HomeMy WebLinkAbout11.23.09 EDA Packet
AGENDA
ECONOMIC DEVELOPMENT AUTHORITY
November 23, 2009 - 7:00 p.m.
City Council Chambers, City Hall
Authority Members
1. Call Meeting to Order
2. Pledge of Allegiance
3. Approve Agenda
4. Citizens Comments/Presentations
Chair, Christy Jo Fogarty
Vice-Chair, Steve Wilson
Terry Donnelly
Julie May
5. Consent Agenda (see attached)
a. Meeting Minutes: October 26
b. Bills: 10/19-11/19
c. Budget Details: October 2009
d. Industrial Park Project Budget
e. McVicker Lot Reservation Form, FDBA
f. Farmers' Market 2009/2010
Mayor Todd Larson
City Staff Representatives
Executive Di rector,
Peter Herlofsky
City Administrator
6. Public Hearings (None)
7. Continued Business
a. Industrial Park Project Strategy
b. AK Performance Graphics Update
Tina Hansmeier
Economic Development
Specialist
Cindy Muller
Executive Assistant
8. New Business
a. 2010 CDBG Application and Reprogramming of Unspent Funds
b. Strategic Planning
430 Third Street
Farmington, MN 55024
9. City Staff Reports/Open Forum/Discussion
a. Economic Updatel Volume 28
b. Downtown Promotion Reporterl Nov. 2009
c. 2009 New Businesses
d. Request to Dakota Electric for Partners in Progress Grant
e. Preview of www.metromsp.org, www.gofishcommercial.com, and
www.mnpro.com (verbal)
f. December Meeting Date (verbal)
Phone: 651.280.6800
http://www.ci.farmington.mn.us
10. Adjourn
The Farmington EDA 's mission is to improve the economic vitality of the city of Farmington and to enhance the overall quality of life
by creating partnerships, fostering employment opportunities, promoting workforce housing and by expanding the tax base through
development and redevelopment.
50-.
MINUTES
ECONOMIC DEVELOPMENT AUTHORITY
Regular Meeting
October 26, 2009
1. CALL TO ORDER
The meeting was called to order by Chair Fogarty at 7:00 p.m.
Members Present: Fogarty, Larson, Donnelly, May, Wilson
Members Absent: None
Also Present: Robin Roland, Finance Director; Tina Hansmeier, Economic
Development Specialist
2. PLEDGE OF ALLEGIANCE
3. APPROVE AGENDA
Councilmember May added 7e) Discussion of old Rambling River Center Building.
MOTION by Wilson, second by Larson to approve the Agenda. APIF, MOTION
CARRIED.
4. CITIZEN COMMENTS/PRESENTATIONS
5. CONSENT AGENDA
MOTION by Larson, second by May to approve the Consent Agenda as follows:
a) Meeting Minutes: September 28,2009
b) Bills: September 27 - October 16, 2009
c) Budget Details: September 2009
d) Industrial Park Budget Expenditures
APIF, MOTION CARRIED.
6. PUBLIC HEARINGS
7. CONTINUED BUSINESS
a) Proposal for Purchase of 308 Elm Street
i. AK Performance Graphics
After reviewing the first proposal received for the parks garage, staff determined
the City could not provide the assistance the proposal requested. Therefore, the
EDA could not accept the proposal. The second proposal was received from AK
Performance Graphics for $20,000 with improvements of $170,000. The proposal
is requesting a business subsidy because of the difference between the sale price
and the purchase offer. Because the proposal meets the business subsidy policy
and the terms of the RFP, the EDA can accept this proposal and enter into a
Contract for Private Development. The contract will contain what is required to
meet the business subsidy and the improvements to the building.
EDA Minutes (Regular)
October 26, 2009
Page 2
Member Donnelly asked for a review of the business subsidy. Staff stated the
subsidy would be because the building is being sold at a price less than its
appraised value. He meets the terms of the subsidy because he will be bringing
jobs to town, improve a blighted building, and add the property to the tax roles.
In order for the City to offer a business subsidy, the purchaser has to prove that
they need the assistance by showing that but for the City's participation, he would
not be able to buy the building, renovate it, and bring jobs to town. The subsidy
would be in the form of the reduced sale price of the property acknowledging he
has to bring the building up to the standard that is set in order for him to meet the
terms of the subsidy. Once the process is done, the subsidy policy is met, the
building is back on the tax roles, and the jobs would be tracked over a period of
time in order to report on the subsidy to the state.
Member Larson stated the first proposal received did not meet these requirements.
Staff stated it was because the abatement requested could not be justified by the
increase in the tax value of the parcel. When you give a business a subsidy, they
have to be able to say that but for the gift from the City he could not afford to do
business under what was being requested. The problem with the first proposal
was the amount of the subsidy being requested would have had to have been
justified by the developer allowing us to see their books, and profit and loss
statements, to see that they truly needed half a million dollars in assistance in
order to build the building they wanted. Those numbers were not offered to the
City. If the amount of rent currently being paid is more than ample to equal a
loan of the size requested, then it is difficult to prove need.
Member Wilson stated the individuals from the first proposal had initially
submitted a purchase proposal at a separate date prior to the RFP for purchase at a
higher price. He asked how that was reviewed at that time. Staff stated a number
of proposals were received prior to the RFP. None of them could be accepted
because they were so far below the value of the property. Member Wilson was
aware there was some concern that the City declined to take a higher price for the
property and is now taking a lower price when the situations were not equal. It
has been perceived we could have gotten more for the property. Staff stated at
that time we could not accept those proposals unless the EDA was willing to offer
a business subsidy. Each proposal was very general and would not add jobs.
Chair Fogarty added we went with the RFP because offers from trying to sell the
property were not working. Staff stated the offers were far less than the property
value. If they were offers to purchase the building and use it as is, that would not
meet the business subsidy policy.
Member Wilson would like to see a cleaner process in the future. We asked for
bids without having a defined process and it caused confusion in the business
community. Chair Fogarty agreed it was a learning curve for the EDA. Member
May stated regarding the process, the minutes stated the Pellicci's were told their
offer would not be considered unless the other one fell through. She was
EDA Minutes (Regular)
October 26, 2009
Page 3
concerned that was not the direction staff was given. Their offer was made on
time so that left a window of opportunity to go back to Pellicci's. She felt that
specific direction was not followed. She had no problems with the graphics
company, it is more the process. Member May stated we are still missing a piece
of information from the bank on whether they have the ability to obtain and r~pay
the loan. Staff spoke directly with the bank and was assured the Joan would be .
approved. The bank was told the EDA would need a letter from the banksayihg..
they would make the loan to the individual because hehas the means to meetthe
loan. If the letter is not received, the terms of the subsidy will not be met andthe
EDA would have to start over.
Chair Fogarty asked Economic Development Specialist Hansmeier toelaborateon
what conversations transpired after the previous meeting. The direction was to
help them understand this would not work as a subsidy. She asked if that was
addressed. Economic Development Specialist Hansmeier stated she and City
Administrator Herlofsky met with the Pellicci' s the next day to let them know the
EDA could not accept the offer as is. Chair Fogarty asked about their response.
Staff stated they asked how the board felt about the proposal. Member Larson
asked what they were told. Staff stated the board wanted to see what we could do
to have the project work, but with the amount of subsidy we could not accept the
proposal. They did not clearly understand why and it was explained to them what
it meant with the review ofthe financial advisers, etc. and they still seemed
unsure as to where they wanted to go. Chair Fogarty stated it seems the Pellicci's
were not in agreement as to what they wanted to do, so it made it difficult for staff
to give them information on how to get there. She felt staff followed up in the
best way they could. She was frustrated with Pellicci' s as they were not in
attendance at the meeting when the offers were received so the EDA could ask
them questions. One business was able to grasp what we were looking for in the
RFP and another was not. She asked staff to keep working with the Pellicci's and
was aware staff could not give them direction if they did not know where they
wanted to go. She did not want to see them leave and wanted staff to do what
they could to help them within the laws.
Member Larson asked if AK Performance Graphics was advised to come to the
EDA meeting when the proposals were discussed. Staff stated he was not
advised, he was told about the meeting the same as the Pellicci' s. Member Larson
had suggested to City Administrator Herlofsky that the Pellicci' s had not gone
through this process before and did not know the procedure and to help them
along the way. It seems they did not get help along the way. He felt they did not
understand the RFP the way they should have. He felt that falls on the City. Do
we want to sit back and let businesses figure it out for themselves, or do we want
to be a board that actually welcomes people to the City and offer our hand as what
can we do for you. Everyone needs to get better at it if we want to see growth in
the business community. We have to extend our hand and welcome people
especially with the way the economy is. Chair Fogarty did not disagree, but at
some point you are starting to subsidize their process as well. There is hand
EDA Minutes (Regular)
October 26, 2009
Page 4
holding and there is doing the process for them. Member Larson stated he was
asking ifthey need help, to help them; not do the process for them. Chair Fogarty
stated staff has not been given a clear picture from them and she has not seen a
clear picture. Member Larson stated they wrote a proposal for a two story
building downtown. Chair Fogarty stated they said it was an initial offer.
Member Larson stated they did not understand the full RFP process. Finance
Director Roland stated one thing we do with RFP's is we have a meeting to
answer questions the RFP raises before the RFP is submitted. A letter is sent with
the RFP's which says we will meet on a specific day to entertain questions about
the RFP and the process. She suggested the EDA incorporate this into their RFP
process and have a workshop for people to ask questions. Chair Fogarty agreed
with that idea. Member Larson felt we are missing a golden opportunity.
Mr. David Pritzlaff stated he heard the tax value is $187,000. He asked if that
was taking the price of the building and the renovations. He has read the criteria
forabusiness subsidy and five or six of those were easily met by other offers.
The price from AK Performance was $20,000. The August 24, 2000, minutes
state the proposed renovations to the parks garage would be $169,000 from AK
Performance. This comes to $189,000 and he asked if this was meeting the
threshold to sell the building to them. Chair Fogarty stated that is a big part of it
and it is also bringing new jobs to town. Mr. Pritzlaff stated an initial offer of
$47,000 would also have improvements to the building whether it was used for
storage, etc. There was also one job creation. He asked why that was not
considered. There were earlier offers for $47,000 and $60,000. Chair Fogarty
stated it was not presented that way. There has been a process and when the RFP
deadline came two were submitted. Mr. Pritzlaff asked about the difference
between the RFP and the proposal for $47,000. They would do renovations and
also create a job. Chair Fogarty stated she did not have the proposal in front of
her and could not speak to it. Member May stated those initial proposals did not
meet the offering made. That is why the RFP was sent out. Those same people
could have submitted under the RFP. Mr. Pritzlaffstated with the $47,000 and
the $60,000 offers, not only would they be doing renovations, but we would also
have gotten more money for the building and it would have been put back on the
tax roles. He asked if that tax money would have helped offset the sale price
versus the value. Member May stated we were not contemplating a business
subsidy at that time. They could have come back with the subsidy proposal. It
would have been nice to have an offer for more than $20,000 with a subsidy. Mr.
Pritzlaff stated the building is for sale and someone offers $47,000 and $60,000.
It is a commercial property. If it was sold for that amount, even if they did not do
improvements in the short term, it at least puts it back on the tax roles as
commercial property. Chair Fogarty stated the EDA cannot sell it for less than
$187,000 without it being considered a business subsidy. The difference between
the value ofthe property and the offer is a business subsidy. If someone offered
$187,000 and used it as storage, we could have done that. Anything else is a
business subsidy and has to follow the criteria. That is why we went to an RFP
process, because we could not sell it for market value. This is according to
EDA Minutes (Regular)
October 26, 2009
Page 5
statute. Member Wilson stated it is more of a paper write-off between what we
would have received in the absence of a market value proposal. He clarified staff
did reach out to everyone that submitted a proposal for an offer and said the EDA
has made the decision to go out for RFP. Staff agreed they have documentation
for this. Mr. Pritzlaff stated the other offer was for $95,000. In looking atthe
August 24, 2009, minutes they state the proposed amount is $1.325 million which
includes consideration from the City for $425,000 in tax abatement. He asked if
that $95,000 was tied to this offer. He was trying to determine how we go from
$1.3 million to an offer of $95,000. He recalled the offer was $95,000 and there
would be $90,000 in improvements. Perhaps this is another case where they did
not come back with the RFP and did not understand the process. Member May
recalled that was a combination of the building and the McVicker lot. That is
why she felt staff needed to go back to them and ask if they are interested injust
the building. She felt we had an opportunity to go back to Pellicci's because AK
Performance submitted their proposal late. Pellicci' s had included an abatement,
another lot, etc. Mr. Pritzlaff stated since the AK RFP came in late, he asked if it
was in the City's best interest to delay the proposal tonight and go back to
Pellicci's and asked them about the $95,000 and determine exactly what they
were offering and what they wanted to do. It is not giving them precedence
because they are here. It might be giving them precedence because they met the
deadline. Chair Fogarty stated it was very difficult to ask questions ofPellicci's
because they were absent from the meeting. Mr. Pritzlaff was not saying to throw
out the AK proposal, but delay it from the standpoint it was late and get a more
concrete answer from Pellicci' s as to what they want. Finance Director Roland
stated we have to discuss the exposure the EDA has legally if they go back to an
RFP that they have said they will no longer consider. Ifthe EDA does as Mr.
