HomeMy WebLinkAbout10.26.09 EDA Packet
AGENDA
ECONOMIC DEVELOPMENT AUTHORITY
October 26, 2009 - 7:00 p.m.
City Council Chambers, City Hall
Julie May
1. Call Meeting to Order (7:00 p.m.)
2. Pledge of Allegiance
3. Approve Agenda
4. Citizens Comments/Presentations
5. Consent Agenda (see attached)
a. Meeting Minutes: September 28, 2009
b. Bills: September 27 - October 16, 2009
c. Budget Details: September 2009
d. Industrial Park Budget Expenditures
6. Public Hearings (None)
7. Continued Business
a. Proposal for Purchase of 308 Elm Street
I. AK Performance Graphics
b. Industrial Park Expansion Project
c. McVicker Lot Update
d. Riste Lot Update
8. New Business
a. CEEF Loan Agreement
b. CAPX 2020 Electric Transmission Lines
c. 2010 Budget
9. City Staff Reports, see attached
Authority Members
Chair, Christy Jo Fogarty
Vice-Chair, Steve Wilson
Terry Donnelly
Mayor Todd Larson
City Stoff Representatives
Executive Director,
Peter Herlofsky
City Administrator
Tina Hansmeier
Economic Development
Specialist
Cindy Muller
Executive Assistant
430 Third Street
Farmington, MN 55024
a. Economic Update, volume 27 (Supplemental)
b. Press Release:
I. Three MN Cities are First To Receive Shovel-Ready
Certification
Ii'. Dakota Future Achieves Top 21 Smart Community Milestone
c. Downtown Promotion Reporter
d. The 3/50 Project (verbal)
e. October Economic Development Activity Report (Supplemental)
Phone: 651.280.6800
http://www.ci.farminqton.mn.us
1 a.Adjourn
The Farmington EDA 's mission is to improve the economic vitality of the city of Farmington and to enhance the overall quality of life
by creating partnerships, fostering employment opportunities, promoting workforce housing and by expanding the tax base through
development and redevelopment.
SCL
MINUTES
ECONOMIC DEVELOPMENT AUTHORITY
Regular Meeting
Septem her 28, 2009
1. CALL TO ORDER
The meeting was called to order by Chair Fogarty at 7:45 p.m.
Members Present: Larson, Donnelly, Fogarty, May, Wilson
Members Absent: None
Also Present: Peter Herlofsky, City Administrator; Tina Hansmeier, Economic
Development Specialist; Lee Smick, City Planner
2. PLEDGE OF ALLEGIANCE
3. APPROVE AGENDA
Member May added updates on the Parks Garage and the Rambling River Center
building under Continued Business.
MOTION by Larson, second by Wilson to approve the Agenda. APIF, MOTION
CARRIED.
4. CITIZEN COMMENTS/PRESENTATIONS
5. CONSENT AGENDA
MOTION by Larson, second by Donnelly to approve the Consent Agenda as follows:
a) Approved Meeting Minutes August 24, 2009
b) Approved Bills August 23,2009 - September
c) Received Budget Details August 2009
APIF, MOTION CARRIED.
6. PUBLIC HEARINGS
7. CONTINUED BUSINESS
a) Parks Garage
Councilmember May asked about the status of the proposals received from
Pellicci Hardware and AK Performance Graphics. Economic Development
Specialist Hansmeier replied that staff has not finished the evaluation of the
information from AK Performance Graphics to determine if the proposal can be
accepted. Staff should know more by the end of the week and could either call a
special meeting or place it on the agenda for the next meeting. Councilmember
May asked if staff has had a conversation with Pellicci' s and if it has been
determined their proposal is not a viable option. City Administrator Herlofsky
stated staff met with them the next day and the conversation has been the same as
previous meetings. Member Larson asked ifthere were further negotiations with
EDA Minutes (Regular)
September 28,2009
Page 2
them. City Administrator Herlofsky stated the financial information was provided
showing everything the City could do. Based on the action from the last EDA
meeting, staff was to negotiate with the graphics company. It would have been
unethical to negotiate two agreements at the same time for the same item.
Therefore, Pellicci's were told their agreement would not be considered unless the
other one fell through. It does not mean we cannot look at other options.
Members Larson and May understood they were going to give Pellicci's another
chance. City Administrator Herlofsky stated it would be difficult to discuss the
same item with two different parties. The $400,000 was beyond the City's ability.
Chair Fogarty noted it says in the minutes that staff would reach out to the
hardware store and discuss if they were willing to drop the $425,000 City
contribution and then we would be willing to consider their proposal. Chair
Fogarty stated what she was hearing was the Pellicci's said their offer is their
offer. Member Larson was hearing that they did not have the option and that they
were told no, we are going with the graphics company. City Administrator
Herlofsky stated unless the EDA has some change with the $100,000, we do not
have any other options. Mr. Pellicci asked if staff could waive the building
permits, which we could not. As far as the Pellicci' s position, there are two that
want to stay downtown, and two who want to do something else, so there is also a
division there. There was nothing else to negotiate at that meeting. Member May
asked if it was presented in a way saying we are not waiving any fees. If you
want to present us with a viable offer, do so. That would leave it open to them to
present an offer without the business subsidy. Unless we said no, we cannot
accept your offer as presented and we have another offer so it is done. If they
know there is no give from the City's perspective they are walking away. City
Administrator Herlofsky stated the amount of money through the abatement
process was $100,000. It was quite different from the proposal they had. If they
expected us to offer $125,000, we were not in a position to do that. They needed
to negotiate down to our number, as we are not in a position to negotiate up to
their number. Chair Fogarty did not get the impression from the last meeting that
was the direction given. She felt the direction was to make them aware the EDA
is unwilling to subsidize beyond what was given and we would still be willing to
look at a presentation that would entertain that. We did not expect that to happen,
but wanted to give them an opportunity to at least match it, so we could consider
both proposals. One party did come in late, but we accepted the proposal.
Because of that we were willing to go back to Pellicci's and tell them if they are
willing to do it without the subsidy, we are willing to hear your proposal. City
Administrator Herlofsky stated he may not have been as open as the EDA
expected. If we cannot go up in the dollar amount and the other proposal is
viable, where can we go with this? No one has heard from the Pellicci's since
then. City Administrator Herlofsky stated they were given a copy of the market
study and told they are important to the City and that we want to work with them.
There are options in the report and they were asked to review them and staff
would meet with them to work something out. As far as this piece of property,
the graphics company is the better deal. Chair Fogarty stated staff is currently
working with the graphics company to see if the proposal will work. Economic
EDA Minutes (Regular)
September 28, 2009
Page 3
Development Specialist Hansmeier replied yes, so we can offer a business subsidy
with the financial information. The City's financial advisor needs to review the
proposal.
Chair Fogarty asked if the EDA would like staff to approach the Pellicci's again
with the wording discussed or continue with the graphics company. Member
Donnelly asked what they would present. Chair Fogarty stated if the Pellicci's are
willing to limit themselves to the subsidies being given to the other entity as far as
dollars. Economic Development Specialist Hansmeier stated the Pellicci's would
be an abatement and the AK Performance Graphics would be a business subsidy.
Chair Fogarty stated the EDA is interested in letting the Pellicci's know if they
were to come to the EDA with a proposal that involved a business subsidy in the
same dollar amount we would be willing to consider that proposal. The subsidy
with the graphics company was $137,000.
Member Wilson felt some of these discussions are borderline unethical because
he thought last time we received two proposals. One definitely did not meet the
requirements and one looked like it did. We are having discussions on how we
can create and modify a business agreement with the City which will create favor
towards business A over business B. He did not feel comfortable with this. We
provided a deadline with requirements. Pellicci's did not meet that and it looks
like the other business did. For us to start crafting ideas and comparing notes
about how to put a business in a different light, does not say much about
Farmington and wanting to attract different and unique businesses to the
community. It seems we are trying to protect our own and we do not want to
allow anyone else in. We want to protect our own, but at the same time we want
to be welcoming others in. Member Larson was of the understanding because
Pellicci's did meet the deadline and the other company did not, we were giving
Pellicci's the opportunity to negotiate. Economic Development Specialist
Hansmeier noted staff did ask if the EDA wanted to accept the second one also.
Member Larson thought because Pellicci's did meet the deadline, we would go
back to them one more time.
Member May agreed with Mayor Larson that we would review the graphics
company with the subsidy and discuss with Pellicci's because they did meet the
deadline and that we were unable to meet the abatement for them. We wanted to
make that known to them. Member Donnelly noted this is getting fuzzy. What if
we could start over and say 30 days from now, give us a proposal, these are the
rules, no exceptions. They can put the same ones in and if they do not meet the
date, we do not consider it.
Chair Fogarty agreed with Member Wilson in that the EDA did accept their
proposal. We should be moving forward with AK Performance Graphics. The
Pellicci's have had ample opportunity to contact members of the board. She did
not think the EDA's direction was followed as well as they would have liked, but
the contact was made and the majority of the board would like staff to pursue the
EDA Minutes (Regular)
September 28, 2009
Page 4
current avenue with AK Performance Graphics. Member Donnelly noted staff did
have a meeting with Pellicci' s. They cannot put words in their mouth. Member
May noted staff went to them and told them we have another offer we are looking
at. That would make them think it was over. City Administrator Herlofsky noted
the financial information was brought to them and told this is the financial basis.
The range between the offers is substantial. The better option is the other
company. He felt there was some expectation of negotiations and it was very
difficult to negotiate at that time. IfPellicci's wanted to make a counter offer,
that has always been open. He was not told that it looked very favorable based on
the numbers we have. Chair Fogarty wanted Pellicci's to stay in Farmington.
They have had opportunity to reach out to the board and to attend the meeting.
The majority of the board would like to move forward with AK Performance
Graphics.
b) Old Rambling River Center Building
Member May asked if there has been any discussion as to the use of this building.
We are close to completing the new senior center. Staff noted it is a City owned
building, so it would be discussed by the City Council. City Administrator
Herlofsky asked for suggestions. Chair Fogarty suggested it be put on the agenda
this month. Member May did not want us to be in a position as before where
those discussions should have been happening while this building was being built.
She would like us to be proactive rather than having the building sit there.
c) Inquiry Update
Member May asked if the Inquiry Update is usually in each packet. Staff needs to
update it with the latest inquiries and can e-mail it to the EDA. It will be placed
in the delivery with the Council packets.
8. NEW BUSINESS
a) Design Standards
i. Downtown Commercial District
ii. Industrial Park
The three primary areas of focus identified in the comprehensive plan are:
- Downtown Development and Redevelopment
- Industrial Development
- Commercial Development outside of the downtown area
The downtown district includes the river to the north, 4th Street to the east, Walnut
Street to the south and 15t Street to the west. There are some residential properties
within this area. The downtown design standard does not pertain to residential
properties. They will be effective only if those properties are redeveloped into
commercial areas. The bulk requirements are the height, signs, streetscape,
landscaping, etc. The downtown design standards pertain to new commercial on
any lots zoned commercial or redeveloped from residential to commercial, or any
existing commercial upon upgrade of the building or structure which is anytime
someone pulls a building permit for the exterior. Design standards also pertain to
EDA Minutes (Regular)
September 28, 2009
Page 5
redevelopment projects for commercial use. City Planner Smick showed
examples of the building elements and building materials. Anytime a commercial
design standard needs to be reviewed it will go through a plan review process
with the Planning Commission. Staff has met with a number of people and the
Downtown Business Association. They are very excited about getting design
standards because they are concerned about how a new business will come in
versus their property. The materials asked for will match the materials on the
buildings from the Exchange Bank building up to the State Bank building. Staff
reviewed what will not be allowed. The maximum height of buildings is 45 feet
with taller buildings on the comers.
Member Wilson asked about inquiries relating to redevelopment or purchase of
either comer properties on Elm and Third Street. Staff has had no inquiries.
Member Wilson noted these design standards are not in place yet. So an idea to
consider might be a new category for business development grants such as some
type of revitalization of existing business fayade provided they put in 2/3 of the
money and the EDA contributes 1/3 up to a certain dollar amount if they meet
certain requirements. Economic Development Specialist Hansmeier noted the
current loan program covers fayade improvements which is a two to one match.
Chair Fogarty asked for clarification on some language. Staff explained the area
should be walkable and staff is encouraging mixed use buildings. Chair Fogarty
asked about discouraging imitation of historical styles. Staff explained the
historical consultant had said to not imitate historic styles and will review this
with him. Chair Fogarty was concerned with the language regarding big box
buildings and staff will edit the language.
Next City Planner Smick discussed Industrial Park design standards. Currently
Farmington is allowing 6% exterior metal, outdoor storage needs to be screened,
etc. The design standards will be administered through the site plan review
process at the Planning Commission. All new construction, renovations or
additions of existing industrial structures within the Industrial Park will be
required to meet the standards. Projects exempt from these standards include
interior remodeling, buildings being entirely used as residential, normal
maintenance and any type of construction that does not require a building permit.
For alternate materials, staff is proposing alternate exterior surface materials of
pre-engineered metal may be substituted in an amount not to exceed 50% of the
exterior wall surface area of each building and the pre-engineered metal shall only
be installed on the upper portion of the building. The Planning Commission did
not want metal all the way to the ground. By allowing other construction
materials, it could save the owner 20% in construction costs. This would make it
easier for businesses to build in the industrial park.
Member Wilson stated once design standards are in place, he was uncomfortable
with leaving the area sit there. We will have to put some money out there for
infrastructure development. City Planner Smick stated the design standards will
EDA Minutes (Regular)
September 28,2009
Page 6
change things in the existing industrial park. In a few weeks, the City Council
will see the area to the west of Pilot Knob as a zoning amendment from all
agricultural to industrial park. So the design standards for the existing industrial
park will be updated and will carryover to the west side of Pilot Knob after the
zoning is changed. The EDA members agreed on the design standards for the
industrial park.
Chair Fogarty noted one advantage Lakeville has is the curb and gutter costs are
not charged to the builder. If we can reduce the building costs by 20%, but then
they have to pay the curb and gutter, we have lost the competitive edge. She
asked if in the next phase we have considered if we want to install curb and
gutter. Staff noted the Planning Commission is open to low impact development
and would like to see the swale of a curb along the roadways.
Outdoor storage areas shall not be viewed from CSAH 50 or CR31. In the
interior lots, there is no screening required. Property will be easier to sell because
industrial businesses want outside storage and they do not want to have to screen
it. Boulevard trees or lot frontage trees will be required along the front of the
building. There are also landscaping requirements for the front. Chair Fogarty
recalled what had people upset with the storage was the height. Mayor Larson
asked if the Planning Commission could look at the screening on a case by case
basis. Staff agreed. Members agreed with the screening requirements. The
outdoor surface area shall be grass or surface to control dust. This is a change
from the asphalt requirement. Storage areas would be behind the building, not in
the front.
b) Draft Strategic Plan
Economic Development Specialist Hansmeier presented the beginning elements
of a draft strategic plan compiled from the activities the EDA has been involved
in since January 2006. The priorities identified in the comprehensive plan are:
I. Downtown Development and Redevelopment
2. Industrial Development
3. Commercial Development Outside of the Downtown Area
As the EDA has changed over the last three years, staff asked for comments.
Member May believed industrial development has to be the top priority. As far as
a second priority she was concerned with City-owned properties. She did not like
the City being a landlord such as leasing the old liquor store building. We are
competing with the downtown businesses. It is not our business to be a landlord.
