Education
Association.
Daisies, Brownies,
Cadettes and more
Girl Scout Week is a
wonderful time to bring the
girls downtown for a celebra-
tion of scouting and to fulfill
their community service
requirements.
In Chillicothe, MO four girl
scouts troops created a mural
for their Gold Award Project.
The scrapbook style mural fea-
tures pictures from the area,
which show how children lived
and played from the 1800s
through the 1930s. All of the
images were chosen for their spe-
cial significance in the history of
the Girl Scouts. The mural joins
over a dozen others throughout
the downtown.
Quilt festivals brighten
downtown
Quilting has had a huge resur-
gence in recent years. In fact,
Downtown Promotion Reporter
noted several years ago that nearly
20 million Americans spend a
whopping $1.84 billion a year on
their quilting hobby. There's even
a special day set aside for quilters:
March 15 is Quilting Day.
The day offers a natural
opportunity to host a quilt festival.
What these festivals have in com-
mon are large displays of quilts in
downtown stores, museums, and
other venues; quilt competitions
(often with cash prizes); a selec-
tion of classes/workshops taught
by well known quilters; quilt auc-
tions/sales; and entertainment. In
addition, one quilt artist is often
selected to be featured at the festi-
val. This "star" artist can attract
people from across the country
to the festival.
In Creston, B.C. over 400
quilts are distributed to down-
town merchants for display. A
week before the festival local
business people are invited to
select the quilts they want. This
gives businesses a chance to
pick quilts that complement their
merchandise.
While in Walla Walla, WA,
the Quilt Festival includes a
Quilt Challenge in which partici-
pants are asked to create a quilt
with their interpretation of a spe-
cific theme such as Quilted
Memories. The winners receive
cash prizes.
.
Downtown goes green
for St. Patrick's Day
In downtown New Haven,
CT, the annual St. Patrick's Day
Parade is becoming greener
than ever. This year, the Town
Green District partnered with
the City of New Haven, Yale
University, the St. Patrick's Day
Parade committee and others to
collect and recycle as many bot-
tles and cans as possible. Here's
how it worked: 10 recycling sta-
tions were set up along the
parade route. The stations were
marked with donated flags and
staffed with volunteers. Volun-
teers also worked the parade
route collecting empty bottles
and cans from the ground and
directing parade goers to the
recycling stations and empty
bins. The District's Clean Team
.
6
Downtown Promotion Reporter . www.DowntownDevelopment.com
September 2008
monitored the bins and removed culinary use and more, as well March is . . .
. full bags. as providing lectures, demon-
strations and hands-on activities. Craft Month
Spring really is Frozen Food Month
in the air Chocolate isn't iust
With the first day of spring, for lovers Nutrition Month
our thoughts turn to the delights While chocolate themed Poetry Month
of warm summer weather and, events tend to fall around Valen-
of course, to spring-cleaning. In tine's Day. February 14 isn't the Red Cross Month
Elmira, NY over 300 people hit only day for chocolate lovers. Woman's History Month
the streets, parks and sidewalks There's also chocolate week, the
to help clean up downtown. Vol- third full week in March. Ideas Chocolate Week
unteers came from the Kiwanis for celebrating this delicious
Club, Key Club, Cub Scouts, week come from two small Third week in March
area schools, the community downtowns with a big taste for Girl Scout Week
center, and area businesses. chocolate. March 8 - March 14
Volunteers were rewarded for Downtown Rhinelander, WI
their hard work with downtown hosts a Taste of Chocolate. The March 1
T-shirts and a celebration lunch public is invited to visit more Pig Day
provided by a than 30 participat- March 2
local pizzeria. Cabin Fever Day ing businesses, Dr. Seuss's birthday
What exactly Cabin Fever Day, celebrated taste an assort- Read Across America Day
are those volun- on March 9, is the perfect time ment of free
. teers doing? Quite to get people out of the house chocolate treats, March 3
a lot! and downtown for a party. In browse and shop. Notional Anthem Day
In Blooming- Roanoke, VA the Cabin Fever Many of the March 6
ton, IN, for exam- Series includes beach bands, stores and restau-
pIe, volunteers oldies, motown, and soul rants also offer Dentist's Day
collected and dis- music all under the tagline, specials during March 8
posed of 2,000 "Sure to warm your soul and this evening event. Daylight Savings Time Begins
pounds of trash, cure the winter blues!" Chocolate
removed graffiti, lovers are also March 9
painted buildings, planted flow- invited to fill out an entry form Napping Day
ers and mulched planters at each business they visit for a (Always the day after Daylight
throughout downtown. City staff chance to win a basket of down- Savings Time begins)
led the cleanup teams and pro- town gifts valued at more than March 9
vided the necessary tools and $500. Cabin Fever Day
equipment. The annual Chocolate Lover's
Also heralding the arrival Day is a one day chocolate extrav- March 14
of spring and to help residents aganza in downtown Morgantown, National Quilting Day
prepare for the spring planting wv. Over 30 businesses partici- March 17
season the Ocean Springs Cham- pate with each one providing a
ber of Commerce-Main Street different chocolate item. The cost St. Patrick's Day
Tourism Bureau hosts an Annual to sample the goodies is $5 (chil- March 20
Herb & Garden Festival down- dren under three are free). That $5 First Day of Spring
town in March. The two-day fee also enters participants in a
. event showcases plants and herbs drawing to win a trip for four to March 24
for gardening, landscaping, Hershey Park. . Chocolate Covered Raisin Day
September 2008
Downtown Promotion Reporter . www.DowntownDevelopment.com
7
Calendar to raise money for downtown (Continued from page 1)
were chosen for the calendar by a juried panel with
cash honoraria of $1,000, $500, and $250 awarded
for the top three images selected, in each category.
All selected photographers will receive photo credits,
a framed photograph of their image, and five copies
of the published calendar.
The calendar will herald the Quadricentennial
celebrations by including listings of signature events
in and around downtown Albany and along the Hud-
son River throughout 2009. Historical references and
other relevant information will also be included in
the published piece.
Finally, the 2009 calendar will act as a fund-
raiser for the BID (a 501(c) 3 not-for-profit organi-
zation), with corporate underwriting opportunities
available for each month. Sponsorships include
prominent logo branding and celebratory remarks,
in addition to heavy press and publicity activities
promoting the commemorative piece.
Partner with a photography
studio early on
Entrants had approximately two months follow-
ing the calendar's announcement to submit complet-
ed applications and photos.