Pritzlaff is suggesting, you open the EDA up to potential legal issues because you
have already directed staff to consider another proposal. The EDA could throw
out all the proposals and start over again. Chair Fogarty felt they could not do
that because they agreed to accept the AK Performance Graphics proposal even
though it was late with the condition staff would go back to the Pellicci's and see
if they could meet the same thing. Then both would be considered at the next
meeting. The proposal did not come back. Member Wilson stated staff was
directed at the August meeting to go back to Pellicci' s because of the deadline
differential. The information the EOA received was the proposal contained a
combination of different subsidies we could not meet. Mr. Pritzlaff asked how
long AK has to complete the renovations. Chair Fogarty stated that has not been
determined yet, but it will be specified in the contract. Mr. Pritzlaff asked ifthere
is a length of time they have to stay in business and keep it on the tax roles. Chair
Fogarty stated they have to fulfill the business subsidy which will be determined
in the contract. Mr. Pritzlaff stated when he spoke with Pellicci' s after staff met
with them, Mr. Pellicci said when their proposal was not considered and the offer
from the Lakeville business for $20,000 was being reviewed, that staff suggested
a location in Vermillion River Crossings, or Empire, or Lakeville was suggested
to them for locations. Chair Fogarty was not aware of those conversations.
Member Wilson stated these questions were making him uncomfortable and felt
EDA Minutes (Regular)
October 26, 2009
Page 6
the Pellicci's may have directed him to ask these questions. The EDA has been
open about the process. We have a great amount of appreciation for the Pellicci' s.
As far as this proposal, we did a high level of due diligence to the hardware store.
He suggested there could be other opportunities for them such as Met Council
grants. Member Wilson would expect these questions to come to the EDA
directly from the business. Part of the concern is that the EDA has not heard
directly from the Pellicci' s. Mr. Pritzlaff stated the Pellicci' s did not tell him to
come to the meeting. He is a concerned resident who uses the store and would
not like to see them go away.
MOTION by Wilson, second by Donnelly to formulate a Contract for Private
Development with AK Graphic Design contingent on all documentation being
received necessary to execute the contract. Voting for: Fogarty, Larson,
Donnelly, Wilson. Voting against: May. MOTION CARRIED.
b) Industrial Park Expansion Project
Staff presented some steps to move forward with the industrial park expansion
project. Items that could assist the EDA with moving forward include property
appraisals, soil borings and wetland delineation. Regarding the property
appraisals, the summary would cost $10,000 and the summary with upgrade to
full appraisal would cost $16,000, and the full appraisal would cost $14,000.
Staff would obtain four appraisals. Soil borings would cost $7,616 and wetland
delineation would cost $5,850.
Member May stated we have to determine whether to spend this money upfront
without any guarantees or support from the landowners. Member Larson noted
the soil borings would go along the future 20Sth Street alignment. He asked if the
board has decided that is where they want to start, knowing those are the least
willing landowners and if they should start along Fairgreen Avenue. Member
Larson clarified the landowners along Fairgreen were ready to go at any time and
the owners along 208th Street were not as eager. Chair Fogarty felt it was
something the board needed to consider as no one will look at industrial property
without some infrastructure in place. Wetland delineation is for the entire area
and does not have a timetable. If the board agrees to wetland delineation it will
tell the board how much developable acres there are, where they are and will be
good for a long time. Member Larson felt they should be discussing phasing of
the project first. At one point they discussed going up to lot 2. He felt the cost
would be much different with delineating 15 acres versus SO acres. Member
Larson suggested funding the project to get it started up to lot 2 and put in the
loop road and stop. Then it would be up to the landowners to determine the
number of acres as the project goes on. He did not think the EDA needed to
determine the number of developable acres just to get the project started.
Member Wilson commented at the last meeting that the City should take more
involvement. He asked if the board should meet with the land owners and let
them know what the plan might be. Is this going to be the Farmington Industrial
EDA Minutes (Regular)
October 26, 2009
Page 7
Park phase 2 where we own a small portion, sell it off and have a developer that
assumes the whole project? Chair Fogarty stated the previous parcels have been
owned and sold by the EDA.
Member Donnelly stated as far as the wetland, he noted there are wetlands shown
on the map and asked if those would change. Staff explained those maps are done
by aerial imagery and information from GIS mapping. The wetland delineation
would be very specific. Member Donnelly stated before we can get someone
interested you have to have the whole picture. If someone comes up with the
money, they can start wherever they want within reason. If you leave it to the
landowners, they need some persuasion. They will not do the wetland
delineation. Chair Fogarty stated if we did the entire area, we are doing future
developers a favor. Finance Director Roland stated the proposal talks about 300
acres being developed and asked why we chose that large an area. Economic
Development Specialist Hansmeier explained in 2007 they hired a firm to do a
market study for commercial and industrial. Staff was told within the next 20-30
years we could absorb a greater amount of industrial development and they
identified 300 acres. Mayor Larson was aware of that. If we want to get started
why not just do a small portion. Chair Fogarty felt that was short sighted.
Developers will want to know what size businesses could be coming. Mayor
Larson stated developers do have their own engineers that do that. Member
Wilson felt we need to be somewhat involved, but also needed some wisdom from
other communities that have done this. If we are going to do wetland delineation,
let's do the whole area. It gives some additional information, but felt he needed
more. Chair Fogarty stated her opinion is to do the wetland delineation. She
needed to know if20gth Street was the best place to begin, or is Fairgreen Avenue
the best place to begin. Part of the answers will come from where is the
infrastructure currently located, what cost are we looking at, and a better gage on
which landowners are very interested and are there some that are unwilling.
Mayor Larson noted at one of the meetings it was said there are some landowners
that are willing to talk and some are ready to go now. Chair Fogarty asked if the
landowners are ready to go if we bring the infrastructure to them, and would that
make the interest level the same from all landowners. If that interest is the same,
and the cost is less to the taxpayers upfront, she is more interested in that.
Economic Development Specialist Hansmeier stated the two property owners in
the middle of the area are the most eager to go. She was not sure it was the goal
of the EDA to purchase the land tomorrow, but rather to facilitate industrial
development.
Chair Fogarty wanted a more accurate assessment of the interest by the
landowners ifthere was help from the EDA to get the infrastructure started.
Economic Development Specialist Hansmeier stated the consultant team of Bruce
Maus and Lee Mann have previously met with the property owners which does
incur a cost. Mayor Larson noted that was part of the report we paid them for.
Chair Fogarty stated that does not answer the question ifthere were beginning
stages of infrastructure what is the interest level. Mayor Larson suggested talking
EDA Minutes (Regular)
October 26, 2009
Page 8
to Cerron or Appro Development. Chair Fogarty suggested they could share the
information with staff and staff could bring it to the EDA. Member Wilson noted
we have paid $10,458 for conversations with the property owners. Based on this
discussion it does not seem we received as much information as we could have for
that money. Member Donnelly noted the report said they met with everyone. The
data is valid, it is our interpretation of the data. Some are more eager than others.
He knew the people and felt going to them again would not change their mind.
Chair Fogarty asked if the question was which land is more attractive and which
is least expensive to start. Member May felt it should be in phases. Member
Donnelly stated they needed the whole delineation to know where to start. If one
owner is ready to go, that is where we start. Economic Development Specialist
Hansmeier recalled Bruce Maus saying control is the important piece, not
ownership. The City is not looking to purchase no matter where we start. Mr.
Maus and Mr. Lee have said it makes sense to start from the 208th Street
extension with stubbing the road and putting in the infrastructure. The reports
need to be done upfront and we need to determine the type of soils so people
know what they can build on. This will make it quicker and cheaper for the
developer to develop a site. Chair Fogarty recalled that is what Mr. Maus told us
to do. He said to phase in the first part, put in the road to open the five lots and
two commercial lots, to not do the loop, and leave it open in case someone wanted
to purchase it as one entire lot. Chair Fogarty agreed that we have the information
and just need to look at it. Member May noted that is the least willing landowner.
Chair Fogarty asked ifhe was unwilling to put any money into starting phase one
or he is not interested in selling his property to developers who want to buy
industrial property. Member Donnelly stated everything is for sale, but they are
not interested in making an investment. It is a tax problem. Member Wilson
stated the landowner wanted the property put back in ag preserve for that reason
and Council declined three years ago. Member Donnelly stated it is a need to
avoid any income tax on a sale. He does not need the money and there is no
desire. Staff noted it is not in ag preserve now. Member Donnelly stated Mr.
Maus may have the right plan, but it takes everyone working according to that
plan for it to happen. He would not want to tie the EDA's hands to that. That
will be the most resistant path.
Chair Fogarty stated they need to decide if they should help the infrastructure, and
if so, where and when. If this is not the spot, then we need to know what it will
cost to do Fairgreen before we can make a decision.
Regarding the soil borings, Chair Fogarty noted the cost includes drilling two 41-
foot deep borings for $4200 and also includes a fee for two 41-foot and six 21-
foot borings. Staff explained they asked for two quotes. There would be two 41-
foot borings in the first stretch of the 208th Street extension. Chair Fogarty agreed
with doing the two 41-foot borings.
Chair Fogarty would like to know what it would cost to do the infrastructure to
phase one along Fairgreen A venue. Member Donnelly noted the good soil in that
EDA Minutes (Regular)
October 26, 2009
Page 9
area was removed for CSAH 50. Member May suggested Fairgreen up to 208th
Street. When that landowner see lots, maybe we can take 208th Street to Pilot
Knob. Mayor Larson stated we need to determine where the utilities are. Staff
noted the utilities are identified on the concept plan from the consultant team.
Staff also has estimated costs broken down by area for 208th Street, 1800 ft. in,
and the commercial loop road.
Economic Development Specialist Hansmeier clarified the EDA would like to
have a further discussion with Mr. Maus in addition to obtaining more
information on the site. Staff can bring this to the next meeting. Chair Fogarty
stated if the costs are in the same ballpark, perhaps Fairgreen might be quicker to
develop if we place the infrastructure. We need to confirm if that is a true
statement. Member May stated it is difficult to spend the money when we don't
know where we want to start. Chair Fogarty felt they should wait on the wetland
delineation until they know where they want to begin; and also with the soil
borings. She asked if the EDA wanted Mr. Maus to come back to a meeting and
comment and have staff solicit comments from other industrial builders as to the
viability of Fairgreen to 208th Street and if that would be a good place to start
versus coming in on 208th Street from Pilot Knob. She asked if the board wanted
that determination or make that decision on their own. Member Wilson felt the
board could decide on their own. It is a major road leading into another road, it is
very visible and a willing landowner. He felt it is a matter of the least cost for the
infrastructure. They need to determine how willing the landowners are and give
them an update of what the EDA is thinking and ask if they are interested in
partnering with the EDA. Chair Fogarty stated the board wants to see a cost
comparison between if Fairgreen were to be phase one versus 208th Street. They
want to see the costs and have someone in-house approach the property owners on
Fairgreen and say if we consider this to be phase one instead of208th Street, is
there any interest in partnering to start infrastructure next year. Member Wilson
suggested Chair Fogarty or Mayor Larson also join that discussion. They agreed.
Economic Development Specialist Hansmeier clarified the cost estimate on
Fairgreen would just go up to the T intersection. Chair Fogarty stated up to 208th
Street. Staff had those comparisons. In looking at 1800 ft on 208th Street, the
probable cost from Bonestroo takes into consideration the water main, storm
sewer, engineering, legal, etc. would be $1.5 million. If looking at Fairgreen from
CSAH 50 to connect to 208th Street it would be $1.4 million. Member May asked
how many landowners are involved from Fairgreen to 208th Street. Fairgreen
would involve four landowners and 208th Street would involve two landowners.
Chair Fogarty stated as the landowners on Fairgreen are more willing, that would
be a logical place to start phase one. Member Donnelly stated in order to get to
the willing landowners you have to go through the other two that are not as
willing. There is no incentive.
Finance Director Roland noted they are talking about building the road and asked
how they were going to pay for it. They could use 429 bonds, but they will have
to assess the cost of the road back against the properties, which the property
EDA Minutes (Regular)
October 26, 2009
Page 10
owners will not want. It can be a deferred assessment, but we still need to make
the bond payments. In doing so, they would need to levy for that dollar amount.
Chair Fogarty stated the majority of the EDA feels we need to do something and
they understood the financial issue.
The board reached a consensus that they were more interested in exploring
Fairgreen Avenue. Chair Fogarty would like to see a wetland delineation done for
the entire area and asked what the board wanted to do about the soil borings.
Member Wilson agreed with doing the wetland delineation and stop there.
Member Donnelly stated as far as the soil borings, both areas are the same and
until the board decides they are willing to spend the money, the borings would not
move the project ahead.
Chair Fogarty felt they reached a consensus to go ahead with the wetland
delineation and staff should reach out to the four property owners, express what
the EDA is thinking and solicit their feedback, determine ifthere is any interest to
participate and gauge their level of interest. Member May suggested getting their
response in writing, even an e-mail. MOTION by Donnelly, second by Wilson to
order the wetland delineation for 300 acres for the estimated amount of $5,850.
Member May asked if staff goes out for bids for this work. Staff explained you
do not have to go out to bid for this amount. We can contact any service.
Bonestroo was contacted for the estimate. Finance Director Roland explained
Bonestroo was contacted because they have all of the City's information for the
last 25 years on where the wetlands are and where the infrastructure is located. It
is a professional service and we do not need to go out for proposal. The EDA can
do so if they want. APIF, MOTION CARRIED.
c) McVicker Lot Update
Originally staff understood the McVicker lot could be sold at the market value.
Recently, staff has been told the County Assessor needs to view the property and
set a price. Staff is waiting for further clarification from the county on the
process.
d) Riste Lot Update
A combination of CDBG funds were used to purchase the Riste lot. Recently
there were some changes that allow the City to sell the property below market
value regardless of the end project. Chair Fogarty clarified the City would have
to return the CDBG funds, we could sell it under market value, but then we are
back to a business subsidy.
e) Old Rambling River Center Building
Member May wanted to make sure things were moving forward as to what should
be done with the building. Finance Director Roland stated at the last Council
meeting, staff was directed to look for a real estate firm. Staff noted City
Administrator Herlofsky has been out of the office, but staff has been contacted
by a local realtor. Staff will be soliciting RFP's.
