HomeMy WebLinkAbout06.22.09 EDA Packet
AGENDA
ECONOMIC DEVELOPMENT AUTHORITY
June 22 2009 - 7:00 p.m.
City Council Chambers, City Hall
Authority Members
Terry Donnelly
1. Call Meeting to Order
2. Pledge of Allegiance
3. Approve Agenda
(7:00 p.m.)
Chair, Christy Jo Fogarty
Vice-Chair, Steve Wilson
Mayor Todd Larson
Julie May
4. Citizens Comments/Presentations
. Vermillion River Crossings CDA Senior Apartments - Kari Gill
Executive Director,
Peter Herlofsky
City Administrator
5. Consent Agenda (see attached)
a. Meeting Minutes, May 26, 2009
b. Bills, May 15 - June 17 2009
c. Budget Details, May 2009
d. Future Industrial Park Project Expenditures
City Staff Representatives
Cindy Muller
Executive Assistant
6. Public Hearings (None)
7. Continued Business
a. Report Comparing Traditional Design and Low Impact
Development (LID) Design
b. Farmers' Market Update
Tina Hansmeier
Economic Development
Specialist
8. New Business
430 Third Street
Farmington, MN 55024
9. City Staff Reports, see attached
a. Economic Update/ volume 23
b. Business Guide/ June 2009 Update
Phone: 651.280.6800
http://www.ci.farminoton.mn.us
1 O.Closed Session
a. Review property appraisal data and consider proposal(s) for
308 Elm Street
11 .Adjourn
The Farmington EDA 's mission is to improve the economic vitality of the city of Farmington and to enhance the overall quality of life
by creating partnerships, fostering employment opportunities, promoting worliforce housing and by expanding the tax base through
development and redevelopment.
Sa:.....
MINUTES
ECONOMIC DEVELOPMENT AUTHORITY
Regular Meeting
May 26, 2009
1. CALL TO ORDER
The meeting was called to order by Chair Fogarty at 7:00 p.m.
Members Present: Fogarty, Donnelly, Larson, May, Wilson (arrived approximately
8:15 p.m.)
Members Absent:
Also Present:
Audience:
Peter Herlofsky, City Administrator; Tina Hansmeier, Economic
Development Specialist; Lee Mann, Bonestroo; Bruce Maus,
Consultant
Jeff Thelen, Bruce Rydeen
2. PLEDGE OF ALLEGIANCE
3. APPROVE A GENDA
Economic Development Specialist Hansmeier distributed an article for review and added
Exhibit C to item 8a).
MOTION by Larson, second by May to approve the Agenda. APIF, MOTION
CARRIED.
4. CITIZENCOMMENTS/PRESENTATIONS
a. Steve V olavka and Kristina Murto, Ensemble Creative & Marketing
They educated the EDA on branding and marketing. A comprehensive brand is
imagery, messaging and the experience. A brand can be defined as people's
perception. Some perceptions of Farmington are a small-town feel, affordable
homes, a safe community with low crime, highly rated school system, high
commercial property taxes, too far away, lack of cohesiveness and lack of
identity. There is a perception the northern part of Farmington does not associate
with the downtown. You change this through marketing and messaging and
coming up with a brand. The brand should be precise and attainable and you
should be able to communicate it clearly. The brand should ring true for each
audience.
The first step is doing research, performing interviews, and conducting surveys of
anyone that is affected by the brand. Commendations are based on those findings
and then define the branding you are undertaking, define the goals, strategies and
tactics. Then determine the budget and timeline. One way to overcome negative
perceptions is to make everything as easy as possible for businesses to come in
and have things well-laid out for them. The website also has to match the brand.
You need to determine a focus on what type of business you want in the
community.
EDA Minutes (Regular)
May 26, 2009
Page 2
Staff will research communities that are not doing branding or marketing for
visitors. Downtown has to create its own brand and the businesses have to help.
The EGC could take a role in this.