"We had 85 people enter, and most of them
submitted three photos each. So it was about 250
photos that were part of the contest," says Nancy
Spadaro Bielawa, the BID's director of communica-
tions, who fielded inquiries from prospective calen-
dar sponsors.
"Getting people interested in the photos was
pretty easy. The local newspapers were good about
reporting the call for entries," she says. "We really
didn't advertise it in any other way, outside of our
monthly enewsletter. Other than that, we didn't pay
for any advertising."
The BID also contacted local photography stu-
dios and art galleries about the photography contest
and calendar.
"Our graphic designer, who's putting the calen-
dar together, asked that we work with a photography
studio to make sure that the images were ready for
four-color printing - that they would be absolutely
spectacular, and the right resolution. So if the images
needed tweaking on the technical end, the photogra-
phy studio could do that for us," she says.
8
"In hindsight, we wish we had partnered with a
photography studio early on. They really would have
been a huge help to us on the front end," to provide
technical assistance and guidelines for participants
before they set out to take the photographs.
If a downtown taking on a photo calendar contest
has a photography studio in its district, "I would
strongly encourage that they look to partner with
them, because they can be a huge asset. Plus, they
have access to a lot of photographers," she says.
The BID also asked the photography studio to
make a special offer available to contestants, which it
is including in its follow-up thank-you letters to all
photographers.
"We have now juried the photos, and we have to
communicate with all the participants. We thought,
'Well, it's a built-in audience for them. These are
photographers, and they obviously are willing to
come downtown, because that's what they did. So
perhaps it's a nice way to drive some business to the
photography studio,''' she says.
.
Separate the wheat from the chaH
The panel of judges who decided on the fmal
13 images included the philanthropist and downtown
property owner who initiated the calendar project, the
director of a downtown art gallery, a museum repre-
sentative, and a senior art director with one of the
local advertising and marketing agencies. First, the
photo images had to be of subject matter within the
bounds of the downtown BID. The judges then made
their evaluations based on the aesthetic appeal of
each photo, and its reflection of the character of
downtown Albany.
"It really was very subjective, once it made the
technical specifications," Bielawa says. "The judges
really looked at: Did it represent downtown Albany?
Was it interesting? Was it appealing? Was it some-
thing that you could look at for a month? Was it dif-
ferent? Did it 'speak' to you?"
The selected photos run the gamut of themes.
.
IDI Web Extras
r f"..<t> To view project details, submission requirements,
and an application, visit www.DowntownDevelopment.com
and click on Web Extras.
.
Downtown Promotion Reporter . www.DowntownDevelopment.com
I
/
September 2008
"The photo that won first prize was a unanimous
favorite" among the judges and BID staff, she says.
"It was a spectacular photo of the interior of the
Catholic cathedral here in downtown."
Other images weren't especially striking at
first, but revealed pleasing nuances with time.
People also showed their creativity in the unusual
angles and perspectives they took of
well-known landmarks. Partner up early on in the process
"I would say the judges were most To other downtowns considering
intrigued with photos that had people in producing a promotional fund-raiser
them," she adds. "But it would be some- such as a calendar, "First consider any
thing more artistic than a vacation shot." logical partners that you can think of
For example, one people-photo the right up front, that will make your job
judges liked was apparently of a tourist easier," Bielawa says.
taking a photo of other tourists at a "For example, any photography stu-
downtown plaza. dios, or professional photographers that
Judges also gravitated to photos that perhaps reside in your district. Because
conveyed or suggested some sort of they're experts, they have networking
story, as opposed to pictures that were resources with other photographers, and
simply beautiful. can perhaps make suggestions about the
The photography studio that the BID Half Moon, a replica of the information you include in your call for
is partnering with will host an exhibit of Dutch ship that Henry Hudson entries."
the winning photographs. The press sailed in 1609, will be fea- Partners in this type of effort, she
announcement and exhibit opening will tured on the calendar's cover. says, help downtown do things to make
coincide with the First Friday in September, an it easier, more interesting, and more exciting for all.
evening event that the downtown BID holds regularly "We were fortunate that our photography studio
in conjunction with the neighboring Lark Street BID. was so amenable to helping us out at the eleventh
hour. But there were probably lots of other things we
could have done with them had we tapped them in
the beginning."
Her other key word of advice: "Be mindful of
what your costs and objectives are. If it is a fund-
raiser, think about your funding situation. Do you
have a major underwriter up-front? Are you going to
try to sell sponsorships for each month? What's a
reasonable price point that 12 underwriters will sup-
port? And finally, have a back-up plan. What hap-
pens if you don't have those? Would you be breaking
even? Make those decisions, or at least go through
that thought process, up front."
When opening up an artistic contest to the gener-
al public, downtowns should also brace for unpre-
dictability. "It's not always going to be nice, neat and
tidy, where everybody's going to submit everything
perfectly," she says. "You're going to have to address
things that you weren't prepared for."
Contact: Nancy Spadaro Bielawa, Downtown Albany
BID, (518) 465-2143, ext. 11, nbielawa@downtown-
albany.org. .
.
.
.
Sell sponsorships/ plan marketing and PR/
and arrange for distribution channels
The aforementioned cash rewards for the top
three photos were provided by the calendar program's
initiator, who provided its startup underwriting.
"We also are attempting to sell sponsorships for
each month through corporate underwriting as well,"
Bielawa says.
Including the graphic design, printing, and
prizes, the run of 1,500 calendars will cost the BID
about $11,000 to produce, or $7.33 each. The calen-
dars will be sold at $20 apiece.
"We are in the process of setting up all our vari-
ous distribution points around the district, and also,
of course, at the airport and other prominent cultural
venues. In addition, the sales will kick-off on the
arrival of the Half Moon and our quadricentennial on
September 19," she adds.
"We're going to do heavy promotion there, and
with our press event on September 5 [First Friday],
we're going to do pre-sales. We're also going to
September 2008
focus in our upcoming newsletter on marketing the
calendars as employee and/or client holiday gifts.
Businesses are always looking for something
unique to give a valued client or employee, and this
is absolutely a one-of-a-kind gift. It's being sold at
a reasonable price point, and it's tax deductible,"
she says.
Downtown Promotion Reporter . www.DowntownDevelopment.com
9
,
,
,
Management Issues
Operational procedures ensure smoother running of events .
To manage and control a downtown gathering
place with fairness and equity, it's important to have
consistent procedures in place, and to make it easy
for event planners to understand those rules.
For example, the City of St. George, UT (pop.
49,660), makes its Town Square Operational Proce-
dures document available at itswebsite. It's well
organized and covers all policies without legalese.