EDA Minutes (Regular)
October 26, 2009
Page 11
Member May asked regarding the McVicker and Riste lots and if the goal was to
figure out the sale price. Chair Fogarty thought we had an appraised value on
them. Staff noted they do not as the EDA did not move forward with the
appraisal. Staff cannot sell the McVicker lot at the county's listed value. The
assessor has to set a price. Staff is working on that. For the Riste lot, the
county's value can be used. Member May asked if the goal was to put them on
the market. Staff stated they are listed on some websites. Member May asked if
cities have realtors list lots. Finance Director Roland stated we have and that is
how the lots in the industrial park phase one were sold. Member May suggested
having the same realtor as the Rambling River Center since they are all
downtown. The board agreed. Perhaps they would cut a deal if they have all
three properties. Chair Fogarty suggested staff pursue this with City
Administrator Herlofsky.
8. NEW BUSINESS
a) CEEF Loan Agreement
Member Wilson asked if there was a default provision. Staff noted there is a
remedies section. MOTION by Larson, second by Wilson to approve the
Agreement for Services Associated with Dew Days Event. Voting for: Fogarty,
Larson, Donnelly, Wilson. Voting against: May. MOTION CARRIED.
b) CAPX 2020 Electric Transmission Lines
There is an alternative route proposed by Eureka residents rather than having the
line run through their land. The alternate route would run along the south side of
CSAH 50. The lines are larger and taller than those on the north side of CSAH
50. Staff is proposing to work with the City of Lakeville who is working with a
consultant to assist the Cities in their opposition to the alternative route. Staff
received a letter regarding dates of public hearings. The cost to Farmington for
working with the consultant would be $3,250. The board noted on November 13,
2009, a hearing will be held at the Holiday Inn in Lakeville. This should be
mentioned at the next Council meeting for residents who are interested.
MOTION by Larson, second by Wilson to enter into an agreement with WSB
and Associates along with the City of Lakeville to initiate the work for the review
and comment of the CAPX 2020 EIS electric transmission lines. APIF,
MOTION CARRIED.
c) 2010 Budget
The EDA had requested to see their budget and wanted to discuss what was in the
budget and swapping a general ledger levy for an EDA levy amounting to
$100,000. The board received the expenditures out of the 2010 proposed budget.
Expenditures were for the EDA itself and the industrial park project. Significant
funds were identified as part of the 2010 budget for the industrial park expansion
project. The items include professional services for consultants, costs for soil
borings and wetland evaluations, and the cost of entering into agreements with
landowners but not purchasing the land, but for take down agreements. This
EDA Minutes (Regular)
October 26, 2009
Page 12
amounts to $434,000 identified as part of the EDA budget. If the board wants to
move forward with the industrial park expansion, they need to identify a funding
source as it would wipe out any balance the EDA currently has. This is currently
included in the City budget and the fund balance would be the source of the
majority of the additional expenditures, however it is not enough to cover all of
the expenditures. Chair Fogarty stated they have been discussing capturing
$100,000 and put it into the EDA fund as a beginning and starting in 20 II they
could impose $100,000/year as an EDA levy. Over the years this money could be
raised as it will not all be spent in 2010. Member May noted there was $13,700
for advertising and asked if that was for the additional Economic Updates. She
also asked about $16,200. That is for the Farmer's Market. The ad that has been
run on a weekly basis is approximately $180 - $200/week. The expenses for the
Farmer's Market total $9,000 through August. As an offset, there is a vendor's
fee, registration and a portion of the Dakota Electric grant went towards this
activity. This makes about $3,000 - $4,000 over in expenses for 2009. In 2010
staff was planning to use the Dakota Electric grant for something else.
9. CITY STAFF REPORTS
a) Economic Update, Volume 27
Staff presented a draft version. Shidor will have a ribbon cutting on November 2,
2009.
b) Press Release
i. Three MN Cities are First to Receive Shovel-Ready Certification
Rosemount has received this for their 52-acre site. Chair Fogarty asked if the
industrial park was eligible for the program. Staff noted it is a lengthy process
and there is a fee to apply for the certification. The infrastructure and pad needs
to be in for certification. It does not pay to put the infrastructure in and is more of
a marketing vehicle.
ii. Dakota Future Achieves Top 21 Smart Community Milestone
Dakota Future's initiative is to become one of the top seven intelligent
communities.
c) Downtown Promotion Reporter
This brochure gives great ideas of what other cities are doing.
d) The 3/50 Project
This is a campaign to support local businesses by selecting three businesses and
spending $50/month. Staff suggested listing a page on the website showing
advantages of shopping local and providing information to local businesses.
e) October Economic Development Activity Report
Staff presented a list of commercial/industrial inquiries. Staff also presented a list
of other activities in economic development. Staff and the board also discussed
activity with Vermillion River Crossings.
EDA Minutes (Regular)
October 26, 2009
Page 13
Chair Fogarty noted if there was a lighter agenda next month, she suggested a
short tutorial of MnPro and sites staff works with.
10. ADJOURN
MOTION by Larson, second by Donnelly to adjourn at 9:21 p.m.. APIF, MOTION
CARRIED.
Respectfully submitted,
;::~~ ~~;? ,~~7
7-v~~ h-?~~
Cynthia Muller
Executive Assistant
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City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800 . Fax 651.280.6899
www.ciJarmington.mn.us
TO:
EDA Members
FROM:
Tina Hansmeier, Economic Development Specialist
SUBJECT:
Request to Use McVicker Property
DATE:
November 23, 2009
INTRODUCTION/DISCUSSION
The Farmington Downtown Business Association (FDBA) has requested to use the McVicker property
for their Community Tree Lighting event on Saturday, December 5th. The request is made to use the
property as the location to display a large tree which will be lit for the community in conjunction with
additional events planned throughout the day. Portable bon fire pits, a cocoa tent, and decorating
of the tree will take place on this date as well. The tree will be erected on November 21 st, and
remain on the lot until sometime after the Holiday season. The tree lighting and community
gathering has taken place for the last few years on the McVicker lot.
The EDA Property Reservation Form and Downtown Dazzle Day event flyer are attached.
ACTION REQUESTED
Authorize use of the McVicker property by the Farmington Downtown Business Association for their
Downtown Dazzle Day activities and tree lighting on December 5, 2009.
Respectfully submitted,
-4'LIY!ff~~
Tina Hansmeier,
Economic Development Specialist
2Q09 EDA Property Reservation Form .':: I
This reservation form gives you priority for the use ofthe EDA-owned property only. It
does not guarantee the cleanliness ofthe property, as it is a public space. We strongly
suggest checking the condition of the property the day of your reservation.
Farmington Community
, I) ! 2- J I D'-j .ty.v. tf fJ Develo~mentDepartment
1. Date Completing Form: fill ct ) () 1 Date of Event: 12-! e'7 / 0 1 c1:.if)1 n 1lA. /'7ttiJ C/,./fA')-r
2. Event Name (i.e. wedding, graduation, fundraiser, family reunion,~ U).lW Wy1 f)Cl Zlf{Ek?fJ~ed No. Attending Event: 50
Description of Event:
W-f (h ;'0 flier / (l h /vll/f!; (-itV'I o--t-a ~ld/
~t.Yt'1!11('!J11[f/l -il/trd- I J-/~- II~rl17i'1t1 fY ~ iUj
buw '::it I € ~ i C J;( d II t e j!\ t, l2J'Y\ ~ vf -
3. Event Fee: N/A Garbage Fee (see #6 below):
4. Property Location (please check one): [!] Public Space/McVicker Lot (317/323 3rd Street)
D Riste Lot (209 Oak Street)
5. Name ofIndividual or Group Reserving EDA Owned Property: k~ Y1'11 1V\~tiTyj /)t>-tt/y,\nJuJ't't !r;,U$, ftr;$YJ
Address: . City: 0'zjh'\ State: M rJ Zip:
Phone:(w) /;C;1-~~7- '51}2- ~}{ni(h) &15IAJ~~)/ 1~t{ 4 (c)
Site Rental Requirements:
A. Reservations should be made at least two weeks in advance of the event date.
B. To secure a reservation, the reservation form and all necessary documents (Le. insurance certificate, catering license, site layout,
etc) must be received in City Hall, located at 430 Third Street.
C. Glass containers such as bottles, drinking glasses, jars, etc. are not permitted on reserved EDA Owned Property.
D. Event organizers are responsible for cleaning and disposing of garbage into the garbage containers during and at
conclusion of the event.
E. If event is larger than 150 people; additional garbage containers are required at a rate of 1 gallon for each person over 150 people.
Garbage service must be arranged through the City's Solid Waste Service at 651-280-6900.
F. Bring this form with you on the day of your reservation as proof that you have reserved EDA property for your
event.
G. Portable restroom facilities are to be provided by applicant as necessary to accommodate anticipated attendance.
I, the undersigned, hereby agree to release and discharge the City of Farmington, its agents, officers, employees, volunteers and
insurers from all claims, demands, actions, judgments and executions. This release includes all claims that I, or the group reserving
and using the property may have against the City of Farmington for all personal injuries, death or property damage that may arise out
of the reservation and use of the City of Farmington's Economic Development Authority owned property.
~' /)!l
. u/fl{fMv1111 /
..Signature'
I J I / 1 / 0:)
Dat~
FOR CITY USE ONLY
Date Form Received: \ q ~ ~ _ f'L~
Initials of Staff Receivin all neces ary documentio~
Insurance Certificate Submitted for Event (please circle one): yes no lJ / ~
owntown
eF
l
Saturday
December
5th
4:00 - 5:00 PM @ SHIDOR
~ee Xcl$hti~
5:30 PM @ STEAKHOUSE/GOSSIPS
.oo.usic&. ~ents
~nntn Claus
Yrh!e ))rnwi~s
ALL DAY SHOPPING SPECIALS TOO!
CAROLERS & COCOA @ THE BoNFIRE
l).ee )fnmi%~n }1l1ent!
BRING YOUR CAMERA! PUT YOUR NAME ON A BOW TO BE PLACED ON THE TREE!
BowS MAY BE PURCHASED AT PARTICIPATING DOWNTOWN BUSINESSES FOR $2.
WWW.FARMINGTONDBA.cOM
SPONSORED BV TIlE FARMINGTON DOWNTOWN BUSINESS ASSOCIATION. SWrTZERS NURSERY. AND HOEFT
SIGNS. PROCEEOS TO eENEFITTHE FARMINGTON DBA. SUPPORT FARMINGTON. SHOP LOCAL.
SF
City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Lisa Dargis, Administrative Assistant
SUBJECT:
Farmers' Market 2009/2010
DATE:
November 23, 2009
INTRODUCTION
Staff is providing a recap of the 2009 Downtown Farmington Farmers' Market season and
information regarding the proposed 2010 season.
DISCUSSION
The market season proposed for 2010 would run from June 24th until September 16th. The market
would again be held from 3:00-7:00 p.m. on Thursdays. The 2009 season was extended until
October 15th at the request of the market vendors. As attendance levels dropped significantly once
the school year resumed, I am not recommending an extended season for 2010.
A dot survey of market customers was performed during the last few weeks of the market. A
summary of some of the information obtained is as follows:
· Customers would like to have prepared food items on site (e.g. concessions).
· Patrons would like seating on site (staff will look into providing picnic tables).
· The most effective forms of advertising appeared to be newspaper ads, word of mouth, and
the roadside signs.
· Even at the end of the season, some of the customers were visiting for the first time.
· Many of the patrons had been to the market on multiple occasions, some as many as every
week.
· Customers are interested in seeing more craft items available at the market.
The 2009 farmers' market season was quite successful for a first year market. The attendance
levels, particularly for July and August, were significantly higher than expected. Several customers
indicated that they were very happy with the market and felt it was an asset to the community. I
have received phone calls and emails from both patrons and vendors stating that they were
pleased with the market and are looking forward to next year's season.
Vendors are already contacting me to obtain application materials for next year. If the 2010
market is approved, I would anticipate having those materials available near the end of
December. Priority registration will be given to 2009 vendors.
BUDGET IMPACT
A budget spreadsheet indicating the 2009-Estimated, 2009-Actual, and 201 O-Proposed budget
amounts is attached (Exhibit A). The budget impact as proposed for 2010 that is not covered by
grant funds or revenues is $3,215.
ACTION REQUESTED
Approve the 2010 farmers' market budget amount and direct staff to begin planning activities for
the 2010 Downtown Farmington Farmers' Market if appropriate.
,submitted,
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City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800 . Fax 651.280.6899
www.ci.farmington.mn.us
TO:
EDA Members
FROM:
Tina Hansmeier
Economic Development Specialist
SUBJECT:
Industrial Park Project Strategy
DATE:
November 23, 2009
INTRODUCTION/DISCUSSION
The current industrial market dictates that there is a need to re-evaluate the objective of
opening up the expansion area for development in the near future. Since the last EDA
meeting, staff and the consultants met to discuss the best approach in moving forward with this
assignment. Additionally, more information has been received as far as accomplishing some
of the tasks talked about previously.
Staff would like to have a discussion regarding the overall strategic approach for this at
Monday's meeting. Consultants, Bruce Maus and Lee Mann will be in attendance.
Respectfully submitted,
J l~~\{9-~'fnuvc.;
L ~ansmeier
Economic Development Specialist
)b
City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800 . Fax 651.280.6899
www.ci.farmington.mn.us
TO: EDA Members
FROM: Tina Hansmeier
Economic Development Specialist
SUBJECT: AK Performance Graphics Status Update
DATE: November23,2009
INTRODUCTION/DISCUSSION
Mr. Kurth's contractor is diligently working to finalize the costs associated with the interior
remodel which was identified in his proposal to purchase the property. Once the final
construction cost information is provided to Mr. Kurth's Banker, Mark Toombs, it will be
presented to the Bank Board and a final decision will be made regarding the financing of this
project. Staff has requested a letter from Mr. Toombs regarding Mr. Kurth's ability to obtain
and repay the loan needed to do the project.