That is why she brought up the Rambling River Center building; to get the word
out there will be a vacant building.
Member Donnelly suggested placing industrial development ahead of downtown
development and redevelopment. He did not care where the businesses are
EDA Minutes (Regular)
September 28, 2009
Page 7
located, as long as they come to Farmington. He felt always placing an emphasis
on the downtown hurts us.
Mayor Larson has always been a proponent of downtown, but with industrial
growth and development outside of the downtown, it will enhance.the downtown
by default. He suggested industrial development, commercial development
outside the downtown and downtown development.
Member Wilson asked about the activities in 2006 and 2007 and what is staffs
plan to embed those with the EDA's comments. We hired CraigRapp, took a bus
tour, etc. He felt industrial development is the top priority. We do not need to ..
call special attention to downtown. There are many areas with opportunities fOr .
commercial development. He did not want to spend $2-3 million to build an
industrial park and then have it sit there.
Chair Fogarty felt the priorities are in order. There have been consultants to
discuss the City's strengths for development and have always heard the
downtown is the strength. Other cities are trying to create what we naturally
have. What has happened, is we have become too focused on that term. If we
work on commercial development in general, it will help the downtown. The
consultants have stressed to preserve the downtown. It is the core of the City and
the hometown feeling. She was comfortable with putting the downtown in a
maintenance status. Industrial has moved to number one. Commercial
development would be second, and redevelopment as third. Members agreed with
these priorities.
Member May stated the comments from Cerron are very helpful. EDA members
rely on staff to give them the feedback on what they are hearing. She would like
to hear more on what businesses are moving and shaking. Staff maybe has to
initiate those conversations. It is more of what information staff can give the
EDA, than what the EDA can give staff. Staff has to give the EDA the pulse of
what is going on.
c) The 3/50 Project
This project is designed to save independent businesses. Three businesses are
selected and you make a point to spend $50/month at each of the businesses.
Staff would like to look at this as a major objective for 2010. Staff would like to
meet with the Business Association to see what staff can do to help them promote
through 20 lOa 3/50 program. The reason is for retention of existing businesses
and also to develop strength in the current businesses. The best proponent for
getting other businesses is the current businesses who can brag about how well
things are going in Farmington. Staff was asking to start this around December.
Four out of five members agreed to the project. Member May did not because if
staff gave out flyers, most people would say there is no place to shop in
Farmington. To make it work, you need to give them a list of businesses, but then
we are promoting businesses. Unless we have the two organizations (the
EDA Minutes (Regular)
September 28, 2009
Page 8
Economic Growth Committee and the Farmington Downtown Business
Association) in the City working together, it is ridiculous. City Administrator
Herlofsky stated we want to make people recognize what businesses are here. We
do not have all the options. We can provide through our website a list of
businesses to make people aware of them and encourage them to buy, it will also
make others aware of what we do have. Member May stated the EDA is here to
promote that message, so we need to get the other groups behind us to make that
work. Member Wilson noted one of the reasons for the formation ofthe EDA
was to facilitate a better relationship between the City and the business
community. Staff was directed to explore the project and Members agreed all
groups should be working in the same direction.
9. CITY STAFF REPORTS
a) Economic Update
Staff noted Sports Cuts is a new business across from Econo Foods. A ribbon
cutting will be done in the future. Welcome Friends has closed and the store is
vacant.
Chair Fogarty asked if NixIe was up and running. Economic Development
Specialist Hansmeier stated she has signed up for it, but has not received any
alerts. Mayor Larson stated yesterday there was a severe wind advisory and
advisories were sent out through NixIe every 10 minutes for 36 hours. This was
because he selected weather alerts in the settings.
City Administrator Herlofsky thanked Mayor Larson for attending the Twin
Ponds event. It has enhanced our relationship with the CDA. The CDA is
purchasing the property at 601 Elm Street and eventually the house will be
demolished. Regarding the CDA senior housing in Lakeville, there was a rumor
the units are not selling. The units are not sold, they are leased. They are 100%
filled and ready to go.
City Administrator Herlofsky received a request about the cost of the 195tl1 Street
bridge. The bridge cost $12 million with contributions from the developer and the
county. There was no general fund taxpayer money used.
City Administrator Herlofsky noted City Engineer Schorzman has been working
very hard on development completions for Vermillion River Crossing and Mystic
Meadows.
. .
City Administrator Herlofsky stated the transmission line is scheduled to go along
240tl1 Street. One alternative was to run the line along CSAH 50 and down
Denmark Avenue. It would create a big problem along CSAH 50 because it
cannot be on the same side as the existing line; they need 150 ft. of easement. It
would be more expensive to have it come through the City and it will be very
disruptive. He has been working with Lakeville and they are trying to have the
line run along 240tl1 Street. It will create an issue with Castle Rock and Eureka,
EDA Minutes (Regular)
September 28, 2009
Page 9
who would like the line to be further north. It is Farmington's advantage for it to
go south.
City Administrator Herlofsky was interviewed for a broadband video. Staff will
provide EDA with the link to view it.
City Administrator Herlofsky met with Superintendent Meeks and currently the
traffic from the high school has been directed to go north on Flagstaff. At the . .
football games traffic goes wherever they want and it empties out easily. Staff
will be reviewing the necessity of the traffic going north.
Chair Fogarty stated at the next EDA meeting she wants to discuss the
infrastructure in the industrial park they had reviewed previously. There was an ..
indication from the EDA that they were not interested in going forward. She
wants to revisit that and needs to know what the next step is. After Member
May's comments, Chair Fogarty asked to have a discussion regarding the
Rambling River Center at the next Council meeting.
Member May and Chair Fogarty would like an update at the next EDA meeting
on the Parks garage.
Economic Development Specialist Hansmeier stated the CDBG Subrecipient
Agreement in the last Council packet had information on what fiscal year's 2009
allocation will be. The CDA has decided to lump Farmington's entire allocation
into the housing rehabilitation program. Therefore, the grant program cannot
continue unless given the go ahead. The amount of the allocation was $45,000
and nothing went to the grant. Chair Fogarty clarified for 2010 the CDA is not
allocating any money to our program. Staff stated the $45,000 is an account for
housing rehabilitation. Chair Fogarty asked at what point the City is able to .
provide input. City Administrator Herlofsky suggested she call Mark Ulfers at
the CDA. Staffwill forward his information to her.
Member Wilson commented he did not disagree with the interest in discussing the
old Rambling River Center building. He was concerned with discussing it at a
Council meeting. He would rather discuss it at a workshop. Member Donnelly
suggested having some proposed options for what to do with the building.
10. ADJOURN
MOTION by Wilson, second by Larson to adjourn at 9:33 p.m. APIF, MOTION
CARRIED.
Respectfully submitted,
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Executive Assistant
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City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800 . Fax 651.280.6899
www.ci.farmington.mn.us
/a-
TO:
EDA Members
FROM:
Tina Hansmeier
Economic Development Specialist
SUBJECT:
Proposals for Purchase of 308 Elm Street (Parks Garage) - AK Performance Graphics, Inc.
DATE:
October 26, 2009
INTRODUCTION
The EDA requested proposals for purchase of the building and property located at 308 Elm Street. The
objective in issuing the RFP was to provide a competitive means in which to select a single purchaser to
purchase the property. Proposals were evaluated based on the proposed purchase price, use of property and
overall benefit and enhanced value to the City.
DISCUSSION
Two proposals were received. Although both proposals were reviewed by the City, and Ehlers, the first review
determined that the City could not provide the amount of assistance ($425,000) that the first proposal
requested, therefore: that proposal could not be accepted by the EDA.
The appraised value and sale price of the property is $185,000.
The second proposal received from AK Performance Graphics, Inc. proposes to purchase the property for
$20,000 and to make interior and exterior improvements to the building at an estimated expense of
$169,900. The intended use of the property is for a fully functioning sign and graphics shop with a retail
clothing aspect. The proposal is attached as Exhibit A.
Due to the difference between the appraised value ($185,000) of the property and the offering price
($20,000), a business subsidy is requested. City staff have reviewed the proposal and determined the total
amount of business subsidy to be offered for this project is $165,000. The EDA can accept this proposal and
provide assistance to the project through a business subsidy. The subsidy to the developer would be to
convey the property for a sale price less than the appraised value of the property.
Business Subsidy
The proposal submitted by AK Performance Graphics qualifies for a business subsidy because it meets the
requirements of the City's Business Subsidy Policy. The developer has provided city staff with specific
information substantiating the need for the subsidy, that "but for" the assistance from the EDA the project
could not be done. The information provided to staff includes the developer's Profit and Loss Statement for
the 2009 tax year, Balance Sheet as of 9/23/09, Personal Financial Statement as of 9/15/09, and a letter
from Mark Toombs, Vice President of Operations with the First State Bank of Rosemount. The letter indicates
that the developer would not be able to purchase the building at its asking price and make listed
improvements without the assistance from the City of Farmington EDA.
One additional piece of information is needed regarding the Developer's ability to obtain and repay the loan
needed to do the project. City staff has been assured we will receive this information when the developer's
banker returns from vacation.
Contrad for Private Development
A contract will need to be entered into enabling the EDA to identify the conditions on the sale of this properly
including the terms of granting a business subsidy. The following articles are typical in a development
contract of this type:
· Representations and Warranties
· Conveyance of Properly
· Construction of Minimum Improvements
· Business Subsidy
· Events of Default
ACTION REQUESTED
Authorize staff to formulate the Contract for Private Development enabling the EDA to grant a business
subsidy to the developer and to authorize the sale of the properly to AK Performance Graphics, Inc.
Respectfully submitted,
~~~
Tina Hansmeier,
Economic Development Specialist
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City of Farmington
430 Third Street
Farmington, Minnesota
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www.ci.farmington.mn.us
/6
TO:
EDA Members
FROM:
Tina Hansmeier
Economic Development Specialist
SUBJECT:
Proposed Industrial Park Expansion Update
DATE:
October 26, 2009
INTRODUCTION/ DISCUSSION
If the desire of the EDA is to continue to explore the possibility of developing the future industrial
park, here are some next steps that can assist the EDA in that process.
Wetland Delineation
In order to know how much land included in the proposed future industrial park expansion area is
developable, it is recommended that a wetland delineation report be completed. Bonestroo has
provided city staff with the scope of services to include FSA Slide Review, Field work, GPS Wetland
Boundary, Boundary Review Meeting and final Report for a cost of $5,850. Please see Exhibit A.
Potential Budget Impact: $5,850
Soil Borings/Geotechnical Services (Streets and Utilities)
To assist in knowing how costly it will be to construct future industrial park roads and ultimately
buildings, staff has obtained a quote from American Engineering Testing, Inc. to perform soil
borings along the future 208'h Street west alignment. The quote includes a cost to drill two 41-foot
deep borings at $4,214. It also includes a fee for drilling two 41-foot and six 21-foot deep borings
at $ 7 ,616. The full scope of services for geotechnical services is attached as Exhibit B.
Soil boring reports are generally valid as long as the land described in the report has not been
modified by cutting away the soil or by adding fill soil.
Potential Budget Impact: $7616
Property Appraisals
There are different levels of appraisals that can be obtained for this type of project. Below is a
summary of the costs associated with obtaining a Summary Appraisal and/or a Full Appraisal.
The cost associated with obtaining a summary appraisal for the project area is $12,000. The
summary appraisal can be updated to a full appraisal (within one year) for an additional $7,500.
To begin with a full appraisal and skip the summary appraisal step it would cost $18,000. The cost
to update the full appraisal within one year of completion would cost $10,800.
Both types of appraisals involve the same amount of work and analysis to come up with the same
end value however, the amount of data and thought process that is included in the report is
different. The summary appraisal is abbreviated. CBRE has provided a quote for appraisal services
and is attached as Exhibit C.
Potential Budget Impact:
$12,000 - Summary Appraisal
$19,500 - Summary with upgrade to Full
$18,000 - Full Appraisal
ACTION REQUESTED
Authorize staff to obtain the wetland delineation, soil borings, and property appraisal reports.
"-
Re~pe~t"Y, submitted,
'-" f/V .
Tina Hansmeier
Economic Development Specialist
6>t ~r b,' t35 Hi~aY 36W
St. Paul, MN 55113
Tel 651-636-4600
Fax 651-636-1311
www,bonestroo,corl,
.3'\\'1 '
dTI"? BO nlle~liJ't[M)
July 27,2009
Tina Hansmeier
Economic Development Coordinator
City of Farmington
430 3rd Street
Farmington, MN 55024
Re: Industrial Park Area Wetland Delineation Scope and Cost Estimate
City of Farmington
Bonestroo File No.: 141-08304
Dear Ms. Hansmeier,
Please find the following scope and cost forpeifont.1ing a wetland delineation as pattof the
plannii1g process for tile new industrial park area in Farmington.
Prefect Umllerstandhll€J
Perform wetland delineation- on the area proposed for the new Farmington Industrial Park area as
identified in the draft concept plan. The site is approximately 300 acreS and is bourided by Pilot
Kn{)1J ROi:ld on the east, Highway 50 on the south and will include the south edge of wetlands
associated with Miqdie Creek to the n9rth.
Scope
Task 1: FSA Slide Review
Prior to performing the field wqrk, Parm Service. Agency (FSA) color slides will be reviewed at the
DakbtaSWCD office. These aerial 'photos are talcen during the growing sea~on and assist in
determining iNetland hydrology signatlires iit farmed areas. Sites that show probable wetland
signatures in normal precipitation years will be noted for verification i~ the field.
Task 2: Field Work ,
Field work will, involve documentation at representative locations along the wetland/upland
transition to determine the Wetland edge. Field methods and documenta.tion will follow the 1987
Corps of Engineers Wetland Delineation Manual and regional supplements. Soils, vegetation and
hydrology indicator~ will be c10cumented and recorded on the required data sheets.
Task 3: GPS Wetland Boundary
Once the \ioJetlarid edge has been determined based on the preselJce or absence of the three
indicators, the boundary will be marked in the field with piol< "wetland boundary" flags. A sub-
meter GPS unit will record the wetland edge points at the time of the delineation to create a
wetland delinegtion boundary map for inclusion in the report.
. St Paul
St. Cloud
Rochester
Milwaukee
Chicago
I
L__,_._~_ ._.__
~:'~J1;(;:!I'l>
,~\rilrJ!j~
frlIDJiJj;Jff@i
I
City of Farmington
Industrial Park Area Study
Page 2
7/27/1)9
Task 4: BoundaJy Review Meeting
One on-site meeting will be conducted with the regulato!)' agencies to review the wetland
boundary. Reviewing agencies include the Dakota SWCD, Army Corps of Engineers, DNR and
BWSR. This ensures that the bounda!)' represented in the report is accurate and approved.
Tas(, 5: Report
A wetland delineation report is required to document the wetland bounda!)' location and includes
a description of each wetland and data sheets. Location, national wetland invento!)' (NWI), soil
survey and wetland boundary figures are also included.
!Cost
Task Estimated Cost
1. Slide Review $450
2. Field Worl< $22.00
3.GPS $900
4. Meeting $500
5. Report $1800
TOTAL $5,850
Sincerely,
BONESTROO
.~~~.
Benjamin L. Meyer; MS, WDC
Bioio"gist .