Best yet, it fits on one page. Here it is.
1. Purpose. The Town Square has been construct-
ed to create a beautiful public gathering place in the
center of Historic St. George. It is the intent of the
city to schedule a variety of high quality, community-
wide special events at the Town Square while offering
unscheduled public access to the facility throughout
the year. Priority will be given to events sponsored by
Town Square partners.
2. Scheduling Process. Tentative hold can be
placed on an open date and will become permanent at
the time of payment of fees at the parks office. This
hold will expire after five working days if payment is
not made. All events will be coordinated from the
Arts Center by a designated city coordinator.
3. Policies.
a. The Town Square is maintained as a public park
by the Leisure Services Department. All rules, regula-
tions and requirements of the Parks Ordinance apply.
b. Scheduling requests must be accompanied by a
special event application form.
c. No motorized vehicles other than maintenance
vehicles will be allowed on the square. Motorized
wheelchairs or handicap assistance conveyances will
be allowed.
Additionally, no person upon roller skates, roller
blades, gopeds, or skateboards shall go on any side-
walk within the downtown "Historic District," includ-
ing Town Square, or shall ride upon walls, steps, water
features, railings, benches, tables, or planter boxes.
d. Hours of operation: winter (ending with day-
light savings time) - dawn to 10 p.m.; summer (begin-
ning with day light savings time) - dawn to 12 a.m.
Special events may be approved for later hours.
e. Typical uses allowed include arts and musical
gatherings, concerts, movie showings, catered food
meetings and events, and festivals. Fund-raising
events may be approved by city council.
f. Town Square will not be scheduled for wed-
dings, private parties, commercial events, religious
services, ticketed events, sports leagues, tournaments
or scheduled practices.
g. The hanging or posting of signage or banners
for special events must be approved by the Parks and
Facilities Manager or designee.
h. Music - City support staff must be in atten-
dance to manage sound equipment to insure sensitivi-
ty to neighbors and proper amplification standards.
i. Food and drink - All food served on site shall
be prepared offsite.
j. All tables, chairs, tents, etc. needed to produce
special events must be provided by the event organiz-
er. A fixed sound system in the tower may be sched-
uled. City support staff must be in attendance at all
scheduled events.
k. Parking must be coordinated and approved
through the city, county, LDS Church and school dis-
trict as part of the special event application process.
1. Wading and playing in all water features is
allowed, but features are not attended by staff or life-
guards. It is recommended that water shoes with rubber-
ized soles be worn as water features can have slippery
surfaces. Small children should wear swim diapers. The
features will be shut down during cold weather.
4. Fees. As part of the special event application, a
determination will be made regarding fees to be
charged to the applicant to cover the cost of city sup-
port personnel i.e., security, setup, cleanup, and light
and sound support.
Contact: Tammie Elsworth, City of St. George, (435) 627-
4503, www.sgcity.org. .
.
Special Events Ordinance mulled
A new Special Events Ordinance to be considered
this month by the city council of Colorado Springs, CO
(pop. 60,890), would formalize how event organizers
apply for and obtain special event permits.
Depending on event details, organizers may
have to arrange for police department support for
traffic control, fire marshal permits, medical support
or other types of permits.
In July, two public forums were held to discuss
the proposed eight-page ordinance and seek public
comment, which will be reviewed by city council.
.
10
Downtown Promotion Reporter . www.DowntownDevelopment.com
September 2008
~
f
I
f
I
ac
~ ................................................................................
. a k b . 'h
Mar et uSlnesses Wit
online coupon program
.
.
~
~
t
\
Online coupons are a great
way to use the Internet to adver-
tise downtown businesses. The
Sun Prairie, WI (pop. 20,370),
Chamber of Commerce posts
coupons at its website at www.
sunprairiechamber.com. Accord-
ing to the chamber, "Even if your
business does not have a web
site, ... posting a coupon is easy
and affordable!"
Here are the program details:
· Chamber members can sub-
mit a coupon for $lO/quarter
($40/quarter for nonmembers).
· Coupons can be changed
every quarter.
· Coupon must be 3.5" x 2"
(business card size) in a PDF or
Word file.
· Coupons are also advertised
through the chamber newsletter
and local newspaper.
Businesses are reminded to
include their address, phone num-
ber, and any restrictions the offer
carries (such as an expiration
date). Such advertising can pay
off. The chamber boasts over 1
million hits in the last three years.
Branding and marketing
to energize nightlife
Seeking to energize down-
town's nightlife two business
owners are developing a market-
ing program that will benefit all
late night businesses. Joel Starr
and Lee Trautman, owners of
downtown nightspots in Everett,
WA (pop. 91,490), were looking
for a way to encourage more peo-
ple to stay downtown after dark.
September 2008
Despite such draws as a hockeyl
concert arena and music festivals,
few out-of-town visitors stayed
after the events. Looking to nearby
Seattle's Pioneer Square as a
model, the two men decided to
brand Everett's distinctive geomet-
ric shape. The slogan: "Get lost in
the triangle." Starr and Trautman
are working to recruit other busi-
ness owners to help fund the mar-
keting, which would include TV,
radio, and print ads, in addition to
strategically placed posters. The
first round of ads is expected to
cost businesses $700 each.
Environmental awareness
themes encourage
pa rticipation
Conservation and environ-
mental awareness are hot issues
today, and events that embrace
these themes are a great way to
generate public involvement and
participation. So why not get
downtown involved?
Kitchener, Ont. (pop.
190,400), encouraged residents
to participate in the fourth annual
Blackout Day last month. The
event is a challenge to Ontario
cities to see which city can con-
serve the most energy in one day.
In addition to asking resi-
dents to use such basic conserva-
tion techniques as turning off
unnecessary lights, how about
encouraging people to have din-
ner at a downtown restaurant
rather than an evening in front of
the television?
To learn more visit the Blackout Day
website at http://www.blackoutday.
ca/index.php.
ISSN 0363-2830
Downtown
Prolllotion Reporter
A publication of the
Downtown Research & Development Center
712 Main Street - Suite l87B
Boonton, NJ 07005-1450
Phone: (973) 265-2300 . Fax: (973) 402-6056
Email: info@DowntownDevelopment.com
Web site: www.DowntownDevelopment.com
Editor
Paul Felt, ext. 119
pfelt@DowntownDevelopment.com
Customer Service
Mary Pagliaroli, ext. 101
mpagliaroli@DowntownDevelopment.com
Reprints and Permissions
Mary Dalessandro, ext. 103
mdalessandro@DowntownDevelopment.com
Publisher
Margaret DeWitt, ext. 106
msdewitt@DowntownDevelopment.com
Downtown Pronwtion Reporter@ is published monthly
by the Downtown Research & Development Center.