The following documents have been drafted, in anticipation of receiving the necessary
documentation from the developer's banker:
. Contract for Private Development
. Promissory Note
. Mortgage
ACTION REQUESTED
For Jnformation only.
C" .
.~..r
'1~
Tina Hansmeier
Economic Development Specialist
<?a....
City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800 . Fax 651.280.6899
www.ciJarmington.mn.us
TO:
EDA Members
FROM:
Tina Hansmeier
Economic Development Specialist
SUBJECT:
2010 CDBG Application AND Reprogramming of Unspent Funds
DATE:
November 23, 2009
INTRODUCTION
The City has the opportunity to apply for approximately $47,213 in Community Development
Block Grant (CDBG) dollars for Fiscal Year 2010 [July 1, 2010 through June 30, 2011]. A
completed application must be submitted to the Dakota County Community Development
Agency (CDA) accompanied by an approved City Council Resolution by December 15, 2009.
DISCUSSION
Staff recommends allocating 50% of this year's CDBG funding to Residential Rehabilitation,
50% to Park Improvement, reprogramming $15,000 of unspent funds for the Historic
Preservation Rebate Program, and modifying the existing CDBG funded Business Reinvestment
Loan Program requiring a 1: 1 match instead of a 2: 1 match.
Residential Rehabilitation/Home Improvement Loan Proaram
The Home Improvement Loan Program administered by the CDA, assists low to
moderate-income homeowners making repairs and improvements to their homes.
Funds are commonly used for roof replacement, furnace replacement, electrical and
plumbing repairs, insulation and special needs improvements.
. Activity funds benefit Farmington homeowners exclusively
. Funds allocated are typically depleted each year, forcing need to tap into county-
wide CDBG account
. CDA staff desire Cities allocate 50% of their funds to this activity.
Historic Preservation
A fa~ade improvement grant program could be developed to assist commercial
property owners make eligible improvements to the front of their building. This activity
would qualify as meeting the slum/blight national objective.
Park Improvements
Improvements can be made to city parks that draw from low to moderate-income
census blocks. Please see attached map (Exhibit A) illustrating low to moderate-income
census blocks in relation to city parks. Please see attached memorandum (Exhibit B)
from Mr. Randy Distad for more information regarding this activity.
Please note: At least 50 % of the proposed funding MUST qualify as a low/mod benefit and
NO MORE THAN 40% of the proposed funding can be for PUBLIC SERVICE.
Attached (Exhibit C) is the proposed Resolution that has been prepared in the format required
by the Dakota County CDA. If the staff recommendations are approved by the EDA the
attached Resolution will need to be adopted by the City Council. An application that is
consistent with the terms of the Resolution will be completed, attached to the Resolution and
submitted to the Dakota County CDA.
The application must identify the project(s) for which the CDBG funds will be used, and the
specific project activities to which the funds will be applied. CDBG funds can only be used for
"eligible" projects or activities that meet certain "National Objectives." Typically, such
objectives include redeveloping slums or blighted areas, creating or improving housing that
benefits individuals who fall within "low to moderate income" guidelines, or creating jobs that
pay wages that fall within certain ranges.
ACTION REQUESTED
Motion to approve the following:
1) Recommendation of allocating 50% of this year's CDBG funding to Residential
Rehabilitation, 50% to Park Improvement, reprogramming $15,000 of unspent funds,
and modifying the existing CDBG funded Business Reinvestment Loan Program
requiring a 1: 1 match instead of a 2: 1 match and,
2) Forward recommendation and attached resolution to the City Council for approval at
their next meeting.
Respectfully sub~itted,
~
Tina Hansmeier
Economic Development Specialist
Farmington Low to Moderate Income Qualifiers with City Parks
by City or Census Block Group (2000 Census)
609021
Prepared by the Dakota County Office of GIS
~ I 0.~75 I 015 I
I 115 Miles
City of Farmington
430 Third Street
Farmington, Minnesota
651.463.7111 . Fax 651.463.2591
www.ci.farmington.mn.us
TO:
Tina Hansmeier, Economic Development Specialist
FROM:
Randy Distad, Parks and Recreation Director
SUBJECT:
Fairhills Park Improvement Funding Through the Community Development Block Grant (CDBG)
Program
DATE:
November 16,2009
INTRODUCTION
A master plan for Fairhills Park was approved by the City Council in 2009. The master plan identifies several
significant improvements to be completed.
DISCUSSION
Fairhills Park is a neighborhood park that draws significantly from an area that qualified during the 2000 Census as a
low to moderate income area within the City. Due to a lack of adequate funding, the Fairhills Park improvements
were deferred until 2013 and 2014. However since Fairhills Park draws significantly from a low to moderate income
level area of Fannington, it is being recommended that the playground improvements be moved up to 2010 in order
to receive funding through the CDBG program to purchase and install the new playground. The existing playground
equipment was purchased in 1990 and so it will be 20 years old in 2010. Should the CDBG funding cover some or
most of the cost to purchase and install the new playground equipment, then the Park Improvement Fund money that
was identified to be spent in other parks in 2010, would be reallocated to cover the remaining funds needed. As I
understand it, this requires the City ofFannington's Economic Development Authority to review this request and
then forward a recommendation to either approve or not approve this CDBG funding request to the City Council.
The City Council then would either deny or approve the request. If the request were approved by the City Council,
then it would be forwarded to Dakota County's Community Development Agency for final approval.
BUDGET IMPACT
The playground equipment proposed to be purchased and installed in Fairhills Park was estimated to cost $70,000. If
the level of funding through the CDBG program is not sufficient to cover most of the cost, then the playground
equipment would have to be phased in over time in order to complete the purchase and installation of all the
playground equipment identified in the master plan.
ACTION REOUESTED
A request is being made to have the EDA discuss and then recommend to either approve or not approve the use of
CDBG funds to cover the cost of new playground equipment at Fairhills Park.
Yf"1ctfully Su~m~ttef!1
~ 4i~ lJ~
Randy Distad,
Parks and Recreation Director
R -09
A RESOLUTION APPROVING THE APPLICATION OF THE CITY OF
FARMINGTON FOR FISCAL YEAR 2010 DAKOTA COUNTY COMMUNITY
DEVELOPMENT BLOCK GRANT (CDBG) FUNDING
Pursuant to due call and notice thereof, a regular meeting of the City Council of the City of
Farmington, Minnesota, was held in the Council Chambers of said City on the 7th day of
December 2009 at 7:00 p.m.
Members Present:
Members Absent:
Member
introduced and Member
seconded the following:
WHEREAS, the City of Farmington is a participating jurisdiction with the Dakota County
CDBG Entitlement Program for Fiscal Year 2010 (ending June 30, 2011); and,
WHEREAS, the Dakota County Community Development Agency (CDA) is a Subgrantee of
Dakota County for the administration of the CDBG Program; and
WHEREAS, the Dakota County CDA has requested fiscal year 2010 CDBG applications to be
submitted by December 15,2009, based on an allocation of funds approved in the Community
Development Implementation Plan.
NOW, THEREFORE, BE IT RESOLVED that the City of Farmington hereby approves the
following:
1. The Fiscal Year 2010 CDBG application is approved for submission to the Dakota
County CDA.
2. The City Administrator for the City is authorized to execute the application and all
agreements and documents related to receiving and using the awarded CDBG funds.
3. The Dakota County CDA is designated as the administrative entity to carry out the
CDBG program on behalf of the City, subject to future Subrecipient Agreements that
may be required for specific CDBG-funded activities.
Adopted by the City Council of Farmington this ~day of December, 2009.
City of Farmington
By:
Todd Larson, Mayor
ATTEST:
By:
Peter J. Herlofsky, Jr., City Administrator
SEAL
~6
City of Farmington
430 Third Street
Farmington, Minnesota
651.280.6800 . Fax 651.280.6899
www.ci.farmington.mn.us
TO: Economic Development Authority
FROM: Peter 1. Herlofsky, Jr.
City Administrator
SUBJECT: Strategic Planning
DATE: November 23, 2009
INTRODUCTION / DISCUSSION
Numerous discussions have occurred with the EDA regarding the appropriate work program for
Economic Development staff. In order to assist in accomplishing this goal, we would like to
suggest that a strategic planning meeting take place to help the EDA determine their priorities
and what performance measurements would be used in noting success.
For your information, I have attached a copy of the Comprehensive Plan and its priorities and
activities that were part of that document. The Council and the EDA should look at these items,
and if they are not current, we need to take steps to change them.
ACTION REQUESTED
Authorize staff to find a consultant who can assist the EDA in formulating a strategic plan for
2010 and 2011.
Respectfully submitted,
J~
\""-....,.,
Peter 1. Herlo , Jr.
City Admini rator
Cmuller/Herlofsky/EDAJStrategic Planning 11-23-09
Farmington 2030 Comprehensive Plan Update
FARMINGTON COMPREHENSIVE PLAN
ECONOMIC DEVELOPMENT ELEMENT
Introduction
For the past decade, the City of Farmington has been experiencing a period of substantial
residential growth. Growth in the residential sector has created a need for increased activity in
the commercial and industrial aspects of development in order to achieve a more balanced
community. Recognizing the value of developing strategies to create this balance, the City's
Economic Development Authority (EDA) has undergone a strategic planning and visioning
process.
Over the course of several months, the EDA, City staff and community members met to discuss
future economic growth and to identify the areas of emphasis that would most benefit the City as
a whole. The economic development priorities identified will become the basis for creation of
strategies and action plans to pro actively work toward the overall goal of more balanced
commercial and industrial growth.
Three primary areas of focus were identified and prioritized; they are as follows:
1. Downtown Development and Redevelopment
2. Industrial Development
3. Commercial Development Outside of the Downtown Area
Several other areas were identified that will be pursued but not emphasized as priorities:
1. Redevelopment of blighted properties and a continued focus on improving
the esthetics of aging properties.
2. Focus on the Vermillion River. The Vermillion River is recognized as an
underutilized asset of the community. New restrictions on building near the river
have created challenges that require the City to scale back expectations and resources
for economic development efforts. There are however, areas of continued interest in
economic development applications:
. Expand Third Street plan to Vermillion River
. Tie river theme into downtown streetscape plan
. Pedestrian and bike trails linked to picnic areas
. Encourage events that tie downtown to the river
3. Provide Linkage between the Third Street entrance into Dakota Village and
Downtown's Third Street Business District.
4. Tourism development.
1
Economic Development Element
Farmington 2030 Comprehensive Plan Update
GOALS AND POLICIES
Policies
The following goals and strategies will be the top priorities with regard to concentration of time,
energy and resources. With priorities established, activities can be structured to support the
overall economic development vision of more balanced commercial and industrial growth.
Policv 1: Downtown DeveloDment and RedeveloDment
The boundary of the downtown area has been discussed many times and remains a point of
confusion. A clear delineation of downtown is an essential first step in defining and planning the
next steps of development including promotion of infill development and the expansion of the
commercial core. It is the desire of the City to have standards in place to coincide with the
development and redevelopment of downtown.
Strategies to achieve the policy:
a) Establish a Clear Downtown Boundary
Action Steps:
1. Perform a SWOT analysis of existing and potential communication
links within the community.
Implementation
a. Staff will identify potential stakeholders and resources that may be
helpful in disseminating information and recruiting involvement in
the process of delineating a clear boundary for the downtown.
2. Design and Implement a Public Information Campaign
Implementation
a. Staff will develop promotional materials to be distributed to
members of the City Council and Commissions, the School
District, the Chambers of Commerce and residents.
b. A survey will be distributed to residents to obtain feedback.
c. Joint meetings will be held with the City Council and the Planning
Commission, Economic Development Authority and Historic
Preservation Commission.
d. Public meetings for residents will be organized to facilitate
discussion regarding the delineation of downtown.
e. The data obtained from the aforementioned meetings will be
reviewed and a boundary for downtown will be created.
2
Economic Development Element
Farmington 2030 Comprehensive Plan Update
f. A map showing the resulting boundary will be created and upon
EDA approval, will be disseminated to the community.
b) Design Standards
Action steps:
1. Identification of the primary group to lead the creation of design standards
will need to take place.
Implementation
a. Staff will meet with the members of the Planning Commission and
Historic Preservation Commission to determine which group will
lead the process of creating design standards for the downtown.
b. Develop preliminary design standards.
The following elements will be addressed:
. Types of materials
. Bulk requirements
. Height
. Signs
. Streetscape
. Landscaping
. Green Space
. Lighting
. Image
. Complimentary architectural elements
. Walk-able and pedestrian oriented
c. Review preliminary design standards with the public and receive
input.
d. Develop final draft and adopt supporting ordinance.
e. Make design standards public and promote.
c) Promote Infill Development
Action Steps
1. Downtown Outreach Program
Implementation
The program would include business visits by City staff members or small
committee which might include: City Staff, a City Council Member, an
EDA Member and/or Administration. An important aspect of the program
will be follow-up on concerns or questions raised at business visits and
creation of a database to compile visit information and results.
2. Promotion of infill in the downtown area that includes business
activities that are complimentary to the unique atmosphere of the historic
downtown.
3
Economic Development Element
Farmington 2030 Comprehensive Plan Update
Implementation
Through information compiled from the Market Study and the Downtown
Outreach Program, the types of businesses to be targeted will be identified
and may include the following:
. Professional offices
. Entertainment and arts
. Craft and antique
. Boutiques
. Specialty shops
3. Parks and Public Spaces
Implementation
Staff will work in conjunction with the Park and Recreation Advisory
Commission to identify opportunities for park and green space in the
downtown area.