5. CONSENT AGENDA
MOTION by Larson, second by May to approve the Consent Agenda as follows:
a) Meeting Minutes, April 27, 2009
b) Special Meeting Minutes, May 4, 2009
c) Bills, April 18 - May 15, 2009
d) Budget Details, April 2009
APIF, MOTION CARRIED.
6. PUBLIC HEARINGS
7. CONTINUED BUSINESS
a) Future Industrial Park, Concept Plan and Estimated Infrastructure Costs
Staff provided a layout of the 300 acres in the Industrial Park expansion area.
There are 34 lots identified as industrial use ranging in size from 2.5 - 10 acres.
There are six lots zoned commercial along Pilot Knob Road from 1.5 - 4.5 acres.
There are three collector streets identified including the 208th Street extension,
Fairgreen Avenue, and a third road leading to Flagstaff. The 800 ft. long cul-de-
sac on the northern side of the site would need a variance. There would also be a
percentage of parkland identified. In order to open the site for development, 208th
Street needs to be extended and either the cul-de-sac or the commercial loop road.
As far as trails, Mr. Jeff Thelen stated he would not like to see additional foot
traffic in the industrial park with trucks coming and going all day. By extending
208th Street to Fairgreen Avenue and constructing the loop road, this would allow
for development of the six commercial lots and four industrial lots as a first phase.
Chair Fogarty felt trails are necessary along Pilot Knob Road to make the
connection and north of the parkland, south of Middle Creek.
As far as financing, the EDA can levy and bonds could be issued to start.
Improvements would be put in and when the property is sold, they would be
assessed against the property. The first phase as suggested earlier would cost $1.5
million. This does not include right-of-way acquisition or design. Developing
from the interior and work to the outside would create a higher value on the
outside. If208th is extended further to the interior, the road for the loop should be
stubbed in. Higher value buildings have higher paying jobs. Creating wealth and
investment are the most important. The Vermillion River is affecting costs of
development in the entire City.
Chair Fogarty felt we need to move forward with industrial development. The
Vermillion River Watershed did a study on the Crossroads development at Cedar
and Dodd as if it had been done with low impact development. She recalled it did
EDA Minutes (Regular)
May 26, 2009
Page 3
very little to the cost, but ended up needing far less ponding and increased the
amount of commercial space by redesigning it. Staff will obtain this information.
A concern was expressed about the large amount of parkland. Staff explained this
is needed for the parkland dedication for a development of this size. The only
fixed parameters are 208th Street, the wetlands, and the access on CSAH 50. The
average lot size is 3-5 acres. The internal lines are fluid. The sewer tie-ins are
just north of the commercial area along Pilot Knot Road and along Flagstaff. It
gives more flexibility to start near the connection points.
Member Larson felt we need to invest in this, but was not sure how much or how.
Chair Fogarty suggested sharing the options with the affected property owners
and get their feedback. Member Larson agreed with doing that, but wondered if
we are ready. Member Donnelly questioned how long it would take to recoup the
City investment. Member Larson felt the City needed to give it a push to get a
start rather than wait for a private developer. City Administrator Herlofsky
suggested having Lee Mann share the initial comments with the property owners,
meet with the EDA over the next few months to develop a financial plan and look
at this over 2-3 years for options. Chair Fogarty wanted to see this move forward.
With the bids that have come in, it is not a bad time to be building. If the City
will upfront money for roads and infrastructure, the next 12-18 months is good
bidding time. The earlier in the season we bid the better. There has been a
concept that we build from east to west. She would like to see this shared with
the property owners and continue talking with them. This should be brought back
in the next 1-2 months and move forward on what to do next; such as get
appraisals, soil borings, etc. She wants to see the property owner's feedback.
(Member Wilson arrived).