The Center provides news, information and data for
successful downtown revitalization through its newslet-
ters, books, reports, and website.
~ Alexander Cammunications Group
~J@ 2008 Alexander Communications
Group, Inc. All rights reserved. No part of this pub-
lication may be reproduced, stored in a retrieval
system, or transmitted in any form or by any l1U!ans,
electronic, mechanical, plwtocopying or otherwise,
without the prior writren permission of Alexander
Communications Group.
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Promotion Reporter for $197.*
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TITLE
FIRM/ORGANIZATION
ADDRESS
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FAX
EMAlL N15
4J MAIL: 712 Main Street - Suite 187B
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/;;;I FAX: (973) 402-6056
.. PHONE: (973) 265-2300
@ EMAIL: info@DowntownDevelopmentcom
. North America, $197. Elsewhere, $227
Oncludes airmail delivery).
Downtown Promotion Reporter . www.DowntownDevelopment.com
11
~T
LBOX
~ ...............................................................................................................................
.
A
RFP outlines requirements
for holiday decorations
Hapeville, GA (pop. 6,180) is
looking for someone to decorate its
downtown for the holidays. The
city is offering a three-year contract
for holiday design/direction. To
ensure that the provider shares
downtown's goals, Hapeville spells
out some important requirements.
According to the RFP: "Budget is
open to leave room for creative lati-
tude. Proposals should include cur-
rent and comparative projects in
both size/scale to that of Hape-
ville's request. Art boards, samples
and any other sales aids to help
convey the concept will be helpful
in determining the successful bid-
der. Any award will be based on the
design concept that best reflects the
City of Hapeville."
When life gives you
lemons...
It's said that no publicity is
bad publicity, but that doesn't
mean downtowns are clamoring
for bad press. But it's what you do
with negative publicity that makes
the difference. When a small
Nevada town received the unenvi-
able designation of "Armpit of
America" by a major national
newspaper, the town made the best
of it. It started the "Festival of the
Pit," which included such events as
the deodorant toss (akin to an egg
toss). Following the first success-
ful festival, Old Spice even took
over sponsorship of the event,
adding such activities as a sweaty
T-shirt contest and a "quick-draw"
deodorant competition. The annual
festival is no longer held, as the
Boat races . draw people.to..dow.ntoWn shoi1!s
Downtowns such as Peekskill, NYlpop.22,440l, areJakinggdvan-
tage oftheir natural resources. located along the Hudson River, tpeclty
has adopted .an ancient Chinese tradition: dragon b()at racing. Thehoats
are. basically long canoes with. decorative dragon heads . and. tails, and
always one of the highlight$oF the annual Peekskill Celebration.
The "Dragons on the Hudson"hoat raceincludesbothcompetitiv~
and business classes, which serve two distinct purposes.Thecompetitiye
classes attract teams and their Fans From all overlthe defending champion
is From Ottawa, Canadal.Thebusinessclass isagrE~atWay to advertise
and promote local businesses.
And the races are very popular. Despite a downpourwhichpLJtthe
Festivities on hold this year, hundreds of people returnedforthe conclusion
of the races. Other festival events included a basketball c1inic/fireworks,
and a Farmer's market.
I
.
Participants have fun splashing
are decorated with colorful
town is working to focus on its
more positive attributes. But it
was a good example of using
humor to turn a negative situation
into a positive one.
shopping destinations, and trans-
portation services.
The easy-to-use touch screens
allow users to select a category and
then print promotional coupons and
maps with point-to-point directions
to advertisers, including restaurants
or museum attractions.
Of course, not every downtown
is large enough to support or re-
quire such high-tech kiosks. But a
simple "You Are Here" map sur-
rounded by advertisements and
information for local establishments
can provide many of the same bene-
fits. After all, these kiosks are noth-
ing more than an advanced version
of that old strategy. .
.
Interactive signs help
visitors explore downtown
To help enhance tourists'
experience and encourage visitors
to explore downtown, Digital
City Kiosks partnered with the
Washington, DC (pop. 572,100),
Chamber of Commerce to pro-
vide four interactive kiosks that
feature the city's best restaurants,
attractions, entertainment venues,
September 2008
12
Downtown Promotion Reporter . www.DowntownDeve/opment.com
i
i
Essential Information For Downtown Revitalization
Vol. 55, No. 18. September 15,2008
.
Revitalization Projects
Downtown revitalization plan, loans and
grant programs energize investment
.
Go-to tools to catalyze pri-
vate development and strengthen
downtown Hutchinson, MN (pop.
13,080), are its five-year-old
downtown revitalization master
plan, and various downtown loan
and grant programs.
ill 2002, the Hutchinson Eco-
nomic Development Authority
provided $168,000 to fund the
downtown revitalization master plan.
Since its completion the follow-
ing year, more than $12 million in
new investment has taken place
downtown.
The master plan emphasizes
experiences and activities that will
keep people coming back, rather
than directing uses for land and
strategies to ensure that buildings
are occupied.
The plan also embraces a
step-by-step, project-by-project
approach to change, and learning
and making adjustments to make
each project as right as it can be:
"Most likely, as each project is
undertaken, the community will
look to more fully understand that
(Continued on page 3)
Planning
Rethinking and rebuilding for a cleaner,
greener downtown
.
Last year, a powerful tornado
made a direct hit that leveled
95 percent of the buildings in
Greensburg, KS (pop. 1,570),
including all but one of the build-
ings on the main street.
With support from state and
federal government officials, the
town decided to rebuild Greensburg
with a real emphasis on "green."
BNIM Architects has worked
closely with the city to develop a
master plan that strives to balance
long-term economic, environmen-
tal, and social sustain ability.
Disaster made opportunity
for different kind of town
"Greensburg had a very typi-
cal rural downtown, with all brick
buildings, most of them built 100
years ago, and they had a huge
right of way. From building face
to building face, it was 104 feet -
quite wide compared to what we
(Continued on page 5)
Public services
benefit downtown
Private investment is a cor-
nerstone of a healthy down-
town, but public investment is
just as important. According to
the Public Life Advocate of
Owensboro, KY (pop. 54,070):
"Certainly every project
cannot locate downtown, but
all major public buildings or
offices should. Every time [a]
post office, police station, or
social security offic-e leaves
downtown, it pulls customers
from restaurants, gift shops,
pharmacies, and newsstands.