4. Identify Incentives
Implementation
Possible incentive programs and options will be investigated and
developed based on input from the City Council and EDA. Staff will
research available grant and loan funding.
5. Land Assembly Strategy
There will be ongoing attention to the possibility of land assembly.
Potential reasons to assemble land include but are not limited to:
. Prices that are unusually favorable
. The ability to capture opportunities that arise
. To accommodate the desired development patterns as outlined by
the Comprehensive Plan.
6. Develop and implement a communications plan.
Policy 2: Industrial DeveloDment
The goal of promoting industrial development is to encourage the expansion of the tax base and
job creation to enhance the well being of the community. The following steps will be undertaken
to promote development.
Strategies to achieve the policy:
a) Build, execute, and maintain a business retention program.
Action steps
4
Economic Development Element
Farmington 2030 Comprehensive Plan Update
1. Visit each business on an ongoing basis dependent on their individual
needs. Partnerships with the City Council, EDA, Administration, DEED,
the Chambers of Commerce and Legislators may be utilized to benefit the
program. The following steps will be included in the program.
a. Identification of the questions and discussion topics for
the visits
b. Identify list of businesses
c. Data review
d. Follow-up
e. Ongoing visits
b) Promote the availability, use, and sale of industrial property
Action steps
1. Develop inventory and contact list
2. Identify desired businesses
3. Determine if land assembly is appropriate
4. Rezone property to comply with Comprehensive Plan
5. Develop promotional materials for desired business types
6. Create marketing packet for inquiries
c) Advocating with stakeholders
d) Enforcing building standards
e) Establishment of incubator buildings and/or inventory of vacant buildings for
start-ups
f) Extend Light-Industrial Areas of the City
Policy 3: Commercial DeveloDment Outside of Downtown Area
Support and promotion of commercial development throughout the City of Farmington will
continue to be a priority. The commercial development outside of the downtown area includes
neighborhood commercial nodes, and those along major thoroughfares. Those areas will be
supported by the following strategies.
Strategies to achieve the policy:
a) Promote the availability, use, and sale of commercial property and buildings.
Action steps
1. Zone commercial property to influence development patterns
2. Determine if incentives will be used to promote this type of development
3. Market to desired business types and brokers
4. Develop design standards (PUD)
5. Land assembly/Identify priority locations
6. Infrastructure
5
Economic Development Element
Farmington 2030 Comprehensive Plan Update
b) Build, execute, and maintain a business retention program.
Action steps
1. Visit each business on an ongoing basis dependent upon their individual
needs. Partnerships with the City Council, EDA, Administration, DEED,
the Chambers of Commerce and Legislators may be utilized to benefit the
program. The following steps will be included in the program.
a. Identification of the questions and discussion topics for
the visits
b. Identify list of businesses
c. Data review
d. Follow-up
e. Ongoing visits
6
Economic Development Element
Farmington 2030 Comprehensive Plan Update
MARKET STUDY
To better determine the future demand for commercial and industrial space, the Economic
Development Authority and the Farmington City Council hired two consulting firms to conduct a
commercial and industrial market study in mid 2007. The two firms, Maus Group and McComb
Group, Ltd. worked together to conduct research and analysis of past trends and future growth
projections for development in the Farmington trade area. The results of the study were used in
the City of Farmington's Comprehensive Plan Update as well as to provide additional guidance
in the creation of work plans for the City's Economic Development Staff as identified in the
Economic Development Chapter of the 2030 Comprehensive Plan. The Summary of Findings
and Development Strategy that follow provide insights into development potential, space
absorption and strategies that serve as a guide for future development activities.
7
Economic Development Element
Farmington 2030 Comprehensive Plan Update
SUMMARY OF FINDINGS AND DEVELOPMENT STRATEGY
(Prepared by Maus Group / MeComb Group Ltd.)
Farmington is updating its comprehensive plan to accommodate additional residential, retail and
business development. New development will capitalize on previous Farmington investments
including development and successful marketing of the Farmington Industrial Park and creation
of the Spruce Street Commercial Area. The decision to relocate City Hall in Downtown retains
an important destination in downtown.
Development Potential
Future development potential for retail, services and business park establishments through 2030
are summarized in Table i. Acres of land needed for this development is also shown for each
type of development.
TIM A TE:12~~~C~~~~E:12};~E'I:~~I!-~~ SE:~~CE Al:J.12 BUS~.E:.s~.sX~~~.s~A.<'='E:~~~~
AND LAND; 2010 TO 2030
Land
,mmm~~m
'(Acres)
35
15
10
144
175
50
19
62
306
450
Farmington currently has about 640,000 square feet of retail stores, services and medical offices.
Retail stores total about 223,000 square feet and services total about 240,000 square feet.
Medical offices currently occupy about 64,000 square feet. There's an additional 133,500 square
feet of space that could not be identified as clearly retail stores or services and is identified as
other.
Additional retail space demand by 2030 is estimated at 840,000 square feet. A contingency of
600,000 square feet is provided to accommodate unforeseen retail development. This
contingency has been allocated to each retail category. The contingency is provided to ensure
that Farmington will have retail space in the period beyond 2030. Most of this contingency,
500,000 square feet, has been allocated to retail since this is the category which accounts for the
big box stores (i.e. SuperTarget, Wal-Mart Superstore, Home Depot, Menards, etc.). Land area
estimated to accommodate this retail development is estimated at 144 acres excluding water
retention and streets. Existing business park type buildings total over 1.1 million square feet.
8
Economic Development Element
Farmington 2030 Comprehensive Plan Update
Office warehouse/industrial is the largest category with 809,500 square feet and bulk warehouse
totals 195,600 square feet. The Farmington Industrial Park is responsible for much of the
industrial development in Farmington.
Business park space demand is estimated at over 2.8 million square feet with office
warehouse/industrial accounting for about 60 percent of the estimated demand. Commercial
office is estimated at 400,000 square feet and bulk warehouse accounts for 590,000 square feet.
Office showroom is a relatively small category estimated at 180,000 square feet. A contingency
of 25 percent (715,000 square feet) has been provided for two reasons: 1) Farmington's growth
will not end in 2030; and 2) the contingency space will provide for the possibility that demand
for business park space exceeds the baseline estimates. Land necessary to support business park
demand is estimated at 306 acres excluding water retention and streets.
Space Absorption
Estimated demand for retail and business park space increases steadily over the 23-year analysis
period with the largest increase in the 2025 to 2030 period, as shown in Table ii. This is due to
the growing metropolitan economy, Farmington's growth, and reduced supply of competitive
sites in other communities.
Table ii
ESTIMA TED INCREA
SERVICE AND BUSINESS PARK SPACE
2010 TO 2030
Category
9
Economic Development Element
Farmington 2030 Comprehensive Plan Update
Estimated demand for retail, service and medical offices accelerates to an additional 840,000
square feet by 2030. The largest increase in space occurs in the later years of the analysis period.
The estimated increase between 2010 and 2015 is 140,000 square feet, which increases to
210,000 square feet in 2020. The estimated increase in demand is 193,000 square feet in 2025
with a further increase of 256,000 square feet by 2030. For purposes of preparing absorption
estimates, the contingency was allocated to each five-year period beginning with 31,000 square
feet in 2010.
Land needed to support the above retail demand is contained at the bottom of Table ii. One acre
of land will support about 10,000 square feet of gross leasable area, excluding land for water
retention. This indicates demand for about 84 acres. Adding 60 acres for the 600,000 square
foot contingency brings total additional land area to 144 acres by 2030.
Estimated business park demand by five-year period is contained in the lower portion of Table ii
by building type. These are baseline forecasts and do not take into consideration the current
economic environment that may restrain development of business park properties. The total
additional business park space by 2010 is estimated at 240,000 square feet. For 2015, the
estimated demand increases to 708,000 square feet, an increase of 468,000 square feet for the
five-year period from 2010 to 2015. Baseline demand in 2020 is estimated at 1,370,000 square
feet, an increase of 662,000 square feet from 2015. This table demonstrates that space demand
increases with the largest space demand is estimated for the period 2020 to 2025 (931,000 square
feet) and 2025 to 2030 (1,255,000 square feet).
Retail Development Strategy
Growing population and households in Farmington's trade area will provide support for a
growing number of retailers over the next 23 years. Retail potential is focused primarily in
convenience goods, food service, services and medical, or those business establishments that are
generally patronized by customers that live near the business establishment. Demand for
shopping goods, which include apparel and accessories, electronics, home furnishings, and other
specialty stores, have more limited potential because the Farmington trade area does not have
enough households to support most of these types of businesses.
Significant retail development occurs around anchor stores that attract customer traffic.
Examples of anchor stores include supermarkets, drug stores, discount stores, superstores,
department stores, and home centers. Retailers and services attracted by anchor stores differ by
type of store. Supermarkets and drug stores attract convenience retailers, liquor, florists, fast
food and personal services. Discount stores and superstores attract many of the same
convenience stores and services and a limited number of shopping goods stores. Department
stores attract shopping goods retailers, fast food, and restaurants. Home centers and other
destination stores, such as furniture, appeal to a smaller group of retail stores as a draw. New
anchor stores, because of their size (55,000 to 200,000 square feet), will be most likely to locate
in the Spruce Street Commercial Area. How and when this occurs will affect downtown
business establishments.
10
Economic Development Element
Farmington 2030 Comprehensive Plan Update
Supportable square footage analysis indicates that Farmington will be able to support an
additional supermarket. The timing of this new supermarket is important to Downtown
Farmington. Farmington's trade area should be able to support two supermarkets sometime
around 2015. This supermarket is likely to locate in the Spruce Street Commercial Area. If a
new supermarket is constructed before the trade area can support two stores, it's possible that
Econofoods could be forced out of business in a scenario similar to that which occurred in
Rosemount when Knowlan's opened causing the downtown supermarket to close. Subsequently,
Cub opened a store and Knowlan's closed. Customer traffic to other stores in Downtown
Farmington would suffer if Econofoods were to close.
Analysis in this report demonstrates support for a discount superstore in about 2015 to 2020. A
superstore would reduce market share and sales for any supermarkets operating in Farmington.
Due to its smaller size, Econofoods could be most vulnerable.
Notwithstanding the timing for supermarket or superstore development contained in this report,
major anchor stores are concerned about market share and the development activities of their
competitors. This can cause a retailer to build a store before a market can fully support the store
to prevent a competitor from locating in the market. As a result, an anchor store could choose to
locate in Farmington to prevent a competitor from opening a store in the area. The timing of
these types of development decisions is unpredictable, but do have ramifications for Farmington.
Farmington's comprehensive plan emphasizes maintaining Downtown as a major retail area and
also provides for retail expansion into the Spruce Street Commercial Area. Current drafts of the
2030 comprehensive plan identify new retail areas north ofTH-3 at 195th Street, and on Flagstaff
south of 195th Street. These should be convenience shopping areas. A convenience shopping
area could also be planned at CSAH 50 and Flagstaff. These convenience shopping areas should
be five to ten acres in size and designed to accommodate the types of uses found at Marketplace
and Charleswood.
Downtown Farmington is the area's dominate retail location due to its historic base of retail
stores and services. It is important to improve Downtown's attractiveness to retailer stores and
servIces.
Retail potential in Downtown Farmington can be strengthened by locating new businesses that
serve as major customer draws in the downtown area. This is similar to the city's decision to
build its new City Hall in Downtown.
To encourage retail development in Downtown Farmington, the city could consider establishing
a retail incubator to attract new retail stores to Farmington at affordable occupancy costs. The
key to maintaining the vitality of Downtown Farmington is to have a growing number and
diverse mix of attractive retail stores, restaurants and services that can meet the needs of trade
area residents and visitors.
Building owners and retailers in Farmington's older retail areas (Downtown and Highway 3)
should be encouraged to update and modernize their space to present a more contemporary
appearance. This includes updating storefronts and interior finishes and fixtures. Downtown
11
Economic Development Element
Farmington 2030 Comprehensive Plan Update
retailers should seek to be comparable to their competitors on Pilot Knob and in Apple Valley,
Lakeville and Rosemount. Most national and regional retail chains have refurbishment
schedules of seven to ten years.
Over the next 25 years, some of Farmington's existing retail buildings are likely to be
redeveloped to accommodate expansion of existing retailers or new retailers choosing to locate
in these areas. The City of Farmington should encourage these redevelopment activities and
should establish programs to enable redevelopment to be economically feasible.
Business Park Development Strategy
Since 1990, about 450,000 square feet of business park space has been developed in Farmington.
Industrial Park tenants indicated they located in Farmington due to the availability of affordable
land and friendly business climate. Farmington should capitalize on this "good will" in its
business development activities. This will help to mitigate development industry misconceptions
of Farmington identified in broker interviews. A strategy that will help Farmington achieve a
balanced growth would include the following:
. Land use policy that promotes a balanced growth that includes a mix of office and
industrial users to help support Farmington's tax base and minimize the real estate tax on
homeowners.
. Target industries that are not heavily dependent on transportation. Because Farmington
is not on a primary transportation corridor like 1-35, industries that depend on a road
network to receive and ship large quantities of raw materials and finished goods will find
Farmington less accessible than other locations.
. Building values tend to reflect the wages and talent of the people working inside. It is
important to create jobs that enable employees to live within the community. These
employees are likely to have higher disposable income to support local businesses. This
will reduce traffic congestion created by commuters that leave the community to find
employment.
. Development covenants for the industrial park will be important to ensuring that higher
value real estate is developed. However, some communities create covenants that are
overly restrictive and complex, which will often discourage industry from locating in
their area. Covenants that are extensive and detailed are not necessary and can suggest an
unfriendly local business climate.
. Focus on the creation of wealth rather than the number of jobs created. High value
investment will create jobs for higWy paid skilled workers to operate the facility. High
value investment tends to create a sense of permanence. Light assembly and warehouse
tenants and owners are fairly mobile. The spaces they occupy are flexible and
commodity real estate that is easily adaptable for new users. High value investment often
includes expensive equipment that is very difficult and costly to move and often requires
customized buildings.