651-604A767
cc: file
Kevin Schorzman, City Engineer
Le~ M,ann
Dave Sanocki
!;\(hib,'+ B
AMERICAN
ENGINEERING
TESTING, INC.
CONSULTANTS
. ENVIRONMENTAL
· GEOTECHNICAL
. MATERIALS
. FORENSICS
August 18, 2009
City ofFpnnington
430 Third Street
Farmington, MN 55024
Attn: Cynthia Muller
RE: Proposal for Geotechnical Services
Streets and Utilities, Farmington Industrial Area, Farmington, Minilesota
Deal' Ms. Muller:
Per your August 18 request, we are submitting this Letter Proposal to conduct the following
scope:
Scope:
Fieldwork
" Drill two standard perletration test (SPT) borings along future 20Sth Street West to depths
of 41 feet e~ch. . . .
" Option: Drill six SPT borings in otller street areas within: the development to depths of
21 feet each. .
" Clear underground public utilities through the Gopher State One Call system.
Laboratory
" Conduct wafer coiltenttests oil, cohesive samples (hourly during lab logging).
RepQrt
.. Logs oftest borings, with location data.
" Description of drilling/sampling methods and classIfication procedt,1res.
" Review of soil and groundwater conditions. .
" Recommendations for utility 5UppOli, b~dding, andbackfil11ng; street sub grade
preparation; and estimated subgrade R-value. .
The scope of work defined in this proposal is il1tended fi)r geotecbnical purposes only, alld not to
explore for the presence or extent of environmental contamination at the site. However, we will
note obvious c.ontamination encountered.
550 Cleveland Avenue North I St. Paul, MN 55114
Phone 651-659-90011 Toll Free 800-972-63641 Fa)( 651.659.1379/ www.amengtest.comIAAlEEO I;Jf}
This document shall not be reproduced, excepl in full, without ,,'..ril1cn approval from American Engineering Testing, Ino, ~ &
City of Farmington
August 18,2009
Page 2 of2
Fee:
The fee will be $2000 plus $27 per foot drilled. Therefore, the fee for the two 41-foot deep
boring program would be $4214. The fee for the full program would be $7616.
Sieve analysis testing could be added to the program for $88 per test. This would only be
performed if authorized by you.
Scb,edule:
We anticipate the fieldwork can begin within about one to two weeks after recelVlng
authorization to proceed. The boring logs for verbal discussion should then follow shortly after
the fieldwork is completed, The final report should be available within about two weeks after
fieldwork completion.
Terms/Conditions:
Our services will be performed per the Contract Agreement Between the City of Farmington and
American Engineering Testing, Inc. For Professional S~tvices, dated June 27, 2000. .
Acceptanc~: .
Please indicate your accept!lnce of this proposal by endorsing the enclosed copy and returning it
to us. The original proposal is intended for your records_
Shwerely,
da~_ k. ~___
~~~:y-~~ Voyen, PE
Vice President, Geotechnical J)ivision
Phone #651-659-1305
Fax #651-659-1347
jvoyen@amengtest.com
PROPOSAL ACCEPTANCE BY:
SignatUre:
Printed Naine:
,pate:
6xh:b:+ C
CBRE
CB RICHARD ELLIS
Michael J. Moynagh
Managing Director
81 South 9th Street. Suite 410
Minneapolis. MN 55402
CB Richard Ellis, Inc,
Valuation and Advisory Services
T 612,336,4239
F 612,336.4245
Michael, Moynagh@cbre,com
www.cbre.com
October 22, 2009
Mr. Bruce Maus
Senior Vice President
Grubb & EllislNorthco Real Estate Services
Corporate Service Group
5353 Wayzata Blvd., Suite 650
Minneapolis, MN 55416-1340
Re: Farmington Industrial Park Appraisal Proposal
Dear Mr. Maus:
Thank you for the opportunity to bid on performing an appraisal on the four parcels
of land in Farmington, Minnesota.
Our cost structure per your request is as follows:
1) Summary Appraisal
a) Cost of Summary Appraisal for planning purposes - $2,000 each x 6 =
$12,000
b) Time to complete after notice to proceed - 4 weeks
e) Cost to update to a full appraisal within one year - $1,250 each x 6 =
$7,500
2) Full Appraisal
a) Cost of full appraisal now and pass the summary appraisal step - $3,000
each x 6 = $18,000
b) Time to complete after notice to proceed - 4 weeks
c) Cost to update full appraisal within one year of completion - $1,800 each
x 6 = $10,800
If you have any additional questions, please feel free to call me at 612-336-4239.
Sincerely,
~J~
Michael J. Moynagh, MAl
Managing Director
7e,
City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800 . Fax 651.280.6899
www.ci.farmington.mn.us
TO:
Economic Development Authority
FROM:
Tina Hansmeier
Economic Development Specialist
SUBJECT:
McVicker Lot Update
DATE:
October 26,2009
INTRODUCTION / DISCUSSION
Staff originally understood that since the McVicker lot was acquired through tax forfeiture,
the City would be able to sell it at the market value listed by Dakota County. According
to Dakota County, we have to have the County Assessor view the property and determine
a price at which it can be sold. Staff is in the process of contacting Dakota County to
clarify this information. Staff will keep EDA members apprised of the situation.
ACTION REQUESTED
For information only.
Respectfully submitted,
\~Cf/lLgfrurg~
Tina Hansmeier
Economic Development Specialist
7d
City of Farmington
430 Third Street
Farmington,. Minnesota
651.280.6800 . Fax 651.280.6899
www.ci.farmington.mn.us
TO:
Economic Development Authority
FROM:
Tina Hansmeier
Economic Development Specialist
SUBJECT:
Riste Lot Update
DATE:
October 26, 2009
INTRODUCTION / DISCUSSION
A combination of CDSG funds were used to acquire the Riste lot. The CDSG rules
indicate that property cannot be sold below its fair market value unless the end project
meets a national objective, such as low-moderate housing. This was also the
understanding of the CDA. Recently, CDA staff has informed the City that the
information in the CDSG rules is incorrect. Currently, the property can be sold below fair
market value regardless of the project. However, if the national objective is not met, the
City would be required to repay a portion of CDBG funds. This repayment would go
back into the City's pool of funds to be used for another CDSG project.
ACTION REQUESTED
For information only.
Re~,pectfully submitted, ___
~C{~lrf:1rnG(~
Tina Hansmeier
Economic Development Specialist
S'Q.
City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800. Fax 651.280.6899
www.ci.farmington.mn.us
TO: Economic Development Authority
FROM: Peter J. Herlofsky, Jr.
City Administrator
SUBJECT: CEEF Agreement
DATE: October 26, 2009
INTRODUCTION I DISCUSSION
The attached Agreement for Services Associated with Dew Days Event was discussed with the
CEEF Board on October 15,2009 and approved by the City Council on October 19,2009. The
attached agreement contains the results of that discussion.
ACTION REQUESTED
Approve the attached Agreement for Services Associated with Dew Days Event.
Cmuller/Herlofsky/EDNCEEF Agreement
AGREEMENT FOR SERVICES ASSOCIATED WITH
DEW DAYS EVENT
THIS AGREEMENT, entered into on the date last executed below, is by and between the
CITY OF FARMINGTON, a Minnesota municipal corporation ("City"), with offices at
430 3rd St., Farmington, MN, and Castle Rock, Empire, Eureka, and Farmington
Enhancement Group, ("CEEF") a Minnesota Nonprofit Corporation, P.O. Box 124,
Farmington, Minnesota 55024.
WHEREAS, CEEF was formed and functions as a community involvement organization
with the active participation and assistance of the City ofFarmington,.Castle Rock, Empire
and Eureka Townships, and Independent School District #192, and; . . .
WHEREAS, CEEF annually undertakes projects in cooperation with the City of
Farmington and the other governmental units detailed above, for the benefit of the broader
Farmington area community, and;
WHEREAS, one such project or activity has historically been the community event and
activities generally referred to as Dew Days, and;
WHEREAS, the City of Farmington has participated with CEEF in Dew Days and other
recreational programs pursuant to state law authorization, including but not limited to M.S.
SS 471.16, 469.187-.189, 471.93 and 471.941, and;
WHEREAS, State law (M.S. S 469.l91) further authorizes cities "to appropriate not more
than $50,000 annually to any incorporated development society or organization of the state
for promoting, advertising, improving, or developing the economic and agricultural
resources of the City."
NOW, THEREFORE, in consideration of the mutual promises, and for good and valuable
consideration, the parties hereto mutually agree as follows:
1. PAYMENT FOR SERVICES. The City hereby appropriates to CEEF the
amount of$23,271 for expenses incurred by CEEF for the 2009 Dew Days.
2. USE OF CITY FUNDS. CEEF shall use the funds only for the prompt
payment of the debts incurred for the 2009 Dew Days listed on the attached
exhibit. Payment or satisfaction of the 2009 Dew Days debts shall be made
no later than 30 days after payment by the City to CEEF of the appropriation.
3. ACCOUNTING. CEEF shall provide to the City proof of payment or
alternative satisfaction of the listed debt (for instance, by a debtor agreeing to
reduce or waive payment by CEEF) within 10 days of final payment of the
debt.
4. USE OF REMAINDER. Any amounts of the appropriation remaining after
payment of the debts for the 2009 Dew Days may be retained by CEEF and
dedicated to expenses to be incurred in organizing and holding the 2010 Dew
Days.
5. REPAYMENT. CEEF shall repay to the City the full amount of funds
appropriated herein on or before July 31, 2015. Partial payments are
acceptable. Payments shall include interest at the rate of 3% per annum on the
unpaid balance to the date of payment.
6. ENTIRE AGREEMENTIMODIFICATION. This Agreement contains the
full understanding of the parties and may not be amended, modified, extended
or canceled (prior to normal expiration), except in writing signed by both
parties.
7. REMEDIES. In addition to any and all other rights a party may have
available according to law, if a party defaults by failing to substantially
perform any provision, term or condition of this Contract (including without
limitation the failure to make a monetary payment when due), the other party
may terminate the Contract by providing written notice to the defaulting party.
This notice shall describe with sufficient detail the nature of the default. The
party receiving such notice shall have thirty days from the effective date of
such notice to cure the default(s). Unless waived by a party providing notice,
the failure to cure the default(s) within such time period shall result in the
automatic termination of this Contract.
8. SEVERABILITY. If any provision of this Contract will be held to be invalid
or unenforceable for any reason, the remaining provisions will continue to be
valid and enforceable. If a court finds that any provision of this Contract is
invalid or unenforceable, but that by limiting such provision it would become
valid and enforceable, then such provision will be deemed to be written,
construed, and enforced as so limited.
9. GOVERNING LAW. This Contract shall be construed in accordance with
the laws of the State of Minnesota.
10. NOTICE. Any notice or communication required or permitted under this
Contract shall be sufficiently given if delivered in person or by certified mail,
return receipt requested, to the officers specified below or their successors at
the addresses set forth in the opening paragraph or to such other address as
one party may have furnished to the other in writing.
11. ASSIGNMENT. Neither party may assign or transfer this Contract without
the prior written consent of the non-assigning party, which approval shall not ..
be unreasonably withheld.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed as of the dates shown.
Approved and Adopted
this _ day of , 2009.
Approved and Adopted .. .... .
this _ day of . ,.2009.
. "..
CASTLE ROCK, EMPIRE, EUREKA
FARMINGTON ENHANCEMENT
GROUP
CITY OF FARMINGTON
President of CEEF Board
Mayor
Treasurer of CEEF Board
City Administrator
CEEF
Register: Accounts Payable
From 01/0112009 ilirongh 09/16/2009
Sorted by: DE;:te~ Type, }.ItEnberlRe!
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09/03/2009
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(3-odfi."ey CustOITL Signs ry.!.her Types offucon""te...
09/03/2009
Aci:!.m's Prom.otiom:l... [;E\V:GAYS 09
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
09/03/2009
PJ.vertO'\:t/l11'-.Je-\vspaper ~TLisG tXperise
FamUllgtOl1 Printing mise expense
EeM Publishers inc.... DEW DAYS 09
FetteProductlol1s DEVlDAYS 09
IVletro Co!d Sto.rage
:mise expe!!Se
BifTop Tent Rental DE\VDAYS 09
Fam1ington COmIll11ll... misc expalse
Queen Pagent Schola... Scholarship
Heikila Photo DEW DAYS 09
Signatare Wea:r DEW DAYS 09
Maribetll Vanderbeck'; Contract Semces:Acco...
Dakota County Fa.irg... mise expense
Boy Scouts DEW DAYS 09
FarrningtonLions DEW DAYS 09
Private Underground DEW DAYS 09
K-"RDS mise eX"fle1'1Se
Pellicci Aee Hardware DEW DAYS 09
Vickie Hagen DEW DAYS 09
DakotaAv.rards DEW DAYS 09
FloatRentaI DEWDAYS 09.
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Fire Dept Trap...
9/16/2009 8:48 AM
:~/he( ... i?f~:p B~1~an\ce
1,637.55 1,637.55
85,20 1,722.75
2:t454.09 4,176,S4
615,85 4,792,69
2,280.32 7,073.01
960.00 8,033.01
4,000.00 12,033.01
800.00 12,833.01
3,858.19 16,691.20
1,161.50 17,852.70
2,700.00 20,552.70
190.00 20,742.70
210.00 20,952.70
500.00 21,452.70
21,452.70
300.00 21,752.70
575.00 22,327.70
90.00 22,417.70
400.00 22,817.70
45.32 22,863,02
50.50 22,913.52
72.86 22,986.38
285.00 23,271.38
*\\-\-\"5:> (2.€f~ -AN II~STr'\1~\' P/M.t ~L€- ~
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A; LOAN 'TO Ckl?Fj ON-E. ~NvA-\.. r~~ fbL 'I~ ~ ,"-
Loan Calculator \ N\\::.~\,
Annual Interest Rate
Loan Period in Years
Number of Payments Per Year
I Start Date of Loan
l___~tion~!_~><!rl! Paj'ments
3.00 %
5
1
11/1/2009
------.---.----.
______J
1___________
Loan Sum man
I Scheduled Payment $ 5,081,33
Scheduled Number of Payments 5
1_ Actual Number of Payments 5
Total Early Payments $ -
Total Interest $ 2,135,65
Enter Values
r------------------------ ------
i Loan Amount $ 23,271,00
Lender Name: r===----------l
Pmt Payment Beginning Scheduled Extra Total Ending
No. Date Balance Payment Payment Payment Principal Interest Balance
1 11/1/2010 $ 23,271,00 $ 5,081.33 $ $ 5,081,33 $ 4,383,20 $ 698,13 $ 18,887,80
2 11/1/2011 18,887,80 5,081.33 5,081,33 4,514.70 566,63 14,373,11
3 11/1/2012 14,373,11 5,081.33 5,081.33 4,650,14 431,19 9,722,97
4 11/1/2013 9,722,97 5,081.33 5,081,33 4,789,64 291,69 4,933,33
11/1/2014 4,933,33 5,081.33 4,933_33 4,785,33 148,00 0,00
'-
Sb
City of Farmington
430 Third Street
Farmington, Minnesota
651.280,6800 . Fax 651.280.6899
www.ci.farmington.mn.us
TO: Economic Development Authority
FROM: Peter J. Herlofsky, Jr.