The new public library would
have been a fabulous addition
to downtown.... And when we
design a major new communi-
ty building, let's insist on high
standards. Allow the public an
opportunity to react to several
prototypes."
Inside this issue
Perspectives: Overly strict
enforcement can work against
downtown progress . . . . . . . 2
Revolving loan program offers
low fixed-interest rates. . . . . 5
Wayfinding and directional
signage will be integrated into
new look of old streets. . . . . 7
Hard work, partnerships
credited for revitalization. . . .8
@ 2008 Alexander Communications Group, Inc. All rights reserved.
ISSN 0012-5822
Downtown @
Idea Exchange
A publication of the
Downtown Research & Development Center
712 Main Street - Suite 187B
Boonton, NJ 07005-1450
Phone: (973) 265-2300 . Fax: (973) 402-6056
Email: info@DowntownDeve1opment.com
Website: www.DowntownDevelopment.com
Editor
Paul Felt, ext. 119
pfelt@DowntownDevelopmellt.com
Customer Service
Mary Pagliaroli, ext. 101
mpagliaroli@DowntownDevelopment.com
Reprints and Pennissions
Mary Dalessandro, ext. 103
mdalessandro@DowntownDevelopment.com
Publisher
Margaret De Witt, ext. 106
msdewitt@DowntownDevelopment.com
Downtown Idea Exchange@ is published twice monthly
by the Downtown Research & Development Center. The
Center provides news. information and data for success-
ful downtown revitalization through its newsletters,
books, reports, and website.
,~ Alexander Communications Group
,1@ 2008 Alexander Communications
Group, Inc. All rights reserved. No part of this pub-
lication may be reproduced. stored in a retrieval
system, or transmined in any form or by any means,
electronic, mechanical, phatocopying or otherwise,
without the prior wrinen permission of Alexander
Communications Group.
Subscription Order Form:
Please start/renew my one-year
subscription to Downtown Idea
Exchange for $227.*
NAME
TITLE
FIRM/ORGANIZATION
ADDRESS
CITY STATE ZIP
PHONE
FAX
EMAIL N15
~ MAIL: 712 Main Street - Suite 187B
Boonton, NJ 07005-1450
j;J!FAX: (973) 402-6056
if PHONE: (973) 265-2300
@EMAlL: info@DowntownDevelopment.com
. North America. $227. Elsewhere, $257
Oncludes airmail delivery).
2
Perspectives
Sometimes overly strict enforcement
works against downtown progress
By Paul Felt
Recently, an old friend who
works in outreach programs for
the New Jersey Performing Arts
Center (NJPAC) in downtown
Newark, NJ, invited me to an
evening of a free music series
that the center hosts on its
grounds each Thursday in the
summertime.
What I experienced, looking
through the crowd for my friend
Ambrose and then sitting with him
on the curb of the lawn, waiting
for the show to begin, was a
vibrant people place, the likes of
which I don't believe I ever expe-
rienced in Newark before. That's
probably in part because I was
born several years after the down-
town took a precipitous fall in
1967 - I'm too young to remem-
ber Newark's good old days, when
people flocked to its department
stores.
People were constantly walk-
ing in front of us, back and forth
in front of the dance area next to
the stage, many with drinks in
hand, some with motorcycle hel-
mets in hand. The crowd consisted
of all ages and seemed very local,
for the most part, which was a
very pleasant departure from my
three previous visits to NJPAC, for
ticketed concert events. I was
delighted to finally see this down-
town catalyst, now 11 years old,
connecting so joyfully with local
residents, and to see them taking
pride in it as their own special
place. This struck me as real
progress.
.
Heavy-handed enforcement
puts a damper on fun
There was also new infrastruc-
ture I got to try for the first time on
this visit to downtown Newark, the
two-year-old Newark Light Rail.
The fare for rides within the down-
town zone is a mere 65 cents - the
cheapest fare in the city's light rail
system. I found it to be fast, clean,
and a bargain to boot.
The train en route to the festi-
val dropped me off conveniently at
the front of the NJPAC grounds,
giving me a short walk to the free
event, funded by corporate spon-
sors. After the concert was over, I
ran to make a train that was just
pulling up to the station, without
first stopping to validate my ticket.
"Who knows how long it will
be until the next train comes?" I
thought, followed by "Any reason-
able person would see by my
receipt that I was simply making a
return trip, and paid my way for it
up front." So I ran for it.
This decision turned out to put
a damper on my experience of
downtown. That's because failing
to validate my 65-cent fare for the
return trip resulted in my receiving
a $74 ticket from a police officer.
People departing the light rail and
making their way up the escalator
first had to pass a check point, with
three officers diligently checking to
ensure tickets were properly vali-
dated before boarding.
~
1
1
I
.
Make transit easy to use,
and hard to cheat
Is strict enforcement of a
transit fare serving the best interest
.
Downtown Idea Exchange . www.DowntownDevelopment.com
September 15, 2008
.
t
I
.
l
.
of downtown?
One argument says yes - that
enforcing the so-called "quality of
life" crimes, crimes that show a
lack of respect for city rules and
regulations, leads to a more obedi-
ent public, and getting a better
handle on the bigger crimes. This
theory was famously validated in
New York City, where a police
focus on subway turnstile jumpers
put lots of legitimate thugs behind
bars.
On the other hand, some sys-
tems, especially open designs
like the light rail in Newark, make
it all too easy and tempting for
normally law-abiding people to
"cheat," and wind up on the wrong
side of the law.
All of this is to anecdotally set
the stage to ask downtown and
municipal leaders, as well as park-
ing and transportation planners,
four questions about such systems.
· Is heavy-handed enforcement
of transit and/or parking rules
detracting unnecessarily from peo-
ple's perceptions about downtown?
· Are downtown's transit
and/or parking management sys-
tems designed to be friendly, wel-
coming, and accommodating to
new or infrequent visitors to down-
town, or will "newbies" who don't
know the rules and enforcement
standards stand a good chance of
being penalized severely?
· Can downtown's transit
and/or parking management sys-
tem be changed so that it is more
safe, more predictable, and easier
overall for all people to access and
use?
· Can downtown's transit
and/or parking management sys-
tem be made more difficult to
inadvertently or deliberately cheat?
Respectful behavior is
absolutely necessary for a down-
September 15, 2008
town to build public trust. But
know when to cut people slack as
well! And by all means, let them
know when the next train will be
coming in real time. This is the
21st Century, after all.