12
Economic Development Element
Farmington 2030 Comprehensive Plan Update
. The area to the west of the Industrial Park should be guided business park and sized to
accommodate projected demand in this report.
. It is very important to control the cost of land to promote business park development. In
order to minimize up front acquisition and infrastructure cost, the EDA should investigate
several scenarios to control land and cost. These include:
· This could be as simple as acquiring a renewable option on the proposed business
park property. Option money is not subjected to ordinary income tax until the
option is exercised. Therefore, a land owner could continue to farm the land and
collect option money not immediately subject to income tax.
· The EDA could enter into a purchase agreement with a land owner that includes a
"take down" provision that would allow the EDA to exercise a purchase at a
predetermined price when a buyer is found or to take down land on a scheduled
basis over an extended number of years.
· The EDA could enter into an option agreement for a nearby farm at a lower price
and facilitate a 1031 tax free exchange with another land owner near to the
business park allowing the owner to avoid paying a capital gain tax.
. It is important to develop a business park layout that is flexible. Utilities should not be
extended beyond the entrance. To do so would commit the city to a final design and
preclude flexible lot configuration and size for potential users. A preliminary plat can be
developed and finalized as each lot is sold.
. The EDA should consider developing a business incubator building. This could be a
multi-tenant building with added improvements that would allow emerging companies
with new technologies to become established and hopefully later grow into the business
park. It may be necessary to provide TIF, deferred assessments or other incentives to
encourage a private developer to create a building with these added amenities.
. The EDA should create a targeted marketing program focusing on specific industries and
businesses south of the river. This would include direct mail and personal contact by
EDA staff.
Farmington's development strategy should focus on local and regional businesses that are likely
to have more flexible location criteria than national firms. Farmington's favorable business
climate is a significant advantage. Farmington has the ability to build on the success of the
existing Industrial Park.
13
Economic Development Element
Communications & Media
Curb panhandling while delivering
much needed help
Panhandling, unfortunately, is a fairly univers;ll pf0blem for downtown
districts, even the very best ones. And, it creates a negative atmosphere that
can drive people away and keep them away.
To mitigate the problem, downtowns must encourage the general public to
stop rewarding this behavior, and to provide help in more meaningful ways.
With these two objectives in mind, last month, the Downtown Alliance
of Salt Lake City, UT (pop. 181,700), unveiled an educational campaign
designed to discourage donations to panhandlers and encourage donations
to local social service organizations.
The campaign was developed through a partnership of the Downtown
Alliance, the Mayor, downtown-based advertising and PR firm, The Sum-
mit Group, which donated all its creative work to the program, and the Salt
Lake Chamber.
(continued on page 2)
Targeting Groups
Scavenger hunts show off downtown
As they are easy to roam on foot or by bike, yet chock full of interest-
ing, hidden places and details to discover, downtowns are ideal places for
scavenger hunts. A handful of organizers are operating these competitions
nationally, and say the events are growing in popularity.
In the hunts, contestants working in teams answer trivia questions, often
delivered by text message, to point them to various locations around town,
where they have to solve puzzles and face physical challenges. What drives
contestants to do all this? Bragging rights, a bit of loot, and a ticket to the
championships for a chance to win even bigger bragging rights and loot.
These races often require participants to use transit, and to visit certain
businesses and attractions to obtain answers to clues. Downtowns and their
convention and visitor bureaus can work with organizers to explore bringing
such events to their downtowns, and then assist in making the race more
fun, interesting, and word-of-mouth-worthy for participants.
(continued on page 8)
@ 2009 Alexander Communications Group, Inc. All rights reserved.
Vol. 34, No. 11 November 2009
In this issue
Redirecting charitable intent
to more constructive places.
Panhandling does not equal
homeless, campaign stresses.
................. Page 2
Using parking meters to spread
the word and help the needy.
As parking meters become
obsolete, they can be repainted
and repurposed to collect chari-
table donations. . . . . . Page 3
How downtown prepared for
citywide event presents lessons.
While hosting a high-profile
event downtown hurt small busi-
nesses more than it helped
them, downtown took right
steps to make good impression
on a wide audience. . . Page 4
Looking Ahead. Springtime
means events and activities
for moms and everyone else,
from history buffs to cyclists to
volunteers. . . . . . . . . . Page 6
Races in smaller downtowns
can make a bigger splash. They
also make for more challenging
foot races. . . . . . . . . . Page 9
Partner with other event pro-
ducers, and get youth involved.
Key advice for doing more
with less. ......... Page 10
Curb panhandling while delivering needed help
and signage on two regional commuter rail lines
serving downtown. Additional elements will be
added in coming months. As the campaign evolves,
the Downtown Alliance will incorporate ideas from
the community on how to support shelters, not
panhandlers.
(Continued from page 1)
"The campaign is multi-year and multi-faceted,"
says Jason Mathis, executive director of the Down-
town Alliance. "Commercial'solicitors have a nega-
tive impact on businesses and aggressive panhandlers
intimidate patrons, employees and visitors. They
detract from a dynamic environment in the Central
Business District, and complicate development
efforts."
The campaign includes an informative website,
Endpanhandling.com, public service announcements,
Two-pronged approach: Enforcement
and education
About a year and half ago, the Downtown Devel-
opment Committee of the Downtown Alliance
formed a Safety and Security
subcommittee to address blight
issues, such as boarded build-
ings, that hurt perceptions of
safety in the downtown.
"Panhandling, of course,
was one of those issues. So we
took a two-pronged approach.
Salt Lake City has never had an
ordinance on the books that
specifically deals with panhan-
dling. We've had our loitering
. and camping ordinances, but
nothing that specifically dealt
with panhandling," says Carla'
Wiese, economic development
director for the Alliance.
So the Downtown Alliance
teamed with the mayor's admin-
istration, which drafted a pan-
handling ordinance that was
submitted to public comment,
and is expected to be sent to
city council for consideration by
January.
"The second half of that,
something that the Downtown
Alliance felt we could take
under our wings as our project,
was the public education cam-
paign. Because regardless of
what ordinances may be out
there, if people are continuing
to give to panhandlers, panhan-
dlers are going to be present,"
she says.
People who visit the
Sharing information not small change
When downtown Washington, DC's business improvement district, Down-
town DC, was formed in the late 1990s, one of the first priorities for its mem-
bers was to help t and get them off downtown streets.
, But how could they tackle such an immense problem? By speaking with
members of the community - particularly with advocates of homeless services
to Fi exactly what the homeless needed. One of the things they Found
. tion less services was badly needed.
wntown DC's Homeless Services coord i-
an information card. '
, the 0 re listed on the card: day-care centers,
health-care services d locations for meals and clothing. A map is also fea-
el the home essget t~ere.' ' , '
ng the card wasCl relatively simple undertaking For the BID and
. , rimarily irihouse.' Fifteen thousand cards were printed for distribu-
fio~}? d9Yf1lt?t'lJ}>~s;,ne~s ?nd ,bypotbermia workers wba deal with tbe
homeless, on the street.' ,
In addition, a brochure with tips for business owners on what they can do
for the homeless and how to handle an emergency was also created. Five thou-
sand copies of the brochure were produced and mailed to downtown business
owners, property owners and tenants.
At, the Homeless
Services section of its
website, the Down-
town DC BID now
includes a page titled
Facts About Panhan-
dling which describes
when, where and
how it is illegal and
legal to solicit on
downtown streets, This
is accompanied by
the current Street InFor-
mation Card, which is
reproduced here.
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Downtown Promotion Reporter . www.DowntownDeve/opment.com
November 2009
Using parking meters to spread the word, and help the needy
In looking at what other cities have done to com-
bat panhandling, one of the most interesting ideas that
Salt lake City's Downtown Alliance came upon was
the donation meter which is a parking meter decorat-
ed and modified t roniote and accept small charita-'
ble donations.
Donation meter programs have been
implemented in Denver, San Francisco,
Baltimore, Cleveland, Atlanta, and
Billings, MT. ~
' · In Billings, the city ~~,
donated 12 outdated park-
ing meters to the Spare
Change for Real Change
program. The Downtown
BID is currently installing
the donation meters
around downtown where
they will serve as dona-
tion meters to supplement
change boxes already col-
lecting change on the coun-
ters of local businesses. "These
meters serve to further encourage
the public to reconsider their method of
giving, reminding them that there is a better
way to give/, the BID says.
· In the Mile High City, the Downtown Denver
Partnership partnered with Public Works, Denver's
Road Home, lea hip Denver, Mile High United
Way, rabble+rous ,and OZ Architecture to make
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campaign's website are greeted by three key mes-
sages of the campaign:
1. Fifty percent of people in Utah said they usu-
ally give money to panhandlers. Did you know that
the majority of panhandlers are not homeless?
2. Panhandling does not equal homeless. To con-
fuse the two hurts those that need help the most.
3. Support shelters, not panhandlers.
To the right of those messages are links to web
pages for four homeless service providers located in
downtown. The headline reads: Money well spent.
"We wanted to make sure that people understood
the difference between those they. were giving
money to, and truly helping those who are in need,"
Wiese says.
"We met with our social service providers in the
downtown, and talked with them about who they
November 2009
the donation meter program a reality. This group
coordinated the meter design, decal messaging,
printing, installation, and the $1,000 sponsorships
for individual meters, which raised $36,000" .
the meters were unveiled. In March '2007, 36
were installed at strategic downtown locations
had significant fooHraffic and panhan-
dling issues. Within the first month,
coins donated at these meters
totaled about $2,000.
Another 50 refurbished
parking meters were
installed later that
year. With 86.
meters, the project
generates in excess
of $100,000
per year through
sponsorships and
donations,
Salt lake, which
talked extensively with Den-
ver about its program, may
implement donation meters in the
next six months to year,as another
tool in its campaign to end panhandli . ut
because Salt lake also has new on-street parking pay-
ment stations on tap, it must figure aut how to make it
clear to people using these donation meters that they
are donating to charity, and not paying for on-street
parking!
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were servicing, and if they were seeing a lot of over-
lap between those who were doing the panhandling
and those who were using the homeless services.
And there wasn't. So we wanted to get the point
across to our community, which is an incredibly giv-
ing community, that when you give to a panhandler
on the street, you don't have any idea where that
money's going."
Research conducted by the Utah program for
Certified Public Management, part of the State
Department of Human Resource Management, also
informed and influenced the campaign's core mes- .
sage: Instead of giving spare change to panhandlers,
donate money or time to local organizations that are
dedicated to solving problems in our community.
"Would you rather give two dollars to this person
who may buy a can of beer, or two dollars to the
Downtown Promotion Reporter . www.DowntownDevelopment.com
3
homeless shelter, which will use that money to feed
a few people? Target that giving nature to a more
constructive venue," Wiese says.
Working with partners to get the message
out" anclmeasure its eHectiveness
1'0 eclu9ate the commuter population, the DowIl-
town Alliance worked closely with the Utah Transit
Authority in spreading this message far and wide via
billboards and posters at commuter rail stations and
aboard trains.
Two public service announcements created by
The Summit Group are also being aired over radio
and television stations, particularly during morning
and afternoon rush hours.
A downtown business that owns billboard
space has also donated some of that inventory to
the cause.
And finally, a press conference introducing the
campaign was also effective in generating free media
coverage, with the story carried for several days by
every major news station in the state.
Of course, no one expects this attention to be a
Web Extras
To view the draft Panhandling Ordinance
from Salt lake City, visit www.DowntownDe-
velopment.com and click on Web Extras.
quick fix to such a deeply rooted problem., ''We,
know that this will need to be an ongoing"campaign.
We're meeting soon to talk about our next steps, and
what we can do to continue to help educate people
and to keep working on this issue," Wiese says.
A statewide group that the Downtown Alliance
partnered with came to downtown to conduct pro
bono surveys with focus groups of businesses, resi-
dents, and visitors, to determine a baseline for how
much panhandling is perceived as a problem by
each.
Those surveys will be conducted again after the
campaign has been out for either six months or a
year, to look at how perceptions of panhandling have
been impacted by this campaign.
Contact: Carla Wiese, Downtown Alliance, carla@down-
townslc.org, www.downtownslc.org.1!Iim
Image Enhancement
Putting good, bad, and ugly of citywide events into perspective
Even if the disruption of hosting a high-profile,
citywide event hurts small businesses in the short
term, the long-term benefits should not be over-
looked. Be it a convention, sporting event, or even a
classic car show on the main street, downtown
should embrace and capitalize on these rare opportu-
nities by making the best impression it can on new
visitors and the news media covering the event.
By forcing downtown to put its best foot forward
- sometimes in a hurry - high-profile events can
also provide a shot in the arm to critical activities like
business recruitment.
For example, in the four months it had to get
ready for the G-20 Summit of world leaders in Sep-
tember, the Pittsburgh Downtown Partnership (PDP),
Pittsburgh, PA (est. pop. 310,000), did a number of
key things to ensure the event's success and a positive
image of downtown.
That included doing much of what would be
expected - adding people to its clean team staff,
increasing cleaning efforts in the area of the conven-
tion, such as removing graffiti, replacing street trees,
and advocating for alleys to be repaved.
But the most striking improvement the PDP made
was to decorate 28 vacant storefront windows - and
mitigate signs of blight - with high-energy images
of Pittsburgh.
This was done with the financial support of nine
foundations and in conjunction with the City and
property owners. The giant store window displays
were designed to go up for the G-20, but then to
remain as part of downtown's retail strategy.