City Administrator
SUBJECT: Electric Transmission Lines
DATE: October 26, 2009
INTRODUCTION I DISCUSSION
Attached is a proposal from WSB and Associates for work to be done for the cities of
Farmington and Lakeville regarding a review and comment on a CAPX 2020 EIS for Lakeville
and Farmington. At the EOA meeting we will provide you with a map showing the proposed
route of the transmission lines through the cities of Farmington and Lakeville. As part of the
information, there will be a different path that will be going through the cities of Farmington and
Lakeville. The preferred path is to the south and proceeds through the townships of Eureka and
Castle Rock. We consider that to be the most desired proposal and we would like to make sure
the positions of Farmington and Lakeville are identified for consideration at the appropriate
hearings.
BUDGET IMPACT
The total cost of the work is $6,500 which can be split between Farmington and Lakeville.
ACTION REQUESTED
Enter into an agreement with WSB and Associates along with the City of Lakeville to initiate the
work for the review and comment of the CAPX 2020 EIS electric transmission lines.
submitted,
l. 14M
Peter J. He~kY, Jr. 7
City Admi~;;ator
,/
Cmuller/Herlofsky/EDAlElectric Trans Lines
.
WSB
& A:twdules, blt.:',
Infrastructure .. Engineering .. Planning .. Construction
701 Xenia Avenue South
Suite 300
Minneapolis, MN 55416
Tel: 763-541-4800
Fax: 763-541-1700
October 20, 2009
Mr, Keith Nelson, P.E,
City of Lakeville
20195 Holyoke Avenue
Lakeville, MN 55044
Re: Scope of Work for Review and Comment on CapX 2020 EIS for Lakeville and Farmington
Dear Mr. Nelson:
As requested, we have developed a scope of work to review and provide comments on the forthcoming CapX 2020
Environmental Impact Statement (ElS). This scope of work includes providing services to the Cities of Lakeville and
Farmington, The Draft EIS is expected to be available in October 2009, The focus of the comments would be to
document potential environmental impacts associated with possible transmission alignments along in Lakeville and
Farmington which include P-DAK-002, P-DAK-006, and P-DAK-009.
Task 1: Collect Background Information
Available background information will be collected from both cities, including the DEIS, existing and
proposed land use information, airports information, and habitat/wetland information. A meeting with City
Staff will be held to obtain both cities' perspectives.
Task 2: Analyze Draft EIS Report
The DE1S will be reviewed and analyzed for assumptions and results, It is anticipated that the focus on our
review will be the impacts associated with the transmission lines on the nearby Airlake Airport, surrounding
land uses including schools and homes, and on natural resources such as the trout stream and wetlands.
Task 3: Develop Comment Letter
The results of our review will be compiled into a draft comment letters. This information will be reviewed
with City Staff. The final comment letter will be provided to both Lakeville and Farmington to present to the
Office of Energy Security within the timeframe of the DEIS comment period.
The cost for this work is estimated at $6,500. 1fthe City wishes to have additional review or support during the EIS
process such as attendance during meetings or additional comment and response to the ElS, this can be added to this
scope, 1fyou wish to authorize this work, please feel free to call me at (763)287-7196,
Sincerely,
WSB & Associates
.k/.A "11/j offctd-
Andrea Moffatt
Senior Environmental Scientist
c, Sret Weiss, WSB
Minneapolis .. St Cloud
Equal Opportunity Employer
S'c...
City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800 . Fax 651.280.6899
www.ci.farmington.mn.us
TO: EDA Members
FROM: Tina Hansmeier
Economic Development Specialist
SUBJECT: 2010 Budget Discussion
DATE: October 26, 2009
INTRODUCTION/ DISCUSSION
The attached information illustrates the expenditure items proposed for the 2010 budget pertaining
to the EDA Operations and Industrial Park Expansion Project funds.
ACTION REQUESTED
Discuss the items included in the proposed budget.
.
Respectfully submitted,
~~
Tina Hansmeier
Economic Development Specialist
CITY OF FARMINGTON, MN
FUNCTION:
CODE
. NO.:.
S ecial Revenue
PERSONAL SERVICES
6110 Salaries-full time
6112 Overtime-full time
6120 Salaries-part time
6152 FICNMedicare
6154 PERA
6158 Employee benefits
Total Personal Services
SUPPLIES
6210 Office supplies
6250 Other supplies
Total Supplies
OTHER SERVICES & CHARGES
6401 Professional services
6403 Legal services
6421 Municipal services
6422 Electric
6423 Natural gas
6426 Insurance
6450 Outside printing
6460 Dues & Subscriptions
6470 Training & subsistance
6485 Mileage reimbursement
6505 Building repair
6570 Programming
7420 Miscellaneous
Total Other Services
and Charges
CAPITAL OUTLAY
6910 Land
Total
FUND:
ANNUAL BUDGET
DEPT. & DIV: BUSINESS
Community Development UNIT
EDA 0 erations 2000
EDA 0 erations
SUMMARY OF EXPENDITURES
. ... :~q;t~.,
PROPOSED
$
: > ~()O! ::'. 209~>: ::::" 2~99i
ACTUAL...'..ACTUAL> :)ADOPTED
$ $
5,000 5,000 5,000
5,000 5,000 5,000
105,201 34,345 34,345 34,470
13,136 15,000 15,000 15,000
378 500 500 500
345 500 500 500
606 1,000 1,000 1,000
1,200 1,000 1,000 1,000
200 200 13,700
1,245 2,390 2,390 1,790
2,218 4,580 4,580 730
124
5,000 5,000 5,000
16,200
35,617 10,000 10,000 13,000
160,070 74,515 74,515 102,890
160,070
79,515
79,515
107,890
117
CITY OF FARMINGTON, MN
FUNCTION:
qODE
'NO~
6401
6403
6412
6421
6422
6423
6426
6450
6460
6470
6485
6505
7420
S ecial Revenue
PERSONAL SERVICES
6110 Salaries-full time
6112 Overtime-full time
6120 Salaries-part time
6152 FICA/Medicare
6154 PERA
6158 Employee benefits
Total Personal Services
SUPPLIES
6210 Office supplies
6250 Other supplies
Total Supplies
OTHER SERVICES & CHARGES
Professional services
Legal services
Cellular Phone Svc
Municipal services
Electric
Natural gas
Insurance
Outside printing
Dues & Subscriptions
Training & subsistance
Mileage reimbursement
Building repair
Miscellaneous
Total Other Services
and Charges
CAPITAL OUTLAY
6910 Land
Total
FUND:
EDA 0 erations
DEPT. & DIV:
SUMMARY OF EXPENDITURES
A2~~AL' >A2~~~L>
$ $
118
136,690
12,000
136,690
12,000
200
250
10,000
10,000
159,140
159,140
159,140
159,140
ANNUAL BUDGET
BUSINESS
UNIT
2002
. 'ij;i,ii:;i:i"~,R1,Qi,:ji'i:i
". PROPOSED;,
$
389,200
30,000
200
200
250
250
15,000
434,650
434,650
Three Minnesota Cities Are First To Receive Shovel-Ready Certification For New Projects
~nnes~
~y Department ~I EmllloYffilOnt
~"~ Econom"c lleveJo\lntent
nnesota News Release
Communications Office . 651/259-7161 or 1-800-657-3858 TTY 1-800-657-3973 . Fax 651/215-3841
www.PositivelvMinnesota.com
Date: October 1, 2009
For Immediate Release
Contact: Kirsten Morell, 651-259-7161
Kirsten.Morell@state.mn.us
Three Minnesota Cities Are First To Receive Shovel-Ready Certification
For New Projects
ST. P AUL -The cities of Brainerd, Dayton and Rosemount are the fIrst communities in
Minnesota to achieve Shovel ReadyCertification from the Minnesota Department of
Employment and Economic Development (DEED) for new business and industry development
sites.
"Shovel-ready" refers to commercial and industrial sites that have completed all of the
planning, zoning, surveys, title work, environmental studies, soils analysis and public
infrastructure engineering prior to offering the site for sale. The sites must also be under the
legal control of a community or in partnership with a third party.
"Companies do not have the luxury of spending several months on a site search because global
economic forces are motivating them to make market decisions fast," said DEED
Commissioner Dan McElroy. "These cities have invested in this lean, yet rigorous process
that significantly reduces time and money for companies that wish to grow in Minnesota."
"Sites that are certifIed 'shovel-ready' are more attractive to companies and site-selection
consultants looking for locations for business expansions or relocations," said John Rhodes, a
leading national site location consultant with Moran, Stahl and Boyer. "The importance of this
program to prospective businesses is that it reduces the time and increases the predictability of
getting the land developed, the building constructed, and their operation up and running.
Delivery time is very critical to a company and having certified sites gives a community a
distinct competitive advantage."
"The program is a great opportunity for local communities to enhance the readiness of their
sites and to gain significant exposure for sites that earn the Shovel ReadyCertifIcation. This is
especially important for Greater Minnesota locations so they can differentiate themselves in
the marketplace," said Gene Goddard, DEED senior business development specialist.
The newly certifIed sites are:
· Brainerd: The 34-acre Brainerd Industrial Park is a premiere Greater Minnesota location for
business and industry with state of the art infrastructure, low costs, and rapid permitting
turnaround. An integrated walkinglbiking trail, pad ready sites and comprehensive Storm
Water Retention System are also part ofthis site.
Local contact: Joshua Northey, Brainerd Lakes Area Development Corporation, 218-828-
0096, staff@bladc.org
· Dayton: Stone's Throw, located at 1-94 and Brockton Lane, part ofthe fastest-growing
http://www.deed.state.mn.us/news/release/2009IbusOIOct09shovelready3cities.htm
Page 1 of2
9b/
I 0/22/2009
Three Minnesota Cities Are First To Receive Shovel-Ready Certification For New Projects
corridor in the Minnesota and the third fastest in the country, is a 628-acre, mixed-use
development project with 140 acres of retail, commercial and manufacturing space.
Local contact: Samantha Orduno, City of Dayton, 763-427-4589, sorduno@ci.davton.mn.us
· Rosemount: The City of Rosemount has partnered with Ryan Companies to assist in
marketing the 52-acre site which provides build-to-suit opportunities for light industrial, office
showroom, warehousing and assembly.
Local contact: Kim Lindquist, City of Rose mount, 651-322-2020,
kim.lindquist@ci.rosemount.mn.us
The Minnesota Shovel Ready Certified Development Sites Initiative was created by the
Positively Minnesota Marketing Partnership together with DEED. Minnesota's Shovel Ready
Site Certification partners include: Positively Minnesota Marketing Partnership; Briggs &
Morgan P A; City of Chaska; City of Maple Grove; City of St. Cloud; Pope Associates -
Architects; HDR Engineering - Environmental; First American Title Insurance Company;
Short Elliott Hendrickson, Inc. - civil; Progressive Railroad; Union Pacific Railroad; Xcel
Energy; and Pinnacle Engineering.
For more information on Minnesota's Shovel Ready Site Certification Program, contact Gene
Goddard, senior business development specialist, DEED, 651-259-7436, toll free 1-800-657-
3858, e-mail gene.goddard@state.mn.us or John Rhodes, senior principal, Moran, Stahl and
Boyer, 941-755-0074, e-mail iohn.rhodes@msbconsulting.com. The Minnesota Shovel Ready
Certification Web site is located at: www.PositivelyMinnesota.com .
These new Shovel-Ready Certifications were announced today at the I 4th annual Minnesota
Development Conference being held in Bloomington, Minnesota.
Upon request, the information in this news release is available in an alternative format
such as Braille, large print, audiotape, or computer disk.
http://www.deed.state.mn.us/news/release/2009/bus010ct09shovelready3cities.htm
Page 2 of2
10/22/2009
The City Council meeting can be seen live on government access cable TV channels and on
the City web site.
Rosemount among first with "Shovel Ready" site for development
Rosemount is one of the first three cities to receive "shovel-
ready certification" for new business and industry development
sites in Minnesota. The state Department of Employment and
Economic Development (DEED) announced the designation
at a conference for developers yesterday (October 1). The City
and Ryan Coso earned the certification for a 52-acre site in the
Rosemount Business Park. The site qualified as shovel-ready
because it has completed preparations ranging from planning
and zoning to environmental studies and infrastructure
~ROSEMOUNT
COMMUNITY DEVELOPMENT
~
/- ~ \
, 0 '\":" --- r
,~~J~~Y-\\i~!~~
Q...;\\~~~~~~.-;.-~~,.)
~~~~
engineering.
'We are excited to be one of the first communities to qualify for this new DEED program,"
said Rosemount Mayor Bill Droste. "It certainly
will help draw attention to the future
development potential of the property and the ~
community." The Mayor noted that the site has
easy access from Highway 3, County Road, 42
and freeway access from Highway 52.
In an announcement of the designation, DEED
Commissioner Dan McElroy said, "Companies
do not have the luxury of spending several
months on a site search because global economic forces are motivating them to make market
decisions fast. These cities have invested in this lean, yet rigorous process that significantly
reduces time and money for companies that wish to grow in Minnesota." Sites in Dayton
and Brainerd also received the shovel-ready certification. (Click here to read the
announcement on the DEED website.)
Walk to School Day is Thursday
;'lib' Two elementary schools in Rosemount will be joining schools
'6!7 ,walk '
International iJIIthB- from around the world to celebrate International Walk to
Walk to School USP\ School Day on Thursday (October 8). Students from
Rosemount and Shannon Park Elementary schools are
encouraged to walk or bike directly to school from their homes
~ROSEMOUNT
SPIRIT OF PRIDE AND PROGRESS
WEEKL Y UPDA TE
October 2, 2009
2
FW: Dakota Future Intelligent Community Good News
Tina Hansmeier
Page 1 of2
/~' ,
Ll
From: Bill Coleman [info@dakotafuture,com)
Sent: Tuesday, October 20, 2009 3:25 PM
To: Bill Coleman DF
Subject: FW: Dakota Future Intelligent Community Good News
Hello,
We were very surprised to receive news that Dakota County has received recognition by the
Intelligent Community Forum as a Smart 21 Community. This means that we are semifinalists
for the Intelligent Community of the Year! The Top Seven for 2010 will be announced in
January with the Intelligent Community of the Year announced in May.
We were uncertain as to whether our benchmarking submission would qualify us for this year's
competition. Apparently it did!
Our next step will be to update our benchmarking submission to include additional information
and to address this year's theme - The Education "Last Mile-Closing the Gap Between School
and Work".
Please put November 6 on your calendar - 8:00 - 10:00 at DCTC for the next team meetings;
Broadband is going to meet on November 20 at Eagan City Hall.
This is very exciting news. Our goal is in reach! !
Thanks for your involvement in our initiative!!
Bill Coleman
651-491-2551
Press Release
Contact:
Bill Coleman
Executive Director
bill@dakotafuture.com
651-491-2551
October 19,2009
For Immediate Release
Dakota Future Achieves Top 21 Smart Community Milestone
Through the efforts of Dakota Future and its members, Dakota County has been named a 2010
Top 21 global Smart Community. Dakota Future, a countywide economic development
organization, uses the Intelligent Community model to focus on five strategy elements -
broadband, knowledge workers, innovation, digital inclusion and marketing/advocacy - to drive
it economic development activities. The goal is to make Dakota County more globally
10/20/2009
FW: Dakota Future Intelligent Community Good News
competitive in attracting investment and talented people.