Ferry service shows how
downtown transit is done
Several weeks after that unfor-
tunate transit incident capping an
otherwise enjoyable downtown
experience in Newark, I experienced
another approach to public transit
that struck me as precisely how
things should be done. This was in
riding the Staten Island Ferry
between lower Manhattan and
downtown St. George, Staten Island.
What does the old Staten
Island Ferry service do so excep-
tionally well?
· It's free for the public to use.
· It runs on a very predictable
schedule - every half-hour, with
departures posted clearly at its
stations.
· Its ride path and stations
access and show scenic natural and
man-made amenities and attractions
- including parks with waterfront
walking paths on either side.
· Boarding and exiting of
many people at once is fast and
efficient, thanks to large access
and egress points.
· Its stations are modem, clean,
and well lit, and are designed to
allow people to connect very easily
to other modes of transit.
· It's tourist-friendly, commuter-
friendly, moms with strollers-friend-
ly, and even romantic date-friendly.
· The ride itself is an enjoyable
experience, exposing passengers to
the elements in a good way.
· It promotes tourism and links
directly to activities in a far small-
er and lesser-known downtown,
including a ballpark, performing
arts theater, and restaurants.
· People can and often do 'run
for it,' without penalty, when
they're in a hurry.
· It's well loved and widely
used by the public.
Paul Pelt is editor of Downtown Idea
Exchange and Downtown Promotion
Reporter. Contact him at pfelt@Down-
townDevelopment.com .
Downtown revitalization plan, loans and
grant programs energize investment
- continued from page 1
project's impacts and potentials,
and move the project forward in
the context of this plan. The result-
ing project will then be a better fit
and become a valued part of the
fabric and traditions of downtown."
Outdoor dining, benches,
cinema activate downtown
Five years after its introduc-
tion, the impact of the master plan
"has been very positive. We've
maintained a very strong down-
town," says Miles Seppelt, eco-
nomic development director, City
of Hutchinson. "One of the things
that we wanted to do was get
more people into the downtown,
and have them linger in the
downtown, and that seems to be
happening.
"We've got outdoor dining
now, which you see people enjoy-
ing every night. We have benches
Downtown Idea Exchange . www.DowntownDevelopment.com
3
up and down the main street, and
I see people sitting on those
things, reading newspapers. We
did a redevelopment project with
our historic downtown movie the-
ater, and that's been successfully
running now for three years."
To put downtown's vacant,
1937 State Theater building back
in service, the EDA worked close-
ly with its new owners, and pulled
together a financial package of
$1.8 million to make its restora-
tion possible. The husband-and-
wife owners now run the venue as
a second-run movie house.
"We did a redevelopment TIP
[Tax Increment Financing] dis-
trict, and that helped with some of
the funding. We also have a down-
town revolving loan program,
which we use to make low-inter-
est loans, and that was part of the
puzzle (see box, page 5). The hus-
band-and-wife team had a fair
amount of equity to plow into it,
and a local bank financed the rest
of the project. And here we are."
As a business, the revived the-
ater is "doing alright. It's probably
not everything that they wanted it
to be, but it's running, they're get-
ting by, and it's working."
Former hotel reused as
office space
Another success guided by
the downtown master plan is
the $l-million renovation of the
former Jorgensen (and later,
Hutchinson) Hotel building, a
multi-use commercial building
built in 1913.
The fully occupied first floor
of the building is now home to the
Hutchinson Chamber of Com-
merce and convention and visi-
tor's bureau, as well as attorney's
and chiropractor's offices. The
second and third floors will be
4
renovated in future phases. The
Hutchinson EDA provided a low-
interest loan for the renovation as
well as grants for the new signs
and awnings.
The revitalization plan cited
the former hotel building first
among several examples of "wor-
thy structures" in a chapter profil-
ing the conditions of downtown.
keep property taxes down. By
2004, the business had grown to a
point where the existing facility
was no longer adequate in terms
of size and layout, and an expan-
sion or relocation was needed.
Mter considerable research
and debate, it was decided to
expand the existing facility. Be-
cause of the project's importance
.
The new Cornerstone Commons in downtown Hutchinson, MN. This TIF redevelopment
site was once a vacant gas station, a pawn shop, and a vacant lot.
.
to the downtown, the Hutchinson
EDA provided staff assistance
for every phase of the project -
from site selection and hiring of
the architect to selecting the con-
tractor and project coordination.
Master plan points direction,
reduces fears
Downtown Hutchinson has
clearly been on an upswing, and a
big catalyst for that was doing the
downtown revitalization master
plan, Seppelt says.
leJI Web Extras
1'*=""0uD To view A Future Vision:
A Revitalization Master Plan for
Downtown Hutchinson, Minnesota,
visit www.DowntownDevelopment.
com and click on Web Extras.
.
Another important privately
developed project is Cornerstone
Commons, a new retail and profes-
sional office center built at a cost
of $2.125 million. Tenants include
an eatery, fitness center, coffee
shop, and a Marine Corps recruit-
ment office. "That was another
redevelopment project that we
used a redevelopment TIP district
on," Seppelt says.
City invests in expanded liquor
store, streetscape
Key investments by the city
are the $1.8-million expansion of
a liquor store threatening to leave
and a $1.67-million streetscape.
A rather unusual public invest-
ment, the Liquor Hutch is never-
theless an important source of
revenue for the city, and helps to
Downtown Idea Exchange . www.DowntownDevelopment.com
September 15, 2008
.
"I've heard it several times,
that people wanting to do projects
in the downtown say, 'Wow, I
really like this plan, and I want to
be a part of it.' My suspicion is
that they can see where things are
going. They know what's going to
happen to the left, to the right,
and across the street from their
property. And that increases their
comfort level. So that they feel
comfortable making a major
investment in the downtown,
because they know where it's
going," he says.
"The master plan was really a
stroke of genius. That was the cat-
alyst for all these projects."
But how does a downtown
know when it has a good plan in
the fIrst place? "It's a good plan if
it comes from the community (i.e.,
they had a big role in creating it)
and if you have 'buy-in' to the
extent that you can actually imple-
ment it," he says.
"As we were creating the plan,
we emphasized over and over
again that this was an 'action
plan' - and that as soon as we
were done formulating it, we were
going to start implementing it. I
think the community buy-in was
.
Revolving loan program offers low
fixed-interest rates
The Downtown Commercial Rehabilitation Loan Program adminis-
tered by the Hutchinson Economic Development Authority, Hutchinson,
MN, is intended to provide an additional financial resource and incen-
tive for downtown property owners to improve their places of business.