Shutting out traHic made for slow commerce
When hosting a high-profile event, downtowners
must roll with some tough punches. In the case of the
G-20, because the President and so many heads of
state were staying downtown, the Secret Service,
which controlled security, announced 10 days ahead
of the summit that it decided to close downtown
4
Downtown Promotion Reporter . www.DowntownDevelopment.com
November 2009
Ahead of hosting the G-20, Pittsburgh dressed up its vacant storefronts with
window clings that communicate various positive messages about downtown.
entirely to private vehicular traffic.
Even worse, the clamp-down didn't end with law
enforcement. Fearing the worst from protesters, a
number of retailers were not on board with keeping
downtown looking spiffy and lively. Instead, they
boarded up their storefronts with plywood, despite
pleas from the PDP notto do that.
Office space
users also didn't
react well to the
news that they
wouldn't be able to
drive to work.
"Many large
businesses were
already moving their
people to other loca-
tions, to work from
home or encouraging
them to carpool. But
when the Secret Ser-
vice and local police
decided to shut down
the Golden Triangle
[CBD], 140,000 peo-
ple that work downtown every day had to make other
plans, and many of them decided not to come," says
Michael Edwards, president and CEO of the PDP.
"So we probably had 20,000 to 30,000 people
downtown working Thursday and Friday, instead of
140,000, which was a significant negative effect on
our businesses. ... A lot of the economic activity was
displaced to other parts of the region, so downtown
did suffer. The retailers suffered, and many of the
restaurants suffered. But, no broken windows down-
town," he says.
On the plus side, says Edwards, "It was a great
week to ride your bike downtown!"
Lesson learned in rebranding: Keep all
downtowners in sync and on message
Despite the disparities between optimistic graph-
ics on vacant storefronts, and the "Let's brace for a
hurricane" mentality of business owners who didn't
feel comfortable leaving their store windows
exposed, downtowners in Pittsburgh did stay on mes-
sage pretty well at least for the four months leading
up to the event.
''We had a message, and the message was that
Pittsburgh has transformed itself," Edwards says. "If
you can get everybody in your community basically
saying the same message over and over again, for
four months leading up to [a high-profile event], that
is going to resonate far and wide.
"If you want to change perceptions, ort6 impact
your brand, it sure helps when everybody's saying
exactly the. same thing. We think we were prettY. suc-
cessful at domgthat;
and that people got
the message, that
this is a different
Pittsburgh."
A number of
other downtowns
have called the PDP
to arrange site visits
to learn about best
practices in Pitts-
burgh, including
Mobile, AL (est.
pop. 191,000), Lex-
ington, KY (est.
pop. 282,1 00), and
Louisville, KY (pop.
256,200).
High-profile events can present a "great opportu-
nity" for downtowns, Edwards says.
And if downtown is in a position to prepare for a
high-profile event: "Early on, you want to understand
what you're getting into, so reach out to others that
have gone through it, and at least figure out what you
don't know. That can lead to much better planning.
"If you have the context of where you're going to
wind up, it's a heck of a lot easier to make plans. [At
first], we didn't know what was going on, and there
was a lot of anxiety. So we brought in people from
other cities that have gone through this, and they said,
'Here's what you can expect.' That gave us a context
for decision-making as a community, and that proved
invaluable," Edwards says.
Contact: Michael Edwards, Pittsburgh Downtown
Partnership, medwards@downtownpittsburgh.com. I!Ilm
Web Extras
To read the wrap-up letter that Michael
Edwards, CEO of the Pittsburgh Downtown
Partnership, sent to members after the G-20
Summit, visit www.DowntownDevelopment.com and click
on Web Extras,
November 2009
DowntoWn Promotion Reporter . www.DowntownDevelopment.com
5
Looking Ahead ... to May
Springtime means events and activities for everyone
from. history buHs to cyclists to volunteers
The warm weather in many
parts of North America beckons
people downtown to celebrate
Bike Month, Preservation
Month, Be Kind to Animals
Week, and more.
Bring cyclists downtown
May is National Bike
Month. The League of Ameri-
can Bicyclists promotes this
month-long celebration as well
a Bike-to-Work Week, which is
the third week of the month
(May 17-May 21), and Bike-to-
Work Day on Friday, May 21.
The goal of the week is to raise
awareness of alternative ways
to get to work and to promote
bicycle safety.
Most downtowns focus on
Bike-to-Work Day or Week.
· Bike Rodeo. Raleigh, NC,
kicks off the week on the prior
Friday with a free Cycling,
Commuter & Environmental
Expo from 3:30 to 7:30. The
event includes free bike mainte-
nance and door prizes provided
by local cycling companies,
food and drink, and a Kid's
Bike Rodeo to teach children
bike safety techniques. There is
also an adult ride for both the
expert and the novice cyclist.
· Blessing of the Bikes.
During Bike-to-Work Week, the
Good Samaritan Hospital in
Los Angeles holds an Annual
Blessing of the Bicycles. Reli-
gious leaders from a range of
faiths participate in this event,
which features a lap around the
6
hospital in honor of those. who
have been injured or killed in
bicycle accidents.
· Free. Showers. Downtown
Tampa, FL, celebrates Bike-to-
Work Day with group rides into
downtown along seven different
routes. Upon arrival downtown
participants are invited to gather
at a coffee house for a free cup of
coffee, while the downtown
YMCA provides free showers.
Celebrate downtown's
history
National Preservation Month
is also in May. Sponsored by the
National Trust for Historic Preser-
vation, the goal is to raise aware-
ness of the importance of historic
preservation and to protect places
of historical
significance.
The event
web site includes
a number of ways
to celebrate,
which are very
appropriate for
the downtown
area. These
include:
· Conduct walking tours
through the historic district.
· Host an educational historic
scavenger hunt.
Many downtowns are celebrat-
ing National Preservation Month.
For example:
· Field Trips. Redwood City,
CA, hosts a downtown walking
tour, a tour of the 1859 Historic
Union Cemetery, and a series of
field trips for seventh graders to
three downtown buildings listed
on the National Register of His-
toric Places.
· Scavenger Hunt. Something
is scheduled for almost every day
of the month in Martin County,
FL, including: weekly lectures at
the pub1ic.1ibrary, walking tours,
building.tours,and more. Each
Thursday and Sun-
day during the
month, The Stuart
News carries clues
to identifying his-
toric locations as
part of a scavenger
hunt. The clues are
also available
online. Those who
take photos of
themselves in front
of the largest num-
ber of the historic
sites win prizes,
which are awarded
at the Meet Me at the usa Cos-
tume Ball.
Other scavenger hunts simply
ask participants to identify the
location of historic landmarks
rather than taking photographs. In
.-......,-.......,....
. Mother's. Day makeover
Downtowr Nashua,NH, offered ..
. a chance to make mom feel like . ..
o reality TV starwith a complete
makeover from downtown mer-
chants.First, second and third .
prizes included massages,
facials, manicures, hair styling,
fashion and jewelry gift certifi-
cates, and more. To enter mom
in the prize drawing, contestants
were asked to write a 1 DO-word
essay on why their mother
deserves to win.
· Encourage
merchants to cre-
ate store window
displays high-
lighting the histo-
ry of the business or building.
Invite people downtown to tour
the displays.
· Organize a work project to
clean and/or repair an historic
town square, park or cemetery.
Downtown Promotion Reporter . www.DowntownDevelopment.com
November 2009
Georgetown, TX, copies of the
Scavenger Hunt form are avail-
able at the First Friday event and
the visitor's center. Completed
forms are returned to the visitor's
center to be entered in the draw-
ing for a downtown gift basket.
· Slideshow. Recognizing that
not everyone is interested or able
to participate in a walking tour,
Main Street Laramie, WY, hosts a
slideshow on the downtown's his-
tory, which is presented by a
member of the main street pro-
gram's design committee.
For more information on His-
toric Preservation Month, visit the
website at www.preservationna-
tion.org/take-action/preservation-
month.
Downtown loves pets, too
Be Kind to Animals Week (the
first full week of the month) pro-
motes humane treatment of ani-
mals. One aspect of the celebration
is the annual Be Kind to Animals
Kid Contest, which recognizes two
children for their outstanding com-
mitment to improving the lives of
animals. 1\vo national grand-prize
winners each receive $1,000. There
are also opportunities to work with
local shelters and pet stores to
sponsor a citywide contest along
the same lines.
In Longbeach, CA, the cele-
bration takes a different approach
and focuses on responsible pet
ownership through a low-cost
microchip and license clinic.
Recognize teachers
On National Teacher Day
(Tuesday of the first full week in
May), communities honor local
educators. The National Educa-
tion Association's (NEA) website
November 2009
provides details on this annual
event and also suggests a number
of ways to celebrate, many of
which can be adapted to the down-
town area. For example:
· Run congratulatory. messages
on electronic signs outside banks
or other businesses, or on bill-
boards, banners or storefront signs.
· Offer teachers discounts on
purchases made on Teacher Day.
· Invite all teachers to a recep-
tion in their honor, hosted by the
mayor, school board, school
administrators, chamber of com-
merce or other group.
· Invite teachers to a before
school "coffee, juice and pastries"
salute downtown.
A sample news release, procla-
mation, quotes about teaching, and
artwork such as downloadable
posters and web site banners are
available at the NEA website. For
more information Visit the website
at wvvw.nea.org/grants/1359.htm.
Join hands to help downtown
Join Hands Day is a national
volunteer day that focuses on
developing relationships between
children and adults through neigh-
borhood volunteering. Some of the
many 2009 projects that are appro-
priate for the downtown area
include those in:
· Flushing, NY, where volun-
teers under adult and police super-
vision removed and painted over
graffiti.
· San Antonio, TX, where
adults and children worked togeth-
er to create an inner city green
space of flowerbeds and walkways
next to an elementary schooL
· McClure, OH, where volun-
teers spread 23 tons of gravel in
the community park. mE
May 1
May Day
Join Hands Day
Kentucky Derby
May 4
National Teacher Day
MayS
Cinco de Mayo
May 9
Mother's Day
May 19
Employee Health & Fitness Day
May 21
Bike-to-Work Day
May 24
Victoria Day (Canada)
May 31
Memorial Day
Downtown Promotion Reporter . www.DowntownDevelopment.com
7
Scavenger hunts show oH downtown (Continued from page 1)
Participants are typically couples or best buddies,
and between 21 and 55 in age, but kids also compete
in the races as a part of family teams of three or four.
Some contestants will travel from other cities for
the races, "and other people who are always in the sub-
urbswill come in for the race, and learn a few new .
things about their town," says Kevin Keefe, president
of Urban Dare, which was found-
ed in 2005 with two races and
will have done 20 races in 2009.
"It's definitely something that
attracts people to the downtown."
Public transportation is often
strategically integrated into these
races, which adds to their novel-
ty for many of the participants
who don't live, work, or play
downtown.
"Some people have never
used a public transit system until
our race, and all of a sudden, the
buses and trains aren't as intimi-
dating," says Ryan Kunkel, race director, Red
Frog Events. The Great Urban Race events he
plans can have up to 1,000 participants. In the
case of Urban Dare, turnouts fortheraces range
from 150 to 500 people.
The race format and rules are fairly standard.
Each race has teams of two to four solving trivia
clues to find checkpoints throughout downtown. To
move on, contestants must take photos or perform
other physically or mentally challenging tasks.
Sponsors (from
yoga to tea) enjoy
high visibility in
urban race events.
An opportunity for downtown organizations
Surprisingly, with all three race organizers we
spoke with, downtown organizations have not been
prominent partners or co-promoters of these events.
In the few cases where Keefe has partnered with
an organization to plan a race, such as the Fresno
CVB for Fresno, CA (est. pop. 476,100), "it's worked
very well," he says. "I don't think there's a much bet-
-
r-- 'j Web Extras
:;::::::::;
==-:=:: For summaries of three home-grown scavenger
:::--:=::
-== hunts, which originally appeared in the August
issue of Downtown Promotion Reporter, visit
www.DowntownDevelopment.com and click on Web Extras.
ter way than these events to highlight the downtown
and all the different gems there are.
"You can work easily with sponsors to promote
their businesses. Or if perhaps there's a new park that
the city wants to show off, you can inake that one of
your checkpoints or startthe race from there," he says.
For example, Urban Dare obliged the City of
Pittsburgh and used a public square it wished
to draw more activity to as the starting point
for its race there.
The Fresno CVB contacted Keefe seeking
to bring an Urban Dare race to that downtown,
and so he worked with them to build sponsor-
ships for the event. The tie-in to sponsors can be
very direct, as the races can have the competing
teams snap pictures of themselves
in front of sponsoring businesses
or attractions.
Participants don't see that as
a hassle so much as part of the
fun of the game, and perhaps an
opportunity for a complimentary
refreshment from. a sponsoring
'restaurant or coffee house.
Involving businesses,
universities, local charities
"What's really neat about our race is the way that
we're able to incorporate businesses into the event,
and get the downtown community involved," says
Kunkel. He offers several examples of how sponsor-
ing businesses can be partnered with and featured:
. A small crafts store, where the challenge was to
complete a certain project in store.
. A theater that altered its marquee to set up a
clue for the race organizer.
. A fitness center where the challenge was a boot
camp session that all participants must complete.
. A cafe where the food challenge was hosted.
"It's really a neat way to get these locally-owned
businesses involved," he says.
The Great Urban Race launched in 2007 with an
eight-market tour, and expanded to 21 markets last
year. Its third tour is now wrapping up.
"Our numbers have roughly doubled every year,
and we're planning on expanding to more markets
next year," Kunkel says. "It's been a very exciting
trend for us to see and help develop."
8
Downtown Promotion Reporter . www.DowntownDevelopmenf.com
November 2009
A new market the outfitter added to this year's
tour was Normal, ~ (est. pop. 52,060), in partnership
with Illinois State University which promoted it to
alumni as a fun homecoming weekend activity.
"It is the smallest market that we're going to,"
Kunkel says, and the m()st enthusiastic, being a small
and close-knit community.