Page 2 of2
"This is a testament to the good work that our Dakota Future partners have been doing", said Dakota
Future's chairperson LaDonna Boyd. As a coalition of business, education and government officials,
Dakota Future only recently began pursuing the Intelligent Community designation. "We set a goal is to
achieve Top Seven status by 2012; we may have to move that up to 2011." In fact, Dakota Future may
achieve that goal yet this year, as the Top Seven Intelligent Communities will be announced in January.
Dakota Future officially launched its Intelligent Community Initiative only earlier this month in a series of
events designed to education and organize a broad base of Dakota County business, education and
government officials. The background work, however, had been going on for months as Dakota Future
completed a benchmarking exercise and planned the event launch.
At the launch event, over 75 participants listened to Robert Bell of the Intelligent Community Forum
review the best practices of communities from around the world and how Dakota County matches up. The
result is the creation of six teams dedicated to pushing forward on the Intelligent Community elements.
Sharon LaComb, like many other Dakota Future board members, wears several hats in Dakota County. She
is vice-president of Dakota County Technical College, an Apple Valley city council member and a member
of the Dakota-Scott Workforce Investment Board. "We heard, based on the Intelligent Community criteria,
that we are doing fairly well," said Sharon LaComb, "but there are areas where we can definitely improve,
especially by working together and coordinating our efforts."
Dakota Future's Intelligent Community Initiative is attracting new members. Recent membership
additions include BEVComm, CenturyLink, Convergent Solutions Group and the Cities of Apple Valley
and Rosemount. Boyd, Dakota Electric Association's economic development manager said "It is exciting
to welcome these new members to Dakota Future to join our membership that includes Goodrich Sensors
and Integrated Systems, Xcel Energy, Frontier Communications and Great River Energy."
About Dakota Future
Dakota Future is a private-public economic development partnership in Dakota County. Its board of
directors includes representatives from area companies, colleges, school districts, and local units of
government. Learn more at www.dakotafuture.com <http://www.dakotafuture.com>.
------ End of Forwarded Message
------ End of Forwarded Message
10/20/2009
Communications/Media
Downtown Ilcreates" a spokesperson and
builds a marketing campaign around him
The Cheyenne (WY, pop. 56,920) Downtown Development Authority
(DDA) created an urban legend - an urban cowboy legend, more precise-
ly - as the downtown's resident songsmith, troubadour, and mystery
mascot.
A DDA press release last December introduced us to the multi-media
"marketing campaign championed by spokesperson Boots Walker" and two
songs credited to him, with the headline, "Recording Artist Boots Walker is
coming 'Back to Cheyenne.'''
"We have created this spokesperson of sorts for our downtown, and he
has written a song. It's an actual person, a recording artist that has taken on
this persona, copyrighted his song about downtown Cheyenne in Boots
Walker's name, and we use his voice, which is very iconic, in all of our
radio ads," says Christian Cherek, executive director, Cheyenne Downtown
Development Authority.
(continued on page 2)
Economic Impact
Guide gives direction to new businesses
One of the most useful business recruitment tools we've seen is not
geared to selling entrepreneurs on downtown, but rather preparing them with
the information they need to succeed.
Business Development in Downtown Lexington: A Guide for New and
Expanding Businesses is a 10-page booklet developed by the Lexington
Downtown Development Authority (LDDA), which guides business owners
through the complex process of opening a business in downtown Lexington,
KY (est. pop. 282,100).
The guide concisely presents checklist-like steps to aid entrepreneurs in
researching, planning, and understanding key restrictions like zoning
requirements prior to purchasing or leasing any land or building. Contact
information is also provided for each department or organization on the long
to-do list for start-ups.
"We found out from talking with different people who have come in and
(continued on page 8)
@ 2009 Alexander Communications Group, Inc. All rights reserved.
Vol. 34, No.1 0 October 2009
In this issue
Kick-Back Coupons tie-in mer-
chants. Boots Walker persona
is used creatively to spice up
business promotions. . . Page 2
Meet the merchants campaign
shores up difficult spring. Pre-
senting downtown businesspeo-
ple on a personal level
mitigates spring bridge closure,
and leads to a winning
summer. . . . . .. . . . . . Page 4
Looking Ahead to April. A time of
religious and secular celebra-
tions, there's something for every-
one in April. . . . . . . . . Page 6
Weekly meetings to talk shop.
Every Tuesday, government
players meet with new business-
es in the morning, and expand-
ing businesses in the afternoon,
to discuss plans. . . . . . Page 8
Seven steps to a business start-
up. Following the necessary
steps in the right order helps
businesses succeed.. . . Page 9
ladies night out events use cre-
ative approaches to win gals.
A monthly charitable fund-raiser
with in-store fun and raffles,
and a twice-yearly event where
ladies dress up, keep down-
towns lively at night. . Page 10
Downtown II creates" a spokesperson and builds a marketing
campaign around him (Continued from page 1)
The song, "Back to Cheyenne," is a full-length
composition (clocking in at 3:52 minutes) commis-
sioned by the DDA that speaks of Boots Walker's
longing to come back to Cheyenne. It was produced
in recording studios in Denver and Nashville, using
the talents of recording artists like Nashville studio
guitarist Chris Leuzinger, best known for playing
electric guitar on all of Garth Brook's CDs, fiddle
player Hank: Singer, and Denver singer/songwriter
Marcy Baruch.
Most importantly, it's a great country song, full
of pastoral imagery of the simple West, strong
melody and musicianship, and sung with heart.
When Boots Walker sings about "downtown streets
and country lanes, feelings too hard to explain," it
doesn't sound like a commercial. It sounds like a hit.
The second piece, "Kick Back in Downtown
Cheyenne," is a one-minute (:58) musical short that
borrows some of the melody and lyrics of the full
song for a jingle specifically for downtown Internet
and radio promotions.
In the shorter number, Boots Walker sings about
staying in downtown, and looking forward to the
"show tonight, warm sunset and city lights," with
"people strolling down the streets of downtown,
downtown." In the next verse, he's at "breakfast in
a small cafe," where "folks at the next table" remark
on the fine parade they saw. At the ditty's end,
Boots makes a voice-over cameo appearance: "This
is Boots Walker - kickin' it up in downtown
Cheyenne!"
Of course, music videos for both songs are on
YouTube, where the full song has earned four and a
half stars and nearly 800 views. One user comment-
ed, "I heard this on the radio... nice beat!? Who is
this Boots Walker anyway?"
Kick-Back Coupons tie-in merchants, while
radio play, social media adds to the buzz
The DDA created a Boots Walker website,
www.findbootswalker.com. as well as pages for him
on Facebook - where he currently has 143 "friends"
who claim to know him - and MySpace, where he
hasn't caught on.
His photo on Facebook shows his cowboy boot
resting on a fire hydrant, with a downtown theater
marquee in the background.
2
"We only show him from the neck down always,
because this is crossing the line between fantasy and
reality," Cherek says. But the campaign, its hero, and
his songs have real promotional value.
"We use the song to promote the downtown in
various ways, and it's actually getting play on a first-
tier country station," Cherek says.
"And then we've used the Boots Walker persona
for business promotions to help the merchants."
One is a register-to-win promotion called the Big
Boots Bounty. People can print the entry form from
the Boots Walker website, and turn it in with their
name, phone, and email address to any participating
"Friend of Boots" location.
Monthly giveaways range from $500 to $1,000
worth of gift certificates and prizes from downtown
merchants, "designed to send people allover down-
town," she says.
Another merchant tie-in are the "Kick-Back
Coupons," also known as "Boots Bucks." Through
September 1, people could visit any participating
downtown Friend of Boots location and receive a $5
off Boots Bucks coupon for their next dinner or pur-
chase valued at greater than $25.
The DDA holds monthly meetings with mer-
chants, and encourages them to embellish the urban
legend of Boots Walker with customers as they wish.
That word-of-mouth element in particular makes this
campaign a modem-day take on a big tradition of the
Old West, the tall tale. It hearkens to the frontier
days, when roughnecks gathered to socialize and their
conversations inevitably became bragging contests.
"We've had a lot of fun with it," Cherek says.
"It's one of those things that is building steam every
month. We're getting calls about it even nationally,
because people are starting to hear the song on the
radio and being driven to the website."
Cheyenne updates its image
The idea behind the Boots Walker campaign,
suggested by Creative Dimensions, the DDA's Den-
ver-based marketing agency, was to reconcile the
image that many people have of downtown
Cheyenne, as the main street shootout setting of
countless Spaghetti Westerns, with the more sophisti-
cated modem-day reality of an evolving downtown.
Downtown Promotion Reporter . www.DowntownDevelopment.com
October 2009
"About five years ago, we had developed a strong
new visual identity for downtown. We did a lot of
market research in order to develop it, because we
always had this problem. The name of Cheyenne
summons a Western feeling, but our downtown is
much more sophisticated than that. And so we really
had to work to develop a campaign that visually rep-
resented both the perception
and the reality. We launched
a very strong visual identity,
and for a long time, we
talked about our need to
show what downtown
Cheyenne sounds like.
"We had worked with
this gentleman on a festival
we were having, and we
started talking about using
his voice. He has a very dis-
tinct, low, iconic cowboy
voice. We had talked with
him quite a bit about using
his voice for our radio ads.
And because he's an artist, he
kept having ideas for verses
that were coming to him about. downtown <:heyenne.
"So we said, 'let's go with tl1at.Maybe that's
what we'll do instead of, orin addition to, the radio
ads. Before we knew it, he had written a song that's
just really good. I don't think: you have to be a coun-
try fan to appreciate it."
"He's also a novelist, and so we're looking at
doing serial chapters released online, written in the
voice of Boots Walker, and about his life," she says.
"That may be the next phase we'll continue with. ...
It's taken off even more than we anticipated."
The DDA has received requests for BOQt13.Walker t()
perform at special events like Cheyenne Frontierbays,
which is held over 10 days
each July and is the oldest con-
tinuously running and largest
outdoor rodeo and western cel-
ebration in the world.
The top-name musical
entertainment at the event this
year included George Strait,
Kenny Chesney, and Taylor
Swift.
"Obviously, it would have
to be done in a very creative
way in order not to reveal his
identity," Cherek says. "All
kinds of things are still in the
works, and we plan to contin-
ue the promotion at least
through next summer."
The Boots Walker website helps promote his downtown
business friends.
Where campaign goes next is a mystery, too
As a multi-media venture in fictional persona-dri-
ven marketing, the Boots Walker campaign might
have long legs, no pun intended.
"We don't have any intention right now of reveal-
ing who he is. And this particular recording artist
already has thoughts of other songs that he'd like to
release by Boots Walker. There may be a full CD.
Who knows?" Cherek says.
Merchandising is certainly an opportunity. A
batch of Boots Beer brand root beer was the first
signature product endorsed by the DDA, and sold out
quickly.
Web Extras
To see and hear the music video for "Back
to Cheyenne," visit www.DowntownDevelop-
ment.com and click on Web Extras.
October 2009
Moral of the story.of Boots Walker: Include..
merchants in the creative marketing process
For the DDA, the most satisfying part about this
whole campaign has been the level of merchant
involvement in it. "What we didn't anticipate was
how strong the merchant participation would be. I
think: every downtown has difficulty getting their
merchants engaged, and we really made them part of
this process," Cherek says.
"We listened to their ideas about this character,
and gave them some creative license themselves, so
that they really had some buy-in. I think that has
made all the difference in making the merchants' part
of this successful. That's been something that we've
struggled with for a long time, and that's probably
the main lesson I learned, to get them engaged. Get
them invested in it themselves."
To be a Friend of Boots, for example, merchants
did have to contribute something to the Big Boots
Bounty package, and they also had to agree to
redeem the Kick-Back Coupons.
Contact: Christian Cherek, Cheyenne Downtown Devel-
opmentAuthority, (307) 433-9731, cbcherek@down-
towncheyenne.com, www.boots-walker.com.1!Iim
Downtown Promotion Reporter . www.DowntownDevelopment.com
3
Supporting Merchants
Meet the merchants campaign shores up diHicult spring
This year, downtown businesses in Port
Townsend, WA (est. pop. 9,130), felt not only the deep
recession but. the. added pain of seve:re winter weather,
followed by the five-week closure of the Hood Canal
Bridge during the beginning of peak: tourism season,
from May 1 through June 3, and reduced ferry service
and capacity from Whidbey Island.
The Hood Canal
Bridge is critical, as it
is a main artery to the
Olympic Peninsula in
Washington State, and
Port Townsend's main
access to Seattle, Taco-
ma, and other commu-
nities. An estimated
9,000 cars use the
bridge to reach Port
Townsend each day
during peak periods.
"We had notice of
[the bridge closure] for
years before this; We
did a survey of our
merchants, got mobi-
lized, and asked what
would be of the great-
est help. They said more marketing would really
help," says Marl Mullen, executive director of the Port
Townsend Main Street Program.
It was time, downtowners realized, to get the word
out that while the bridge might be closed, downtown
remained open, and was as ever filled with interesting,
owner-operated businesses with great stories to tell. It
was also the perfect time for local residents to reac-
quaint themselves with their home-town storefronts,
lodgings and restaurants.
Downtown got to work applying for grants and
matching funds, and went on to design and implement
a successful marketing campaign on a $30,000 budget.
faceted promotion which would include print/online
ads, rotating. special feature. days in participating
stores, a cainpaign~specific website (MeetMeInPort-
Townsend.com), video clips, web site links, e-post-
cards and public events in May and June.
The Port Townsend Main Street Promotion Com-
mittee applied for and received a $15,000 matching
grant, awarded by the
Washington State Depart-
ment of Community, Trade
and Economic Develop-
ment and Washington State
Tourism to implement the
marketing campaign. Addi-
tional funding to cover the
match requirement was
provided by Puget Sound
Energy, the Port Townsend
Main Street Program, the '
City of Port Townsend, the
Port Townsend-Jefferson
County Leader, which con-
tributed through advertis:..
ing space, and participating
businesses.
The cost to participate
was $150 with a promotion-
al video or $75 without one for Main Street members,
and for nonmembers, $175 or $100.
With its $30,000 budget, downtown hired a talent-
ed team of local web site designers, photographers and
videographers, and got to work. Video segments for
many of the businesses participating in the campaign
tell the stories behind the storefronts.
The "Meet Me in Port Townsend" campaign high-
lights Port Townsend's breathtaking waterfront, often
picturing the ferry in the background and longtime
merchants who bring a personal flair to their destina-
tion in the foreground.
The idea was to appeal to local residents, Peninsu-
la neighbors, and regional visitors, "to get to know the
merchants, and encourage people to shop here first,"
Mullen says. Likewise, the campaign encouraged mer-
chants "to reach out to their customers from Port
Townsend and throughout the Peninsula." For long-
distance visitors from Olympia to the south and Cana-
da to the north, it would also present alternative ways
MeetMelnPortTovvnsend .com
\1oit ~_.-I.oom.... w.......... In'" iIpaIi;p,- dic!f...tI.eit....... oft'ot!
& ...................~.....,~.......
+PUGffSOUNDENERGY" ...-='t:""':==="'-'::-~
This merchant group picture was the half-page campaign kick-off ad in
the Leader newspaper.
Presenting downtown on a personal level
But before it got backing, downtown needed a
good idea and buy-in. To tell the colorful stories of
downtown business owners and attract new customers,
the Main Street program recruited 33 businesses to
sign on for "Meet Me in Port Townsend," a multi-
4
Downtown Promotion Reporter . www.DowntownDevelopment.com
October 2009
of getting to Port Townsend during the bridge closure.