Eligible exterior improvements include windows and doors, paint-
ing and other fagade improvements, roofs, foundations, lighting,
accessibility, parking lots, and landscaping. Eligible interior improve-
ments include general remodeling, HVAC, electrical, plumbing, and
handicap accessibility.
The minimum loan amount is $3,000. The maximum amount avail-
able is $65,000 per lot for up to two lots, or 10% of the total project
cost, whichever is greater. No more than $130,000 is available for any
particular project.
Interest rates are fixed, and two options are available for interest
rates and loan terms:
· 2% below the current prime interest rate for a 10-year term, or
· The current prime rate for a 15-year term.
Funding for the downtown revolving loan program initially came
from Community Development Block Grants in the 1980s, when loans
were made to homeowners for the rehabilitation of housing. As funds
were repaid, the city was able to use them for other purposes, includ-
ing the downtown revolving loan program and the downtown revitaliza-
tion master plan.
essential to making the implemen-
tation happen. They consider it
'their plan' and so had a stake in
seeing it implemented."
Sources: Miles Seppelt, Hutchinson
Economic Development Authority, City
of Hutchinson, (320) 234-4223, msep-
pelt@ci.hutchinson.mn.us. .
Rethinking and rebuilding for a cleaner,
greener downtown - continued from page 1
.
see in new downtowns today.
The wide streets were designed so
that a horse and buggy could do a
V-turn," but they presented a chal-
lenge in making a more pedestri-
an-oriented downtown, says
Rachel Wedel, who's part of the
planning and urban design group
at BNIM.
Other formidable, pre-disaster
September 15, 2008
challenges are the city's declin-
ing, aging population and eco-
nomic base. "So when the tornado
hit in May 2007, they saw that as
an opportunity to rebuild a differ-
ent kind of town. They knew that
they couldn't simply rebuild the
way they were, because they
would just continue to die the
slow death that they were experi-
encing before the tornado," she
says.
"They decided to set forth on a
vision to be a sustainable rural
town. That's when the state called
us to come in and help them
understand what that meant."
Triple bottom line: economic,
environmental, social
In their early talks with BNIM,
Greensburg leaders embraced a
design philosophy known as "triple
Downtown Idea Exchange . www.DowntownDevelopment.com
5
bottom line thinking," Wedel says.
"That is, by balancing their
economic bottom line with the
environmental and social parts of
redevelopment, they would be-
come a sustainable town. One of
the first things they wanted to
look at was their downtown area.
They knew that they wanted to
set themselves apart from every
other small town in the region,
and many new ideas were
discussed."
The following are some of
the initiatives that resulted from
that "triple bottom line" brain-
storming.
· Comprehensive Master
Plan Phase I: The unanimously
adopted plan to rebuild is based
around the principles of econom-
ic, social and environmental
sustainability.
· LEED Platinum resolution:
A resolution, adopted by city
council in December 2007, that
all city buildings greater than
4,000 square feet must be certi-
fied LEED Platinum [under the
Leadership in Energy and Envi-
ronmental Design rating system
of the U.S. Green Building Coun-
cil]. Greensburg is the first U.S.
city to pass such a resolution.
· Sustainable Comprehensive
Master Plan II: This plan address-
es parks and open spaces, cultural
resources, economic strategy, and
an implementation program.
· Business incubator: The city,
BNIM, and the USDA's Rural
Development team are working
together to create a new business
incubator building that will be
managed by the city and provide
affordable office space for small
start-up businesses. This facility
of approximately 9,300 square
feet will contain five street-level
retail shops, nine second-level
6
professional service offices, and a
storm shelter.
· Greensburg City Hall:
Aimed to be the first LEED Plat-
inum city hall in the U.S., this
new building will house the city's
administrative offices and council
chambers, which will also serve
as a public gathering place for
town meetings and municipal
court sessions. It will generate
clean electric power from solar
panels on the roof and a wind tur-
bine in front of the building.
Streetscape will work with
wide street width
Another key project will be
streetscaping the main street.
Interestingly, this opportunity to
rebuild downtown will not result
in a street grid revised from the
horse and buggy days. This was
an economically responsible
choice on the part of the city.
"They had three schemes that
were looked at, analyzed, and
talked about. Ultimately they
decided to keep their setback
where it was, and keep the proper-
ty lines where they were. This
was primarily to help expedite
rebuilding. By moving property
lines, people may be discouraged
to rebuild," Wedel says.
The city then embarked on the
streetscape design project, which
will address environmental
responsibility. "That will include
storm water reclamation, rain gar-
dens, and all kinds of native plant-
ings, that will help narrow the
streets. They also extended the
sidewalk on either side by six
feet," she says.
The downtown streetscape is
designed to minimize water run-of
from the street, and to filter water
through a planting system that
will clean it before it goes to
recharge the aquifer. It will also
capture rainwater, which will be
reused for irrigating the planted
zones. All components, from
planting and irrigation to seating,
signage and materials, will be sus-
tainable.
Landscaping will be along
the widened sidewalks rather
than in a center median, so as
not to inhibit traditional annual
parades down the main street, and
detract from the social value of
downtown. The streetscape is
currently out to rebid, and is
expected to begin construction
in the spring.
.
Downtown design guidelines
break from past
Greensburg also recently
established downtown design
guidelines, a set of architectural
and site-specific practices for
creating the kind of downtown
it wants.
"As far as architectural aes-
thetic goes, they're not necessarily
wanting to rebuild it exactly the
way it was in terms of appear-
ance, either. They're willing to
look at more contemporary
designs, and expand the architec-
tural character of the town,"
Wedel says.
For example, the new business
incubator building, now being
built at one of the main comers of
downtown, "definitely has a con-
temporary aesthetic," she says.
Contact: Rachel Wedel, BN/M
Architects, (8/6) 783-/645, rwedel@
bnim.com. .
.
[] Web Extras
'mm 0.&> To view the Greensburg
Downtown Design Guidelines, visit
www.DowntownDevelopment.com
and click on Web Extras.
.
Downtown Idea Exchange . www.DowntownDevelopment.com
September 15, 2008
Design & Capital Improvements
Wayfinding and directional signage will
be integrated into new look of old streets
.
The City of Rocky Mount, NC
(pop. 55,890), is working with the
NC Department of Transportation
to determine if certain exit signs on
limited access highways can be
modified to guide visitors to its
historic downtown. The downtown
is also planning visitor-oriented
wayfinding and directional signage
to coincide with an extensive
streetscape renovation.