The City would upfront the infrastructure and maintain the standards while the
private property owner would actually sell the lots. Control is important, not
ownership. Member Wilson felt the design is very attractive. As much as we
might want development, he wants to be cautious. He asked about any additional
work done by Bonestroo if that would be new dollars or under contract. Staff
noted it depends on the direction provided. To date we have spent $15,000.
There is money left from the first contract to meet with the property owners,
money left from the second part of concept planning phase two to move forward
with revision to the concept plan, etc. Sharing the concept plan with the property
owners would be covered by this. There would be additional dollars for
appraisals or soil borings. Land owners include Devney, Murphy, Wurdeman,
and Huber. Member Wilson liked the concept plan, but did not want to spend
money until the property owners were ready to come to us. He wanted to get buy-
in from the property owners. He was willing to continue with the dollars
appropriated but a little cautious to spend new money until we know where the
market is. The Mr. Maus noted we will miss 95% of the market if we do not have
a site ready to go. If you brand it to attract someone and you do not have your
EDA Minutes (Regular)
May 26, 2009
Page 4
basic work done and something to show them, you have wasted your money on
branding. You need lots that can be combined for 5 - 15 acres. Member May
suggested getting appraisals.
Member Wilson noted it would cost $12 million for the entire area just for
infrastructure. He was very concerned with spending money when the return on
investment will be decades later. Mr. Maus stated no one spends the $12 million
dollars. The public entity is the primer to get the area open. After that,
businesses are willing to accept the assessments. The most important thing to
focus on is the $1.5 million and the right-of-way to get it open. The street would
not get extended until someone is there ready to buy it. Chair Fogarty felt we
should get the appraisals and the soil borings at the same time. Mr. Maus stated
getting the soils identified and having the right survey would get the best
appraisal. Mr. Maus stated they should get proposals to evaluate how much
everything costs for the EDA to consider. Member Donnelly noted soil borings
would have to be taken in the fall, as crops are planted and owners would want
money for property damage. Chair Fogarty stated the directive to staff is to have
the consultants communicate with property owners what we have discussed and
get some RFP's for soil borings and appraisals. She also wanted to know what it
would cost to bring in fiber.
b) EDAlEGC Workshop Notes
Staff presented notes from the April workshop.
Member May recalled at the last EDA meeting we were going to receive an
update from a Vermillion River Crossings representative at this meeting. Staff
will contact them to come to the next EDA meeting.
8. NEW BUSINESS
a) 2010 EDA Budget Items
Staff presented the figures which were adopted for the 2009 budget for EDA
operations and the industrial park expansion account. Staff proposed to keep the
2010 figures consistent with 2009, however there are some additional items the
EDA may want staffto look at. One was expanding the distribution of the
Economic Update. Staff proposed a couple of programs for 2010 that provide
assistance for purchasing homes. Member May would like to see more focus on
the business type programs. Member Donnelly would also like to try programs
that focus on business. Member Wilson would like to extend the
Recruitment/Rebate Program to any business in Farmington and not just
downtown. He also agreed with the marketing/branding budget. Member Larson
agreed with Member Wilson and felt the marketing and branding discussion was
very enlightening. Member May felt a start would be having the Economic
Update inserted into ThisWeek newspaper. Chair Fogarty was not interested in
the foreclosure assistance and live where you work programs. She did like the
recruitment/rebate program and the marketing and branding program. City
Administrator Herlofsky felt we need to focus on what we want to do. The EGC
EDA Minutes (Regular)
May 26, 2009
Page 5
and the Downtown Business Association could playa role. Member Larson
asked what we are doing now for marketing outside the City to help attract
business. City Administrator Herlofsky stated we are using various websites.
Staff stated we link the EDA owned land to Metro MSP, Go Fish Commercial,
Department of Employment and Economic Development, MinPro, and an ad in
the Minnesota Real Estate journal. Member Larson asked if we are reaching out
to metro real estate companies. City Administrator Herlofsky noted those are all
state websites. Weare not advertising to other real estate companies. Any
contacts made are being followed up on and information is being provided to
anyone who asks.