"With the University organizing a lotofconipo-
nents with us in Normal, that was a great treat for us.
And our participants had a great time, despite rainy
and cold weather!"
In every market it visits, the Great Urban Race
partners with local charities so that the race can benefit
them in some way. For example, "We'll have our par-
ticipants make a peanut butter and jelly sandwich at
one of the clue checkpoints. And at the end of the race,
we'll donate 2,000 peanut butter andjetiysandwiches
to the local homeless shelter. Things like that have
been a neat way to give back to the markets we go to."
Red tape on permitting hinders planning
A new downtown-oriented scavenger hunt race
is GO Urban. GO, short for Get Outside, is an initia-
tive of the Vallon Institute, a not.:for-profit organiza-
tion aimed at creating a healthier lifestyle. GO
Urban is a series of downtown-oriented adventure
"','" .,.....,.....;,.,...,....,.,....,',.,..",..",
Adventure, races ,in smaller market
downtown can make a big splash
While hosting this sort of an event in a smaller
downtown may not draw the numbers it would in a
larger city, it can make a big publicity splash.
"The smaller the market, the more media cover-
age we get," says Ryan Kunket race director, Red
Frog Events. "Normal, Illinois is the perfect example
, of that. We've had probably three radio interviews
and half a dozen written news articles about it.
"Depending on the city, we may get some local
news coverage on the 5 o'clock news, and a few
a rticles written."
The other quirk of organizing these events in
smaller downtowns is that they can require more
physical exertion on the part of participants, due to
the fact that public transit networks, which the events
typically incorporate, are less robust. People must
walk further to reach transit stops.
"But it's also a lot of fun to get the community
involved, and watch the event take on a life of its
own in a smaller market," Kunkel says.
races whose race fees will provide funding for the
Vallon Institute.
"It fits well into getting people involved and
interested in what downtowns are doing," says Sean
Ofe1dt, race director for GO Urban and president of
the Vallon Institute.
Sponsors and partners foreachGO Urban race
are sought in health and sustainability-oriented busi-
nesses, as well as just plain fun locations. The inau-
gural year of the race series, which began in August,
will have toured a dozen cities through next May.
Next July, Vallon Institute will hold the GO
Urban Championship in Washington D.C. (est. pop.
591,800), where it is partnering with a development
company promoting its environmentally green water-
front redevelopment. Participants who rank in the top
30 of each race are invited to the championship. .
Red tape has frequently encumbered working
with local government in the events, Ofeldt says.
"We've run into problems just getting park space
to host the event at," he says. "A lot of towns want 60
to 90 days advance for permitting. We're constantly
planning another race, and we don't like to plan too
far in advance because things always change."
Mobile rechnology and, the promise of fun
Part of the reason why this race styleis becoming
more mainstream is the boom in mobile technology,
especially mobile phones connected to the Internet.
"It's the type ofrace that is keeping up with the
technology that we have today. The way that we can
look stuff up in the middle of a race and what not,
you couldn't have done 10 years ago," Keefe says.
He adds: "Number one, people are looking for a
fun day. This brings out their inner child, and allows
them to forget all of life's stresses for a few hours."
These events also give people the chance to live
urban adventures of their own, rather than vicariously
watch them on TV reality shows, and to be active.
"It's a fun way to get some exercise. For a lot of
our participants, it's the first race they ever signed up
for," Kunkel says."
"People enjoy it, and there's going to be more
and more of these types of races coming. I learn
about a new one every couple of weeks," Keefe says.
Contact: Kevin Keefe, Urban Dare, kkeefe@urbandare.com,
www.urbandare.com; Ryan Kunkel, Great Urban Race,
ryan@redfrogevents.com, www.greaturbanrace.com; Sean
Ofeldt, Vallon Institute, info@valloninstitute.org, www.
gourban.org. I:IDm
November 2009
Downtown Promotion Reporter . www.DowntownDeve/opment.com
9
Promotional Tips & Ideas
Partner with other organizations, and get youth involved
While, Jennifer Herrick, the executive director of
Elmira DOwntown Development in Elmira, NY (est.
pop. 29,270 would be the firstto acknowledge the
many benefits to hosting downtown events, she is also
realistic about how much a small downtown organiza-
tion can accomplish on its own.
Events are key to redevelopment because they
give various community members a compelling
reason to come back and see what's going on down-
town, Herrick says. The problem is, special events
require an awful lot of work to produce.
Her solution? "Don't
try to be all things to all
people. If you can't han-
dle all the special events,
reach out to other organi-
zations. You can always
give them an event in the
box and help them do it.
[The fact that downtown
may have created an
event]d()esn't mean thai
you have to [continue to]
. ," "- ---.' - :. -:' .
take it on," she says.
A lot of downtown
organizations are under-
staffed, she notes. "So,
be there to encourage
folks to host their events downtown. Especially
as you're trying to revitalize. People would get so
down on Elmira for so long, because nothing was
happening. And now, people are really starting to
feel really good about the heart of the city again,"
she says.
"They see that we are listening, and understand
that they do want to see activities happening. So we
try to have frequent events." In the summer, down-
town Elmira has an event every week.
Arts organizations in particular are great part-
ners to work with in producing quality events. Over
two days last July, for example, downtown became
an art destination experience during the Second
Annual Elmira Street Painting Festival. The event
drew between 4,000 and 5,000 people this year, and
between 2,000 and 3,000 the year before.
This project was made possible, in part, with
public funds from the New York Council on the Arts
Decentralization Program, administered . locally. by the
ARTS Council of the Southern Finge~ Lake~.
"Talk to your arts organizations and get ;them
involved. Arts and downtown revitaIization,.as far as
I'm concerned, go hand in hand," she says.
Mine youth groups for eager volunteers
"Keep an open mind [about events], and get your
youth involved," Herrick adds. "We reach out to the
schools, the county youth bureau, the YMCA ..."
Area youth are among
the hundreds who volunteer
in Downtown CleanUp,
which Elmira Downtown
Development holds annual-
ly on the Saturday prior to
Mother's Day, in partner-
ship with the Kiwanis
Club.
Elmira. Downtown
Development and program
sponsors provide volunteers
ranging in age from kinder-
gartners to senior citizens.
They also provide trash
bags, rubber gloves, rakes,
brooms, dustpans and other
supplies. Following the massive cleanup, volunteers
have a giant pizza party in the park.
Another program that youth are recruited for is
Operation Green Streets, which lets community
groups adopt a public flower bed in downtown. All
materials, including plants, tools and mulch, are
provided. Adoptive groups commit to maintaining
their own little piece of downtown for at least a
year.
Operation Green Streets is funded through a
Community Development Block Grant, and city pub-
lic services staff assists in preparing existing beds for
planting and in maintenance. Partners in this program
include the City, the Cornell Cooperative Extension
of Chemung County, the Star-Gazette, and private
businesses.
Contact: Jennifer Herrick, Elmira Downtown Development,
(607) 734-0341, jherrick@elmiradowntown.com. ~
Vani Akula's "Mark Twain Reflection" was awarded Best in Show at
the Second Annual Elmira Street Painting Festival.
10
Downtown Promotion Reporter . www.DowntownDevelopment.com
November 2009
~ T LB X
~ ................................................................................
A
Urban trail guides hikers
through downtown
The Asheville (NC) Urban
Trail leads downtown visitors
on a 1.7-mile walk through the
downtown area. Along the
route, walkers view 30 sites
each of which features a piece
of urban sculpture that works
as a landmark identifier. The
Urban Trail was begun by the
City of Asheville as part of a
program to highlight the many
positive aspects of downtown.
The initial funding for the
sculptures came from contribu-
tions by individuals, groups and
institutions that wanted to help
build a legacy for Asheville.
Other volunteers created the
walking tour brochure.
Local residents also conduct
guided tours along the trail.
Tours run every Saturday from
April through October. Tickets
are priced at $5 for adults and
$2 for children.
Dinner and a movie
Enjoying a great movie and
a good meal sounds appealing.
The idea was put together by
the restored Palace movie the-
ater in downtown Albany, NY,
and the cooperating Victory
Cafe. For a flat $20 per person,
downtown's guests can enjoy
a meal then take a short stroll
to the Palace for a special
screening of a classic film.
Dinner is served from 5 to
6 p.m. and the showing begins
at 7. People need to reserve in
advance by calling the Palace
box office and arranging for a
November 2009
Victory Cafe reservation. Com-
ing soon: "Ben-Hur" and "The
Quiet Man."
Art sells downtown
A well-regarded local
artist, Melissa A. Miller, is
supporting downtown Concord,
NH. She painted "Bicentennial
Square, Evening" then donated
the work to the Main Street
association. Next, the painting
was reproduced as a limited
edition fine art print. One hun-
dred pieces were produced,
numbered, signed by Miller
and put on sale at a downtown
fine arts shop. Prints sell for
$300, unframed. The potential
total sale value of $30,000 was
pledged to support downtown
initiatives through the main
street organization.
Local celebrity event
Famous daredevil Evel
Knievel hails from Butte, MT. In
2002, Knievel1ent his name to
Eve1 Knievel Days running for
three days during the last week
in July. Despite Knievel's death
in 2007, the event pulls thou-
sands of people into the area to
witness "dozens of dazzling feats
attempted by some of the coun-
try's greatest stuntmen and dare-
devils." The event is organized
by Evel Knievel Week, Inc., a
not-for-profit corporation.
All events are held in the His-
toric Uptown Butte district and
are free. Beyond the daredevilry,
the event schedule includes live
music on the Main Stage at
/55N 0363.2830
Downtown
Promotion....Reor'er
Phone: (
Ema1I: .
Website:
Edi ..
Paul Felt, ext. 119 ..
pfelt@DowntownDevelopnient.com
Customer Service
Mary Pagliaroli,
mpagliaroli@Downtown
. Reprints and Permissions
Mary Dalessandro,
mdalessandro@Downtown
Publish
Margaret DeWitt, ext. 106
msdewitt@DowntownDevelopment.com
Dawntown Promotion Reporte,@ is published monthly
by the Downtown Research & DeVelopment Center,
The Center provides news, information and data for .
successful downtown revitalization Ihfough
!ers, books, reports, and website, .
O..,::~":;t
Group. Inc. All rights reserVed. No
lication may be reproduced. stored
system. or transmitted in any fomi
electronic. mechanica~ photocopyi
without the prior written permiss'
Communications Group,
Please start/renew my one-
year subscription to Downtown
Promotion Reporter for $197.*
NAME
TITLE
FIRM/ORGANIZATION
ADDRESS
CITY
STATE
ZIP
PHONE
FAX
EMAlL
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<8lJ MAIL: 712 Main Street - Suite 187B
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@ EMAlL: info@DowntownDevelopmentcom
. North America, $197, Elsewhere, $227
~ncludes airmail delivery),
Downtown Promotion Reporter . www.DowntownDeve/opment.com
11
LB X
~ ...............................................................................................................................
a
Broadway and Main Streets, a
motorcycle parade and a raffle for
a Harley Davidson Street Glide
FLHX with custom paint. Has
your town got a popular hero or
heroine?
Re-defining celebrity
Along with the rise in reality
TV, we've seen a rise in the num-
ber of celebrities all around us.
And people are often very inter-
ested to see and meet their
favorite "stars" in person. Take
Althea Harper, for example.
Who? That's right, she is one of
the fashion designers from the
sixth season of the popular Bravo
reality show, Project Runway.
Althea hails from Dayton, OH,
and returned recently to display
her fashion sketches at the Color
of Energy gallery in the Oregon
Arts District. In addition, she was
on-hand to create a new piece of
clothing on a sewing machine in
the gallery.
Haunted history
October was the perfect time
for downtowners to learn more
about their areas haunted past.
The Ogden and Salt Lake City
Ghost Tours were founded by a
local storyteller who interviewed
merchants and residents and
compiled many unusual and
spooky tales. A bus takes partici-
pants to each location where
the guide, a professional story-
teller, brings the cities' mysteri-
ous past to life. The storytellers
are members of the Utah Story-
telling Guild, which like similar
organizations around the coun-
try, provides an online directory
of professional storytellers. The
fee for these hour-and-a-half
tours is $18 for adults, $15 for
students and seniors, and $12 for
children or groups.
pre-paid charge card system
developed by Parcxmart Tech-
nologies. A city-branded charge
card can be used to charge park-
ing fees, pay for retail purchases,
pay restaurant checks, and more.
The operations of the Fort Laud-
erdale card system are managed
by Heartland Payment Systems
and include reporting, auditing,
customer service, and risk man-
agement for all of the partici-
pants. The citywide program
could also be modified to serve a
smaller area such as a downtown.
The new cashless system is being
used in city-run garages as well as
at curb meters. ~
Card links parking
and shopping
The relationship between
good parking and good business
is made clear in Fort Lauderdale,
FL, where the City integrates
parking with shopping through a
12
Downtown Promotion Reporter . www.DowntownDeve/opment.com
November 2009
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qc/
Tina Hansmeier
From: Tina Hansmeier
Sent: Friday, November 06, 2009 1 :49 PM
To: 'Iboyd@dakotaelectric,com'
Cc: Peter Herlofsky
Subject: Partners In Progress Grant Request
LaDonna,
Pursuant to your recent request, the following are suggestions for the use of the grant funding
Dakota Electric Association may be willing to provide to the City of Farmington as part of their
Partners in Progress program.
The activities that the grant funding could go towards include: a new Business Appreciation
Event, the Farmington Economic Update (monthly business newsletter), and towards the
advertising associated with the City run Farmers' Market.
The City of Farmington greatly appreciates the financial assistance that Dakota Electric
Association has made available through their Partners in Progress program.
If you have any questions, please let me know.
Thank you,
Tina Hansmeier
Economic Development Specialist
City of Farmington
430 Third Street
651-280-6821
11/912009