There were various foot-traffic events scheduled
throughout that five-week period.
A Seattle NPR radio campaign invited 1-5 corri-
dor customers back to visit after the Hood Canal
Bridge reopened. "We had a big bridge opening party,
which was very well attended. It was a packed,
packed downtown," Mullen says.
Encouraging businesses to use the Internet
A web site with photos and video profiles of
downtown merchants is the campaign's key vehicle.
The goal of the website is to give the public a sense of
the business mix in town, as well as opportunities to
learn more about the businesses by exploring the mer-
chant websites, and the people behind the businesses
by watching the videos.
"It really was to encourage people to build a con-
nection with the merchants," Mullen says. "If you
know the stories behind the stores, it makes you poten-
tially have a stronger connection to those people."
Weekly campaign ads run in the Port Townsend-
Jefferson County Leader that invite customers to visit
the featured business and take advantage of the spe-
cial offer that week. Each ad contains a "little-known
fact" about the proprietors to spark interest.
The merchant offers have featured discounts, a
beach party theme, cooking up iridividual s'mores,
and other creative refreshments. Port Townsend even
bought Seattle radio advertising to extend the promo-
tion's marketing reach. There will be a different busi-
ness in the spotlight each week through November 19.
"One of the goals of the Port Townsend campaign
is to make businesses more competitive in the market-
place. The participating businesses were encouraged to
have a website in place or develop one," Mullen says.
Businesses were also encouraged to collect their cus-
tomers' email addresses in store, email their customers
a postcard to promote in-store events, and be more
mtemet savvy period. The Port Townsend Main Street
Program worked with local partners to offer a series of
seminars preparing businesses for the bridge closure,
including a session on e-commerce and website design.
"We knew that the people using the 1-5 corridor
would have a harder time getting here, but if you had
an e-commerce website, they could still shop with
you," she says.
The www.meetmeinporttownsend.com website
has generated over 9,100 visits to date. Even more
impressive, some downtown businesses like hotels
October 2009
A sample of the print ads running each week for a different fea-
tured business in the local Port Townsend Leader newspaper.
and grocery stores kept pace or beat last year's num-
bers during the month the bridge was closed.
"It's been a busy summer downtown. We made up
for earlier sluggishness with a very good summer,"
Mullen says. The Wooden Boat Festival, first held in
1978, attracted a record crowd of over 25,000 guests
the weekend of September 11-13. The first day's
attendance was up 10 percent over any previous year's
first day.
Mullen was recently honored with the "Business
Leader of the Quarter" award from the Port Townsend
Chamber of Commerce for work on the "Meet Me in
Port Townsend" campaign and related bridge mitiga-
tion efforts.
"The idea of telling the stories behind your mer-
chants is a concept that could be used in any down-
town," she says. And video certainly adds dimension
and depth to downtown and merchant websites.
Contact: Mari Mullen, Port Townsend Main Street Pro-
gram, (360) 385-7911, director@ptmainstreet.org. l!'Ilm
Downtown Promotion Reporter . www.DowntownDevelopment.com
5
Looking Ahead ... to April
A time of religious and secular celebrations, there's
something for everyone in April
In addition to Easter and
Passover, April is the month to
celebrate the community library,
downtown's volunteers, green
spaces, and more.
Recognizing the importance
of librari~s
National Library Week will
be observed April 11-17. This
annual event is sponsored by
the American Library Associa-
tion (ALA) and libraries across
the country. It is a time when
libraries are recognized for
their contributions to life-long
learning and their community
support.
There are several good rea-
sons for, downtowns to support
this annual event, not least of
which is the built-in partner, the
downtown library, and support
from the ALA. The public infor-
mation office of the ALA pro-
motes the week by placing
articles in national media.
Librarians, friends and trustees
of libraries join in sponsoring
local promotions. And posters
and other promotional materials
are available through the ALA
Graphics Catalog.
Some of the many popular
events from around the country
come from downtown libraries:
· In Delphos, OR, fines are
dropped for overdue items when
they are returned along with a
donation for a local food pantry.
· In Redwood City, CA, the
public library uses the week to
highlight the importance of hav-
6
· And in Duluth, MN, volun-
teers wore purple ribbons with the
words, "I Volunteer." Participating
merchants provided discounts and
special offers for volunteers
including free admission to the
Duluth Art Institute, 10% off at
Fitger's Wine Cellars, and 20%
off at Grizzly's Grill & Saloon.
ing a library card. Kindergartners
and their families are invited to
the library to get that all important
first card.
· And at a university library,
activities are designed to bring out
bookworms. Unwanted books are
collected for resale. And a compe-
tition asks contestants to identify
books and authors based on the
first line of the book.
Honoring volunteers
Another important week for
downtown organizations is Nation-
al Volunteer Week (the fourth
week of the month), a time to rec-
ognize and honor
your volunteers.
· The Down-
town St. Charles
Partnership (St.
Charles, IL), sent
out a press release
commending the
contribution of
volunteers who
gave a total of
6,200 volunteer
hours to down-
town activities
and events in
2008.
Celebrating trees
The exact date of National
Arbor Day is a bit difficult to pin
down. It is officially celebrated
on the last Friday in April, but
many states recognize different
dates based on their best tree-
planting times.
.... To find out when
Arbor Day is in
your area, visit
the Arbor Day
Foundation web-
site at www.
arborday.orgl
arborday/arbor-
DayDates.cfm.
In addition to
sponsoring the
day, the Arbor
Day Foundation
recommends a
number of ways
to celebrate,
many of which fit
well with the goals of downtown
organizations. These include:
· Conduct a tree search. Ask
people to find large, unusual or
historic trees in your community.
Once the results are in, create a
self-guided walking tour or con-
duct guided tours.
Wh should downlO
. 'tre~s? '.
. . .,t ee-year stud
. vorl2 and Trees N , " ,
for7profit groups dedicated t ",
plailti~gand pr 9trEl~sin.:'
. urban ,environment.s, found that; "
. ,areas with tre~s and'grl:l~n)lJ~ct,..
'scaping are favored byshopp~rs: "
The studY, done between 1.996 ',. " " ,
ond 1999, found that customers ' ,
prefer tree-lined shopping districts,
are more likely to choose to shop "
in an area with trees, and are even
willing to travel farther to reach a
tree-lined district than to shop in a
closer shopping area without trees.
· In Benicia,
CA, the mayor
read a proclamation honoring
police, fire and library volunteers
at a city council meeting during
National Volunteer Week. The
volunteers presented the mayor
with a symbolic check that
reflects over $405,000 of donated
services to the community.
Downtown Promotion Reporter . www.DowntownDeve/opment.com
October 2009
· Dedicate a park, median, or
other green space, and make it an
occasion to talk about stewardship
and greening downtown
· Encourage neighborhood
groups and others to, adopt and
care for street trees in front
of homes and businesses.
Easing tax day blues
The deadline for filing person-
al tax returns in the United States
is April 15. A date that is etched in
the minds of many. Why not take
advantage of this dreaded day to
have a little fun downtown. If
you're lucky enough to have a
downtown post
office, which
stays open late for
last minute filers,
you've already
got a head start
on some great
publicity.
· For several
years a non-com-
mercial radio sta-
tion in Seattle,
WA, has hosted a
fund-raising
party on April 15 .
The first 500
guests receive a
souvenir green eye shade and pen-
cils. The organizers collect tax
returns and deliver them by
escorted armored car to the post
office by 11 :30 p.m. One year the
price of tickets was $10.40.
· Since 1986 the West Orange
Library, in South San Francisco,
CA, has remained open until 11
p.m. on April 15th. After 7 p.m.,
members of the Friends of the
Library provide coffee, sympathy,
and standard forms. Through a
special arrangement with the post
office all mail dropped off at the
October 2009
library by 10:45 p.m. receives an
April 15th postmark.
Fooling around downtown
Celebrating April Fools' Day
downtown may sound like a stretch
but not to these intrepid fools,
· FestiFools in Ann Arbor, MI,
brings University of Michigan stu-
dents and community volunteers
together to create huge paper mache
puppets, which are carried by one
or more people along the downtown
parade route on the first Sunday in
April. At the FestiFools web site
people are invited to, "Get involved.
Join the fun! Become a full-fledged,
card-carrying Foo1."
This can be done by
helping to make the
puppets, making a
donation, becorrring
a sponsor, volun-
teering at the event,
or simply going to
the event.
Both individuals
and groups are invit-
ed to create puppets
at the event's studio
space or to work on
their own, following
parade guidelines,
of course. The spon-
sorship levels range from Fool ($50-
$199) all the way up to the Biggest
Fool of Them All ($10,000+).
· For the past four years a pub-
lisher in Eau Claire, WI, has hosted
an April Fool's Day pillow fight
downtown. Apparently, people of all
ages just can't resist the opportunity
to whack each other with a pillow.
At the 2009 event, over 100 people
participated in the brief free for al1.
Aram Khachaturian's frenzied Sabre
Dance plays over the public address
system and when the piece is over,
the fight is over, too. ~
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Downtown Promotion Reporter . www.DownlownDeve/opment.com
you though you knew
',national event, along
" alHighFive Day, . '
, cet", n April 1'5. The holi-
, 'dayol'iginateCl at Jh~University
, of Virginia in 2002, and has " ,
.sincErspread to'anUnlber of col-
, . lege arid UniversitY campuses.
Do' ' 'wns mo' ',', t. So
, 'whll ab . g neigh-
bo . ."giving pe you poss
: onth~street a hearty high-five,
w r ou kno " , . or not.
So p:/ f' " . ,', ionc1fhighfive-.
d' ./," , ,
,oy. /
April is. . .
~;u:J~;p~ ..
<, ..'-~./
March 30 -April 5
Passover
April 1
April Fool's Day
April 4
Easter
April 6
Student Athlete Day
April 15
Income Tax Day
National High Five Day
April 22
Take our Daughters
and Sons to Work Day
April 30
Arbor Day
7
Guide gives direction to new businesses
(Continued from page 1)
started businesses that the biggest problem was know-
ing who to talk to, where to go, and what the process
was," says Diane Bonfert, prograni and services direc-
tor, LDDA.
"We also found, from talking with the internal
[government] agencies; that alotof times, people were
doing things in the wrong order," she adds.
"They went ahead and leased or bought a building
with a specific business or plan in mind - and then
found out when they went to zoning that it wasn't
zoned appropriately for that business!"
For example, one newcomer intended to open a
catering businesg,but founp out too late that she could
not do catering in the location she chose without also
operating a restaurant. She closed it and moved on to
another location.
Another impetus to produce the guide came
through forming an entertainment task force charged
with making downtown more vibrant. The task force
invited the Responsible Hospitality fustitute (RR!) to
town, to provide an overview and evaluation of how
businesses ran things, and make recommendations for
improvement. One of the things RHI recommended. was
doing this kind of informational guide for businesses.
Wee.kly....meetings...to....tal.k...shop
I n producing. a g u ide to' educote entreprenevrs
about the steps they must go. thrQughto startabusi-
nessdQwntQwn,thelexington-Fayette Urbon. County
GQyernment learned a lot as well.
"KnQwing .the processissoarduQus - .andcan
be daunting to SQmeone that's just starting - oneQf
the neatest things the city gevernment has done is,
every Tuesday, they have meetings in the morning
for new businesses, and in the afternoen for those
that are doing expansiens, and they bring in all the
players from the government," says Diane Bonfert,
prQgram and services director, Lexington Downtown
Development Autherity.
"They bring in fire, building inspection, code
enfercement. So. that one perSQn can bring their
plans orthoughts in, sit dewn with every agency
that they're going to have to. go threugh to get
approval, and they can meet with all ef them at
once. Which really is quite a time saver. Plus, each
of these different divisions can ask questions of each
other. It's just a huge time saver,"
8
A reference for newcomers to downtown.
Assembling content for the guide and editing it took
between six and seven months. "It was a long
process, due to the fact that there are so many differ-
ent ~Iltities that someone has to m~et with," .13onfert
says, to ensure that all bases are covered when start-
ing a business downtown.
"We met with every single person [new business
owners] will be meeting with, got their information,
and found out what would be the best thing to impart
to someone starting a business. Then we put it all
together and sent a couple of drafts out to make sure
that what we had was correct."
The Responsible Hospitality fustitute provided
Bonfert with contact information for several cities
that produced similar business start-up guides.
"It's pretty universal, the types of things you have
to do to start a business," she says.
Online distribution. The LDDA makes the guide
available at its website, and refers entrepreneurs to it
whenever they call to express interest in starting a
business in downtown Lexington.
"Sometimes we get referrals from the Division of
Building Inspection or other agencies where people
have gQne to. first," Bo.nfert says.
While expanding businesses may find the guide a
helpful checklist to review, it's primarily meant to.
improve the chances of success for first-time down-
town business owners.
"You learn quite a bit when you go through the
process of opening a business," she says. "It's proba-
bly of most benefit to folks that are new to the down-
town area, who have not gone through that process
here, and don't know who the key players are."
Guide has made desired impact. From both
businesspeople and government agencies, feedback to
the LDDA about the guide has been positive.
"A lot of [business]people have indicated that
they've used it and made those contacts that were
suggested and offered in the guide.
"And then internally, we've also had some good
comments that a lot of what they were seeing before,
they're not seeing now, because people are getting the
~
1..-
:=:--::::: Web Extras
==--== To. read A Guide for New and Expanding
- ~
::::1- Businesses, visit www.Do.wnto.wnDevelo.p-
ment.co.m and click cn Web Extras.
Downtown Promotion Reporter . www.DowntownDevelopment.com
October 2009
information up front, and are doing things in the
proper sequence," Bonfert says.
The guide welcomes entrepreneurs with the fol-
lowing introduction: "We appreciate your interest in
downtown Lexington. You are not alone; the last few
years have seen a renewed interest in our downtown
that has resulted in numerous mixed use, residential
and entertainment projects. The new residential units
have brought in over 1000 people who now call
downtown home and on any given night, our down-
Seven steps toa business start-up
"One of the first steps in starting or expanding
a business is adequate research and planning,"
begins A Guide for New and Expanding B.usinesses
in dowr;1town Lexington, KY. Here's an excerpt of how
the guide presents the seven steps to starting up:..
1. Get basic information.
.- ,-'''''- -'--" ,',',," '- -' -' --,",,-;-"-- - .,,'" ',"" .
· The U.S. Small Business Ad~rnistration has a
Business Resource Center which provides free access
to a variety of informotion, education and training
designed to assist entrepreneurs start, op nd
grow their businesses. www.sba.gov. .
· Kentucky Small Business Development CElnter is
a wonderful local resource that provides management
and technical assistance and training/education91
opportunities 0 future and.existingbusiness owners
and entr rs. ...
2. P a det
Developing 0 soun . , ess plan is a critical
ponent. Like a road map, your business plan will
w you where you are in. relotion to. where you
want to be. It will allow you to look ()bjectively ond
see where the strengths and weaknesses are in your
business prior to your opening. Furthermore, this docu-
ment will be a key part of ony financiol package that
you will submit to a bank for loan consideration. Your
business plan will cover such details as business
description, market onalysis, financial management,
marketing and day-to-day operations. Contact the
Lexington office of the Kentucky Small Business Devel-
opment Center ...