The city's wayfinding consul-
tant, Eileen Tennor, principal and
owner of Mortar & Ink:, an environ-
mental graphic design firm, recent-
ly gave a presentation on her ideas
to downtown merchants.
.
Wayfinding sign age promotes
tourism, walking
Visitor wayfinding is a worthy
investment, Tennor says, because
visitors come to spend money, and
may come back to stay and invest.
"The point is that tourism is
very important for generating rev-
enue. And if the visitor attractions
in a downtown don't have the visi-
bility that even a modest sign sys-
/ \....
Historic Train
Station
~
Fire Museum
.~.. (
,...--...
tern can give them, then people
aren't as aware of the opportunity
for activities downtown." This is
true particularly for regional tourism
which draws beyond the usual
shops and restaurants, she says.
Maintenance of signs should
be part of planning
Another objective of wayfind-
ing is to establish a unique identity
and a positive impression in the
minds of newcomers.
But besides looking good when
new, wayfinding signs should con-
tinue to look good with a reason-
able amount of effort and expense.
Thus consideration should be given
to the town's ability to keep up the
appearance of the system, and to
keep it up to date.
Send people to scenic routes
In designing a good system,
"You need to constantly be looking
at downtown from the viewpoint of
a visitor," Tennor says.
"For instance, local people
will know shortcuts.
They know the way they
always go, but that isn't
necessarily the way that
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TYPOGRAPHY
Slides illustrating a wayfinding designer's concepts for
typography, imagery, colors, and hardware for the sys-
tem in downtown Rocky Mount, NC.
& IMAGERY
.
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f
i
September 15, 2008
Downtown Idea Exchange . www.DowntownDevelopment.com
7
you want to send visitors. You
want to bring visitors along the
corridors that make the best
impressions," and along the sim-
plest, but not always shortest or
fastest routes.
Visitors learn how to navigate
by understanding where they are in
relation to landmarks.
One-way streets complicate
wayfinding
In downtown Rocky Mount,
the first phase of visitor wayfind-
ing is going to focus on the main
street. The initial implementation
scope will be dictated by con-
straints from NCDOT and the
implementation budget, which is
$140,000.
The fact that this downtown
has a railroad down the main
street, and a grid full of one-way
streets, complicates wayfmding:
· The main street, a one-way
street, must be entered at midpoint
with a right turn the only option.
· When visitors get lost, they
can't go back the way they came.
· One-way streets require more
turns and more directional signs.
On the other hand, the down-
town's historic train station is a
visitor destination, and its railroad
heritage will be evident with a vin-
tage locomotive being a part of the
imagery of the directional signage.
Locals will benefit, too
While local residents probably
won't use the signs at all for navi-
gational purposes, they will benefit
from the economic development
benefits of downtown wayfinding.
"It gives some visibility to vis-
itor destinations, and keeps people
in town and walking around a little
longer than they might otherwise."
Contact: E. Tennor, Mortar & Ink, (410)
997-1764,mortar.ink@comcast.net. .
Idea c
c.Exchangec c
Downtown saves money
buying on e-Bay
Looking for a good deal? Try
shopping on e-Bay. We recently
reported that Seattle was trying to
sell its high-tech toilets on e-Bay
(Aug. 15, page 8), and now we
learn that Bridgeport, CT (pop.
139,530), has purchased a Gum-
Buster machine on the auction site.
Constrained by a limited budget,
the town could not afford the
$6,200 for a new machine, which
removes gum from sidewalks and
streets with steam. But the Bridge-
port Downtown Special Services
District purchased a GumBuster on
e-Bay for $1,300. Even with the
$300 generator from Home Depot
necessary to run the machine, it
was a bargain for a cash-strapped
downtown.
Housing tour helps promote
downtown living
There are many reasons that
downtown living is a resurging
trend, but in Grand Rapids, MI
(pop. 197,800), those factors are
underscored by the Parade of
Downtown Living. Sponsored by
Grand Rapids Magazine, the annu-
al parade showcases downtown
residential options. Those interest-
ed in learning more about the
housing alternatives can purchase a
wristband for $10 at any tour stop,
and shuttle buses take them from
location to location. New to this
year's parade were volunteer city
guides, who share information
about downtown with prospective
residents. All proceeds go to
Dwelling Place, a local nonprofit
housing development company,
and several downtown restaurants
even donated a portion of the tab
for diners with parade wristbands.
lender's problems delay
projects
The troubles of a lender in
Phoenix, AZ (pop. 1.3 million),
highlight a danger that all down-
towns face. The financial woes of
Mortgage Ltd. has affected at least
two important downtown projects,
a luxury hotel renovation and the
creation of an entertainment dis-
trict. The company stopped fund-
ing a $75 million dollar loan for
the hotel project, and the investor
leading the entertainment district is
looking for a new lender to take
over that project's loan after Mort-
gage Ltd. filed for Chapter 11.
Phoenix has the advantage of
having several projects and multi-
ple lenders in the area, so the
delays won't put a halt to down-
town development. But smaller
.
cities don't always have those lux-
uries, so it's wise to investigate
and be prepared to take advantage
of alternative funding sources,
especially in today's economic
climate.
Community participates
in crime prevention
New technology and putting
more police and downtown ambas-
sadors on the street are two ways to
reduce crime, but these approaches
can be expensive. Another method
that provides solid results but re-
quires little investment is to teach
downtowners about crime preven-
tion. In Wenatchee, WA (pop.
27,860), the police department
and the Wenatchee Downtown
Association recently held a busi-
ness safety workshop. Topics
included fraud prevention, employ-
ee safety, and how businesses can
cooperate to keep downtown safe.
The free workshop was open to
the public. .
.
Hard work, partnerships credited for revitalization
This has been a banner year for development in downtown Dothan,
AL (pop. 57,740). The hard work of The Downtown Group is a primary
factor in that resurgence. Cathy Cole, director of the group, "acts asa
liaison between city officials and private investment, working with the
Downtown Dothan Redevelopment Authority [DDRA], to open new
business doors and counter any roadblocks," states the Dothan Eagle.
For example, she recently worked with the fire marshall to get an
inspection issue cleared up for a new business owner. Other factors
credited for the recent investment in the town: the revamping of the
DDRA and strong partnerships between key entities, including the city,
the county, and the Historical Preservation Commission. The DDRA has
also taken over several neglected properties and is looking for private
partners to help develop them.
J
I
,
.
8
Downtown Idea Exchange . www.DowntownDeve/opment.com
September 15, 2008
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