Regarding expanding distribution of the Economic Update, Member May would
like to see it inserted in ThisWeek newspaper starting in 2010. City
Administrator Herlofsky suggested having it as part of the newspaper and not as
an insert as people throwaway the inserts. Member Wilson agreed. Staff should
pursue placing a half page ad in color for 2010. Staff should provide some mock-
up ideas. Chair Fogarty suggested providing a link in the ad to the City's website
and have the website link look similar to the ad to find it easily. The Farmington
Independent does a circulation to all residents a couple times a year and
information could be placed in this issue as well.
9. CITY STAFF REPOR TS
a) Economic Update, volume 22
This was distributed to members. Staff also provided an update of commercial
and industrial contacts.
Another purchase offer has been received for 308 Elm Street, the parks garage.
When the appraisal documents are received and a public notice provided this will
be brought to a meeting. City Administrator Herlofsky noted if we do not receive
appraisal information in another week, he asked for approval to contact someone
else so this can be wrapped up. Chair Fogarty directed staffto do what they
needed to receive appraisals for the parks garage and the Rambling River Center.
The property taxes for the Exchange Bank building have been paid by the City
and the Brown's. The City has requested a refund of our portion.
Member Larson was contacted by some local churches to meet regarding using
the old senior center for a teen center. He suggested they do some fundraising
and join in with the old City Hall.
Member May stated the tour at the school with the hotel representative went very
well. She will follow-up with the hotel representative.
10. ADJOURN
MOTION by Larson, second by Wilson to adjourn at 9:31 p.m. APIF, MOTION
CARRIED.
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City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Tina Hansmeier, Economic Development Specialist
SUBJECT:
Report Comparing Traditional Design and low Impact Development (LID) Design
DATE:
June 22, 2009
INTRODUCTION / DISCUSSION
Attached, is information comparing traditional design and low impact development design
principles for a commercial development located in the City of lakeville. This information was
requested by Chair Fogarty at the previous EDA meeting. The attached document, prepared by
Friends of the Mississippi River and Emmons & Oliver Resources, Inc., includes a side by side
comparison of traditional design and LID design comparing:
· Storm water quality
· Storm water volume & rates
· Development Cost
· Development Yield
· 30- Year Maintenance cost
Respectfully submitted,
~?~
Tina Hansmeier, Economic Development Specialist
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76
City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Lisa Dargis, Administrative Assistant
SUBJECT:
Farmers' Market Updates
DATE:
June 22, 2009
INTRODUCTION / DISCUSSION
The start of the market is approaching quickly. Market "Kick-off Night" will be July 9th from 3:00-
7:00 p.m. Free reusable Chico Bags will be distributed to the first 200 market visitors. The market
layout is being finalized, and there are 14 vendors taking part as of today. Products being offered
will include: lots of fresh vegetables, fruit, flowers, eggs, and baked goods. Several theme nights
will take place during the 12 week market season. Some of the scheduled events are as follows:
Rambling River Center Night - July 16th
Kids Night - July 23rd
DVAC Art Night - July 30th
Local Business Night - August 20th
A billboard ad is being designed for the billboard on Pilot Knob Road, and banners and signs are
being ordered. Posters and newspaper ads are being designed and will be distributed soon. I
have been inserting small flyers about the event in the utility bills for the 3 months preceding the
market's commencement. The market site will be prepared over the next few weeks including
delineation of the market and parking areas, sweeping, etc.
An unpaid intern has been hired from DCTC to assist with market activities for the duration of the
12 week season. She will assist with preparation activities and on-site running of the event. EDA
members are encouraged to contact me if you are available to be on site for any of the market
nights. There will be a City of Farmington information booth, and this is an excellent opportunity
to connect with residents. Please let me know if you would like to take part at (651) 280-6823.
Respe. g..,U..IIY... submitted,
//, . "-
~ ~
~cC ~;/ ~
Lisa Dargis, EDFP ~