3. Choose a legal business structure.
· Typically the first decision to make when start-
ing a business is choosing the most appropriate busi-
ness structure. There are basically four primory options
for you to choose: sole proprietorship, partnership,
corporation, and limited liobility corporation. It is
good business judgment to seek both business and
legal advice from an accountant and an attorney
before finalizing these decisions and beginning your
October 2009
town core is bustling with patrons of the many restau-
rant and entertainment opportunities to be found."
It then explains the purpose of the guide and the
mission of the LDDA that created it, reminding entre-
preneurs: "Our staff is committed to the successful
development of our downtown and is available to pro-
vide assistance."
Contact: Diane Bonfert, Lexington Downtown
Development Authority, (859) 425-2296, diane@
lexingtondda.com. ~
business. The particular structure you choose may save
you money. Additional information can be found ...
4.. D ine and file your business name.
· You moy request a preliminary name ovail bili-
ty check by contacting the Secretary of State ..
· To register your company name or to incorpo-
rate a business, contact the County Clerk's office ...
5. Select a site and determine zoning and
site permit requirements. . . .
· Determine zoning requirements prior to p
ing or leosing any land/building.. . .
· A permit from the Division ,of Building.
required before a structure maybe built,a~d.
altered, moved or whEm a change of~se is pr
You ~ust 'als~ check with' the Lexingt~n-F
Urbon County Government to insure the type
ness you plan to operate is legal in the desir
tion. The Division of Building Inspecti .
if the use is appropriate. ...
· Some types of applications may requiret .
review and approval of the Planning Commission
Board of Adjustment. For such coses, the Division of
Building Inspection will refer you to the Division of
Plonning which has 0 staff member assigned as a
facilitator to give hands-on assistance to downtown
projects. Contact: Division of Planning ...
6. Obtain required license(s).
· To complete the process for obtaining a busi-
ness license and to register for local occupancy taxes
contact: Division of Revenue...
. If you are planning to sell alcohol at your place
of business or to install a dance floor contact: Lexing-
ton Division of Police, Office of Alcohol Beverage
Control ...
7. Employer responsibilities.
A whole new set of responsibilities arise when a
business hires employees. ...
Downtown Promotion Reporter . www.DowntownDevelopment.com
9
Targeting Groups
Ladies night out events use creative approaches to win gals
Ladies night out events are gaining in popularity
across North America. While each event is different,
one thing is Clear: To keep women engaged, fresh
new themes and in-store activities are a must.
Downtown Ukiah, CA (est. pop. 14,960), mer-
chants held their first Girls' Night Out in July, and
it's become a new
monthly tradition. Girls'
Night Out is held on the
third Thursday of each
month from 5 to 8 p.m.
The evenings offer
extended shopping hours,
discounts and specials at
downtown Ukiah's par-
ticipating boutiques and
restaurants, which put up
pink balloons outside
their storefronts to
proudly show their
involvement. About 20
shops typically stay open
late to participat~.
"Some things shouldn't be done 'alone," begins a
Ukiab Main Street Program press release for last
month's Girls Night Out. That list: "Tandem bicy-
Cling, Tea for two-ing, Double date-ing, and most
importantly ... shopping."
Downtown Ukiah positions Girls Night Out as "a
time for you take a step back, forget about the dry
Cleaning or that meeting at work, and just have fun
with the girls."
Girly in-store activities have inCluded a chocolate
fountain, a game night, wine tastings, ice cream tast-
ings, and lotion samplings.
Girls' Night Out is also a fund-raiser for not-for-
profit organizations in town, such as Project Sanctu-
ary, which helps fight domestic violence and sexual
abuse, Big Brothers Big Sisters of Mendocino Coun-
ty, and the Ukiah Senior Center.
The first 100 participants to purchase raffle tick-
ets at the Main Street Booth receive coupon bags. A
basket of goodies donated by the downtown mer-
chants is raffled off at 7:45 p.m., as the evenings
draw to a Close.
In introducing the event series, the Ukiah Main
Street Program invited not-for-profit groups in need
to call its offices. The reaction was very positive.
"We're starting to grow tremendously. With the
first one, we raised only $285. With this last one, we
raised $687, and we're benefitting a: different not-for-
profit organization each time," says Andrea Ivey,
associate director of the Ukiah Main Street Program.
Similarly, turnouts
have grown from about
50 to perhaps 200 women,
often in large groups of
friends.
"We're encouraging
all participating merchants
to offer a little something
extra for the women," she
adds. For example, last
month, a hair salon
offered a dermatological
event.
"Promote something
unique. Something that's
different, that big box
stores might riot beoffer"'-
ing," Ivey advises. "Go above andbeyondsoinething
to appeal to either men or women, that's fun."
The Prior Lake (MN, pop. 23,840) Chamber of
Commerce is also targeting women with its twice-
yearly ladies' Thursday night event. September
marked its eighth event.
"We do it in the spring and fall. Each one is a dif-
ferent theme. We max out at 450 ladies, because we
have about 50 vendors," says Sandi Fleck, executive
director of the Prior Lake Chamber of Commerce.
"We try to make it unique every single time. Some-
thing's always different."
This September's event was a Pajama & Spa
Party. "The ladies will come in their pajamas. Some
of them will dress for the part and some of them
won't," Fleck says.
Other themes to dress for inCluded Patriot Day,
last September, cowgirls, Halloween, and the 1950s.
"We had 'Elvis' show up that time. 'Elvis' was in the
building!"
Contact: Sandi Fleck, Prior Lake Chamber of Commerce,
(952) 440-1000, sandi@priorlakechamber.com; Andrea
lvey, Ukiah Main Street Program, (707) 462-6789,
mainst@pacific.net, www.downtownukiah.com.1m
Gals revel In their camaraderie in downtown Ukiah, CA.
10
Downtown Promotion Reporter . www.DowntownDevelopment.com
October 2009
IleT LB X
~ ................................................................................
a
Make it happen
downtown
Many non-traditional events
can be brought downtown to spur
further activity. For example, the
local Kidney Foundation, which
hosts a program in suburban Sil-
ver Spring, MD, added a simulta-
neous event downtown, which
includes a Kidney Walk, Kids
Comer, wellness area, and other
programs.
Jingle Bell Run
The 2008 downtown Knox-
ville Jingle Bell Run is part of the
the Arthritis Foundation's nation-
wide holiday fund-raiser. The
event consists of a 5K timed run,
a 5K fun walk, and a one mile fun
run/walk. Participants tie Jingle
Bells to their shoe laces and dress
in holiday costumes. In 2008.
Knoxville raised over $65,000. To
learn more about bringing a Jingle
Bell Run to your downtown con-
tact your local Arthritis Founda-
tion location.
Growing farmer's market
looks up
The Troy (NY) Waterfront
Farmer's Market is expanding as
a Saturday morning shopper's
and visitor's attraction. The mar-
ket, which functions in what's
called the Uncle Sam Atrium,
added space on the second floor
above the existing ground floor
stalls and displays. At present,
about 50 vendors are in business
each market day. New maps and
floor plans introduce shoppers to
the added second-floor offerings
October 2009
of fruit, vegetables, baked goods,
and more.
This way to downtown
The Northfield (MN) Down-
town Development Corporation
supported erection of a second
sign directing drivers off the
highway and into Northfield.
The signage program is run by
the Minnesota Department of
Transportation, the Economic
Development Authority arid the
Convention and Visitors Bureau.
This is one way that the Down-
town Development Corporation
meets its goal of "Working
together to sustain a vibrant
downtown N orthfield."
Segway patrols make
downtown friendlier
The Omaha (NE) Police
Department recently deployed
officers on two Segway vehicles
to patrol downtown, assist people,
answer questions, spot graffiti
and panhandling, and generally
improve downtown for shoppers,
business people, tourists, and oth-
ers. The single-person, battery-
electric powered Segways cover
24 miles per charge and travel at
up to 13 miles per hour. The pair
of vehicles were bought by the
Downtown Improvement District
Association for $14,500. Douglas
County and the First National
Bank also operate Segway patrols
of streets, parking facilities and
the like. The high-visibility
patrols not only spot and deal
with problems but also convey a
feeling of safety and security
downtown.
ISSN 0363-2830
Downtown
Promotion Reporter
A publication of the
Downtown Research & Development Center
712 Main Street - Suite l87B
Boonton, NJ 07
Phone: (973) 265-2300 .
Email: info@Downtow
Website: www.Downto
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pfelt@DowntownDevelopment.com .
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msdewitt@DowntownDevelopment.com
Downtown Promotion ReponeliJ is published lIlonthly .
by the Downtown Research & Development
The Center provides news, informati
successful downtown revitalization
ters, books, reports, and website, .
'l~~
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system, or transmitted in
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&tIC
~ ...............................................................................................................................
A
Add hours for late
shopping
Stores now stay open later,
unti17p.m., on the first and third
Fridays each month in Medford,
OR. On the first Friday, down-
town focuses on Fashion, Furni-
ture and Food. Then, on the third
Friday, the shopping theme is "All
about Art." This concentrates on
promoting visits to art galleries,
artists' studios, and shops and ties
in with downtown's Friday Art
Walks. Art Fridays are scheduled
from April through December. Of
course, all retailers, restaurants,
and others can join in.
Walk of fame honors
famous citizens
The city's Walk of Fame
Awards recognize notable people
and their connection to Sault
Sainte Marie, Ontario, Canada.
Honorees have their names
engraved into granite maple
leaves that are then embedded in
downtown sidewalks near the
Essar Centre.
Nominees must have made a
significant contribution locally or
globally in athletics, art, enter-
tainment, academics, humanitari-
anism, medicine, science and
technology, business and indus-
try, or in another area. Further-
more, they must be Sault Sainte
Marie born or have lived in the
city or in the area during their
lifetime. A special selection com-
mittee picks the winners. Nomi-
nation forms are available at the
Downtown Association office and
on its web site.
12
Community yard. sale .
For one day in June, City Park in d.owntown Paso Robles, CA(Jstranh
formed into the North Country's largest community yord sale,. for 1tb~~:mnu"
al Trading Day event. A simple one page applicotion and $40 fee ,WI.!I,.
secure a 15' x 15' space for the day-long event. Over 100 p~ople,from
residents to local crafispeople set up shop offering a wideranae of items
for sole. The only things not .
offered are large applionces,
upholstered furniture and used.
clothing. While 011 food and.
drink sales are limited to Main
Street members.
A popular recent addition
is a Kid's Flea Morket where
children in third through
eighth. grade can. rent a
spoce for iust $5. Kids hove
their own separate applica-
tion, which lays out all of the
details and re. s 0 par-
ent's signatur .
. . - ,
Lighthearted artwork sets the
mood for the Kid's Flea Market. .
Working with youthful
volunteers
To help assemble its 100-foot
Christmas tree and replace the old
light bulbs with high efficiency
LEDs, the Downtown Marketing
Cooperative in Delray Beach, FL,
turned to over 500 student volun-
teers. In a partnership with the
Office Depot Foundation and
Florida Power and Light, 500 sev-
enth and eighth grade students
were recruited to participate in
the project.
The students worked with
contractors, City employees and
other volunteers to assemble the
Collectibles
Treasuns frpm the past!
food 0 Refreshments
fftEE ADMISSION! . .
..........OlI
~~lli~ro> i'ulIl
lh,dlngUay: $40.
(oiuI.) .
Kl"-!'IeaHarl<et: $5
.ll~.. ltIi ,.)
A~~
at_~alri .Street~.
tree and other exterior landscap-
ing. They also removed, replaced
and tested 15,500 lightbulbs with
the energy efficient LEDs.
Suggestion box
At its web site, the Downtown
Billings (MT) Association asks
people to send in their ideas,
problems, suggestions and even
praise, so these can become inputs
into creating a better downtown.
People click on www.mydown-
townidea.com to start the process.
This is an easy-to-use technique
for maintaining real contact with
constituents. l!'Iilll
Downtown Promotion Reporter . www.DowntownDevelopment.com
October 2009
City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800 . Fax 651.280.6899
www.ci.farmington.mn.us
TO: Economic Development Authority
FROM: Tina Hansmeier
Economic Development Specialist
SUBJECT: Supplemental Agenda
DATE: October 26, 2009
It is requested the October 26,2009 agenda be amended as follows:
NEW BUSINESS
8b) CAPX 2020 Electric Transmission Lines
Attached is additional information received today regarding this project.
CITY STAFF REPORTS
9a) Economic Update, Volume 27
ge) October Economic Development Activity Report
CapX
gb
Delivering electricity you can rely on
Dear Administrator:
Enclosed you will find a letter that was sent to the approximately 4,000 landowners
whose property may be impacted by the proposed CapX2020 345-kV electric
transmission lines.
As the letter notes, public meetings and hearings have been scheduled for November
and December. The meetings will give members of the public and local government the
opportunity to comment on the Draft Environmental Impact Statement (November 12-
19) and make comments on the proposals at public hearings presided over by
Administrative Law Judge Richard Luis (November 30-December 11).
Please forward the letter to your commissioners, board members and other staff who
should be informed of the coming meetings.
Meetings will also be publicized in local newspapers.
If you, your staff or board has additional questions or comments, the CapX2020 team
can be reached via a toll-free number at 1-888-473-2279, via email at
brookinqsinfo@CapX2020.com or via the contact form on the www.CapX2020.com web
site.
Regards,
CapX2020
Central Milmcsota lv11micipal Power Agency. Dairy/and Power Cooperatil'c . Great River Energy
Minnesota Power. lvfinnkota Power Cooperatiue . Missouri River Energy Services. Otter Tail Power Company. Rochester Public Utilities
Southern Minnesot/l Munidpal Power Agency. \VPPI Energy. Xeel E.nergy
CapX
Delivering electricity you can rely on
October 22, 2009
Dear landowner:
This letter is to notify you about two sets of state-sponsored public meetings that will occur in
November and December 2009 as part of the CapX2020 Brookings County-Hampton 345-kV
electric transmission line project. Meetings to discuss the draft Environmental Impact Statement
(EIS), which will be issued October 20, are scheduled for November 12-19. Public hearings,
where members of the public can ask questions or provide comments on the proposed routes,
are scheduled for November 30 through December 18.
Official notices of these meetings and hearings will be issued by the Department of Commerce,
Office of Energy Security (OES) and published in local newspapers prior to the events.
The project is being considered under the full permitting process in Minnesota Statute 216E.03
and Minnesota Rules parts 7850.1700 to 7850.2700. It has been referred to Administrative Law
Judge Richard Luis, who will manage the public hearings, evidentiary hearings and preside over
submission of testimony and exhibits, and other procedural issues. The process began in
December 2008 when the CapX2020 utilities filed a Route Permit application with the Minnesota
Public Utilities Commission (Commission) for the project.
Draft EIS Public Meetings
The OES is developing the draft EIS, which will examine the land use and environmental issues
associated with the routes proposed by the utilities as well as other route alternatives that were
submitted in early 2009 during the EIS scoping phase. The OES will hold the following public
meetings for anyone who wishes to comment on the draft EIS:
D ft EIS P br M f S h d I h t d b th Off
fE
S
"t
ra u IC ee mg c e u e, os e ~y e Ice 0 nergy ecurl y
Date Location Address/City Time
November 12 Lonsdale American Legion 115 2nd Avenue NE 1-4 p.m.;
Lonsdale 5-8 p.m.
November 13 Holiday Inn 20800 Kenrick Avenue 1-4 p.m.;
Lakeville 5-8 p.m.
November 16 Prairie's Edge Casino 5616 Prairie's Edge Lane 1-4 p.m.
Granite Falls
November 17 Best Western 1500 E College Drive 1-4 p.m.;
Marshall 5-8 p.m.
November 18 Jackpot Junction Casino 39375 County Highway. 24 1-4 p.m.;
Morton 5-8 p,m,
November 19 Brass Top Hall/ 514 Main Street 5-8 p.m.
Hog Wild Saloon Henderson
The EIS Scoping Decision is published on the PUC web site at
http://enerovfacilities.puc,state.mn.us/documents/19860108-
147 4%20FINAL %20EIS%20SCDPE%20063009.pdf
Written comments on the draft EIS can be submitted to Scott Ek of the DES at:
Office of Energy Security
Attn: Scott Ek
85 7th Place East, Suite 500
St. Paul, MN 55101
scott.ekla>.state. mn, us
Comments can also be filed online at:
http://eneravfacilities.puc.state.mn.us/publicComments.htm I
Comments on the draft EIS will be accepted until November 30, 2009. The DES responds to all
comments on the draft EIS in a revised document and publishes a final EIS, which is expected
by January 8, 2010,
Public Hearings on the Route Permit Application
Public hearings provide opportunities for landowners, stakeholders and intervening parties to
ask questions of the utilities regarding the proposed routes and submit comments into the
record about the specific routes under review. An administrative law judge presides over these
hearings.
Afternoon and evening public hearings will be conducted throughout the project area in
November and December as follows:
Public Hearing Schedule, presided over by Administrative Law Judge Richard Luis
Date Location Add ress/C itv Time
November 30 Prairie's Edge Casino 5616 Prairie's Edge Lane 2-5 p.m.;
Granite Falls 7-10 p.m.
December 1 Best Western 1500 E College Drive 1-5 p,m.;
Marshall 7-10 p.m.
December 2 Redwood Area 901 Cook Street 1-5 p.m.;
Community Center Redwood Falls 7-10 p.m.
December 3 Winthrop Veterans 206 N Main Street 1-5 p.m.;
Club Winthrop 7-10 p.m.
December 7 Brass Top Halll 514 Main Street 1-5 p.m.;
Hoa Wild Saloon Henderson 7-10 p.m.
December8 Lonsdale American 115 2nd Avenue NW 1-5 p.m.;
Leaion Lonsdale 7-10 p,m.
December 9 Park Ballrooml 300 Lexington Avenue 1-5 p.m.;
American Leaion New Prague 7:10 p.m.
December 10 Holiday Inn 20800 Kenrick Avenue 1-5 p.m,;
Lakeville 7-10 p.m.
December 11 Holiday Inn 20800 Kenrick Avenue 9:30 a.m,-
Lakeville 12:30 p.m.
Dec. 15-18* Commission offices St. Paul TBD
*Evidentiary hearings may be held December 15-18 at the Minnesota Public Utilities
Commission offices in Sf. Paul.
Written comments can be submitted to Judge Luis through January 15, 2010 (tentative
deadline) at:
Office of Administrative Hearings
Attn: Judge Richard Luis
PO Box 64620
St. Paul, MN 55164-0620
Or via email atcapx.oah@state.mn.us
Public Participation and Intervention in the Public Hearings
There are two ways in which persons may participate in the public hearings: as an interested
person, or as a party.
Interested person: A person will be allowed to participate without the necessity of intervening
as a party. Participation includes: a) offering direct testimony with or without benefit of oath or
affirmation and without the necessity of prefiling testimony; b) offering direct testimony or other
material in written form at or following the hearing; and c) questioning witnesses. Any person
who wishes to question a witness but does not want to ask the questions may submit questions
in writing to the ALJ, who will then ask the
questions of the witness. Questions may be submitted during the hearing or may be mailed to
the ALJ in advance of the hearing.
Intervention: Any person may seek to intervene as a full party to this proceeding. If a person
desires to intervene, the person must file a document called a Petition for Intervention with the
ALJ by October 26,2009 (see Minn. Rules Part 1405.0900). Intervention ensures that the
person will have all the rights of a party, including the right to make motions, to attend any
prehearing conferences, to be served with documents, and to present witnesses, and also the
obligations of a party such as responding to discovery requests and serving other parties.
Anyone may speak at the public hearing, present documentary evidence, ask questions
of the Applicants and OES staff, and submit comments.
All documents filed in the proceedings can be found by clicking on 'Search eDockets" at
www.puc.state.mn.us. Use the docket number 08-1474 (08 stands for 2008, the year the Route
Permit application was filed).
At the end of the process, the Commission will consider all material and conduct public
hearings. Following deliberations, the Commission will decide whether to grant a Route Permit,
and, if it is granted, which route the transmission line will take and any mitigation required of the
utilities,
Additional information on all CapX2020 projects can be found at www.CapX2020.com; contact
the utilities through the website or the toll-free number 1-888-473-2279.
This newsletter is an
integral part of the
City/s Business
Outreach Program/
an opportunity to
highlight local
business acfivi~
and a medium to
provide information
to the Farmington
business community.
For questions about the
items in this newsletter
or other business
matters, please contact
Tina Hansmeier
651- 280-6821, or
~
The Economic
Development
Authority (EDA) is
comprised of City
Council members:
Christy Jo Fogarty
(EDA Chair)
Steve Wilson
(EDA Vice-Chair)
Terry Donnelly
Mayor Todd Larson
Julie May
~
November 23, 2009
Farmington Economic Update
Economic Development Staff Report
October 26, 2009
Volume 27
The MARKET ON OAK and SHIDOR Open Downtown!
(651)247-5132
Address
302 Oak St.
Page 2 Farmington Economic Update
Why Use Electricity When No One Is Around?
Local City and School District representatives, City staff, and Chamber members meet on the 4th
Thursday of every month to discuss business matters and network at the Dakota County Regional
Chamber of Commerce's monthly Farmington Breakfast. This month's event featured Michael Hoy with
Dakota Electric who presented a number of ways businesses can decrease electricity usage and save
money. Contact your electric utility provider today for more information on how you can help control and
reduce your business' electric usage.
.....................................................................................................................................................................................................................................................................................................................................................~
, ,
i Save money and energy with VendingMiser™ i
: One example to reduce energy use is the VendingMiser™. VendingMiser™is a censoring :
i system that reduces vending machine run time while maintaining product :
: temperature. VendingMiser™ will power down a machine when no one is in the area,
i and when someone approaches or the machine needs power for cooling purposes,
i VendingMiser™ will automatically repower the machine.
! VendingMiser™ Benefits
: · Save nearly 50% of the $170 to $250 spent annually for the electricity used
i to operate vending machines
i · Reduce maintenance costs
: · Increase the life of front panel florescent lamps
i . Accepted for use by Pepsi Cola@ and Coca-Cola@
· Easy to install
· Some utilities offer rebates to help cover the cost of the VendingMiser™.
I Regardless of your electric utility, you can contact Dakota Electric at 651-463-6243 to learn more
l..~,~.~~,~..~.~.~..,~~.~,~.~.i.~~..~~..~~.~,~.~,~,~~..i.~.~~~~..,~,.....................,..,................,............................,...,..................,..............................,..........,..............,....,............................,..............,..,......i
The New Rambling River Center Opens!
__-- The Rambling River Center celebrated opening
their new home on October 19 with an open
house and ribbon cutting ceremony. To date
volunteers have provided 2,243.75 hours of
physical labor towards completing the project;
had the City hired contractors for this work the
cost would have exceeded $40,000.
Thank you volunteers!
325 Oak Street - 651-280-6970
Banquet and conference room rental opportunities
are available after hours including evenings and
weekends.
October 26, 2009 Page 3
'" . - L-;;tSt;;owners I
Gaby and Pablo
Gonzalez along
with Gaby's
mother Gabriella
Quintero,
Below: Food
products and
I other items such
as Pinatas are
available at Fiesta ·
Market. I
Burritos, enchiladas and tortillas are the kind of Mexican food one
might be familiar with but there is a world of difference between
Mexican take out and home made Mexican fare, according to Gaby
and Pablo Gonzalez, who are the new owners of Fiesta Market
(formerly known as Mena's Servicios Latinos). The couple decided to
keep many of the store offerings the same, however, they did decide
to change the name and offer some new products.
Gaby enjoys helping customers find the right ingredients for Mexican recipes. She shares her Mexican
Breakfast Casserole recipe, below (all ingredients are available at Fiesta Market).
~Mexican Breakfast Casserole
11/2 pounds chorizo (spicy sausage)
10 large eggs
5 tortillas, cut into quarters
1 cup onion, chopped
4 tsp minced garlic
1/2 tsp salt
11/2 tsp black pepper
1/4 fresh cilantro, chopped
11/2 Mexican quesadilla cheese
IGarnish with Sour Cream and Picante
Recipe directions:
Cook chorizo, onions and garlic until browned in a large
skillet, stirring to break it up. Whisk eggs in a large bowl with
salt, black pepper, and hot sauce. Combine quesadilla
cheese and cilantro in other bowl. Spoon one third of chorizo
mixture over the tortillas and one cheese mixture. Repeat,
making sure to end with a cheese layer, and pour the eggs
over all ingredients. Preheat oven to three hundred and fifty
degrees, bake casserole until golden and bubbly. Casserole
is done when knife inserted comes out clean. Remove and
allow to rest ten minutes before serving. Garnish with Mexi-
can sour cream and picante.
Fiesta Market is located at 320 Third Street. Phone: (651) 460-1380
- -- 1
I
___ _ J
Page 4 Farmington Economic Update
IN THE NEWS
DEED Offering Grants for
Section 125 Plans
The Minnesota Department of
Employment and Economic
Development (DEED) is offering
one-time $350 grants to help small
businesses (two to 50 employees)
make it easier for employees to
purchase health insurance cover-
age. These funds are available
until expended,
The grants can be used to help
employers who do not offer health
insurance benefits to set up
Section 125 plans. Under this
plan, participating workers can
save money by paying for their
own insurance with pre-tax earn-
ings instead of after-tax dollars,
Employers, in turn, will save
money on Medicare and Social
Security contributions.
While setting up each plan will be
relatively inexpensive, DEED is
offering the grants to eligible
employers to help offset initial
administrative costs. To apply for
the grant, employers should
complete an application and mail it
to DEED.
DEED is oHering one-time
$350 grants to help small
businesses make it easier
for employees to purchase
health insurance coverage.
An application for a Section 125
grant and other details about the
program are available at
www.deed.state.mn.us/bizdev/Hea
IthlnsSection125Plans,htm.
Questions may be referred to
Samantha DiMaggio at
651-259-7426 or
samantha, dimaqq io@state.mn.us.
The Minnesota Department of Employment and Economic Development (DEED) is the state's principal economic development
agency, with programs promoting business recruitment, expansion and retention; workforce development; international trade;
and community development. The agency's mission is to support the economic success of individuals, businesses, and com-
munities by improving opportunities for growth. For more information visit www.deed.state.mn.us.
..........,......................................,...................................................
BUSINESS INFORMATION AVAILABLE AT THE LIBRARY
If you're looking to expand your current business, open a new business, or secure new financing, you're go-
ing to need a business plan. Your public library is one of the best values around for busi-
ness information. The Dakota County Farmington Library has many print and electronic
resources to help plan for your business needs.
. New books like Business Plan in a Day help you layout the plan in a professional
format.
. Search the library's catalog for business planning materials of all kinds. Materials not currently avail-
able at the Farmington Library may be requested from other locations.
. Recently added materials are highlighted in the Business & Finance subject guide on the Dakota
County Library website.
. Check NetLibrary for even more in-depth materials that you can read online. You'll need to set up a
free account through your Dakota County Library to access these materials,
. Find the information you need by visiting the Farmington Library or logging on to the Dakota County
Library website at www.dakotacountv.us/librarv.Alibrary card and PIN are required to access most of
the tools.
Public Internet workstations and wireless Internet access at the library keep business people connected.
For more information and research assistance, call 651-438-0250. The library is located at 508 Third Street.
Hours are 12:00 pm-8:30 pm Monday, Tuesday and Wednesday, and 10:00 am-5:30 pm Thursday through
Saturday.
~~
ECONOMIC DEVELOPMENT
Activity Report
September 28 - October 23, 2009
OCTOBER PROJECTS
Sale of Parks Garage
(Includes review of financial information and drafting of Contract for Private Development)
Industrial Park Project
(Contact with Consultant Team and MAl Appraisers)
October Economic Update
ADDITIONAL ACTIVITIES and/or PROJECTS
Preparation of a map illustrating industrial park project site, property owners, and PID #'s for property
appraisers to prepare quotes.
Contact with, Michelle Overbey, owner of new business opening November 2, Shidor.
Additional research on the 3/50 project.
Bankers Summit workshop information was provided to local banks via email. The October 21 workshop
included SBA representatives as well as a local bank to provide info on how banks can utilize SBA and other
programs to assist their customers.
Provided direction to the City's GIS consultant to make changes to the Downtown Commercial District Map as
well as to revise the Parks and Trails map for the 2010 Calendar.
Contact with Mary Kennedy, Manager of County Assessing Department, regarding the sale price for the
McVicker Lot.
Response provided to a downtown business owner that had questions pertaining to the sale of the Parks
Garage.
Responded to the City of Faribault's Community Development Directors additional EDA survey questions.
Preparation and delivery of Press Release to area newspapers for Twin Ponds open house.
Update to documents identifying Industrial Park project expenditures.
Updated the city's list of available commercial/industrial space. Updated information has been linked on the
City's website.
Contact with Eagle's Club regarding the Carbone's rumor.
INQUIRY HIGHLIGHTS
Commercial:
Industrial:
5
o
The Vice President of Development for Papa Murphy's (fifth largest pizza chain in the Country) inquired about
Vermillion River Crossings Development.
Zoning and permit information provided to an existing business owner exploring the possibility of purchasing a
downtown building.
MEETINGS/Events
October 1
Peter and Tina met with the President of the Downtown Business Association
- Clyde Rath, to discuss the 3/50 project, Dew Days, and additional business
matters.
October 1
Tina met with This Week News Reporter - Kara Hildreth to discuss the
Vermillion River Crossings development and other economic development
happenings.
October 5
Tina and Peter participated in a conference call with Cinda Baxter, the founder
of the 3/50 project.
October 6
Tina attended the Downtown Business Association regular meeting.
October 7
Tina attended the meeting with representatives of the US Census along with
Lee, Tony, and Peter. The purpose of this meeting was to discuss the
upcoming census. Tony will be the main contact for the 2010 census.
October 9
Tina attended Dakota Future's Intelligent Community launch.
October 15
Tina and Lisa attended the annual CDBG training.
October 16
Tina and Tony met with local realtor, Mike Finstad, to discuss possible
locations suitable for his client's future plans to build a church.
October 22
Tina attended the October Chamber Breakfast.
October 22
Tina attended The Market on Oak's "sneak peek" event.
October 22
Tina spoke at length with Jeff Trapp, a small business owner regarding the
City's plans for future development, specifically along the Flagstaff corridor
and in Vermillion River Crossings.
BUSINESS VISITS
September 30
October 1
October 5
October 9
October 23
Expressive Embroidery
Fiesta Market
Pizza Man
Lillian's
The Market on Oak